Other Computer Sciences Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Human Trafficking And Machine Learning: A Data Pipeline From Law Agencies To Research Groups, Nathaniel Hites

Computer Science and Engineering Theses and Dissertations

Human trafficking is a form of modern-day slavery that, while highly illegal, is more dangerous with the advancements of modern technology (such as the Internet), which allows such a practice to spread more easily and quickly all over the world. While the number of victims of human trafficking is large (according to non-profit organization Safe House, there are estimated to be about 20.5 million human trafficking victims, worldwide (“Human Trafficking Statistics & Facts.” Safe Horizon)- co-erced or manipulated by traffickers into either forced labor, or sexual exploitation and encounters), the number of heard cases is proportionally low- several thousand successful …

Advancing Towards A More Complete Sign Language Detection Application, Shane Angel

Undergraduate University Honors Capstones

The goal of this capstone is to improve the experiences of Deaf and Hard of Hearing individuals who use teleconferencing tools through the use of sign language detection software. Popular teleconferencing applications such as Zoom and Google Meet contain features that can automatically spotlight users when they are speaking, but there is currently no equivalent feature for those who used signed languages to communicate on these platforms. Such a feature would need to utilize a sign language detection program to spotlight individuals, but this technology is early in development and is not currently available for large-scale implementation. This capstone strives …

Developing A Model Of Driver Performance, Situation Awareness, And Cognitive Load Considering Different Levels Of Partial Vehicle Autonomy, Jessie E. Cossitt

Theses and Dissertations

To fully utilize the abilities of current autonomous vehicles, it is necessary to understand the interactions between vehicles and their operators. Since the current state of the art of autonomous vehicles is partial autonomy that requires operators to perform parts of the driving task and be alert and ready to take over full control of the vehicle, it is necessary to know how operators' abilities are impacted by the amount of autonomy present in the system. Autonomous systems have known effects on performance, cognitive load, and situation awareness, but little is known about how these effects change in relation to …

Mapping The Covid-19 Pandemic In Staten Island, Vincenzo Mezzio

Student Theses

COVID-19 has had diverging effects in New York City. Out of the five boroughs, Staten Island has one of the largest percentages of COVID-19 cases relative to population. This research examines key social and spatial factors that contribute to the increase in COVID-19 cases in Staten Island). It asks: Which parts of Staten Island have higher rates of transmission of COVID-19? Which parts of the borough have higher population who are more vulnerable to COVID-19? What is the relationship between the location of vaccination centers with the rates of COVID-19 cases? Using Geographic Information Systems (GIS), this research examines the …

Jlootbox: An Agent-Based Model Of Social Influence And Gambling In Online Video Games, Lila Zayed

Honors Capstones

Loot boxes are digital treasure chests that players spend real money to purchase, wherein the contents are randomly generated. Since players spend money on the pretense they might receive something valuable, many comparisons have been drawn to gambling behavior as the reward is up to chance. To explore this phenomenon, agent-based modeling will be used to simulate this behavior. Agent-based modeling allows us to create heterogenous agents who follow simple rules so that we may observe emergent behavior in a population. An agent-based model was created using Repast Simphony for this end.

Parameters included the player’s internal decision strategy around …

Automated Filament Inking For Multi-Color Fff 3d Printing, Eammon Littler

Dartmouth College Master’s Theses

We propose a novel system for low-cost multi-color Fused Filament Fabrication (FFF) 3D printing, allowing for the creation of customizable colored filament using a pre-processing approach. We developed an open-source device to automatically ink filament using permanent markers. Our device can be built using 3D printed parts and off-the-shelf electronics. An accompanying web-based interface allows users to view GCODE toolpaths for a multi-color print and quickly generate filament color profiles. Taking a pre-processing approach makes this system compatible with the majority of desktop 3D printers on the market, as the processed filament behaves no differently from conventional filaments. Furthermore, inked …

Computational Approaches To Facilitate Automated Interchange Between Music And Art, Rao Hamza Ali

Computational and Data Sciences (PhD) Dissertations

Recently, there has been a tremendous increase in generating and synthesizing music and art using various computational techniques. An area that is still under-researched, however, is how one medium can be converted into the other, while maintaining the overall aesthetics. Over the last few centuries, artists, composers, and scholars, have attempted to use substitute one form of art for the other: by proposing techniques where music notes are synonymous to colors, by inventing instruments that combine the aesthetics of music and visual art, and by incorporating the two media in live performances. A widely accepted computational approach, for the conversion, …

Ransomware And Malware Sandboxing, Byron Denham

Computer Science and Computer Engineering Undergraduate Honors Theses

The threat of ransomware that encrypts data on a device and asks for payment to decrypt the data affects individual users, businesses, and vital systems including healthcare. This threat has become increasingly more prevalent in the past few years. To understand ransomware through malware analysis, care must be taken to sandbox the ransomware in an environment that allows for a detailed and comprehensive analysis while also preventing it from being able to further spread. Modern malware often takes measures to detect whether it has been placed into an analysis environment to prevent examination. In this work, several notable pieces of …

Stumbling Into Virtual Worlds. How Resolution Affects Users’ Immersion In Virtual Reality And Implications For Virtual Reality In Therapeutic Applications, Brianna Martinson

Undergraduate Honors Theses

Studies of how users experience Virtual Reality (VR) have thus far failed to address the extent to which rendering resolution and rendering frame rate affect users’ sense of immersion in VR, including applications of VR involving simulators, treatments for psychological and mental disorders, explorations of new and nonexistent structures, and ways to better understand the human body in medical applications.

This study investigated if rendering resolution affected users’ sense of immersion in VR. This was conducted by comparing the responses of two groups, relative to two measures of participant immersion: (a) participant’s sense of presence and (b) participant’s sense of …

Detecting The Intensity Of Denial-Of-Service Cyber Attacks Using Supervised Machine Learning, Abigail Hubbard

Undergraduate Honors Theses

Denial-of-Service (DoS) attacks are aimed at shutting a machine or network down to block users from accessing it. These attacks can be difficult to detect and can cost millions in damages or lost earnings. Since the first DoS attack occurred in 1999, the way DoS attacks have been launched has become more complicated, making them more elusive and harder to detect. The first step to detect and mitigate a DoS attack is for a system to identify the malicious traffic.

In this experiment, we aim to identify the malicious traffic within ten seconds. To do this the project was divided …

An Application Of Machine Learning To Analysis Of Packed Mac Malware, Kimo Bumanglag

Masters Theses & Doctoral Dissertations

The macOS operating system is increasingly targeted by malware. Software written for macOS, both benign and malicious, is in the Mach-O executable format. Malware authors may frustrate analysts through obfuscation methods such as packing. The field of malware research on Windows is well-established but is less so on the macOS platform. Thus far, no research has been identified that studies how machine learning can be used to detected packed Mach-O malware. This research applies supervised machine learning techniques to the classification of packed Mach-O malware. This research will answer three research questions. First, whether machine learning can classify packed Mach-O …

Two Project On Information Systems Capabilities And Organizational Performance, Giridhar Reddy Bojja

Masters Theses & Doctoral Dissertations

Information systems (IS), as a multi-disciplinary research area, emphasizes the complementary relationship between people, organizations, and technology and has evolved dramatically over the years. IS and the underlying Information Technology (IT) application and research play a crucial role in transforming the business world and research within the management domain. Consistent with this evolution and transformation, I develop a two-project dissertation on Information systems capabilities and organizational outcomes.

Project 1 examines the role of hospital operational effectiveness on the link between information systems capabilities and hospital performance. This project examines the cross-lagged effects on a sample of 217 hospitals measured over …

Video Games, Grief, And The Character Link System, Nam Nguyen

LSU New Orleans Theses and Dissertations

Grief can encompass more than just the loss of real-life people. It can be felt with the loss of a pet, changes in daily structure, and even the loss of video game characters. The topic of grief related to video games and video game characters comes at a time when games as a service (GaaS) continue to increase in popularity and the phenomenon where these games also inevitably terminate service. To combat this unique form of grief, the Character LINK System was created as a tool that uses simple natural language processing (NLP) techniques to offer support to the bereaved …

Balancing Data- Vs. Art-Driven Decisions In Video Game Design, Jaden D. Goter

Honors Program: Senior Projects (Public)

Video games, like software, need to be designed. Video game development studios tend to use data-driven or art-driven decision-making to design their games. Data-driven decision-making is where active and passive data is collected in order to make informed decisions about the design of a game. Art-driven decision-making is when designers use their artistic intuition to design games, potentially ignoring player data. This paper elaborates on the advantages and disadvantages of both approaches and provides case studies of games designed under both approaches. Based on these studies, for a game to be successful, a combined approach of data- and art-driven decision-making …

Malware And Memory Forensics On M1 Macs, Charles E. Glass

LSU Master's Theses

As malware continues to evolve, infection mechanisms that can only be seen in memory are increasingly commonplace. These techniques evade traditional forensic analysis, requiring the use of memory forensics. Memory forensics allows for the recovery of historical data created by running malware, including information that it tries to hide. Memory analysis capabilities have lagged behind on Apple's new M1 architecture while the number of malicious programs only grows. To make matters worse, Apple has developed Rosetta 2, the translation layer for running x86_64 binaries on an M1 Mac. As a result, all malware compiled for Intel Macs is theoretically functional …

An Educator’S Perspective Of The Tidyverse, Mine Çetinkaya-Rundel, Johanna Hardin, Benjamin Baumer, Amelia Mcnamara, Nicholas J. Horton, Colin W. Rundel

Statistical and Data Sciences: Faculty Publications

Computing makes up a large and growing component of data science and statistics courses. Many of those courses, especially when taught by faculty who are statisticians by training, teach R as the programming language. A number of instructors have opted to build much of their teaching around use of the tidyverse. The tidyverse, in the words of its developers, “is a collection of R packages that share a high-level design philosophy and low-level grammar and data structures, so that learning one package makes it easier to learn the next” (Wickham et al. 2019). These shared principles have led to the …

Cancel Culture: Who Or What Will Be Next?, Christine Trumper

Honors Projects in Data Science

This paper utilizes Data Science and Applied Statistic techniques, to perform an analytical dive into Cancel Culture as it is referenced and used on Twitter. The research focuses on analyzing how Cancel Culture has affected the sentiment of Twitter, specifically how it impacts prominent topics in the media that have occurred between February 2021 to September 2021. The development of a topic and sentiment analysis will be based on 1,302,844 Tweets collected using Twitter’s API. Cancel Culture became popularized on social media in the past few years and there is little concrete information regarding its process and the demographics it …

Identifying Factors That Lead To Injury In The Nfl, Matthew Toner

Honors Projects in Data Science

This study hypothesizes that injury-causing factors can be identified through training machine learning models with NFL injury data. The machine learning process entailed web scraping, pre-processing, cleaning, modeling, and analyzing NFL injury data to identify these factors. The features used to model injuries included the following: games played, games started, weight, height, age, year, years of experience, starting position, and team. The four models used to model NFL injuries were Logistic Regression, Decision Trees, Random Forests, and Gradient Boosted Trees. The model with the best performance was the Gradient Boosted Trees model, with an F1 score of 0.508. In addition, …

Twitter's Role In An Increasingly Polarized Political Climate; A Look Into The 2020 Us Elections, Leanne Kendall

Honors Projects in Data Science

Amidst politically strained times, one might wonder what has cause such an exaggerated gap between the views of democrats and republicans. For years, research has suggested the US’s voting population is becoming increasingly politically polarized, with one of the causes being social media. This study's purpose is to understand more about the role that social media plays in the polarization of parties in the US. The study is comprised of the analysis of over 3,000,000 tweets from 9/22/2020 through 11/10/2020 that mention or are written by senate and presidential candidates. Natural language processing, network graphing, and sentiment analyses were utilized …