Digital Commons Network^™

Mobile Media Beyond Mobile Phones, Jordan Frith, Didem Özkul

Publications

In this introduction, we argue for an expanded focus in mobile media and communication studies (MMCS) that accounts for the many types of mobile media that affect our lives. We begin by pointing out that mobile phone/smartphone research has dominated MMCS as a field. That focus makes sense, but it runs the risk of MMCS essentially turning into “smartphone studies,” which we argue would limit our impact. To make that case, we identify a few examples of the types of oft-ignored technologies that could add to the depth and breadth of MMCS research (e.g., RFID [radio frequency identification] tags, the …

Social Shaping Of Mobile Geomedia Services: An Analysis Of Yelp And Foursquare, Jordan Frith, Rowan Wilken

Publications

In their book, Location-Based Social Media: Space, Time and Identity, Leighton Evans and Michael Saker remark on the apparent ‘death’ of location-based social networks, suggesting that location-based social networks can now be understood as ‘a form of “zombie-media” that animates and haunts other media platforms’. In this article, we use this perspective as a point of departure for a social shaping of technology-informed analysis of two key geomedia platforms: Yelp and Foursquare. With Yelp approaching its 15th year of service and Foursquare approaching its 10th anniversary, this article provides a timely opportunity to (re-)examine the significance of Yelp and …

Snowedout Atlanta: Examining Digital Emergence On Facebook During A Crisis, Andrew S. Pyle, Meredith Morgoch, Brandon C. Boatwright

Publications

Individuals in emergencies form spontaneous, emergent groups to respond and recover. With the rise of social media use in crises, academics and professionals must be aware of how groups digitally coordinate emergent response efforts. This paper examines digital emergence through the case of SnowedOut Atlanta, a Facebook group formed during the 2014 ice storms in Atlanta. The posts and actions of the group members are in line with those of traditional emergent groups. For example, group members shared informational, material, and emotional support. The findings also provide implications for practitioners and insight into the communication of such groups. In …

Fixing The Sic: Preventing And Managing Self-Inficted Crises, Andrew S. Pyle

Publications

Social media platforms provide channels for both individuals and organizations to engage with global audiences. A successful social media message can reach millions and shape the way the public views a particular person, group, or cause. As organizations become more engaged with the public through social media platforms, a new area of organizational risk has also developed. It is possible for an organization to create a self-inflicted crisis through the unintentional transmission of a poorly worded or ill-conceived social media message. This type of self-induced crisis event creates organizational conflict that must be managed quickly. This chapter explores three cases …

The Role Of Social Media In Enhancing Risk Communication And Promoting Community Resilience In The Midst Of A Disaster, Kathryn E. Anthony, Steven J. Venette, Andrew S. Pyle, Brandon C. Boatwright, Carrie E. Reif-Stice

Publications

The importance of engendering community resilience after a disaster event cannot be overstated. In this chapter, we argue that the strategic design of risk communication messages is critical for communities affected by crises. In the past, many communication practitioners employed the single shot, top-down approach for constructing messages, especially during crises. Given growing recognition of the ineffectiveness of this model, scholars have become more attentive to the role of message design in conveying risk to stakeholders. Specifically, through the lens of the message convergence framework, we argue the need for a multiple messages approach that targets diverse groups of people …

Heuristics For Communicating Science, Risk, And Crisis, Katherine E. Rowan, Andrew S. Pyle

Publications

Scientific information about physical hazards is important and very easy to miscommunicate. Because science uses complex wording and sophisticated reasoning, many assume that sharing science with lay stakeholders is solely a matter of substituting simple words and sentences for unfamiliar terms and complex syntax. An additional frequent assumption is that ‘giving information’ or ‘educating’ are the only important goals when communicating with stakeholders about health and the environment. Indeed, one study shows that, among scientists who share science online with lay stakeholders, their principal goals when communicating with lay audiences are to ‘educate’ or ‘defend science’. Although these goals are …

From Hybrid Space To Dislocated Space: Mobile Virtual Reality And A Third Stage Of Mobile Media Theory, Michael Saker, Jordan Frith

Publications

Research in the field of mobile communication studies (MCS) has generally moved away from focusing on how mobile phones distract users from their physical environment to considering how the experience of space and place can be enhanced by locative smartphone applications. This article argues that trajectory may be complicated by the emergence of a new type of mobile technology: mobile virtual reality (MVR). While an increasing number of handsets are specifically developed with MVR in mind, there is little to no research that situates this phenomenon within the continuum of MCS. The intention of this paper is accordingly twofold. First, …

Intercultural Crisis Communication: Examining The Experiences Of Crisis Sojourners, Andrew S. Pyle

Publications

The concept of the sojourner has been studied in a variety of contexts, such as business, education, and international aid. However, there is as yet no communication research on the topic of the crisis sojourner. Consequently, the goal of this study was to explore experiences of crisis sojourners to determine what they perceive as effective and ineffective communication in intercultural settings. In-depth interviews were conducted with 20 emergency responders who deploy internationally following events such as the earthquake in Haiti or the Fukushima meltdown. Results showed crisis sojourners from this population were aware of cultural differences and highly alert to …

Coming Together Around Hashtags: Exploring The Formation Of Digital Emergent Citizen Groups, Andrew S. Pyle, Brandon Boatwright

Publications

It has been well established that during and after crisis or emergency events, groups of citizens come together to help one another, solve problems, and manage recovery or cleanup. These groups are called emergent citizen groups. They form organically and often disband when the emergency is managed. This study proposes that similar types of groups now form in digital spaces during and after crises. The authors studied conversation on Twitter that used the hashtag “#PrayforUSC” after the murder-suicide that took place at the University of South Carolina in 2015. Initial results indicate that hashtags can function as focal points or …

From Silence To Condemnation: Institutional Responses To “Travel Ban” Executive Order 13769, Andrew S. Pyle, Darren Linvill, S. Paul Gennett

Publications

On January 27, 2017, President Donald J. Trump signed an Executive Order that attempted to bar citizens and refugees from seven countries from entering the U.S. for a certain time period. One of the contexts most directly affected by this order was higher education. This study examined college and university communicative responses to the order from a public relations perspective. We qualitatively determined a range of responses from U.S. universities then quantitatively determined variables of particular colleges and universities that had a correlation to the nature of the responses. Responses were then assessed using public relations best practices. The data …

Teaching Peace: A Plan For Effective Crisis Communication Instruction Intended Course, Andrew S. Pyle

Publications

Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses.

Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event.

Inquiry-Based Civil Discourse Education, Darren Linvill, Andrew S. Pyle

Publications

Course: Civil discourse, argumentation, debate, persuasion, political communication

Objectives: This unit activity will help students build an understanding of civil discourse and its function in society. Students will: (1) increase their capacity to examine arguments critically, (2) enhance their own ability to self-reflect critically, and (3) improve their ability to engage in civil discourse. This activity will employ inquiry-based learning strategies to apply students’ understanding of civil discourse in a dialogue with the broader campus community by partnering with campus media to develop and publish original opinion-editorial pieces.

Invisibility Through The Interface: The Social Consequences Of Spatial Search, Jordan Frith

Publications

Location-based services are mobile applications that use a device’s location to provide relevant results. Spatial search applications are a popular subset of location-based services that enable people to search through their surrounding space to find nearby locations. This article examines spatial search applications through a framework that combines critical geography research with research on the power search engines exert over information visibility. The main argument of the article is that popular spatial search applications, such as Yelp, may subtly reproduce existing forms of spatial segregation by rendering certain location invisible through the mobile mapping interface.

Corporate Public Relations Dynamics: Internal Vs. External Stakeholders And The Role Of The Practitioner, Lee Anna Cardwell, Sean Williams, Andrew S. Pyle

Publications

Most public relations research advocates for stronger organization-public relationships and the implementation of dialogic theory to advance the practice and elevate the status of the public relations practitioner. However, this study reveals that internal relationship dynamics can prevent corporate public relations practitioners from carrying out this function of the public relations role. Twelve weeks of observation and eleven interviews were conducted at a Fortune 1000 technology company to gain insights on how corporate PR practitioners build relationships with external publics, to gauge practitioners’ orientation to dialogue, and to identify challenges to external relationship building. Results show that internal relationship management …

Big Data, Technical Communication, And The Smart City, Jordan Frith

Publications

Big data is one of the most hyped buzzwords in both academia and industry. This article makes an early contribution to research on big data by situating data theoretically as a historical object and arguing that much of the discourse about the supposed transparency and objectivity of big data ignores the crucial roles of interpretation and communication. To set forth that analysis, this article engages with recent discussion of big data and “smart” cities to show the communicative practices operating behind the scenes of large data projects and relate those practices to the profession of technical communication.

The Digital “Lure”: Small Businesses And Pokémon Go, Jordan Frith

Publications

Most of the discussion about Pokémon Go has focused on the end-user and the playful nature of the game. Experts have mentioned the game’s commercialism, but they have done so mostly by talking about the data collection practices of the app developers. This commentary piece takes a different approach by examining how businesses have used Pokémon Go’s “lures” to attract foot traffic. The main goal of the article is to show how the ludic, digital wayfaring of location-based games can be used by individual places to attract players. While the focus is on business owners, I will also address …

Public Speaking Versus Hybrid Introductory Communication Courses: Exploring Four Outcomes, Melissa A. Broeckelman-Post, Andrew S. Pyle

Publications

The purpose of this study was to compare student growth in public speaking and hybrid introductory communication skills courses on four outcomes: public speaking anxiety, self-perceived communication competence, intercultural effectiveness, and connected classroom climate. This study also sought to find out whether there were differences in the achievement of outcomes and growth in each outcome by sex and ethnicity. Data from 908 participants utilized a within-subjects and between-subjects repeat measures design. Results showed that public speaking and hybrid communication courses reduced public speaking anxiety and increased self-perceived communication competence and connected classroom climate a similar amount, but did not significantly …

Wearing The City: Memory P(A)Laces, Smartphones, And The Rhetorical Invention Of Embodied Space, Jason Kalin, Jordan Frith

Publications

This article extends research on the production of embodied space by focusing on the relations between place and memory. Beginning with a consideration of how wearable technologies enable new spatial practices within the constructed order of the city, we develop a conceptual framework to understand these spatial practices by returning to the rhetorical art of memory and the building of memory palaces. The art of memory, exemplified by memory palaces, offers a rhetorical resource for understanding how smartphones as wearable technologies may be incorporated—that is, brought into the body, as integral to the production of embodied spatial memories. We argue …

Surviving The Conflict Of Self- Inflicted Organizational Crises, Andrew S. Pyle

Publications

Social media platforms provide channels for both individuals and organizations to engage with global audiences. A successful social media message can reach millions, and shape the way publics view a particular person, group, or cause. As organizations become more engaged with publics through social media platforms, a new area of organizational risk has also developed. It is possible for an organization to create a self-inflicted crisis through the unintentional transmission of a poorly worded or ill-conceived social media message. This type of self-induced crisis event creates organizational conflict that must be managed quickly. This chapter explores three cases of organizational …

The Ink Transfer And Image Definition Differences Between Elastomer And Photopolymer Printing Systems, Jason Palmer

All Theses

With recent advancements in elastomer imaging and plate technologies, a study comparing the ink transfer and image definition characteristics of the current flexographic printing systems was conducted. Using a number of print metrics across a variety of testing conditions, overall results suggested that the elastomer printing system laid down more ink and produced shaper printing than the photopolymer printing system. In particular, the elastomer printing system showed greater solid ink densities for the solvent and aqueous ink printing conditions, while the photopolymer printing system showed higher values in the ultraviolet ink printing conditions. Results across conditions also revealed that the …

"She Just Wanted To Get With An Athlete": The Effects Of Race And Status On The Public's Perception Of Guilt In Sexual Assault Cases, Katie Barnes

All Theses

This thesis explored the effects of race and athlete status on the public’s perceptions of guilt in sexual assault cases. It investigated how race and athlete status of a man accused of sexually assaulting a woman affected the perceived believability of the accuser and the perceived severity of the crime. It also explored the correlation between perceived guilt and rape myth acceptance. The results of this thesis did not directly support the hypotheses but hypothesis 4 was significant in suggesting that participants who gave any of the accused a lower guilt rating had higher levels of rape myth acceptance. The …

The Factors Determining The Quantity Of Taxies - An Empirical Analysis Of Cities In China, Yunzi Zhu

All Theses

The inefficient allocation of transport capacity in the taxi industry leads to the imbalance between the demand and supply of taxies. This paper tries to investigate the influencing factors on the quantity of taxies from the perspective of the demand. It is based on the empirical analysis and assumes that the quantity of buses (Bus), average wage per citizens (AW), population density (PD), road density (RD), the availability of subways (SW) and the e-hailing application (EH) co-determine the quantity of taxies. Under the assumption, I collected the data in 287 cities from 2010 to 2013 and put them into the …

Here, I Used To Be: Mobile Media And Practices Of Place-Based Digital Memory, Jordan Frith, Jason Kalin

Publications

This article examines how location-based mobile media technologies are affecting the ways individuals experience the relationship between memory and place. We argue that location-based mobile applications that allow people to check in to places or record their routes represent new practices of place-based digital memory. Many individuals are using mobile media to mobilize place and memory together to create new forms of digital network memory from which they may begin to remember their pasts and to write their histories—a kind of rhetorical and poetic memory making. To help illuminate these practices, we analyze applications such as Foursquare and My Tracks …

Skating For Strength: The Experiences Of Skating In Women's Flat Track Roller Derby, Jerrica Ty Rowlett

All Theses

Feminists are continually seeking methods of improving the lives of women, whether that is through fighting for women's rights, promoting embracing aspects of being a female, or discovering new methods of female empowerment. This research looks at the last of these by exploring the experiences of women who are within their first year of competitively playing women's flat track roller derby through a qualitative phenomenological study. In order to do this, eight women were interviewed from two competitive teams located in the southeast region of the United States. From these interviews, five categories of experience emerged as significant aspects of …

Re-Shaping Our Vision Of Intimate Partner Violence: A Qualitative Analysis Of Survivors' Reaction To Existing Campaigns, Erin Alexandra Neal

All Theses

According to the Centers for Disease Control and Prevention (2003), an estimated 5.3 million incidents of intimate partner violence (IPV) occur each year in the United States, resulting in nearly 2 million injuries, and approximately 1,300 deaths. Additionally, The National Intimate Partner and Sexual Violence Survey (2011) found that 1 in 3 women (35.6%) have experienced sexual and/or physical violence at the hands of an intimate partner. More attention has been paid to IPV in the past two decades, resulting in an increase in the number of prevention and intervention mass media campaigns; however, very few campaigns report consulting survivors …

A Comparison Of The Source, Media Format, And Sentiment In Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, And Social Media Engagement In A Corporate Social Responsibility Campaign Presented Via Social Media, Kristie Byrum

All Dissertations

ABSTRACT This study addresses the impact of source, media format, and sentiment in the influencing source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented in a social media environment. The study utilized a 2 x 3 x 2 ANOVA to analyze results from an online survey that exposed respondents to various source, format, and sentiment combinations. The source was designated as either a corporation or a consumer. The media format was a news release, an advertisement or a news article. The sentiment was classified as either 'with sentiment' or …

Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster, Alexander Moe

All Theses

This study addresses the influence of a trigger event on mainstream news coverage of injuries in professional football. In 2002, four-time Super Bowl winner and NFL Hall of Famer Mike 'Iron Mike' Webster passed away due to what is known today as Chronic Traumatic Encephalopathy (CTE), a condition that develops in the brain after multiple impacts. It has been confirmed that Webster sustained CTE from his 17-year NFL career, although medical evidence at the time of his death did not exist, and his passing was instead attributed to heart failure. This is an empirical analysis of how the trigger event …

Volumetric Cloud Rendering: An Animation Of Clouds, Zhaoxin Ye

All Theses

This paper demonstrates a production workflow for a volumetric-rendering-based short animation about clouds. The animation is based on the concept of a giant fish swimming in the sky from Zhuangzi's philosophical story. The algorithm and implementation for the modeling and rendering of clouds are also presented. A renderer was developed that uses the OpenVDB library for data storage, fast retrieving and grid manipulation. A user-friendly pipeline was also developed for cloud modeling and rendering, which used Python and XML for adjusting rendering parameters. The pipeline includes Maya to build the rough cloud model and Houdini to calculate the interior light …

Long-Term Multi-Dimensional Interactive Time-Lapse Photography Using Microsoft Kinect, Daniel Mccoy

All Theses

In this thesis, a method is presented for the capture and interactive presentation of long-term multi-dimensional time-lapse photography. Time-lapse capture is commonly used for the observation based study of relatively long term phenomena such as plant growth and weather patterns. In terms of filmic devices, the visual time compression effect is complementary to slow motion and is nearly as prevalent. In this project, commonly available camera and computer equipment is used to capture images autonomously with minimal system supervision. A set of images is established, using long term, short interval continuous capture at a fixed position. Results are presented demonstrating …

Mobile Interactive Fitness Technologies And The Recreational Experience Of Bicycling: A Phenomenological Exploration Of The Strava Community, William Smith

All Theses

Technology is now embedded in many aspects of daily life. Over the past few years, fitness related smartphone applications have steadily grown in popularity. Despite the prevalence of technology in recreation and leisure experiences, the topic remains to be thoroughly examined from a qualitative interpretive viewpoint. The purpose of this phenomenological study was to understand and describe how cyclists use and experience Strava--a GPS enabled smartphone application that tracks bicycle rides and uploads the data to an online community of other users. Particular attention was given to user motivations, affordances of the technology, and notions of community. After participant observation …