Business Commons^™

The Market’S Reaction To The Disclosure Of A Cybersecurity Breach, Jill L. Mattucci

Honors Theses and Capstones

No abstract provided.

Examining The Interest Of Business School Students And The Gender Gap In Careers Of Data Science And Analytics, Logan M. Lopus

Honors Theses and Capstones

Professionals in the data science and analytics field are in high demand. Recently, business schools have introduced various academic programs to train students in those fields. However, what makes business school students interested in these career fields is not entirely known. Research questions such as who the major influencers are for business school students' career choices or whether there are any differences between genders in terms of their awareness, readiness, and interest in data science and analytics careers remain to be answered. Therefore, this study examines the segmentation of business school students in how they prepare for careers, drivers of …

Cybersecurity Breaches And Auditor Turnover, Kilian O'Connell

Honors Theses and Capstones

No abstract provided.

Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone

Honors Theses and Capstones

Within the past 10 years, marketing has shifted drastically. Companies have slowly made the switch from mailers and print marketing to a variety of digital marketing forms in order to keep the attention of their consumers. This research examines consumer’s perceptions of advertisements through social media influencers relating to sustainable products. More specifically, what drives consumers to buy eco-friendly products on social media? Does the sustainability focus of the influencer matter for product endorsement? And along with that, does there need to be a match between the sustainability focus of both the product and the influencer? The results of this …

The Growth Drivers And Inhibitors Of The B Corp Movement, Jason Plant

Honors Theses and Capstones

No abstract provided.

The Search For Value For New England Skiers, Colin J. Liebert

Honors Theses and Capstones

No abstract provided.

Productivity Working From Home During The Pandemic, Jacqueline M. Veglia

Honors Theses and Capstones

I will be focusing my research on productivity during working from home. Specifically I will be focusing on men versus women productivity levels working from home, as well as single women versus women with children. This research is also designed to investigate the extent of work employees do while working at home and their productivity levels. The Covid19 pandemic had a major impact on the working environment. People were stuck inside their houses and were not able to go to their offices for months to years and this is still an ongoing problem we are dealing with today. It can …

The Effects Of Different Personalized Services On Consumer Cognition, Emotion, And Intention To Share Information, Thomas John Stimson Ii, Jing Wang

Honors Theses and Capstones

No abstract provided.

Breaking The Glass Ceiling: Do Female Auditors In Public Accounting Shine?, Katie Dubois

Honors Theses and Capstones

This honors thesis examines the significance that female auditors have in shaping the public accounting profession. The study investigates the impact of female auditors on various aspects of the profession, including quality, profitability, and risk. By conducting a comprehensive literature review and analyzing gathered data, this research explores the factors that contribute to the influence of female auditors and the implications for the profession.

The findings highlight that female auditors do in fact impact the public accounting profession positively. Moreover, the data revealed that gender-diverse audit teams enhance audit quality and firm profitability. Client relationships are also positively influenced, as …

The Historic Returns Of Gold: Is It The Best Hedge Against Inflation?, Jack William Gillis

Honors Theses and Capstones

The world of investing is rapidly changing as technologies advance. In the past few years especially, we have seen many investors shifting toward decentralized digital money, or what is known as cryptocurrencies. Even with these new asset classes coming out, there has always been one commodity that has stuck around. Gold has been used as a store of value for millenniums. Investors tend to rely on gold because it’s believed to be a safe-haven asset, in times of economic uncertainty. This paper aims to determine whether or not this traditional mindset is still effective in today’s ever-changing investment environment. To …

How Management’S Response To Fraud Affects The Likelihood Of Future Fraud., Adam Garrity

Honors Theses and Capstones

This article studies the effect of two parts of deterrence theory: sanction certainty and sanction swiftness, on their ability to prevent and deter embezzlement within companies. I will use an experiment, a research instrument, survey questions, and SPSS and ANOVA software to determine if sanction certainty and sanction swiftness have significant effects on how a fictional company is perceived by participants. Participants will be given a scenario that has a combination of a slow or swift punishment and a high or low detection rate. In the experiment, deterrence theory’s effect will be measured by dependent variables such as organizational attractiveness, …

Green Home Technology In Residential Real Estate, Edwrad King

Honors Theses and Capstones

This thesis paper explores green home technology in residential homes. The purpose of this research is to understand what green home technologies are, the extent to which they are being adopted, the factors that lead people to adoption, barriers to adoption, and if green home technology adds value to residential homes. The data methodology involves a literature review, and interviews with people who have adopted these technologies, people who have not adopted these technologies, and companies that sell these technologies. The results reveal that green home technology is something that is becoming more commonly adopted, due to factors like cost …

Student Attitudes And Perceptions Regarding Food Waste At Unh Dining Halls, Alexander Soule

Honors Theses and Capstones

UNH works in the hospitality sector of businesses. Over the years, food waste has grown to become an alarmingly increasing problem for both the environment and businesses operating in the sector. While UNH has many food waste mitigation efforts, there is still an opportunity for both the dining halls and students to work together to help reduce food waste. A survey was performed and analyzed which reveals that many students who frequented the dining halls are willing to better adjust their dining practices to help mitigate food waste. However, this is contingent on the dining halls presenting the information of …

Cybersecurity Breaches And Auditor Turnover, Kilian O'Connell

Honors Theses and Capstones

No abstract provided.

The Impact Of Compensation Framing On Work Relationships, Jack Wixson

Honors Theses and Capstones

This paper attempts to understand the effects of compensation framing on performance, work relationships, and organizational citizenship behavior. 108 study participants worked under either a bonus or penalty framed contract to complete an effort-based task. The results of the study indicate that employees will exert more effort to get to know their supervisor and demonstrate more good behavior under a bonus frame versus a penalty frame. These findings are important for companies to recognize how different compensation structures impact their employees. Companies can be more successful if they put in more time and effort to better understand their employees.

Steep But Not Deep: A Critical Review Of Climate Change Effects On Nh Ski Areas And Their Consumer Population, Stephanie Menard

Honors Theses and Capstones

Climate change presents a significant challenge to the global tourism industry, particularly for sectors reliant on natural resources, such as the New Hampshire ski industry. This thesis investigates how ski resorts across the state are addressing the effects of climate change and adjusting to evolving consumer behavior to strategically position themselves for the future. The study’s research questions are focused on understanding the current tactics being employed by ski resorts and how consumer choices may be affected by climate change effects on the industry. To explore these questions, informational interviews with four industry professionals and a consumer survey were conducted. …

Public Opinion Of The Sec’S Proposal For Mandatory Climate Disclosures, Isaac Blanchette

Honors Theses and Capstones

In 2022, the Security and Exchange Commission created a proposal that would make climate risk disclosures mandatory for publicly traded companies. This paper aims to understand how Congress is likely to vote on the proposal as well as how students at the University of New Hampshire perceive the proposal. Using publicly available comment letters made by members of Congress in response to the proposal and extrapolating the responses of the other representatives, it is unlikely that the proposal will have enough support to be ratified. However, a survey conducted with students at the University of New Hampshire showed that the …

The Global Minimum Tax: Hurdles To Implementation Of An Effective Tax, Eric H. Mrozek

Honors Theses and Capstones

As a part of an international effort to end tax avoidance, the Organization for Economic Co-operation and Development proposed a global minimum effective corporate tax rate of 15 percent for large multinational corporations. This research examines the obstacles that will need to be overcome to implement this legislation. More specifically, will this legislation ever be enacted in the countries where it matters? If so, when? Can the world unite to implement the largest global tax overhaul in recent memory? Who will it affect? Will corporations change where they do business because of this new tax? How will tax firms deal …

Nba Tean Valuation: What Drives Value?, Jackson Cleary

Honors Theses and Capstones

The National Basketball Association (NBA) has slowly become one of the most popular professional sports leagues in the United States as well as growing its reach in European and Chinese ties. With this growth, we have seen the value of NBA teams climb significantly. Mark Cuban, a well-known entrepreneur and Shark on ABC’s Shark Tank, purchased the Dallas Mavericks for $285 million in 2000. They are now worth a staggering $2.5 billion (as of 2021). In 20 years since Cuban bought the Dallas Mavericks, they have seen close to ten times increase in their value. This begs the question, what …

Does Covid Have An Effect On Consumer Behavior Towards Vacation Rental Homes?, Whitney Wiley

Honors Theses and Capstones

While Covid has significantly impacted the tourism industry, this research study analyzes the effect of the pandemic on consumers’ behavior towards vacation rental homes. More specifically, it focuses on the three main stages of vacation rental: the choice, booking, and stay. A qualitative research approach was used along with primary data collection. Interviews with individuals in Gen Z were collected in a semi-structured format with open-ended questions. The findings reveal that consumers are now more likely to choose vacation rental homes over other accommodations due to the space and privacy that rental homes provide. As a result of Covid, individuals …

Index Funds And Etfs: Simplifying Investing For Better Returns, Patrick J. Cotton

Honors Theses and Capstones

No abstract provided.

Electronic Banking And Fintech: Changes Over The Years, Disruptions And Where It Will Head In The Future, Patricia C. Laws

Honors Theses and Capstones

This paper investigates the changes to banking over the years, and the ways in which it has transformed. It investigates the advantages and disadvantages of online banking and looks forward into the future of banking. The research discusses where banking will head and how far it may advance. I use a survey to reveal customers’ perceptions regarding the preferences they have pertaining to electronic banking, and how participative they are in the system. It looks to gain valuable knowledge about electronic banking uses and advantages, so that we can predict how it may change the future, and how it is …

Esg Metric Variance And Methodology Standardization, Jordan Moyer

Honors Theses and Capstones

Across the globe Environmental, Social and Governance (ESG) scoring has become a tool used for mission-aligned investment. In the United States, there is no standardized method for scoring companies based on ESG practices; it is all completed by private companies with their own ways of managing data and creating scores. Corporate Social Responsibility (CSR) reporting, though mandatory in some countries, is also completely voluntary in the United States. CSR reports are a key part of the data collection used for ESG scoring. This research looks to understand how much CSR reporting is being influenced by ESG scoring methodologies, as well …

Board Gender Diversity And Cybersecurity Disclosure Characteristics, Katie Remeis

Honors Theses and Capstones

No abstract provided.

Early Evidence On Critical Audit Matters In Expanded Audit Reports, Maria Koch

Honors Theses and Capstones

No abstract provided.

Should Cryptocurrency And Nft’S Be Used As Collateral?, John M. Helmanis

Honors Theses and Capstones

Nothing has captured the attention of modern finance quite like cryptocurrencies and non-fungible tokens (NFT), whether it’s the massive skyrocketing price or the next day's sudden drop wiping out millions of dollars seemingly overnight. This paper seeks to understand cryptocurrencies and NFT's position in modern finance in terms of collateral. Specifically, the question that will be answered is should cryptocurrencies and NFTs be used as collateral? This question has relevance because widespread use as collateral would signify validation as an asset class that holds value. Some cryptocurrency brokers are making loans backed by cryptocurrency, but currently, no major banks are …

Finding The Best Predictors For Foot Traffic In Us Seafood Restaurants, Isabel Paige Beaulieu

Honors Theses and Capstones

COVID-19 caused state and nation-wide lockdowns, which altered human foot traffic, especially in restaurants. The seafood sector in particular suffered greatly as there was an increase in illegal fishing, it is made up of perishable goods, it is seasonal in some places, and imports and exports were slowed. Foot traffic data is useful for business owners to have to know how much to order, how many employees to schedule, etc. One issue is that the data is very expensive, hard to get, and not available until months after it is recorded. Our goal is to not only find covariates that …

Modeling The Impact Of Adding Cryptocurrency In A Portfolio, Ashley Pineault

Honors Theses and Capstones

This study examines the backgrounds of Bitcoin and Ethereum. How they came about, where they differ from one another in functions, and what investors believe will be a better cryptocurrency stock as an investment to include in an optimized portfolio. It will also study the impact of adding two leading cryptocurrencies, Bitcoin and Ethereum, into a hypothetical, optimal investment portfolio. Data collection includes the adjusted closing price of 30 diversified stocks from 2016 to 2021. Those adjusted closing prices are the beginning of determining the optimal portfolio for three separate portfolios. One has the Ethereum cryptocurrencies, the other has Bitcoin …

Realtime Event Detection In Sports Sensor Data With Machine Learning, Mallory Cashman

Honors Theses and Capstones

Machine learning models can be trained to classify time series based sports motion data, without reliance on assumptions about the capabilities of the users or sensors. This can be applied to predict the count of occurrences of an event in a time period. The experiment for this research uses lacrosse data, collected in partnership with SPAITR - a UNH undergraduate startup developing motion tracking devices for lacrosse. Decision Tree and Support Vector Machine (SVM) models are trained and perform with high success rates. These models improve upon previous work in human motion event detection and can be used a reference …

Examining The Brand Image Of Paul College, Rebecca E. Milbury

Honors Theses and Capstones

The idea of a company’s brand image is a marketing subject that many companies need to consider. How consumers see or feel about a company is extremely important especially for higher education. Business schools are very competitive and in order to succeed, they need to understand how their students, alumni, faculty, and staff feel about their school. The results of the brand image survey are compared to those from a recent study completed in 2016. There are a few changes made to this survey, including adding alumni, faculty, and staff to the respondent pool. In doing so, this research will …