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Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster, Alexander Moe May 2014

Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster, Alexander Moe

All Theses

This study addresses the influence of a trigger event on mainstream news coverage of injuries in professional football. In 2002, four-time Super Bowl winner and NFL Hall of Famer Mike 'Iron Mike' Webster passed away due to what is known today as Chronic Traumatic Encephalopathy (CTE), a condition that develops in the brain after multiple impacts. It has been confirmed that Webster sustained CTE from his 17-year NFL career, although medical evidence at the time of his death did not exist, and his passing was instead attributed to heart failure. This is an empirical analysis of how the trigger event …


A Comparison Of The Source, Media Format, And Sentiment In Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, And Social Media Engagement In A Corporate Social Responsibility Campaign Presented Via Social Media, Kristie Byrum May 2014

A Comparison Of The Source, Media Format, And Sentiment In Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, And Social Media Engagement In A Corporate Social Responsibility Campaign Presented Via Social Media, Kristie Byrum

All Dissertations

ABSTRACT This study addresses the impact of source, media format, and sentiment in the influencing source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented in a social media environment. The study utilized a 2 x 3 x 2 ANOVA to analyze results from an online survey that exposed respondents to various source, format, and sentiment combinations. The source was designated as either a corporation or a consumer. The media format was a news release, an advertisement or a news article. The sentiment was classified as either 'with sentiment' or …


Mobile Interactive Fitness Technologies And The Recreational Experience Of Bicycling: A Phenomenological Exploration Of The Strava Community, William Smith May 2014

Mobile Interactive Fitness Technologies And The Recreational Experience Of Bicycling: A Phenomenological Exploration Of The Strava Community, William Smith

All Theses

Technology is now embedded in many aspects of daily life. Over the past few years, fitness related smartphone applications have steadily grown in popularity. Despite the prevalence of technology in recreation and leisure experiences, the topic remains to be thoroughly examined from a qualitative interpretive viewpoint. The purpose of this phenomenological study was to understand and describe how cyclists use and experience Strava--a GPS enabled smartphone application that tracks bicycle rides and uploads the data to an online community of other users. Particular attention was given to user motivations, affordances of the technology, and notions of community. After participant observation …


Volumetric Cloud Rendering: An Animation Of Clouds, Zhaoxin Ye May 2014

Volumetric Cloud Rendering: An Animation Of Clouds, Zhaoxin Ye

All Theses

This paper demonstrates a production workflow for a volumetric-rendering-based short animation about clouds. The animation is based on the concept of a giant fish swimming in the sky from Zhuangzi's philosophical story. The algorithm and implementation for the modeling and rendering of clouds are also presented. A renderer was developed that uses the OpenVDB library for data storage, fast retrieving and grid manipulation. A user-friendly pipeline was also developed for cloud modeling and rendering, which used Python and XML for adjusting rendering parameters. The pipeline includes Maya to build the rough cloud model and Houdini to calculate the interior light …


Long-Term Multi-Dimensional Interactive Time-Lapse Photography Using Microsoft Kinect, Daniel Mccoy May 2014

Long-Term Multi-Dimensional Interactive Time-Lapse Photography Using Microsoft Kinect, Daniel Mccoy

All Theses

In this thesis, a method is presented for the capture and interactive presentation of long-term multi-dimensional time-lapse photography. Time-lapse capture is commonly used for the observation based study of relatively long term phenomena such as plant growth and weather patterns. In terms of filmic devices, the visual time compression effect is complementary to slow motion and is nearly as prevalent. In this project, commonly available camera and computer equipment is used to capture images autonomously with minimal system supervision. A set of images is established, using long term, short interval continuous capture at a fixed position. Results are presented demonstrating …


An Automated Build System For Articulated Characters, James Sledge May 2014

An Automated Build System For Articulated Characters, James Sledge

All Theses

Rigging is the process of designing and implementing the manipulation architecture for an animated three-dimensional character. Rigs that give the animator the most control tend to be the most difficult to set up and maintain. Due to the linear nature of some elements of rigging, the more complicated a rig, the more time-intensive--and therefore more expensive--to achieve a high quality rig. A solution to complex rig iterability is to automate as much of the process as possible. The topic of this thesis is a framework for modular rigging automation, with a focus on quick and efficient rig iteration. A rigger …


Efficient Control Of Assets In A Modern Production Pipeline, Timothy Curtis May 2014

Efficient Control Of Assets In A Modern Production Pipeline, Timothy Curtis

All Theses

Managing large collections of assets created in today's CG productions is no easy task. This thesis examines basic production hierarchies and identifies problems that arise without proper workflow and asset control. The possibility of hundreds of assets being created in several workflows each week creates the potential for extraordinary time waste and user error without a system to track and manage the files being produced. It is becoming increasingly necessary to utilize methods during production that enforce naming and storage standards to prevent catastrophic data loss. This thesis presents an implementation of a customized database used to track all of …


Social Media Public Relations Practices Of Community Non-Profit Organizations, Megan Stockhausen May 2014

Social Media Public Relations Practices Of Community Non-Profit Organizations, Megan Stockhausen

All Theses

This thesis examines the use of social media for public relations in the non-profit sector. Specifically, self-perceptions and the implementation of social media by non-profit organizations was investigated through both interviews with social media practitioners and content analysis of Twitter. Through the lens of the five principles of dialogic communication, as set forth by Kent and Taylor (1998), eight community non-profit organizations were analyzed in a multiple case study. One interview and 150 tweets from a 12 month period were examined for each organization to determine the motivations for employing social media and whether dialogic communication was used to interact …