Mass Communication Commons^™

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp

Honors Projects in Communication

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary …

U.S. Supreme Court Justices And Press Access, Ronnell Andersen Jones

BYU Law Review

No abstract provided.

Iran In U.S. Corporate And Regional Media: A Content Analysis Of The New York Times, The Washington Post, Rooz Online, Al Jazeera And Iran Review, Justin Hyde

Master's Theses

There has been an increase in tension between the United States government and the Islamic Republic of Iran over the past decade. A number of events including the US- led invasions of Iraq and Afghanistan and the expansion of Iran’s nuclear program have strained this fragile relationship. The U.S. and its allies contend that Iran’s nuclear program is intended for arms proliferation while the Islamic Republic of Iran states it is for domestic power and research. Much of this conflict has played out in news media, which have a vital role to provide information, analysis and opportunities for dialogue as …

The Guardian, December 12, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Ua12/2/1 The Stressbusters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

Ua12/2/1 College Heights Herald, Vol. 88, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily December 6, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 51

Spartan Daily December 5, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 50

Prospectus, December 5, 2012, Mark Roughton, Mace Mackiewicz, Emily Glover, Spencer Brown, Alex Wallner, Ted Sutterlund

Prospectus 2012

PARKLAND LOOKS TO INCREASE FAN SUPPORT AMONG STUDENTS, Facebook Users Vote Against Privacy-Policy Changes, A Pair of Starkly Different Plans, Online Shopping for a Safer Holiday Season, How to Love Your Body, Why do Students Procrastinate?, The Lost Island on Google Earth, First Golfer Inducted to Parkland Hall of Fame, WPCD Jams Out Against Arthritis

The Guardian, December 5, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Ua12/2/1 College Heights Herald, Vol. 88, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

The Prospector, December 4, 2012, Utep Student Publications

The Prospector

Headline: The Graduation Issue

Spartan Daily December 4, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 49

Spartan Daily December 3, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 48

Religious Leaders In Crisis: An Analysis Of Image Restoration Strategies And Content Variables, Melody Teracita Fisher

Dissertations

The following study employs content analysis to examine the crisis communication responses and audience reception of religious leaders involved in scandal. Benoit’s Image Repair Strategies and the Contingency Theory are used to determine the strategies, stances and contingent variables of mega-church leaders: Jim Bakker, Ted Haggard, Eddie Long, Henry Lyons and Jimmy Swaggart; and the Boston Diocese of the Roman Catholic Church. News framing theory determined media and audience reception of the religious leaders’ crisis communication responses.

The study concludes that there is little difference in mega-church leaders and the Boston Diocese’s crisis communication responses. Religious leaders’ dominant strategies were …

"If It Ain't Broke, Break It": How Corporate Journalism Killed The "Arkansas Gazette", Donna Lampkin Stephens

Dissertations

Ownership is an increasingly critical issue for newspapers as they face the latest threats to the industry’s survival. Local, engaged, enlightened ownership is preferable to that of a distant corporation, but economic realities have decreed that corporate ownership has become the norm. The Arkansas Gazette was one of the most honored newspapers of twentieth-century American journalism under independent local family ownership, having provided brave leadership during the Little Rock Central Crisis, but its wounds from one of the country’s final fierce newspaper wars — against another local owner, Walter Hussman and his Arkansas Democrat — in the 1980s, combined with …

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: Putting their Degrees to Work: Winona State's Young Alumni.

Parenting Blog Coverage Of The Autism-Vaccine Controversy, Aidan Bryant

Media Studies - Theses

This study examines source type, citation accuracy, and anecdotal reliance in parenting blog articles about the autism/vaccine controversy. Existing literature on common errors and shortcomings of traditional health journalism, in conjunction with existing guidelines and suggestions for optimal health journalism practices, were used to synthesize a content analysis code structure. The code structure was used to examine 122 parenting blog posts from 18 different blogs, spanning a time period from June 22, 2005 to January 9, 2012, for details including the following:

• author demographics (gender, profession, parenthood, vaccination patterns)

• type of blog the article appeared in

• author stance of the …

Pocket Full Of Jesus: Evangelical Christians' Use Of Religious Iphone Applications, Wendi R. Bellar

Media Studies - Theses

Mobile phone applications are providing users many different choices in how they go about their everyday lives, including their spiritual lives. This research explores the factors Evangelical Christians consider when choosing an app, how they actually use the app, and how their app expectations compare with their app experience. Modified diary reports, using the iPhone Voice Memo app, and in-depth interviews were used in order to examine the research questions. The Uses and Gratifications theory, as well as the Religious Social Shaping of Technology theory, were used as lenses for the study. After navigating the process of finding an appropriate …

Tragedy And Touchdowns: Media Coverage And The Impact On Disaster Recovery, Christa Clark Bell

Communication & Leadership Dissertations and Theses

Media coverage of natural disasters informs audiences, but it also can serve as a catalyst for the formation of rhetorical communities, groups of people who subscribe to the rhetorical vision purveyed in media coverage of events. Existing research literature on communities and on the role of communities in disaster recovery points to the need for community as a basic part of the recovery process. National media coverage of the April 27, 2011, tornadoes that struck Tuscaloosa, Ala., contained fantasy themes that constructed a rhetorical vision of hope and survival. A fantasy theme analysis of three national sports media articles, when …

Tabloidization And The Role Of Agenda Setting, Brooke Brander

Communication & Leadership Dissertations and Theses

Tabloidization of the news has received a fare amount of attention in the late twentieth century and early twenty-¬‐first century. The reason and cause for the tabloidization of the news is a subject of debate as well as the possible effects on the public. The news media are a gateway to the world around us. Tabloid-¬‐style news does not inform the public of local, national and/or world event, but rather informs the public of celebrity happenings and gossip, failing to be the voice of democracy and instead being the voice of gossip. Tabloid-¬‐style news may be diverting the public’s attention …

Sharing Intimate Moments On Youtube: Women Who Vlog And Their Sense Of Community, Friendship And Privacy, Julie Smith

Communication & Leadership Dissertations and Theses

YouTube, a public video-sharing site, is attracting people who crave a sense of community, and is allowing individuals – specifically women – to maintain social relationships through its web-based system. Groups of these women vloggers document their efforts to conceive, their pregnancies and parenting challenges, which some critics argue are very personal experiences that should not be shared publicly with strangers. Using social penetration theory and elements of communication privacy management theory, this thesis analyzes how self-disclosure through computer-mediated communication converts superficial relationships with strangers into close, social connections by examining the extent to which breadth and depth of self-disclosure …

Rhetorical Analysis Of Successful Brands In Social Media Discourse, Maja Stevanovich

Communication & Leadership Dissertations and Theses

The expression "content is king" is a sentiment those in the marketing and public relations industries live by. When it comes to social media, still considered a newer form of communication, not all brands are sure of what makes for successful utilization of the medium. This study performed a rhetorical analysis on three brands considered to be social media standouts in their respective industries, Coca-Cola, Southwest Airlines and the U.S. Army and identified patterns on what makes these brands successful in their social media discourse. The study proved that social media discourse has much to do with sound communication principles …

Access, December 2012, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Where In The World Are The Women Of Time? Women And The "Person Of The Year" Covers For Time Magazine, Krystle Lynne Anttonelli

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a content analysis of Time magazine's "Person of the Year" issue, formerly titled "Man of the Year," this thesis examines how the news magazine has reevaluated and revised the once gender suggestive title to a more inclusive title in correlation to the portrayal of women featured on the covers from both past and present. This thesis also provides background on the feminist theory in order to put into perspective the professional and intellectual growth of women throughout the decades. The supporting literature contextualizes the findings with reference to other mainstream magazines and the portrayal of women versus men featured …

Taiwanese Willingness To Communicate In English: Can Watching American Television Programs Help?, Yu-Ting Chien

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.

Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.

Ua12/2/1 College Heights Herald, Vol. 88, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily November 29, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 47

Spartan Daily November 28, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 46

Prospectus, November 28, 2012, Ted Sutterlund, Alex Wallner, Katie Kretchmer, Mark Roughton, Spencer Brown, Mace Mackiewicz

Prospectus 2012

PARKLAND ART GALLERY FEATURES NEW EXHIBIT, Students Hope for Change with Election Outcome, On Your Honor: How to Achieve Academic Integrity, Driven to Distraction: Our Wired Generation, Transferring a Team Effort for Cobra Athletes, Both Cobras Basketball Teams Start Strong, Craig Adds New Depth to 007 in "Skyfall," Wii U Showcases Impressive New Specs