Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons™

Open Access. Powered by Scholars. Published by Universities.®

Winona State University

Discipline
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 1 - 30 of 526

Full-Text Articles in Mass Communication

Going For Gold: Increasing Overall Membership In The Mankato Figure Skating Club, Stephanie Carlson May 2026

Going For Gold: Increasing Overall Membership In The Mankato Figure Skating Club, Stephanie Carlson

Strategic Communication Master of Arts Thesis Projects

The Mankato Figure Skating Club (MFSC) is a non-profit community sports organization that provides skating lessons to the Mankato Community. The main problem facing MFSC is its unstable membership numbers. The purpose of this project is to use research and analysis to uncover strategic and creative solutions. Secondary research revealed that volunteer volume, management, organization culture, and community investment are important in running a successful non-profit sports organization. MFSC needs to grow its membership numbers, otherwise this 50-year-old organization may have to disband. MFSC has not conducted research and analysis like this before; this project is the first to provide …


Bring The Heat, Bring The Savings: Supporting Strategic Growth For A Minnesota-Based Energy Efficiency Nonprofit, Abigail P. Oldenberg May 2026

Bring The Heat, Bring The Savings: Supporting Strategic Growth For A Minnesota-Based Energy Efficiency Nonprofit, Abigail P. Oldenberg

Strategic Communication Master of Arts Thesis Projects

The Minnesota-based nonprofit organization Center for Energy and Environment (CEE) exists to deliver effective energy solutions to cold-climate states. Its primary mission is to make energy more affordable for residents and businesses, promote environmental equity, and lower carbon footprints. This project considers the social and political landscape in the United States and its impact on environmental nonprofits. Given the status of grants allocated for energy efficiency programs, while prioritizing the organization’s business development goals, Center for Energy and Environment must diversify its revenue streams. Primary and secondary research conducted for this project includes annual impact reports, social media and website …


The Living History Project: Documenting Winona State's Legacy, Holly A. Foss, Kenneth Goroztieta, Aubree G. Hansen Apr 2026

The Living History Project: Documenting Winona State's Legacy, Holly A. Foss, Kenneth Goroztieta, Aubree G. Hansen

Research & Creative Achievement Day

This table will showcase the work of the Living History Project at Winona State University which preserves the history of WSU by documenting the careers of people who have impacted the university for the better.  The table will display three short documentary films produced by students during the Fall 2025 semester, running on a monitor with headphones on a continuous loop. The films feature Tom Sawyer (former football coach), Jo Stejskal (former Dean of Nursing), and Jim Bromeland (former Professor of Political Science).  Alongside the films, the table will include a display of photography from premieres over the past 20 …


Measured, Baked And Glazed: Predicting Sales And Securing Wholesale Accounts For Donut Star, Robert Beal-Lancaster Jul 2025

Measured, Baked And Glazed: Predicting Sales And Securing Wholesale Accounts For Donut Star, Robert Beal-Lancaster

Strategic Communication Master of Arts Thesis Projects

Applied research was conducted, which included reviewing news articles, industry reports, and descriptions of state licensure. Key insights revealed that the bakery's current challenges influenced previous owners to sell Donut Star. This project is the first to gather data and provide a strategic analysis for Donut Star. It aims to help Donut Star increase wholesale accounts and incentivize direct consumers to preorder. Diffusion of Innovation Theory was used to develop the communication strategy. Primary research included in-depth interviews with management and observations of direct consumers. Findings revealed that Donut Star was not making ordering information readily available or effectively tracking …


Project Go, Project Grow: Increasing Participation In Environmental Education, Elizabeth Mettin Jul 2025

Project Go, Project Grow: Increasing Participation In Environmental Education, Elizabeth Mettin

Strategic Communication Master of Arts Thesis Projects

Project Get Outdoors, LLC, or Project GO, is a non-profit organization based in Wabasha, Minnesota. The organization’s mission is to provide outdoor experiences that develop healthy kids, particularly for underprivileged and marginalized youth. They do this through training and supporting Southeastern Minnesota community organization leaders and volunteers. Project GO provides three types of outdoor training including Early Childhood Training, Traditional Leadership Training, and Minnesota Master Naturalist Training. The organization has served over 500 adults and 50,000 youth in its 20 years of operation. This project uses research and analysis to uncover strategic and creative solutions to address how Project GO …


The M State Advantage: Engaging Community College Students And Alumni To Cultivate A Culture Of Giving, Shannon M. Britten Jul 2025

The M State Advantage: Engaging Community College Students And Alumni To Cultivate A Culture Of Giving, Shannon M. Britten

Strategic Communication Master of Arts Thesis Projects

This project examines M State Foundation and Alumni’s efforts to increase donations from the alumni of Minnesota State Community and Technical College (M State). The donations provide scholarships, emergency grants, food pantry supplies, and academic program support. The Foundation has consistently fallen short of fundraising goals, but with over 19,000 alumni, an opportunity exists to rebuild engagement after years of disconnection due to name changes and mergers. This project leverages research and analysis to develop strategic, data-driven solutions to increase donations by appealing to current students and alumni. A review of institutional effectiveness data, operational metrics, and industry reports provided …


Setting Course For The Future At Westfield Golf Club, Lisa L. Kinowski Jul 2025

Setting Course For The Future At Westfield Golf Club, Lisa L. Kinowski

Strategic Communication Master of Arts Thesis Projects

Westfield Golf Course is a public golf course in Winona, Minnesota. Westfield opened for business in 1923 and is operated by Westfield, LLC, and overseen by a board of directors that ensures compliance with the terms of a deed for the land on which Westfield sits. The golf course has seen consistent success since its inception, but due to changing economics and increased competition, its membership has declined from a high of approximately 1,200 members in the 1980s to around 300 today. This project uses research and analysis to uncover strategic and creative solutions to address Westfield’s challenges. A review …


Creating A Legacy: Dipping Into The Business Of Selling Ink Artwork, Janelle Sather Jul 2025

Creating A Legacy: Dipping Into The Business Of Selling Ink Artwork, Janelle Sather

Strategic Communication Master of Arts Thesis Projects

Peaceful Wisconsin LLC is a dip pen ink art business in Eau Claire, Wisconsin. This project uses research and analysis to uncover strategic and creative solutions to address the business’s core problem of customers not having a way to purchase the company’s artwork. A review of applied research was conducted, which included residential demographic information, art sale methods and statistics, Twitch viewership data, and the company’s financial statements. Key findings showed there is a strong potential market for selling art, and the company can become profitable with minimal sales. The company has never conducted research or a strategic analysis of …


Parlez-Vous Francais? You Betcha: Revitalizing A French Cultural Center By Connecting To Its Minnesota Roots, Ashley Flygare Jul 2025

Parlez-Vous Francais? You Betcha: Revitalizing A French Cultural Center By Connecting To Its Minnesota Roots, Ashley Flygare

Strategic Communication Master of Arts Thesis Projects

The Alliance Française Minneapolis–St. Paul (AFMSP) is Minnesota’s only cultural center dedicated exclusively to the French language and francophone cultures. In recent years, participation in its programs and offerings has declined, threatening its financial sustainability. This project utilizes strategic communication research and theory to develop solutions that enhance AFMSP’s community engagement and relevance. A review of organizational performance data, industry reports, and local cultural trends revealed the need for more targeted and persuasive communication efforts. Using Framing Theory and Aristotle’s Theory of Persuasion, this project examines how messaging strategies can be designed to shape public perception and motivate action through …


Parlez-Vous Français? You Betcha: Revitalizing A French Cultural Center By Connecting To Its Minnesota Roots, Ashley R. Flygare Apr 2025

Parlez-Vous Français? You Betcha: Revitalizing A French Cultural Center By Connecting To Its Minnesota Roots, Ashley R. Flygare

Research & Creative Achievement Day

The Alliance Française Minneapolis-St. Paul (AFMSP) is an independent chapter of an international organization aimed at promoting the French language and various francophone cultures. It provides language instruction, cultural programming, social events, and access to a range of resources. However, participation in its events and courses has declined in recent years, putting the organization’s financial stability at risk. This project employs research and analysis to identify strategic and creative solutions to help AFMSP thrive.  A review of applied research was conducted, which included industry reports, performance data, and local cultural trends. Key insights revealed the need for enhanced community engagement, …


Cripistemology And Creative Practice: Disability, Aesthetics, Digital Art, Generative Ai, Talan Memmott Phd Feb 2025

Cripistemology And Creative Practice: Disability, Aesthetics, Digital Art, Generative Ai, Talan Memmott Phd

CLASP Lecture Series

Dr. Memmott’s presentation will showcase “Introducing Lary”—an ongoing AI project that explores the re-invention of the self following life-changing cancer surgery and treatment. This talk profiles the artist’s experience with a laryngeal cancer diagnosis and the medical interventions that follow. Utilizing a variety of AI platforms for both video and image production along with journal entries and medical reports as text prompts, the resulting work is a set of distinctive media that range, in Dr. Memmott’s words, “from the mythic to the horrific; the historical to the speculative.” Though at times the resulting media may emphasize the emergent body horror …


Arcade Reboot: Using Nostalgia Marketing To Fund A Passion Project, Jen Riemenschneider May 2024

Arcade Reboot: Using Nostalgia Marketing To Fund A Passion Project, Jen Riemenschneider

Strategic Communication Master of Arts Thesis Projects

No abstract provided.


Close To Home, Closer To Fun: Bringing Local Customers Back To Metropolis Resort, Kate Burhop May 2024

Close To Home, Closer To Fun: Bringing Local Customers Back To Metropolis Resort, Kate Burhop

Strategic Communication Master of Arts Thesis Projects

No abstract provided.


Recovery Heros: Recruiting Recovery Coaches And Peer Support Specialists At The Coulee Recovery Center, Sascha S. Cromheecke May 2024

Recovery Heros: Recruiting Recovery Coaches And Peer Support Specialists At The Coulee Recovery Center, Sascha S. Cromheecke

Strategic Communication Master of Arts Thesis Projects

No abstract provided.


Sustainable Journalism Education: A Curriculum Review And Revision Of The Winona State Journalism Program, Doug Westerman May 2020

Sustainable Journalism Education: A Curriculum Review And Revision Of The Winona State Journalism Program, Doug Westerman

Leadership Education Capstones

This report seeks to understand the current state of the journalism program at Winona State University (WSU). Through faculty interviews, a survey of students, and a review of journalism curriculums throughout the country, the report concludes with curriculum recommendations, in the hope of assuring, maintaining and sustaining the WSU journalism program in the ever-changing news ecosystem.


Winona Currents Magazine, University Advancement - Winona State University Nov 2018

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.The cover themes are: The Power of Experience.


Winona Currents Magazine, University Advancement - Winona State University Mar 2018

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover themes are: Women Warriors: Inspiring Women, Important Work.


Winona Currents Annual Report 2017, University Advancement - Winona State University Dec 2017

Winona Currents Annual Report 2017, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. Winona Currents Annual Report for 2017.


Winona Currents Magazine, University Advancement - Winona State University Sep 2017

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover themes are: Mission Action: Improving the World One Smile at a Time.


Winona Currents Annual Report 2016, University Advancement - Winona State University Dec 2016

Winona Currents Annual Report 2016, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. Winona Currents Annual Report for 2016.


Winona Currents Magazine, University Advancement - Winona State University Sep 2016

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: A Hero's Homecoming 2016.


Winona Currents Magazine, University Advancement - Winona State University Mar 2016

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: The Scientific Edge.


Winona Currents Annual Report 2015, University Advancement - Winona State University Dec 2015

Winona Currents Annual Report 2015, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. Winona Currents Annual Report for 2015.


Winona Currents Magazine, University Advancement - Winona State University Sep 2015

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: Shine Bright Like a Warrior.


Winona Currents Magazine, University Advancement - Winona State University Mar 2015

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: Ending Gender-Based Violence.


Winona Currents Annual Report 2014, University Advancement - Winona State University Dec 2014

Winona Currents Annual Report 2014, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. Winona Currents Annual Report for 2014.


Winona Currents Magazine, University Advancement - Winona State University Sep 2014

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: Great Walls Come Down: Students discover selves & others on travel study.


Winona Currents Annual Report 2013, University Advancement - Winona State University Dec 2013

Winona Currents Annual Report 2013, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. Winona Currents Annual Report for 2013.


Winona Currents Magazine, University Advancement - Winona State University Sep 2013

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.The cover theme is: Paying it Forward: Nicole Hinzie and other WSU Alums are giving back.


Winona Currents Magazine, University Advancement - Winona State University Dec 2012

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: Putting their Degrees to Work: Winona State's Young Alumni.