Digital Commons Network^™

A Consideration Of Coordinated Behavior In The #Aukus Conversation On X (Formerly Twitter), Timothy Graham, Darren Linvill, Patrick Warren, Katherine M. Fitzgerald

Media Forensics Hub Reports

No abstract provided.

Disease And Disaster: Navigating Food Insecurity In A Community Affected By Crises During Covid-19, Andrew S. Pyle, Michelle Eichinger, Barry A. Garst, Catherine Mobley, Sarah F. Griffin, Leslie H. Hossfeld, Mike Mcgirr, Helen R. Saunders

Publications

This exploratory study examines how a community experiencing food insecurity while navigating multiple crises can be a model to inform resources, processes, and systems supporting communities facing similar circumstances. Data for this study were collected from residents of a community in Oconee County, a rural county in the northwest corner of South Carolina experiencing pervasive food insecurity. The community was severely impacted by the onset of COVID-19 and further devastated by a tornado in mid-April. The area of the county that sustained the greatest damage from the tornado was the Utica Mill Hill community, home to the county’s most vulnerable …

Finding Renewal In The Midst Of Disaster: The Case Of The Deepwater Horizon Oil Spill, Andrew S. Pyle, Robert R. Ulmer

Publications

In 2010, the United States experienced the worst environmental disaster in its history. An explosion on a BP oilrig located in the Gulf of Mexico triggered the crisis. As a result, the United States coast guard and BP were charged with crisis communication in its response to the crisis. This essay provides an unprecedented examination and analysis of the communication experiences of public information officers who worked in the unified command center in Houma, Louisiana during the Deepwater Horizon oil spill response. The authors use the discourse of renewal theory to understand the communication practices and choices of the public …

Creating Order Out Of Chaos? Development Of A Measure Of Perceived Effects Of Communication On The Crisis Organizing Process, Ryan Patrick Fuller, Andrew S. Pyle, Laura Riolli, Amy Mickel

Publications

Organizations are important sources of communication during natural-hazard crises. How members of an organization perceive these communications (e.g., creating confusion, causing disorder, providing clarity, and restoring order) influences response and recovery from such a crisis. Using Chaos Theory as a guiding framework, the authors developed a new instrument measuring the perceived effects of an organization’s communication on crisis-organizing processes. Three distinct studies were conducted to assess the reliability and validity of this new instrument: the “Perceived Effects of Communication on the Crisis-organizing Process (PEC-COP)” scale. This one-factor scale can be used by both scholars and practitioners to assess the effects …

It Is All About Location: Smartphones And Tracking The Spread Of Covid-19, Jordan Frith, Michael Saker

Publications

Mobile phone location data have become tied to understandings of and responses to the COVID-19 pandemic. Data visualizations have used mobile phone data to inform people about how mobility practices may be linked to the spread of the virus, and governments have explored contact tracing that relies upon mobile phone data. This article examines how these uses of location data implicate three particular issues that have been present in the growing body of locative media research: (1) anonymized data are often not anonymous, (2) location data are not always representative and can exacerbate inequality, and (3) location data are a …

C To Shining C - Moving From Cooperation To Collaboration, Cierra Townson, Lili Klar, Jessica Kohout-Tailor

Presentations

No abstract provided.

Coextensive Space: Virtual Reality And The Developing Relationship Between The Body, The Digital And Physical Space, Michael Saker, Jordan Frith

Publications

Virtual Reality (VR) has traditionally required external sensors placed around a designated play space. In contrast, more recent wired and wireless systems, such as the Oculus Rift S (released in March 2019) and the Oculus Quest (released in May 2019) use cameras located on the outside of these devices to monitor their physical position. Users can now mark out a physical space that is then digitally tracked within their display. Once a play space has been established, users are alerted if they come close to breaching this boundary by the visual inclusion of a grid. Should this threshold be breached, …

Locative-Media Ethics: A Call For Protocols To Guide Interactions Of People, Place, And Technologies, Andrea Zeffiro, Julia M. Hildebrand, Jordan Frith, Larissa Hjorth, Caitlin Mcgrane, Amy Schmitz Weiss, Gerard Goggin

Publications

No abstract provided.

That Uplifting Tweet You Just Shared? A Russian Troll Sent It, Darren Linvill, Patrick Warren

Publications

Internet trolls don’t troll. Not the professionals at least. Professional trolls don’t go on social media to antagonize liberals or belittle conservatives. They are not narrow minded, drunk or angry. They don’t lack basic English language skills. They certainly aren’t “somebody sitting on their bed that weighs 400 pounds,” as the president once put it. Your stereotypical trolls do exist on social media, but the amateurs aren’t a threat to Western democracy

Professional trolls, on the other hand, are the tip of the spear in the new digital, ideological battleground. To combat the threat they pose, we must first understand …

Mobile Media Beyond Mobile Phones, Jordan Frith, Didem Özkul

Publications

In this introduction, we argue for an expanded focus in mobile media and communication studies (MMCS) that accounts for the many types of mobile media that affect our lives. We begin by pointing out that mobile phone/smartphone research has dominated MMCS as a field. That focus makes sense, but it runs the risk of MMCS essentially turning into “smartphone studies,” which we argue would limit our impact. To make that case, we identify a few examples of the types of oft-ignored technologies that could add to the depth and breadth of MMCS research (e.g., RFID [radio frequency identification] tags, the …

Social Shaping Of Mobile Geomedia Services: An Analysis Of Yelp And Foursquare, Jordan Frith, Rowan Wilken

Publications

In their book, Location-Based Social Media: Space, Time and Identity, Leighton Evans and Michael Saker remark on the apparent ‘death’ of location-based social networks, suggesting that location-based social networks can now be understood as ‘a form of “zombie-media” that animates and haunts other media platforms’. In this article, we use this perspective as a point of departure for a social shaping of technology-informed analysis of two key geomedia platforms: Yelp and Foursquare. With Yelp approaching its 15th year of service and Foursquare approaching its 10th anniversary, this article provides a timely opportunity to (re-)examine the significance of Yelp and …

Snowedout Atlanta: Examining Digital Emergence On Facebook During A Crisis, Andrew S. Pyle, Meredith Morgoch, Brandon C. Boatwright

Publications

Individuals in emergencies form spontaneous, emergent groups to respond and recover. With the rise of social media use in crises, academics and professionals must be aware of how groups digitally coordinate emergent response efforts. This paper examines digital emergence through the case of SnowedOut Atlanta, a Facebook group formed during the 2014 ice storms in Atlanta. The posts and actions of the group members are in line with those of traditional emergent groups. For example, group members shared informational, material, and emotional support. The findings also provide implications for practitioners and insight into the communication of such groups. In …

Fixing The Sic: Preventing And Managing Self-Inficted Crises, Andrew S. Pyle

Publications

Social media platforms provide channels for both individuals and organizations to engage with global audiences. A successful social media message can reach millions and shape the way the public views a particular person, group, or cause. As organizations become more engaged with the public through social media platforms, a new area of organizational risk has also developed. It is possible for an organization to create a self-inflicted crisis through the unintentional transmission of a poorly worded or ill-conceived social media message. This type of self-induced crisis event creates organizational conflict that must be managed quickly. This chapter explores three cases …

The Role Of Social Media In Enhancing Risk Communication And Promoting Community Resilience In The Midst Of A Disaster, Kathryn E. Anthony, Steven J. Venette, Andrew S. Pyle, Brandon C. Boatwright, Carrie E. Reif-Stice

Publications

The importance of engendering community resilience after a disaster event cannot be overstated. In this chapter, we argue that the strategic design of risk communication messages is critical for communities affected by crises. In the past, many communication practitioners employed the single shot, top-down approach for constructing messages, especially during crises. Given growing recognition of the ineffectiveness of this model, scholars have become more attentive to the role of message design in conveying risk to stakeholders. Specifically, through the lens of the message convergence framework, we argue the need for a multiple messages approach that targets diverse groups of people …

Heuristics For Communicating Science, Risk, And Crisis, Katherine E. Rowan, Andrew S. Pyle

Publications

Scientific information about physical hazards is important and very easy to miscommunicate. Because science uses complex wording and sophisticated reasoning, many assume that sharing science with lay stakeholders is solely a matter of substituting simple words and sentences for unfamiliar terms and complex syntax. An additional frequent assumption is that ‘giving information’ or ‘educating’ are the only important goals when communicating with stakeholders about health and the environment. Indeed, one study shows that, among scientists who share science online with lay stakeholders, their principal goals when communicating with lay audiences are to ‘educate’ or ‘defend science’. Although these goals are …

From Hybrid Space To Dislocated Space: Mobile Virtual Reality And A Third Stage Of Mobile Media Theory, Michael Saker, Jordan Frith

Publications

Research in the field of mobile communication studies (MCS) has generally moved away from focusing on how mobile phones distract users from their physical environment to considering how the experience of space and place can be enhanced by locative smartphone applications. This article argues that trajectory may be complicated by the emergence of a new type of mobile technology: mobile virtual reality (MVR). While an increasing number of handsets are specifically developed with MVR in mind, there is little to no research that situates this phenomenon within the continuum of MCS. The intention of this paper is accordingly twofold. First, …

Coming Together Around Hashtags: Exploring The Formation Of Digital Emergent Citizen Groups, Andrew S. Pyle, Brandon Boatwright

Publications

It has been well established that during and after crisis or emergency events, groups of citizens come together to help one another, solve problems, and manage recovery or cleanup. These groups are called emergent citizen groups. They form organically and often disband when the emergency is managed. This study proposes that similar types of groups now form in digital spaces during and after crises. The authors studied conversation on Twitter that used the hashtag “#PrayforUSC” after the murder-suicide that took place at the University of South Carolina in 2015. Initial results indicate that hashtags can function as focal points or …

Intercultural Crisis Communication: Examining The Experiences Of Crisis Sojourners, Andrew S. Pyle

Publications

The concept of the sojourner has been studied in a variety of contexts, such as business, education, and international aid. However, there is as yet no communication research on the topic of the crisis sojourner. Consequently, the goal of this study was to explore experiences of crisis sojourners to determine what they perceive as effective and ineffective communication in intercultural settings. In-depth interviews were conducted with 20 emergency responders who deploy internationally following events such as the earthquake in Haiti or the Fukushima meltdown. Results showed crisis sojourners from this population were aware of cultural differences and highly alert to …

From Silence To Condemnation: Institutional Responses To “Travel Ban” Executive Order 13769, Andrew S. Pyle, Darren Linvill, S. Paul Gennett

Publications

On January 27, 2017, President Donald J. Trump signed an Executive Order that attempted to bar citizens and refugees from seven countries from entering the U.S. for a certain time period. One of the contexts most directly affected by this order was higher education. This study examined college and university communicative responses to the order from a public relations perspective. We qualitatively determined a range of responses from U.S. universities then quantitatively determined variables of particular colleges and universities that had a correlation to the nature of the responses. Responses were then assessed using public relations best practices. The data …

Teaching Peace: A Plan For Effective Crisis Communication Instruction Intended Course, Andrew S. Pyle

Publications

Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses.

Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event.

Inquiry-Based Civil Discourse Education, Darren Linvill, Andrew S. Pyle

Publications

Course: Civil discourse, argumentation, debate, persuasion, political communication

Objectives: This unit activity will help students build an understanding of civil discourse and its function in society. Students will: (1) increase their capacity to examine arguments critically, (2) enhance their own ability to self-reflect critically, and (3) improve their ability to engage in civil discourse. This activity will employ inquiry-based learning strategies to apply students’ understanding of civil discourse in a dialogue with the broader campus community by partnering with campus media to develop and publish original opinion-editorial pieces.

Invisibility Through The Interface: The Social Consequences Of Spatial Search, Jordan Frith

Publications

Location-based services are mobile applications that use a device’s location to provide relevant results. Spatial search applications are a popular subset of location-based services that enable people to search through their surrounding space to find nearby locations. This article examines spatial search applications through a framework that combines critical geography research with research on the power search engines exert over information visibility. The main argument of the article is that popular spatial search applications, such as Yelp, may subtly reproduce existing forms of spatial segregation by rendering certain location invisible through the mobile mapping interface.

Corporate Public Relations Dynamics: Internal Vs. External Stakeholders And The Role Of The Practitioner, Lee Anna Cardwell, Sean Williams, Andrew S. Pyle

Publications

Most public relations research advocates for stronger organization-public relationships and the implementation of dialogic theory to advance the practice and elevate the status of the public relations practitioner. However, this study reveals that internal relationship dynamics can prevent corporate public relations practitioners from carrying out this function of the public relations role. Twelve weeks of observation and eleven interviews were conducted at a Fortune 1000 technology company to gain insights on how corporate PR practitioners build relationships with external publics, to gauge practitioners’ orientation to dialogue, and to identify challenges to external relationship building. Results show that internal relationship management …

Big Data, Technical Communication, And The Smart City, Jordan Frith

Publications

Big data is one of the most hyped buzzwords in both academia and industry. This article makes an early contribution to research on big data by situating data theoretically as a historical object and arguing that much of the discourse about the supposed transparency and objectivity of big data ignores the crucial roles of interpretation and communication. To set forth that analysis, this article engages with recent discussion of big data and “smart” cities to show the communicative practices operating behind the scenes of large data projects and relate those practices to the profession of technical communication.

Public Speaking Versus Hybrid Introductory Communication Courses: Exploring Four Outcomes, Melissa A. Broeckelman-Post, Andrew S. Pyle

Publications

The purpose of this study was to compare student growth in public speaking and hybrid introductory communication skills courses on four outcomes: public speaking anxiety, self-perceived communication competence, intercultural effectiveness, and connected classroom climate. This study also sought to find out whether there were differences in the achievement of outcomes and growth in each outcome by sex and ethnicity. Data from 908 participants utilized a within-subjects and between-subjects repeat measures design. Results showed that public speaking and hybrid communication courses reduced public speaking anxiety and increased self-perceived communication competence and connected classroom climate a similar amount, but did not significantly …

The Digital “Lure”: Small Businesses And Pokémon Go, Jordan Frith

Publications

Most of the discussion about Pokémon Go has focused on the end-user and the playful nature of the game. Experts have mentioned the game’s commercialism, but they have done so mostly by talking about the data collection practices of the app developers. This commentary piece takes a different approach by examining how businesses have used Pokémon Go’s “lures” to attract foot traffic. The main goal of the article is to show how the ludic, digital wayfaring of location-based games can be used by individual places to attract players. While the focus is on business owners, I will also address …

Wearing The City: Memory P(A)Laces, Smartphones, And The Rhetorical Invention Of Embodied Space, Jason Kalin, Jordan Frith

Publications

This article extends research on the production of embodied space by focusing on the relations between place and memory. Beginning with a consideration of how wearable technologies enable new spatial practices within the constructed order of the city, we develop a conceptual framework to understand these spatial practices by returning to the rhetorical art of memory and the building of memory palaces. The art of memory, exemplified by memory palaces, offers a rhetorical resource for understanding how smartphones as wearable technologies may be incorporated—that is, brought into the body, as integral to the production of embodied spatial memories. We argue …

Surviving The Conflict Of Self- Inflicted Organizational Crises, Andrew S. Pyle

Publications

Social media platforms provide channels for both individuals and organizations to engage with global audiences. A successful social media message can reach millions, and shape the way publics view a particular person, group, or cause. As organizations become more engaged with publics through social media platforms, a new area of organizational risk has also developed. It is possible for an organization to create a self-inflicted crisis through the unintentional transmission of a poorly worded or ill-conceived social media message. This type of self-induced crisis event creates organizational conflict that must be managed quickly. This chapter explores three cases of organizational …

Here, I Used To Be: Mobile Media And Practices Of Place-Based Digital Memory, Jordan Frith, Jason Kalin

Publications

This article examines how location-based mobile media technologies are affecting the ways individuals experience the relationship between memory and place. We argue that location-based mobile applications that allow people to check in to places or record their routes represent new practices of place-based digital memory. Many individuals are using mobile media to mobilize place and memory together to create new forms of digital network memory from which they may begin to remember their pasts and to write their histories—a kind of rhetorical and poetic memory making. To help illuminate these practices, we analyze applications such as Foursquare and My Tracks …

The Role Of Student Aggressive Communication Traits In The Perception Of Instructor Ideological Bias In The Classroom, Darren Linvill, Joseph P. Mazer

Publications

Research indicates that Americans believe instructor political bias to be a serious problem in the college classroom, as many professors are considered a liberal elite. In light of scholarship suggesting that characteristics students bring with them to the classroom may influence their perception of instructor communication behaviors, the present study explores the role student aggressive communication traits play in students' dispositional inferences of their instructors holding an ideological bias and how students react to that inference in the college classroom. Results reveal that students' verbal aggressiveness predicts their perceptions of instructor ideological bias, whereas students' argumentativeness predicts their reactions to …