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Articles 121 - 132 of 132
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Social Media As A Branding Tool In Heterogeneous Organizations: A Collective Case Study Approach, Heather Dunn
Social Media As A Branding Tool In Heterogeneous Organizations: A Collective Case Study Approach, Heather Dunn
All Theses
The concept of branding can be applied to an endless list of topics including products, organizations, and individuals. Just as a product line can have a brand identity, so can a university, business or non-profit. This thesis details a study on universities, businesses and non-profits and how they use social media as a branding tool. In this thesis, I provide a brief literature review, describe my methodologies, describe in detail the research of each of the three cases and finally, draw conclusions and suggest future research. This thesis ends with a list of references and additional readings that provide insight …
Eastern Martial Arts And The Cultivation Of Persuasive Power, Kevin Cantey
Eastern Martial Arts And The Cultivation Of Persuasive Power, Kevin Cantey
All Theses
Martial arts, which incorporate Eastern philosophical and cultural perspectives, enhance rhetorical skill along with self-defense mastery. Furthermore, Western styled rhetorical movements within workplaces can benefit from the integration of Eastern self-cultivation approaches, specifically Taoism and Zen. Eastern martial arts training grounded in Zen and Taoist precepts, such as the interdependence of seeming opposites, the persuasive power of restraint and humility, and the benefit of applying pathos as a primary rhetorical movement, increases self-knowledge. Through dedicated practice grounded in mutual respect and an openness to challenge physical and mental limitations, the life artist emerges by simultaneously obtaining self-defense ability and virtuous …
Digital Social Imagery In Silhouette, Ashley Triplett
Digital Social Imagery In Silhouette, Ashley Triplett
All Theses
Society places an extreme emphasis on outward appearance and beauty that is often unattainable. The short film, Silhouette, reminds audiences of the dangers that can result from society's infatuation with physical perfection, and the film's production is the focus of this thesis. The goal of the film is to effectively communicate the impact of society on an individual's self-worth and self-image and to illustrate the consequences that result when trying to attain physical perfection. An integral part of this project is an examination of how women have been portrayed in art historically as compared to present day. To visualize …
Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan
Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan
All Theses
As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials.
This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally. After …
Unconventional Means: Technology And Resistance In The Emergence Of Three Forms Of New Media, Caroline Stone
Unconventional Means: Technology And Resistance In The Emergence Of Three Forms Of New Media, Caroline Stone
All Theses
The media change we currently witness, the numbers of newspapers that have recently folded, those that face a similar fate and the degree to which the death of print generally is predicted within and outside of academic circles, all call for more research into shifts in forms of media over time. From the first American colonial newspaper Publick Occurrences in 1690 in Boston, to the first punk rock zine Punk in New York City in 1975, to the emergence of the massively multi-player game World of Warcraft in 2004, understanding the factors which may have led to the emergence of …
Strategic Stories: An Analysis Of The Profile Genre, Amy Jessee
Strategic Stories: An Analysis Of The Profile Genre, Amy Jessee
All Theses
This case study examined the form and function of student profiles published on five university websites. This emergent form of the profile stems from antecedents in journalism, biography, and art, while adapting to a new rhetorical situation: the marketization of university discourse. Through this theoretical framework, universities market their products and services to their consumer, the student, and stories of current students realize and reveal a shift in discursive practices that changes the way we view universities. A genre analysis of 15 profiles demonstrates how their visual patterns and obligatory move structure create a cohesive narrative and two characters. They …
Intergenerational Leadership Communication In The Workplace, Gayle Ruddick
Intergenerational Leadership Communication In The Workplace, Gayle Ruddick
All Theses
For the first time in history there are four generations in the workforce: Traditionalists, Baby Boomers, Generation X, and Generation Y. Generation Y, the emergent working generation, has a vastly different way of communicating, a different perspective on work, and a different set of needs and values than those who dominate the current workforce. When Traditionalists and Baby Boomers retire Generation Y will be placed into professional positions they may not be prepared for. With the current trend of young people frequently changing jobs and feeling unfulfilled by the work they do, Generation Y needs guidance, leadership, and mentoring in …
Web Site Content Management Systems: Selection And Usage At Land-Grant Universities, Deborah Dalhouse
Web Site Content Management Systems: Selection And Usage At Land-Grant Universities, Deborah Dalhouse
All Theses
American land-grant universities generate large amounts of information for their Web sites, which serve a variety of audiences in addition to students, faculty, and staff. Many of these universities are beginning to search for Web site content management systems (CMS) to help organize this information. However, there are hundreds - if not thousands - of systems in this emerging arena, with no clear market leader. This paper provides a snapshot of the experiences of communicators at several universities where content management systems are in use. The purpose is to provide criteria to help Web site managers at universities and other …
Instructional Proxemics: Creating A Place For Space In Instructional Communication Discourse, John Mcarthur
Instructional Proxemics: Creating A Place For Space In Instructional Communication Discourse, John Mcarthur
All Dissertations
Changes in strategies of teaching and learning, changes in students, and changes in technology have necessitated contemporary changes in spaces of learning. Grounded in the general model of instructional communication (McCroskey, Valencic, & Richmond, 2004), this study proposes Instructional Proxemics as a conceptual framework for assessing the instructional environment through a blending of instructional communication and information/user-experience design. In a field-experiment involving five instructors teaching 15 sections of Public Speaking, students (n = 234) were invited to respond to a survey assessing measures of student learning, teacher behaviors, classroom practices, and classroom perceptions.
Results of this study indicate that learning …
The Role Of Exigencies In Marketing: A Rhetorical Analysis Of Three Online Social Networks, Greg Martin
The Role Of Exigencies In Marketing: A Rhetorical Analysis Of Three Online Social Networks, Greg Martin
All Theses
Over the last few years, the use of online social networks has increased exponentially, and some of these 'virtual communities' are among the most visited sites on the Internet. With this boom in popularity has also come a rise in the need for marketing within these spaces, and very little academic literature exists on how to best utilize this new and budding arena for advertising ventures. Traditional business approaches to marketing are no longer adequate because of the radicalization of new media found within online social networks. This thesis, therefore, provides a new metric of success for social network marketing, …
Cause-Related Marketing For Breast Cancer:Investigating Tools For Partnerships, Katherine Hunter
Cause-Related Marketing For Breast Cancer:Investigating Tools For Partnerships, Katherine Hunter
All Theses
The thesis outlines cause-related marketing (CRM) campaigns and examines the effectiveness and implications for the organizations involved. CRM campaigns are when corporate entities partner with philanthropies in order to advance the 'cause' for which the philanthropic organization supports. SWOT methodology is used to analyze three cases: a short term success, a long term success, and a 'failure.' From these three cases, best practices and learning points are observed which can be used to develop successful campaigns. Ethical implications such as Yoplait's tactics in the 'Save Lids to Save Lives' campaign are discussed to better understand CRM's repercussions. The conclusion addresses …
About Cedp: The Birth Of A Press, Wayne Chapman
About Cedp: The Birth Of A Press, Wayne Chapman
Birth of a Press
No abstract provided.