Digital Commons Network^™

Cultivation 2.0: The Mediated Environment As Message In The 21st Century, Chelsea Slack

All Dissertations

It is hard to deny social media and its omnipresence is affecting users. What’s more, the online mediated environment is becoming increasingly diverse, with more social media platforms being created and used each year. What is social media doing to us? How do different platforms affect views of users? To answer these questions, this study applied cultivation theory to the mediated environment, which included the social media platforms of Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok. With 413 respondents, the results of this study indicated that Facebook consumption is related to first order cultivation effects, and non-Facebook platforms contribute to …

How “Interested” Criticism Fueled The Formulation Of Nineteen Eighty-Four’S Cultural Afterlife, John Cameron Bosch

All Theses

George Orwell’s Nineteen Eighty-Four carries a “cultural afterlife” as a result of “interested” criticism, which has a set political/practical barometer or motive. While everyone agrees that the novel presents a frightening dystopia, many also consider it a prophetic piece that illuminates the possible corruption of executive power of a nation thanks to this cultural afterlife; the modern and popular term “Orwellian” resulted from these sorts of analyses and have only escalated in the years since its inception. As a result, within the past decade, multiple scholars, analysts, and journalists have referenced Orwell’s novel as a factual representation of this executive …

They Say, We Say: A Standpoint Analysis Of Stay-At-Home Mothers’ Engagement With Public Discourse, Ayesha Tanzila

All Theses

The purpose of this research was to study stay-at-home mothers’ engagement with the prevailing discourse surrounding them. Staying home and engaging in "invisible and unpaid" labor has led this group of mothers to be out of public sight and somewhat voiceless. Thus, public discourse about SAHMs without significant input by SAHMs has resulted in a monolithic and static identity. Using standpoint analysis as the theoretical framework and textual analysis as the methodology, I have analyzed opinion pieces written by SAHMs, published on popular magazine portals, and on their blogs, through which they attempt to navigate this public depiction of themselves. …

A Five-Step Stakeholder Communication Plan For More Effective Natural Resource Management, Hannah O. Brown, Susan K. Jacobson, Marcy Cockrell, Jessica Sutt, Katherine Allen, Amy Copeland

The Journal of Extension

Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal residents and a review of relevant literature. By incorporating stakeholder input throughout the planning and implementation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.

Integrating Underutilized Black Volunteers In 4-H Youth Development Programs, Maurice Smith Jr., Shannon Wiley

The Journal of Extension

4-H Youth Development prides itself on providing essential resources to reach underserved minority populations. 4-H provides programming and professional development for volunteers to include diverse hands-on training, and cultural competency workshops. This article provides best practices for the inclusion of African American volunteers in 4-H programming efforts that could help extension educators better understand the need to include minority volunteer roles and responsibilities. These strategies include strengthening diverse volunteer make-up, increasing participation and trust among African American youth, and engaging volunteers working in educational organizations that could provide real world experiences for youth.

Designing Educational Newsletter Interventions: An Example That Supported Grandfamilies’ Physical Wellness Needs, Priscilla Brenes, Mary Meck Higgins

The Journal of Extension

Effective newsletters have theory-based content and designs tailored to their readers and offer limited-cost community-level approaches to providing helpful, relevant, and engaging information. In accordance with this, we offer an example of a newsletter intervention that supported grandfamilies’ physical wellness needs. Six issues of a brief mail-delivered newsletter were sent yearly for up to 5 years to low-income custodial grandparents. In evaluating the newsletter, most respondents reported reading it, discussing its information, and having greater awareness, knowledge, and motivation or confidence regarding wellness recommendations. Furthermore, 91% described improving 1 or more of their grandfamilies’ cooking, eating, or physical activity practices.

Farm Dinner Theater: Improving Health And Safety For Farm Families, Deborah B. Reed, Debra Mccallum, Eileen Legault

The Journal of Extension

This article provides a brief overview of Farm Dinner Theater (FDT), a novel intervention that positively influences the health and safety behaviors of senior family farmers and their family. The FDT uses principles of adult learning and engages the audience in conversations about their health and safety experiences. The FDT was developed through interdisciplinary community-engaged research and tested using a repeated measures design with 553 intervention and 317 comparison participants. Significant changes were reported and the FDT is now being used by Extension through the use of a toolkit developed by the project.

Understanding Milk Consumption Habits Among College Students In Order To Redesign Outreach, Stacey F. Stearns, Adam N. Rabinowitz

The Journal of Extension

College students consume less dairy milk than in the past. Increased competition in the beverage aisle influences their choices. However, much of the population is not meeting the recommended intake guidelines for calcium. A survey of undergraduate college students with university dining plans focused on milk consumption habits, beverage choices, and student attitudes toward healthful foods and nutrition. Results are guiding Extension program educational outreach campaigns to college students. By focusing on the healthful and nutritional benefits of milk, Extension educators could increase consumption among college age consumers, and their long-term healthful outcomes.

Testing Social Media Water Conservation Messages That Convey Extension Evaluation Results, Laura A. Warner, Colby Silvert, Jamie Loizzo, Jarred A. Shellhouse

The Journal of Extension

In this study, we tested frames Extension professionals could use to promote residential water conservation through social media. We randomly assigned Florida residents to view one of six visual messages with water conservation facts or stories and then measured willingness to engage with education programs and conservation behaviors. There were clear differences in message frame performance, but better performance was highly dependent on outcome metrics used. Therefore, we were unable to identify a preferred frame. These findings need to be further examined in an authentic social media environment to inform best practices in social media message framing for Extension professionals.

Disease And Disaster: Navigating Food Insecurity In A Community Affected By Crises During Covid-19, Andrew S. Pyle, Michelle Eichinger, Barry A. Garst, Catherine Mobley, Sarah F. Griffin, Leslie H. Hossfeld, Mike Mcgirr, Helen R. Saunders

Publications

This exploratory study examines how a community experiencing food insecurity while navigating multiple crises can be a model to inform resources, processes, and systems supporting communities facing similar circumstances. Data for this study were collected from residents of a community in Oconee County, a rural county in the northwest corner of South Carolina experiencing pervasive food insecurity. The community was severely impacted by the onset of COVID-19 and further devastated by a tornado in mid-April. The area of the county that sustained the greatest damage from the tornado was the Utica Mill Hill community, home to the county’s most vulnerable …

Reading Memory: A Dual Heuristic Method For Interpreting Rhetorical Architectural Memory Texts, Diane Quaglia Beltran

All Dissertations

Memorials operate rhetorically, architecturally, and spatially as a written mode of remembrance. The rhetorical potential of memory texts has been discussed in rhetorical theory and includes the idea that the monuments and memorials are conveying something to someone for the purpose of influencing memory and remembrance of a place, person, or event. Still what makes them public, rhetorical, and architectural is not as clearly defined, so understanding only what the objects are saying and to whom misses the opportunity to more fully understand the ways in which they are rhetorical and architectural: rhetorical in their epideictic functions and kairotic possibilities, …

Fish Disease Outreach Messages: Testing Of Gain And Loss Frames, Erin L. Pavloski, Heather A. Triezenberg

The Journal of Extension

Gain and loss framing has been used as a technique in risk communication to shape individuals’ behaviors in many fields. Our community-engaged research, conducted in partnership with the Michigan Department of Natural Resources (MDNR), experimentally tested five message frames to determine efficacy for outreach programs. We found: a) to increase risk perceptions of fish disease use a loss frame in a management context, b) to decrease risk perceptions of fish disease management use a gain frame in a disease context, and c) to motivate behavioral intentions for prevention and risk reduction use a gain frame in a disease context.

Finding Renewal In The Midst Of Disaster: The Case Of The Deepwater Horizon Oil Spill, Andrew S. Pyle, Robert R. Ulmer

Publications

In 2010, the United States experienced the worst environmental disaster in its history. An explosion on a BP oilrig located in the Gulf of Mexico triggered the crisis. As a result, the United States coast guard and BP were charged with crisis communication in its response to the crisis. This essay provides an unprecedented examination and analysis of the communication experiences of public information officers who worked in the unified command center in Houma, Louisiana during the Deepwater Horizon oil spill response. The authors use the discourse of renewal theory to understand the communication practices and choices of the public …

Creating Order Out Of Chaos? Development Of A Measure Of Perceived Effects Of Communication On The Crisis Organizing Process, Ryan Patrick Fuller, Andrew S. Pyle, Laura Riolli, Amy Mickel

Publications

Organizations are important sources of communication during natural-hazard crises. How members of an organization perceive these communications (e.g., creating confusion, causing disorder, providing clarity, and restoring order) influences response and recovery from such a crisis. Using Chaos Theory as a guiding framework, the authors developed a new instrument measuring the perceived effects of an organization’s communication on crisis-organizing processes. Three distinct studies were conducted to assess the reliability and validity of this new instrument: the “Perceived Effects of Communication on the Crisis-organizing Process (PEC-COP)” scale. This one-factor scale can be used by both scholars and practitioners to assess the effects …

It Is All About Location: Smartphones And Tracking The Spread Of Covid-19, Jordan Frith, Michael Saker

Publications

Mobile phone location data have become tied to understandings of and responses to the COVID-19 pandemic. Data visualizations have used mobile phone data to inform people about how mobility practices may be linked to the spread of the virus, and governments have explored contact tracing that relies upon mobile phone data. This article examines how these uses of location data implicate three particular issues that have been present in the growing body of locative media research: (1) anonymized data are often not anonymous, (2) location data are not always representative and can exacerbate inequality, and (3) location data are a …

C To Shining C - Moving From Cooperation To Collaboration, Cierra Townson, Lili Klar, Jessica Kohout-Tailor

Presentations

No abstract provided.

Coextensive Space: Virtual Reality And The Developing Relationship Between The Body, The Digital And Physical Space, Michael Saker, Jordan Frith

Publications

Virtual Reality (VR) has traditionally required external sensors placed around a designated play space. In contrast, more recent wired and wireless systems, such as the Oculus Rift S (released in March 2019) and the Oculus Quest (released in May 2019) use cameras located on the outside of these devices to monitor their physical position. Users can now mark out a physical space that is then digitally tracked within their display. Once a play space has been established, users are alerted if they come close to breaching this boundary by the visual inclusion of a grid. Should this threshold be breached, …

Locative-Media Ethics: A Call For Protocols To Guide Interactions Of People, Place, And Technologies, Andrea Zeffiro, Julia M. Hildebrand, Jordan Frith, Larissa Hjorth, Caitlin Mcgrane, Amy Schmitz Weiss, Gerard Goggin

Publications

No abstract provided.

That Uplifting Tweet You Just Shared? A Russian Troll Sent It, Darren Linvill, Patrick Warren

Publications

Internet trolls don’t troll. Not the professionals at least. Professional trolls don’t go on social media to antagonize liberals or belittle conservatives. They are not narrow minded, drunk or angry. They don’t lack basic English language skills. They certainly aren’t “somebody sitting on their bed that weighs 400 pounds,” as the president once put it. Your stereotypical trolls do exist on social media, but the amateurs aren’t a threat to Western democracy

Professional trolls, on the other hand, are the tip of the spear in the new digital, ideological battleground. To combat the threat they pose, we must first understand …

Mobile Media Beyond Mobile Phones, Jordan Frith, Didem Özkul

Publications

In this introduction, we argue for an expanded focus in mobile media and communication studies (MMCS) that accounts for the many types of mobile media that affect our lives. We begin by pointing out that mobile phone/smartphone research has dominated MMCS as a field. That focus makes sense, but it runs the risk of MMCS essentially turning into “smartphone studies,” which we argue would limit our impact. To make that case, we identify a few examples of the types of oft-ignored technologies that could add to the depth and breadth of MMCS research (e.g., RFID [radio frequency identification] tags, the …

Social Shaping Of Mobile Geomedia Services: An Analysis Of Yelp And Foursquare, Jordan Frith, Rowan Wilken

Publications

In their book, Location-Based Social Media: Space, Time and Identity, Leighton Evans and Michael Saker remark on the apparent ‘death’ of location-based social networks, suggesting that location-based social networks can now be understood as ‘a form of “zombie-media” that animates and haunts other media platforms’. In this article, we use this perspective as a point of departure for a social shaping of technology-informed analysis of two key geomedia platforms: Yelp and Foursquare. With Yelp approaching its 15th year of service and Foursquare approaching its 10th anniversary, this article provides a timely opportunity to (re-)examine the significance of Yelp and …

Snowedout Atlanta: Examining Digital Emergence On Facebook During A Crisis, Andrew S. Pyle, Meredith Morgoch, Brandon C. Boatwright

Publications

Individuals in emergencies form spontaneous, emergent groups to respond and recover. With the rise of social media use in crises, academics and professionals must be aware of how groups digitally coordinate emergent response efforts. This paper examines digital emergence through the case of SnowedOut Atlanta, a Facebook group formed during the 2014 ice storms in Atlanta. The posts and actions of the group members are in line with those of traditional emergent groups. For example, group members shared informational, material, and emotional support. The findings also provide implications for practitioners and insight into the communication of such groups. In …

Fixing The Sic: Preventing And Managing Self-Inficted Crises, Andrew S. Pyle

Publications

Social media platforms provide channels for both individuals and organizations to engage with global audiences. A successful social media message can reach millions and shape the way the public views a particular person, group, or cause. As organizations become more engaged with the public through social media platforms, a new area of organizational risk has also developed. It is possible for an organization to create a self-inflicted crisis through the unintentional transmission of a poorly worded or ill-conceived social media message. This type of self-induced crisis event creates organizational conflict that must be managed quickly. This chapter explores three cases …

The Role Of Social Media In Enhancing Risk Communication And Promoting Community Resilience In The Midst Of A Disaster, Kathryn E. Anthony, Steven J. Venette, Andrew S. Pyle, Brandon C. Boatwright, Carrie E. Reif-Stice

Publications

The importance of engendering community resilience after a disaster event cannot be overstated. In this chapter, we argue that the strategic design of risk communication messages is critical for communities affected by crises. In the past, many communication practitioners employed the single shot, top-down approach for constructing messages, especially during crises. Given growing recognition of the ineffectiveness of this model, scholars have become more attentive to the role of message design in conveying risk to stakeholders. Specifically, through the lens of the message convergence framework, we argue the need for a multiple messages approach that targets diverse groups of people …

Heuristics For Communicating Science, Risk, And Crisis, Katherine E. Rowan, Andrew S. Pyle

Publications

Scientific information about physical hazards is important and very easy to miscommunicate. Because science uses complex wording and sophisticated reasoning, many assume that sharing science with lay stakeholders is solely a matter of substituting simple words and sentences for unfamiliar terms and complex syntax. An additional frequent assumption is that ‘giving information’ or ‘educating’ are the only important goals when communicating with stakeholders about health and the environment. Indeed, one study shows that, among scientists who share science online with lay stakeholders, their principal goals when communicating with lay audiences are to ‘educate’ or ‘defend science’. Although these goals are …

From Hybrid Space To Dislocated Space: Mobile Virtual Reality And A Third Stage Of Mobile Media Theory, Michael Saker, Jordan Frith

Publications

Research in the field of mobile communication studies (MCS) has generally moved away from focusing on how mobile phones distract users from their physical environment to considering how the experience of space and place can be enhanced by locative smartphone applications. This article argues that trajectory may be complicated by the emergence of a new type of mobile technology: mobile virtual reality (MVR). While an increasing number of handsets are specifically developed with MVR in mind, there is little to no research that situates this phenomenon within the continuum of MCS. The intention of this paper is accordingly twofold. First, …

Coming Together Around Hashtags: Exploring The Formation Of Digital Emergent Citizen Groups, Andrew S. Pyle, Brandon Boatwright

Publications

It has been well established that during and after crisis or emergency events, groups of citizens come together to help one another, solve problems, and manage recovery or cleanup. These groups are called emergent citizen groups. They form organically and often disband when the emergency is managed. This study proposes that similar types of groups now form in digital spaces during and after crises. The authors studied conversation on Twitter that used the hashtag “#PrayforUSC” after the murder-suicide that took place at the University of South Carolina in 2015. Initial results indicate that hashtags can function as focal points or …

Intercultural Crisis Communication: Examining The Experiences Of Crisis Sojourners, Andrew S. Pyle

Publications

The concept of the sojourner has been studied in a variety of contexts, such as business, education, and international aid. However, there is as yet no communication research on the topic of the crisis sojourner. Consequently, the goal of this study was to explore experiences of crisis sojourners to determine what they perceive as effective and ineffective communication in intercultural settings. In-depth interviews were conducted with 20 emergency responders who deploy internationally following events such as the earthquake in Haiti or the Fukushima meltdown. Results showed crisis sojourners from this population were aware of cultural differences and highly alert to …

From Silence To Condemnation: Institutional Responses To “Travel Ban” Executive Order 13769, Andrew S. Pyle, Darren Linvill, S. Paul Gennett

Publications

On January 27, 2017, President Donald J. Trump signed an Executive Order that attempted to bar citizens and refugees from seven countries from entering the U.S. for a certain time period. One of the contexts most directly affected by this order was higher education. This study examined college and university communicative responses to the order from a public relations perspective. We qualitatively determined a range of responses from U.S. universities then quantitatively determined variables of particular colleges and universities that had a correlation to the nature of the responses. Responses were then assessed using public relations best practices. The data …

Teaching Peace: A Plan For Effective Crisis Communication Instruction Intended Course, Andrew S. Pyle

Publications

Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses.

Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event.