Mass Communication Commons^™

Cultura Cyber: Commodifying Latina/O Nationalism And Rhetoric On The Internet, Richard Pineda

Selected Works Temporary Series

No abstract provided.

Ua1f Wku Archives Vertical File - Baseball, 2004-2005, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding WKU baseball.

Ua3/9/2 Wku: The 21st Century Land-Grant University, Wku President's Office - Ransdell

WKU Administration Documents

Edited version of Gary Ransdell's WKU: The 21st Century Land Grant University.

The Rose Garden Strategy Revisited: How Presidents Use Public Activities, Lori Cox Han

Political Science Faculty Books and Book Chapters

"The overall goal of this study was to determine how often, and in which formats, presidents choose to go public, and if differences exist in that pattern during their reelection efforts. This chapter also considers the major developments within the public presidency during the twentieth century, and how those developments contributed to the patterns in public activities that have emerged for Presidents Hoover through Clinton."

Walking In Step To The Future: Views Of Journalism Education By Practitioners And Educators, Ernest F. Martin, Debora Wenger, Paula Otto, Jeff C. South

Richard T. Robertson School of Communication Presentations

This study, based on an Internet survey of 317 educational administrators, television news executives, newspaper editors and online executives during first quarter 2004, contrasts views about preparation of students for current and future jobs by showing gaps between what employers’ value most in job applicants and what educational programs are providing. Second, it addresses newsroom challenges that are shaping the industry and journalism education.

Bringing Some Clarity To The Media Bias Debate, Stephen D. Cooper

Communications Faculty Research

Jim A. Kuypers’ recent book, Press Bias and Politics, has made a significant advance in the methodology of inquiring into this issue—although it’s a safe bet that many in the scholarly community will be tempted to dismiss it out of hand. That’s a shame, if so, because even if one is disinclined to accept Kuypers’ conclusion that the press tends to favor ideas associated with the political left, his method can at least put the debate on a firmer footing.

Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the 2005 football season.

Ua1f Wku Archives Vertical File - Institute For Economic Development, Wku Archives

WKU Administration Documents

Digitized vertical file materials regarding the WKU Institute for Economic Development.

Where The Past Comes Alive’: Television, History And Popular Memory, Gary Edgerton

Scholarship and Professional Work - Communication

No abstract provided.

Alumnews, Winter 2005, Alumni Association, Wright State University

AlumNews

Six page issue of the AlumNews newsletter. This newsletter focuses on news about programs, events, and activities for alumni from Wright State University.

Wright State University Libraries Access Newsletter Winter 2005, Wright State University Libraries

Access Newsletter

A six page newsletter created by Wright State University Libraries that addresses the current affairs of the Libraries.

Synthesizing The First 15 Years Of The Basic Communication Course Annual: What Research Tells Us About Effective Pedagogy, Stephen K. Hunt, David R. Novak, Julie L. Semlak, Kevin R. Meyer

Basic Communication Course Annual

Despite the popularity of the both the basic course in communication and the Basic Communication Course Annual, questions still remain about the empirical support for the ways in which we teach the basic course. This essay categorizes and synthesizes 61 empirical studies published from 1989 to 2004 in the Basic Communication Course Annual. The studies are classified into five categories: teaching strategies, teacher and student characteristics, status of the basic course, analyses of texts for the basic course, and assessment of the basic course. Several salient themes are developed and suggestions for future research are advanced.

A Tale Of Two Champions: Lsu And Southern University Compete For Coverage In Louisiana Newspapers, Damiane Christopher Ricks

LSU Master's Theses

The study’s purpose was to discover if two Louisiana newspapers gave Louisiana State University’s football team more favorable coverage than that of the team from Southern University, a historically black university. A content analysis of articles published in The Advocate (Baton Rouge) and the Times-Picayune (New Orleans) from the 1995 and 1998 seasons when Southern University’s team accomplished greater success than LSU’s team, and the 2003 season when both teams won national championship titles revealed that while LSU’s team did not receive more prominent coverage and praise than Southern University’s team, racial stereotypes appeared throughout the 667 articles analyzed. Although …

The Purpose Of Magazine Web Sites, Mark Marquez Ii

LSU Master's Theses

The purpose of this thesis was to determine whether online versions of printed magazines shared an overall purpose. Guided by grounded theory, interviews were conducted of publishers and staff members from the Web sites of 15 printed magazines. The analysis of the interviews suggested that the overall purpose of online versions of magazines is marketing of the printed magazine, and that the sites also are intended to accomplish a number of secondary purposes.

Museum-Public Relationships: Exploring The Relationship Management Theory Of Public Relations, Mary Presley Schoen

LSU Master's Theses

This study employs the organization-public relationship (OPR) scale to measure member perceptions of an art museum affiliated with a Southern university. The scale is a 15-item, multi-dimension tool developed by Bruning and Ledingham to measure a public’s relationship with an organization (Ledingham, 2001). The three dimensions are personal relationship, community relationship, and professional relationship. The study found that member perceptions of the museum-public relationship differentiated members who voted to continue their membership from those who voted to discontinue their membership with the museum. Further, this study supports the relationship management theory of public relations as a viable framework for practicing …

Predicting Indonesian Journalists' Uses Of Public Relations-Generated News Materials, Simon Sinaga

LSU Master's Theses

The news media are the main channel for public relations practitioners to get messages across to their publics. Getting their news or information materials used in the media is, therefore, a key professional responsibility for public relations practitioners. In an Asian country like Indonesia, this practice constitutes one of the more important parts of pubic relations practices. However, there has been little research conducted on predictive factors – especially as concerns taking into account different factors together – regarding Indonesian journalists’ uses of public relations news materials, since it is the largest nation in the Southeast Asian region, and no …

Bonjour Canada: A Case Study Of The 1995-2000 Louisiana Public Relations Campaign To Attract Canadian Visitors To Louisiana, Bonnie Anne Bauman

LSU Master's Theses

The research undertaken in this study explores five years of the Louisiana Office of Tourism's public relations campaign to attract Canadian visitors to Louisiana. The study considers how the campaign's organizers used the cultural bond between French-speaking Canadians and Louisiana to attract Canadians to Louisiana. The study also examines how important the public relations strategy of highlighting the cultural bond between host and tourist was in attracting Canadian visitors to the state. In addition, the study uncovers whether or not campaign organizers considered the impact their campaign would have on Louisiana's Cajun citizenry. The research method employed was the case …

Baseball And Steroids In The News: How Politicians And Reporters Construct The News, Claudia Kozman

LSU Master's Theses

This study is a content analysis of newspaper coverage of baseball and steroids. The data are a random sample from four newspapers: Los Angeles Times, The New York Times, The San Francisco Chronicle, and The Washington Post. The period under study consists of 77 weeks, from April 10th, 2003, to December 9th, 2004. The results supported four hypotheses and negated one. Analysis showed that the issue of baseball and steroids was not institution-driven news; it was the result of governmental action, events outside of government, and local interest. The number of stories rose after governmental action. It also rose after …

Changing Face: The Evolution Of Chinese Women's Dress And Appearance, Xiaolan Wang

LSU Master's Theses

Women’s dress and appearance can reflect a lot about a civilized society. It is influenced by many factors as well. The dress and appearance of contemporary Chinese women have not been studied much by mass communication researchers. This paper, however, explored the factors that influence the development and evolution of contemporary Chinese women’s dress and appearance. It traced back from Dynastic China to Republican China and then to Mao’s red China to examine the historical and political influences imposed on the dress and appearance of Chinese women. Then, it used in-depth interviews to find out factors that influence women’s dress …

Governor Kathleen Babineaux Blanco: Her Press Strategies And The Local Press, Brecke Megan Latham

LSU Master's Theses

This thesis focuses on Louisiana Governor Kathleen Babineaux Blanco’s press strategies. The first section of the paper provides the standard and documented description of the role and press strategy for a governor. The second section provides a background of the responsibility of the press within a democratic society in the context of the Social Responsibility Theory. The third section examines what elements define a press/politico relationship and what defines positive and negative aspects related to this type of relationship. This research utilizes a qualitative research design, including in-depth interviews, participatory observation/field notes and case studies. Perceptions, derived from the governor’s …

Front Cover

Basic Communication Course Annual

No abstract provided.

Title Page

Basic Communication Course Annual

No abstract provided.

Editorial Board

Basic Communication Course Annual

No abstract provided.

Editor's Page, Scott Titsworth

Basic Communication Course Annual

Volume 17 of the Basic Communication Course Annual offers a great deal of insight on the varied dimensions of basic course pedagogy which, at the end of the day, allows the basic course to embody the ideals of our discipline. The complexity of communication is best illustrated in Turman’s article exploring the use of technology in the basic course. As Paul explains, students’ perceptions of teacher immediacy and affect are influenced not only by gender, but also by the use of technology. Paul’s findings show us that the classroom communication environment must not be characterized with a “one approach …

Contents And Abstracts

Basic Communication Course Annual

No abstract provided.

Problematic Student Behaviors In The College Communication Classroom: Reviewing And Re-Envisioning Instructional Communication Research, Javette G. Hayes

Basic Communication Course Annual

Climate concerns in basic communication courses often revolve around classroom management issues. Teachers may experience reality shock in the face of complex and challenging classroom situations. This essay offers new and experienced teachers a detailed review, interpretation, and critique of literature on student conduct that may contribute to the “harsh and rude reality of everyday classroom life.” After consideration of research on specific areas of problem student behavior (i.e., participation; hostility, opposition, and aggression; power and resistance; challenge behavior; cheating; and excuse making), attention shifts to the topics of prevention, recommendations, mutual influence, and confrontation. The essay concludes with two …

Preparing To Participate: An Exploration Of Student Engagement Through Student Work And Instructors’ Observations, Allison N. Rattenborg, Cheri J. Simonds, Stephen K. Hunt

Basic Communication Course Annual

The present study investigates two instructional strategies that promote student preparation for and participation in class: reading objectives and participation sheets. In the first study, students were asked to complete the reading objectives (knowledge level questions about the assigned reading) and write the extended comments. Extended comments move beyond the knowledge level by demonstrating comprehension, application, or evaluation of the content.

These include personal examples, insights, or questions about the course material. A content analysis of the students’ ex-tended comments found evidence of student engagement as 76.3% of the comments moved beyond the “knowledge” level. Study 2 examined instructors’ perceptions …

A Study Exploring The Impact Of Two Instructional Paradigms On State And Trait Communication Apprehension, Amy Rachelle Wolfsen

Basic Communication Course Annual

For decades the communication field has been interested in communication apprehension (CA). However, little attention has been given to developing a link between communication apprehension and instructional strategies. To test this notion, undergraduate students at a medium sized western university were exposed to experimental classrooms involving two instructional methodologies and then asked to complete state and trait CA measures. The study employed a 2x2x2 factorial design with the first factor being the instructors, the second factor being the teaching style and the third factor being the lesson plans. These data were analyzed using MANOVA and Duncan's Multiple Range tests. While …

Implementing Technology Into The Basic Course: The Influence Of Sex And Instructional Technology Use On Teacher Immediacy And Student Affective Learning, Paul D. Turman

Basic Communication Course Annual

This study explored the impact that instructional technology use and instructor gender have on students’ perceptions of immediacy and affective learning in the basic communication course. Participants included 1526 undergraduate students from 72 sections of the basic course over the course of four semesters. A series of 2 X 2 factorial designs were used to uncover main and interaction effects. Results of the Multivariate analyses revealed a two-way interaction effect of technology use by instructor gender with the use of presentational software, and main effects for each form of technology (i.e., presentational software, video material, course webpages, course chatrooms, online …

Individual Conferences And The Public Speaking Class, Rodney K. Marshall, Michelle T. Violanti

Basic Communication Course Annual

This study examined the individual conferences created by using the online-assisted method of teaching the Public Speaking class. During the course of the semester, students completed online quizzes to assess their textbook comprehension and met individually with the instructor to prepare for the presentations in the online-assisted course. Students in the traditional course attended and participated in class without use of computers outside of class. The results revealed the online-assisted students were more satisfied with the class, felt more prepared in giving presentations, perceived they learned more, felt better concerning the instruction, and perceived better communication with the instructor than …