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Online Political Participation Among Younger Generations: A Case Study Of The Nigerian Presidential Election, Bowale Odukale
Online Political Participation Among Younger Generations: A Case Study Of The Nigerian Presidential Election, Bowale Odukale
All Theses
The 2023 presidential elections in Nigeria represented a significant milestone in the nation's democratic progression, capturing the interest of observers both within the country and abroad. This study identifies the key online opinion leaders who participated in the electoral discourse, their generational affiliation, and the role of social media in facilitating youth engagement throughout the political process. Using Sprinkl, an online monitoring tool to harvest publicly available tweets containing the hashtag #NigeriaDecides2023 from February 11 to March 15, coupled with interviews, the study identified the prominent opinion leaders with significant influence, their types of messages and the motives behind youth …
Using Linkedin To Promote Effective Corporate Social Responsibility Communication Through The B2b Supply Chain, Eden Wallace
Using Linkedin To Promote Effective Corporate Social Responsibility Communication Through The B2b Supply Chain, Eden Wallace
All Theses
Utilizing LinkedIn as a communication tool for Corporate Social Responsibility (CSR) communications is a relatively unknown area of CSR research. However, existing scholarship and current business trends suggest that LinkedIn may be beneficial for business to business (B2B) companies to communicate to their corporate partners. Findings from this study advance communication scholarship in this relatively new area of research and provide new understanding in how LinkedIn can be used by companies to strengthen business operations pertaining to corporate social responsibility. This thesis examines how Equinix, a B2B company, communicates its socially responsible initiatives on LinkedIn and to what extent its …
Coming Together Around Hashtags: Exploring The Formation Of Digital Emergent Citizen Groups, Andrew S. Pyle, Brandon Boatwright
Coming Together Around Hashtags: Exploring The Formation Of Digital Emergent Citizen Groups, Andrew S. Pyle, Brandon Boatwright
Publications
It has been well established that during and after crisis or emergency events, groups of citizens come together to help one another, solve problems, and manage recovery or cleanup. These groups are called emergent citizen groups. They form organically and often disband when the emergency is managed. This study proposes that similar types of groups now form in digital spaces during and after crises. The authors studied conversation on Twitter that used the hashtag “#PrayforUSC” after the murder-suicide that took place at the University of South Carolina in 2015. Initial results indicate that hashtags can function as focal points or …
Women In Engineering: Identity Communication In Social Media, Dongni Wang
Women In Engineering: Identity Communication In Social Media, Dongni Wang
All Theses
This thesis examines women engineers' experience in social media with a focus on identity communication. Framing as a case study, this study attempts to explore women engineers' online presence and how they utilize social media in their daily activities. Using the concept of intersectionality, this study addresses the differences of social media usage among women engineers in terms of the use of social media by professional organizations of women engineers and the use of individual women engineers. Thematic analysis was conducted to analyze the public available data from a Facebook page maintain by a well-known women engineers' professional organization. Online …
Using Dialogic Principles On Facebook: How The Accommodation Sector Is Communicating With Its' Consumers, Elizabeth Muckensturm
Using Dialogic Principles On Facebook: How The Accommodation Sector Is Communicating With Its' Consumers, Elizabeth Muckensturm
All Theses
This thesis examines the extent to which the accommodation sector uses social media, specifically Facebook, to communicate dialogically with its consumers. Using Kent and Taylor's (1998) five principles of dialogic communication, a content analysis of 34 different hotels' Facebook pages were reviewed. Twenty-four posts and comments on each organizations' Facebook page were examined over a 12 month span to determine if dialogic communication was occurring between the organization and its consumers.
The study asked two questions. How is the accommodation sector of the hospitality industry employing the principles of dialogic communication through their Facebook posts? Is there is a relationship …
140 Characters To Skinny: Social Support Provided By Commercial Weight-Loss Programs Via Twitter, Sarah Arbogast
140 Characters To Skinny: Social Support Provided By Commercial Weight-Loss Programs Via Twitter, Sarah Arbogast
All Theses
The state of healthcare in the United States is changing. Amidst this change, there is a debate as to whether health is a public good or if health is a private matter. This change and debate challenges health professionals to rethink the way we go about planning health interventions to better address the many public health issues looming the general population today. The recent rise of obesity and at-risk weight in the United States is a major epidemic that has yet to be resolved. There are many approaches to addressing weight management and for many, public health campaigns have not …