Business Commons^™

Women's Evening Wear Clothing Line, Monique Greene

Theses

Unavailable.

Mechelle’S Bridal Palace Business Plan, Lakendra Montgomery

Theses

This project aims to develop a comprehensive business plan for a one-of-a-kind bridal store called Mechelle's Bridal Palace, which offers an innovative and unique bridal shopping experience. The plan goes beyond the traditional bridal store concept and includes a café, which will provide customers with additional relaxation and convenience. This business plan focuses on redefining the traditional bridal shopping experience and making it more enjoyable for customers. Moreover, this project aims to address the issue of diversity, representation, and inclusion in bridal fashion. The bridal industry has historically been exclusive, and it aims to address this by creating a more …

Becoming A Modern-Vintage Bride: Something Old, Vintage, Borrowed, And Blue, Lea Marie Chojnacki

Theses

This project is a guidebook, demonstrating how to create a vintage bridal ensemble for a modern-day bride. Vintage fashion and brides as 21st-century bridal wear consumers are investigated. Recommendations for shopping vintage fashion and the benefits of implementing vintage clothing and accessories into one’s wedding day are analyzed. Sourcing efforts using a vintage boutique and private collections are used to create a visual guidebook of four vintage bridal styles, including bohemian, classic, glamorous, and romantic, for a 21st-century bride. This guidebook demonstrates the ease of shopping vintage bridal wear, aiding the reader in becoming a successful modern-day vintage bride.

Enhancing A Brand With The Introduction Of Merchandise And A Social Media Content Schedule, Rachel Imming

Theses

This project focuses on how to enhance a brand by incorporating merchandise for the brand and utilizing a social media content schedule to push out content consistently and uniformly. The primary beneficiary of this project is J.E.D.I. Brew Co, a small craft brewery out of Southern Illinois. The aim of the project is to study the important aspects of marketing and brand awareness, in order to help a brand better promote themselves. Ultimately, the project studies consumer engagement, advertising, experiential marketing, storytelling, and consumer behavior to help brands understand how these things affect and aid their business.

The Psychological Motivations Of Attendees To Engage And Share Their Event Experiences, Denise Matoushek

Theses

Social media usage, content creation and consumption has increased steadily throughout the years. This facet has impacted the event industry and their audiences’ expectations of immersive and high-end digital opportunities with the goal of memory capturing and user generated content. In addition to providing digital event opportunities, meeting audiences on their psychological level when in attendance at events heightens the likelihood of revisits, word-of-mouth, and social media sharing. The two main psychological aspects to study are that of belonging and internal motivation. In the event field, belonging is the feeling or association to a community of peers and internal motivation …

Being Authentic On Social Media With Generation Z, Soyombo-Erdene Ariunbold

Theses

This paper discusses the evolving landscape of social media and the significance of authenticity on social media platforms for Generation Z. It emphasizes the rise of social media platforms, shedding light on their authenticity and the profound influence they have on users' mental well-being. The paper also highlights the necessity for content creators and brands to adapt by incorporating more unpolished content on social media platforms.

The final deliverable will include a detailed survey analysis of the content authenticity on BeReal application. The findings of this study will offer valuable insights into the increasing demand for authenticity on social media …

Technology Takeover And Transformation: Humans Vs. Technology, Mikayla Tjeerdsma

Theses

When looking at the history of the fashion industry up to the present day, technology can easily distinguish the progress of fashion throughout the ages. The direction of this research is to gain insight and a deeper realization of how technology is taking over and transforming those in and revolving around fashion by slowly taking over and replacing human involvement or presence. Statistics and research show due to the adverse effects of COVID-19, technological development within fashion has seen a significant increase. COVID-19 was either the final push towards making technological ideas a reality or was the birth of new …

The Impact Of User-Generated Content On Consumer Purchase Intention, Alyssa Anderson

Theses

This project investigates how various forms of user-generated content impacts consumer purchasing decisions. Primary and secondary research is executed for a broader understanding of UGC implications on modern consumers. The final deliverable is a website that offers an in-depth analysis of the culture of creators and how the dynamic has shifted in recent years. Additionally, UGC cases are studied to determine the impact they have on consumers, and guides are offered to director brands on how ensure consistency and alignment with their brand identity and implement UGC into their marketing strategy.

The Evolution Of The Nba’S Culture, Trey Jones

Theses

This project focuses on the National Basketball Association’s dress code problems from 2004-2005 to the 2022-2023 NBA season. Highlighting how a predominantly black athletes' association, run by white men, changed in multiple ways to respect the fashion and culture of its community over this 20-year period. The community that was most represented on the court, and those who support the league at home. Doing so through the influence of the media, player opinions, race, fashion, time, and executives. Showcasing how a prominent business, such as the NBA, can change it its brand to be acceptable and successful.

A Cookieless Future: Solving The Ux Problems Caused By The Privacy Protections Method, Ibrahim S. Hanoglu

Theses

To the author’s knowledge, this article is the most comprehensive research study of its kind, if not the only example, as it examines the user experience issue caused by privacy protection methods from a theoretical and practical perspective. This study investigated where third-party cookies are used according to marketing techniques, the effects of these cookies, and the user experience problems that arise after these cookies are blocked by privacy protection methods. The research firstly determined the access to the user’s computer in both methods by measuring the files and trackers left on the computer by comparing the Chrome browser, which …

An Analysis Of Tiktok's Digital Marketing Capabilities And Its Effectiveness For Brands And Businesses Across Different Industries, Katherine Jacome Guerrero

Theses

TikTok, a video-sharing social media site, has become one of the most popular platforms among digital natives. As a result of evolving globalization trends and unprecedented social changes, this platform has rapidly grown in popularity since its debut in 2016. TikTok has established an ideal setting to boost engagement by fostering a repetitive logic and enabling everyone around the globe to easily create and consume short videos. Although TikTok has capabilities similar to those found on other more established platforms, it has a distinct framework and platform culture refined by its predictive algorithm and user-friendly content interface. For this study, …

The Importance Of Sustainability Within The Fashion Industry, Ashlee S. Hernandez

Theses

Blogging made its debut in 1993 and from that point on the internet would change forever. This project is a lifestyle blog that will highlight the diversity of the word sustainability, focus on the final product and the sustainable methods or practices to get to that final product and dive into the history of blogging and the history of fashion sustainability. This entire project will showcase specific items of women's clothing (the final product) and the sustainable methods or processes involved in creating those final products. This project specifically defines the similarities and differences between the terms eco-friendly, sustainable, green, …

Ellen Couture Designs Vintage Lingerie Fashion Line, Robyne Grier

Theses

Grier and Associates d/b/a Ellen Couture Designs (ECD) is a fashion subsidiary that creates garments comprised of vintage inspired lingerie and nightwear. This line is paying homage to the owner, Robyn Grier’s, grandmother, Ellen Sutton, who was a professional seamstress, patternmaker and designer. My final project will be an illustration of 10 garments created for Ellen Couture Designs Fashion line.

have sketched 10 designs that will be the initial collection for Ellen Couture Designs. A description of the garment and its historical significance will be provided. It is a common trend for the fashion designers and the industry to create …

Creating A Social Media Marketing Strategy For A Small Business, Kaila Trowbridge

Theses

As the world continues to digitalize, it has never been more crucial to use and understand social media when running a business of any size. Social media is where people share their ideas, experiences, and information with the world. People can reach a larger audience once they grow their profiles and understand who the audience truly is. From a business standpoint, social media should be used to display products, services, and develop an open relationship with the audience and customers.

Modernizing Handmade Crochet Lace, An Antiquated Craft, Through The Development Of A Blog, Livier Olson

Theses

This project investigates the degree of difficulty involved in initiating a web-based blog and growing its content with the intention to create craft-based entrepreneurship. With the advancement in technology and the help of the internet and social media, this project also aims to express how a vintage craft can be modernized and continue to thrive as a cottage industry. The final deliverable is a blog that intends to educate the public about the history of crochet and its ties to the lace and fashion industry, tutorials for crocheted lacemaking, and the continued use of crocheted lace in modern fashion.

Qualitative Research On Pant Fit: To Improve Plus-Size Fit In The Plus-Size Market, Lenora Brown

Theses

This study explored the plus􀂱size apparel fit and the satisfaction of the plus􀂱size women in the United States. According to researchers, there is a well-known gap for apparel grading when it comes to plus-size apparel. This study took a qualitative approach and used structured interviews and surveys with twenty plus-size women size 16 through 22 and ages ranging from 22 through 50 in the Midwest area. The results of the interviews and the survey indicate the plus-size woman is unsatisfied with the fit of their clothing, more specifically the fit of their pants. The results indicate there are many variants …

Nepalese Summer, Dikshya Upadhyay

Theses

No abstract provided.

Creating A Responsibly Made Product For A Handcrafted Business, Jordan Khusnulgatin

Theses

The purpose of this project is to build a small scale handcrafted product and business from scratch that incorporates sustainable practices. There are many factors that make up a business. For this project in particular, the main concern will be centered around all aspects of the product and customer experience, including finding a niche, the aesthetic, branding, packaging, pricing, sustainable practices, and creating a business plan. This project will follow the steps described above to discover a niche and the basis upon which this handmade business will be derived from, providing a physical example of what a thoroughly thought-out handcrafted …

Apparel For Individuals With Limited Mobility, Ali Robbins

Theses

This project is focused on designing and creating apparel that meets the unique medical needs of those with mobility limitations. A side focus of this project is on post-surgical apparel. The goal has been to create a complete base outfit that address a range of difficulties people with limitations on their mobility face. The apparel is designed to make self-dressing easier and reduce dressing difficulty for care givers.

Digital Marketing For Small Businesses During Covid-19 And Beyond, Emily Lenore Guyer

Theses

The directed project has two parts: the Prospectus for AMC 60000 Thesis/Directed Project I, and the website https://eguyer123.wixsite.com/directedproject2 for AMC 61000 Thesis/Directed Project II. The website takes this information and puts it into resources, namely infographics and videos. My goal is to help small businesses, whether they are established and transitioning from traditional to digital marketing, or brand new and are starting their marketing strategies from scratch. Throughout this project, they’ll learn the importance of navigating social media marketing, content marketing, search engine optimization, and digital marketing through the COVID-19 pandemic and beyond.

How Diversity And Inclusion Affect Shopper Attitudes, Melissa Michelle Oliver

Theses

This paper analyzes the effects of consumer behavior in relation to diversity and inclusion in retail advertisements. The primary objective of diversity and inclusion initiatives is to have a workforce that closely resembles an organization’s target audience and the growing group of loyal customers the company wants to retain. Differences in age, race, gender, national origin and sexual orientation should be encouraged in advertisements to ensure optimal organizational performance. People who are different from one another in race, gender and other dimensions bring unique information and experiences to bear on the task at hand. By analyzing consumer behavior based off …

Building A Handmade Business, Jordan Khusnulgatin

Theses

The purpose of this project is to build a small scale handmade product and business from scratch with innovative ways to incorporate sustainable practices. There are many factors that make up a business. For this project in particular, the main concern will be centered around all aspects of the product and customer experience, including finding a niche, the aesthetic, branding, packaging, pricing, sustainable practices, conducting sales, marketing, and creating a business plan. This project will follow the steps described above to discover a niche and the basis upon which this handmade business will be 3 derived from, providing a physical …

Do Education, Spending Habits And Planning Habits Affect Investing Habits?, Miran Simunic

Theses

The purpose of this thesis is to explore the influence of formal education, spending habit, and planning habit on investing habit, while controlling for age, gender, income, and self-perception of financial knowledge. The previous studies tested the influence of education on certain money management skills or investing habits, but none of them explored the influence of formal education, spending habit and planning habit on investing habits. This thesis explores this influence of those three independent variables with control variables on a sample that represents the entire population of the United States. The testing is performed on the data from 2012 …

The Effect Of The Introduction Of The Euro On The Stock Price Volatility In The Belgian Equity Market, Hanne Zmierczak

Theses

This study serves to research the effect of the introduction of the Euro as a currency on the volatility in the equity market in Belgium. It particularly looks at the Bel20 index volatility, which includes the twenty largest companies listed in the Belgian stock exchange. This study incorporates ordinary least squares regressions with a time series component. Various models with a timeframe between January 1992 and December 2013 are run. The dependent variable of this research is Bel20 volatility, while the independent variables include inflation, consumer confidence, change in industrial production, GDP growth, Euro dummy variables, and a financial crisis …

Modeling Stock Return Volatility In Mongolian Stock Market, Munkhtsog Altankhuu

Theses

This paper is one of the first research works to examine the stock index volatility in the Mongolian Stock Exchange. The study utilizes the Generalized Autoregressive Conditional Heteroscedasticity (GAR CH) models to estimate volatility of stock market return of the Mongolian Stock Exchange. A number of prior research work demonstrated that ARCH and GARCH models are fruitful models for modeling volatility of time series data. However, they recommend using different versions of GARCH-type models for different distributions (Normal, Student's t, Skewed Student's t and Generalized Error Distribution) for emerging markets or developing markets. This paper compares the GARCH(l, 1) model …

Using Option Prices And Open Interest To Forecast Future Volatility Of A Small Cap Biotech Security Facing A Binary Event, Chris Abbott

Theses

The purpose of this study is to determine the accuracy of price targets set by options traders for small cap biotech companies approaching a Food and Drug (FDA) event. The study also highlights whether or not an increase in open interest improves the accuracy of options traders target price estimates. The thesis for this paper states that the options estimates of future price movement are accurate predictors of the future price one day before the FDA event. This thesis studies small cap biotech stocks with an approaching FDA approval or advisory committee meeting for the time period of December 2007 …

The Effectiveness Of The Investments In Music Event Sponsorship, In The Brand Image Of The Company, Natalia Hara Katayama

Theses

This thesis is being developed as a conclusion project of the degree in Master of Science in Marketing at Lindenwood University. The study will be developed to produce information regarding the effect in the brand image of a company, in the consumer's mind, when investing in music event sponsorship.

Another purpose of this research is to provide the reader a better understanding of the tactic used by many companies which is event sponsorship. In addition, the theoretical review will present cases and theory regarding the usage of the sponsorship tactic in the music industry. Another subject that will be approached …

Social Media As A Marketing Tool For Business Operations, Katharina Jung

Theses

The purpose of this study was to elaborate different social media tools and their benefits as well as their risk for marketers.

An increasing number of companies use social media for their purposes and Internet users spend plenty of time with social media.

The use of social media is on the rise and cannot be ignored anymore. It is more cost-effective than traditional media marketing and distribution as well as other interactive marketing. Traditional media is struggling, but there is a connection between traditional and social media, which shows that these two relate to each other and influence the overall …

The Correlation Between Financial Fraud And Economic Downturn, Karen Alyse Hyink

Theses

Throughout the 20th century, researchers studied financial fraud in order to better understand the factors, motives and environments that increase the occurrences of fraud. By studying these historical trends, modern governmental agencies and public organizations are able to more effectively detect and prevent financial fraud.

Economic climate directly influences the occurrence of fraud; specifically, it is during periods of economic downturn when organizations are more vulnerable to fraudulent attacks. While it has always been assumed that recessionary periods lead to an increase in fraudulent activities, the direct correlation between the two has been greatly understudied by researchers. This thesis is …

A Guide To The Management & Operation Of A Chinese Restaurant In The United States, Wen-Chiung Huang

Theses

Before writing this thesis, the reason I choose for the issue of management and operation of Chinese restaurant is not because so much mass communication was related. It is the idea of the restaurant business how it to be created by using media or people's words of mouth. It is difficult to start a new business in the foreign country. Restaurant business does the same. In the early a late age of immigration, people realized only work hard can made a better life for themselves and their next generation. They started have their own business, created job opportunity even contributed …