Business Commons^™

Examining The Impact Of Sports Influencer Advertising On Consumer Behavior In The Us And Saudi Arabia On Instagram., Mohammed Samer Alassaf

Masters Theses

This paper discusses the influence of sports influencers on the buying pattern of fans in the United States and Saudi Arabia. Sports are a crucial part of life in both countries, with numerous athletes being considered celebrities. Sports influencers have a tremendous impact on the audience, who often imitate their behavior and buy the products they advertise. The sports market is huge in both countries, with businesses utilizing sports influencers to promote their brands. Instagram is a popular platform for businesses to gain young fans and customers. The research and development of the sports industry have enabled considerable growth of …

The Root Of Culture: Human Ritual And The Soils Of West Virginia, Aleece Mount

Masters Theses

The Cumberland Mountains of Southern West Virginia are home to mountaintop removal, with the Guyandotte River watershed exhibiting some of the most extreme examples. The strip-mining practices have removed fertile soil, altered water courses, deeply polluted the land, and stripped people of their wealth – prosperity in happiness and abundance of possessions and resources. This has resulted in some of the nation’s worst health, education, and economic conditions. The communities of this watershed live at the heart of the economic and political forces that undermine community and ecological well-being.

Southern West Virginia has a deep and continued history of living …

Interstice, Shravan Rao

Masters Theses

When I was about three years old, I distinctly remember being too small to see what was on top of the table. A couple of years later, when I could see those objects, I thought the world around me had grown smaller. In a way, it did, as I experienced, lived, captured, remembered, and shared the space repeatedly. This sense of the world shrinking was exaggerated during the Covid-19 pandemic, allowing new behaviours and modes of interaction to emerge. Continually shaping our modern lives, virtual technologies redefine how we access and share information and stories or even explore new places. …

Making Then Meaning, Ben Denzer

Masters Theses

This is an artist talk contained within a book. It is 816 pages and 49 minutes long. Closed captions run across the spreads. A video of this talk can be watched on bendenzer.com/making-then-meaning

At RISD, I’ve been prompted to expand the scope and tools of my practice and to reflect on questions of meaning in my work.

I spend my days making things, but I’ve never really had good answers to questions of why I make the things I make, or what their meaning is. I don’t think there are simple answers to these questions.

I think meaning comes from …

The Impact Of Guilt And Empathy Appeals On Green Advertisement Purchase Intent Among Green Consumers, Jasmine C. Fehr

Masters Theses

The purpose of the study was to examine whether guilt appeals or empathy appeals were more effective at promoting purchase intention among green consumers for green products. This purpose was achieved through studying the effect of using an empathy appeal versus a guilt appeal in a hypothetical green advertisement. To test this objective, participants completed a survey that assessed the relationship between the message condition they were exposed to—either guilt, empathy, or neutral—and their subsequent purchase intent of the advertised product. It was hypothesized that the empathy appeal would lead to higher purchase intention than the guilt appeal, but the …

Drought And Excess Moisture Crop Insurance Indemnities To Tennessee Corn Producers, Jordan Peterson

Masters Theses

The Federal Crop Insurance Program has grown to become the primary agricultural safety net for corn [Zea mays L.] producers. In 2020, insured liabilities totaled $43.98 billion in the United States (U.S.). Crop insurance provides corn producers in the U.S. with in-season protection against declines in revenue or production, below the revenue or production guarantee, due to an insured cause of loss. Crop insurance has evolved over time with significant changes occurring through Farm Bills and Ad Hoc legislation. This thesis is divided into two chapters. Chapter 1 discusses the legislative history of the crop insurance program, basics …

Sentiment Strength And Topic Recognition In Sentiment Analysis, Esi A.R. Adeborna

Masters Theses

"Current sentiment analysis methods focus on determining the sentiment polarities (negative, neutral or positive) in users’ sentiments. However, in order to correctly classify users’ sentiments into their right polarities, the strengths of these sentiments must be considered. In addition to classifying users’ sentiments into their correct polarities, it is important to determine the sources and topics under which users’ sentiments fall. Sentiment strength helps as to understand the levels of customer satisfaction toward products and services. Sentiment topics on the other hand, helps to determine the specific product/service areas associated with user sentiments. This paper proposes two sentiment analysis approaches. …

Defining Regenerative Business Through The Context Of Place: A Case Study West Michigan Businesses, Aislinn Teachout, Aislinn Teachout

Masters Theses

This study builds upon existing scholarly literature on regenerative design and regenerative sustainability by relating the framework to existing West Michigan businesses and their place-specific practices. Applying concepts from those more developed fields to business sustainability, this paper contributes to the still emerging field of regenerative business by proposing a comprehensive definition of regenerative business. The definition is then applied to three businesses in a case study format to highlight regenerative business practices. While none of the businesses highlighted claim to be regenerative, all have examples of practices that demonstrate regenerative action and enhance the West Michigan community.

By defining …

Optimal Stocker Production Strategies For Spring And Fall Calving Cow Herds, Cora Beth Key

Masters Theses

This thesis consists of two chapters discussing the economics of raising stocker beef cattle in the southeast United States. The objective of the first chapter is to estimate supplemental feed cost for spring-calving cows, spring-born stockers, cows calving in the fall, and fall-born stockers, while considering the seasonality of forage production and nutritional needs. The chapter explores ways producers can lower their feed costs and demonstrates the importance of managing hay expenses for cattle producers to control cost. The objective of chapter two is to determine the profit-maximizing stocker period in an integrated cow-calf and stocker operation with both fall- …

The Potential Growth Of Synchronized Skating In The Midwestern Section Of Us Figure Skating, Hanna Marie Fussman

Masters Theses

Synchronized skating, a sport in which eight to twenty skaters perform a program in unison as a team, is the fastest growing yet least known and recognized discipline of figure skating in the United States. Skaters do not have control over whether they are exposed to synchronized skating due to their location not having a team, or due to a coach who has tainted the perception of their students to believe that synchronized skating is not as “worthy” of a discipline, causing them to have little to no interest to take advantage of the exposure and opportunities they may have. …

Smart Living With Artificial Intelligence -- Potential Impact Of Artificial Intelligence On Mental Well-Being, Weiyu Wang

Masters Theses

"Artificial Intelligence (AI) will result in job replacement and job elimination. Some AI technologies, such as self-driving vehicles, have the potential to disrupt existing industries. Self-driving trucks may replace the 3.5 million truck drivers in the US. Scholars at Oxford University estimated that no less than 47% of American jobs and 54% of those in Europe are at a high risk of being taken over by machines. Routine, repetitive, and predictable jobs are expected to be automated (Siau, 2018). Although new jobs will be created, the unemployment rate may go up in the short term and the emergence of a …

Financial Feasibility And Factors That Lead To Profitability For Small-Scale Farmers In Rwanda., Saheed Adeniyi Orimadegun

Masters Theses

This study will analyze small-scale poultry farming in the Musanze district of Rwanda. Poultry farming offers a source of protein and economic subsistence for households in this region but studies suggest that the smallholder farmers need training for effective production of broiler for these purposes. To this end, a project - Feed the Future Tworore Inkoko, Twunguke (TI) - funded by the United States Agency for International Development (USAID) and the African Sustainable Agriculture Project (ASAP) Foundation, and led by the University of Tennessee Institute of Agriculture (UTIA) and Zamura Feeds Ltd., was initiated to help the smallholder broiler farmers …

The Role Of Athletic Trainers In The Mental Health Care Of Student-Athletes, Dominic J. Palumbo

Masters Theses

The purpose of this study was to examine the role of athletic trainers (ATs) in the mental health care of NCAA Division I student-athletes. Previous research has explored the current experiences of both student-athletes and ATs, along with the current models of care that are prevalent in Division I athletic training rooms. Research described the student-athlete population as unique. According to Beauchemin (2014) the life of a student-athlete “presents challenges and stressors related to athletic status that can lead to a compromised well-being.” This compromised well-being could potentially lead to mental health diagnoses among the student-athlete population. Along with student-athletes, …

The Effect Of Inputs On Poultry Production Output, Ty M. Wolaver

Masters Theses

To combat poverty and malnutrition, Feed the Future Tworore Inkoko, Twunguke (TI) has set out to teach Rwandan farmers how to grow broilers as additional income for the farmers and an additional protein source within the community to combat malnutrition. Throughout this program, the inputs and outputs of the farmers were recorded, and the goal is to determine an efficiency score for each flock raised and use that information to determine what factors contributed to a higher flock efficiency. A data envelopment analysis (DEA) is used to determine the efficiency score of each flock. Using these efficiency scores, a regression …

Petco Park: Evaluating Economic Health Of The Dining Establishment Industry In The Vicinity Of A Downtown Major League Baseball Stadium, Georgy Shukaylo

Masters Theses

This thesis analyzes the economic health of the dining establishments in

Downtown San Diego, CA, specifically in the vicinity of Petco Park. Opened in

2004, Petco Park is home to the San Diego Padres, a Major League Baseball

franchise. In addition, it serves as a venue for outdoor concerts and shows. The

venue is used for most of the year due to an expanded Major League Baseball

schedule, especially compared to other professional sports. Much of the

transformation of San Diego’s Downtown can be attributed to the late 1990’s East

Village Revitalization Plan, which included municipal anchors like the San …

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

New England’S Underutilized Seafood Species: Defining And Exploring Marketplace Potential In A Changing Climate, Amanda Davis

Masters Theses

New England’s seafood industry has been searching for opportunities to diversify their landings and build resilience as it faces socio-economic challenges from a changing climate. Developing markets for underutilized species is one way the New England community could help their seafood industry build resilience. This thesis identified New England’s underutilized fish species and explored their marketplace potential by examining their availability in a changing climate, current availability to consumers, and consumers’ responses. In Chapter I, I account how New England’s seafood preferences have changed over time. In Chapter II, I identify New England’s seven underutilized seafood species: 1) Acadian redfish …

Kofifi/Covfefe: How The Costumes Of "Sophiatown" Bring 1950s South Africa To Western Massachusetts In 2020, Emma Hollows

Masters Theses

This thesis paper reflects upon the costume design process taken by Emma Hollows to produce a realist production of the Junction Avenue Theatre Company’s musical Sophiatown at the Augusta Savage Gallery at the University of Massachusetts in May 2020. Sophiatown follows a household forcibly removed from their homes by the Native Resettlement Act of 1954 amid apartheid in South Africa. The paper discusses her attempts as a costume designer to strike a balance between replicating history and making artistic changes for theatre, while always striving to create believable characters.

Important Factors Influencing Attendance At Northwoods League Games, Ryan Eiche

Masters Theses

The purpose of this study was to examine the importance of various factors as they related to attendance at Northwoods League baseball games. This league was an ideal fit for the study as little research has been conducted on this level of baseball. A survey was sent out via the Facebook page of the Lakeshore Chinooks to gather responses from fans on what factors encouraged attendance. Fans were asked to then rate how important each factor was on a five-point sliding scale. The research revealed that situational factors such as convenience, day and time, and weather of the game were …

Values Of Artificial Intelligence In Marketing, Yingrui Xi

Masters Theses

“Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research …

Rhetorical Analysis Of Statements Of Purpose (Sps) For Admission To Graduate School: A Shared-Understanding Perspective Of The Sp Genre, Priyanka Ganguly

Masters Theses

"In this study, I analyzed twenty-four statements of purpose (SPs) submitted to the Department of English and Technical Communication at Missouri University of Science and Technology (Missouri S&T) by current and former students. My goal was to determine the applicants' shared understanding of the SP genre. I analyzed the SPs from three dimensions: rhetorical moves, rhetorical appeals (pisteis), and rhetorical style (elocutio).

To understand the rhetorical moves used by the applicants, I analyzed the content of their SPs according to the categories (moves) and codes (steps) validated in my pilot study. To understand the arguments used by the …

The Impact Of Artificial Intelligence On Higher Education, Yizhi Ma

Masters Theses

"A perfect storm is hitting higher education. Decreased funding from traditional funding sources, such as State Governments, and transformative changes caused by artificial intelligence (AI) will revolutionize higher education. Higher education needs to change and evolve quickly and continuously to prepare students for the upheavals in the job market caused by AI, machine learning, and automation.

As AI continues to make inroads into our world and our lives, its impact and effects can no longer be ignored. What kinds of organizational changes in higher education are necessary? How can higher education continue to prepare students for the AI evolution and …

Impact Of Framing And Base Size Of Computer Security Risk Information On User Behavior, Xinhui Zhan

Masters Theses

"This research examines the impact of framing and base size of computer security risk information on users' risk perceptions and behavior (i.e., download intention and download decision). It also examines individual differences (i.e., demographic factors, computer security awareness, Internet structural assurance, self-efficacy, and general risk-taking tendencies) associated with users' computer security risk perceptions. This research draws on Prospect Theory, which is a theory in behavioral economics that addresses risky decision-making, to generate hypotheses related to users' decision-making in the computer security context. A 2 x 3 mixed factorial experimental design (N = 178) was conducted to assess the effect of …

Student Perceptions And Attitudes Towards A Technical Writing Service Course At Missouri S&T, Hannah Claire Coffman

Masters Theses

"In order to learn how STEM students perceive Missouri S&T's English 3560 Technical Writing class, I designed a research study to investigate how a sample population of 90 students viewed the class. Due to the nature of qualitative research, the results of this study cannot be generalized to a larger population. However, the results can and do provide insight into the situation of these Missouri S&T students in English 3560 classes and contribute to our collective understanding of the technical writing service course at Missouri S&T and other US universities. The study investigated whether the sample population of students who …

Predictive Modeling Of Webpage Aesthetics, Ang Chen

Masters Theses

"Aesthetics plays a key role in web design. However, most websites have been developed based on designers' inspirations or preferences. While perceptions of aesthetics are intuitive abilities of humankind, the underlying principles for assessing aesthetics are not well understood. In recent years, machine learning methods have shown promising results in image aesthetic assessment. In this research, we used machine learning methods to study and explore the underlying principles of webpage aesthetics"--Abstract, page iii.

Forecasting Recessions In The U.S.A., Tran B. Ngoc

Masters Theses

Many economists have raised concerns about the next recession in the U.S., especially after the Great Recession in 2008. Many believe that the next recession will strike either this year (2019) or the next year (2020). This paper first analyzes different macroeconomic indicators such as Buffet Indicators, interest rate, unemployment rate, etc. In terms of modelling the data, a Probit model is applied to determine what variables can affect the probability of a recession. Then, going beyond whether or not a recession is likely at any time in future, a relevant question will be how long a time might elapse …

Impact Of Probable And Guaranteed Monetary Value On Cybersecurity Behavior Of Users, Santhosh Kumar Ravindran

Masters Theses

"This research examines the impact of probable and guaranteed monetary gains and losses on users' cybersecurity behavior. It also examines perceptual outcomes such as threat severity, trust, and fear that are associated with users' cybersecurity behavior. Drawing on Prospect Theory in the behavioral economics and decision-making literature, hypotheses were generated for the research. The hypotheses state that: (i) users are more willing to engage in risky computer security behavior to avoid a loss than to receive a gain, (ii) users exhibit a higher tipping point of expected monetary value to receive a gain than to avoid a loss for engaging …

Classification Of Eeg Signals Of User States In Gaming Using Machine Learning, Chandana Mallapragada

Masters Theses

"In this research, brain activity of user states was analyzed using machine learning algorithms. When a user interacts with a computer-based system including playing computer games like Tetris, he or she may experience user states such as boredom, flow, and anxiety. The purpose of this research is to apply machine learning models to Electroencephalogram (EEG) signals of three user states -- boredom, flow and anxiety -- to identify and classify the EEG correlates for these user states. We focus on three research questions: (i) How well do machine learning models like support vector machine, random forests, multinomial logistic regression, and …

Neural Correlates Of Flow, Boredom, And Anxiety In Gaming: An Electroencephalogram Study, Tejaswini Yelamanchili

Masters Theses

"Games are engaging and captivating from a human-computer interaction (HCI) perspective as they can facilitate a highly immersive experience. This research examines the neural correlates of flow, boredom, and anxiety during video gaming. A within-subject experimental study (N = 44) was carried out with the use of electroencephalogram (EEG) to assess the brain activity associated with three states of user experience - flow, boredom, and anxiety - in a controlled gaming environment. A video game, Tetris, was used to induce flow, boredom, and anxiety. A 64 channel EEG headset was used to track changes in activation patterns in the frontal, …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …