Mass Communication Commons^™

Ua68/8/1 Potter College Of Arts & Letters History Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the History Department.

Ua77/1 Alumni Relations Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about Alumni Relations. This series includes newsletters, magazines and brochures. See UA77.4 for publications created by alumni chapters.

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

• Final Exam Schedule
• Frasier, Aaron. Official Offers Tips to Avoid Stress During Finals – Counseling & Testing Center
• Alleyne, Zirconia. Tips to Successful Studying
• Honors College Graduates Class of 2010

Ua12/2/1 Topper Extra - Browns Leading Turnaround, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Lintner, Jonathan. Thoughts on Clint Bowen & Basketball Turnarounds
• Greenwell, Zach. Ken McDonald: Tops Need to Get Back to Fundamentals – Basketball
• Claybourn, Cole. Mary Cowles Happy with Lady Toppers’ Balance – Basketball
• Claybourn, Cole. Arnika Brown & Hope Brown Duo Leading Lady Toppers’ Resurgence – Basketball
• Greenwell, Zach. Clint Bowen Accepts Same Position at North Texas – Football
• Bratcher, Nick. Track & Field Teams Open Indoor Season at Middle Tennessee State University
• Patton, Emily. Extra Questions with Tyra Perry – Softball

Ua12/2/1 College Heights Herald, Vol. 86, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Stunson, Mike. Student Government Association Pushes Back Downing University Center Renovations
• Carter, Caitlin. Someone They Can Go To: Karinne Marcum Among Group Applying for Resident Assistant Positions – Housing & Residence Life
• Duvall, Tessa. Lawsuits to Continue Next Year – Elizabeth Esters, Gina Brown, Raymod Elms, Junlian Zhang, Clark Family
• Carter, Caitlin. Faculty & Staff Prepare to Leave Page Hall
• Carter, Caitlin. Progress on Campus Construction Continues – Energy Savings, Downing University Center, Thompson Science Complex, International Programs, Music Hall, Confucius Institute
• Oliver, Angela. Raise Your Voice; Engage …

Spartan Daily December 9, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 53

Ua19/16/5 Athletic Media Relations - Film/Video/Audio File, Wku Archives

WKU Archives Collection Inventories

Film, video and dvd's created by and about the Athletics Department. Files are arranged in the following sub-series:

1. Athletic Music
2. Athletics
3. Basketball, Mens
4. Basketball, Womens
5. Cheerleading
6. Coaches
7. Football
8. Golf
9. Halftime Shows
10. PSA's
11. Press Conferences
12. Sportsline
13. Baseball
14. Track & Field
15. Volleyball

Spartan Daily December 8, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 52

Ua12/2/1 Student Affairs - Student Publications, Wku Archives

WKU Archives Collection Inventories

Student newspapers and yearbooks created by Western Kentucky University students. Some of these publications are available to researchers in the open reference section of the Harrison-Baird Reading Room. Many are also available online at:

• WKU Newspapers
• WKU Yearbooks

Subseries:

1. The Elevator
2. College Heights Herald
3. Western Normal Letter
4. Normal Heights
5. Vista
6. Talisman
7. Xposure
8. Video Yearbooks

Spartan Daily December 7, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 51

Ua12/2/1 College Heights Herald, Vol. 86, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Duvall, Tessa. WKU Seeks New Doctoral Program – Physical Therapy
• Stunson, Mike. Library to Be Open Longer Next Week
• Wade, Katherine. Housing Officials Look to Change Perceptions of Pearce-Ford Tower – Housing & Residence Life
• Rutledge, Chris. World Wrestling Entertainment Brings Well-known Wrestlers to Campus
• Orr, Alyssa. A Thousand Words – Sara Lopez, Pahola Lopez
• Beilman, Elizabeth. WKU Dance Company Performs WinterDance – Theatre & Dance
• Good Tidings We Bring – Christmas
• Erskine, Anne. Editorial Cartoon: Merry Christmas
• Wester, Derek. Tis the Season for Germs
• Wilson, Laurel. Class …

Spartan Daily December 6, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 50

Central Florida Future, Vol. 42 No. 77, December 6, 2010

Central Florida Future

Giving students a home; Conference USA Championship; Liberty Bound; Jewish students team up for drive; Career Services preps for move; When studying comes second.

Ua12/2/1 College Heights Herald, Vol. 86, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Duvall, Tessa. Suit Filed by Former Employee – Raymond Elms, Agism
• Bushon, Hannah. We Are People: Vigil Aimed at Promoting HIV/AIDS Awareness
• Barczak, Mary & Aaron Frasier. Parking Changes in Place During Event
• Ryan, Jacob. Burma Refugees Share Stories
• Stunson, Mike. Dine with Decision Makers to Take Place Next Week – Regents, Student Government Association
• Kriz, Lindsay. Officials Warn of Theft During Long Breaks
• Tips on Avoiding Theft During Break
• Duvall, Tessa. Clark Family Property Lawsuit Settled Without Final Trial – 1627 Normal Drive
• Oliver, Angela. Know Your …

Ua12/2/1 Topper Extra - Tournament Bound, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Greenwell, Zach. Toppers More Focused on Themselves than on Tigers – Basketball
• Greenwell, Zach. Willie Taggart Looking Beyond First Year as Head Coach – Football
• Patton, Emily. Lady Tops Hope to Get First Win at NCAA Tournament – Volleyball
• Patton, Emily. Travis Hudson Measures Career by More than On-court Success – Volleyball
• Harrison, Blake. Athletics Director Ross Bjork Keeps Eyes on Legendary Coach’s Philosophy – John Wooden
• Bratcher, Nick. Nick Slattery Exceeds Expectations, Leads Swim Team as Senior – Swimming
• Claybourn, Cole. Seniors Spark Turnaround in WKU’s Win Over Troy – …

Spartan Daily December 2, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 49

Central Florida Future, Vol. 42 No. 76, December 2, 2010

Central Florida Future

University mourns founder; Increases looming for decal rates; School reaps big returns for 2010; The heavy costs of Light Up UCF.

The Prospector, December 2, 2010, Utep Student Publications

The Prospector

Headline: 2010 Grads

Spartan Daily December 1, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 48

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.Major Buzz, Grand Tour, Satellite View.

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

The Experiences Of Mississippi Weekly Newspaper Editors As They Explore And Consider Producing Internet Editions, Cassandra Denise Johnson

Dissertations

This dissertation focused on the challenges Mississippi weekly newspaper editors faced when deciding to have an online edition and the issues these editors encountered when they adopted a Web newspaper. The study expounded on four areas—the operational changes weekly newspapers have had to make to produce Web editions, the different type of newsroom staff that are needed to create both editions, the content that is going in the online edition, and the financial pressures that editors work through to keep the newspapers profitable. The study was modeled after similar studies from three organizations—the Pew Research Center, the Bivings Group, and …

"Teaching Competitiveness In Advertising", Timothy Hendrick

Faculty Publications

No abstract provided.

“You Can’T Change What You Don’T Acknowledge”: A Content Analysis Of The Dr. Phil Show And Implications For Marriage And Family Therapists, Barbara Ann Spanjers

UNLV Theses, Dissertations, Professional Papers, and Capstones

Marriage and family therapists work from an ecological perspective, which includes the influence of mass media. The current study, a quantitative content analysis of The Dr. Phil Show, draws from communication studies, specifically cultivation theory. A content analysis is a first step to understanding how television messages affect client expectations of psychotherapy. Coding categories adapted from the common factors of psychotherapy literature are employed to determine how well the messages of The Dr. Phil Show correspond with practices related to positive psychotherapeutic outcomes. Common factors specific to the field of marriage and family therapy are utilized. The Dr. Phil …

The Write Moves: An Autoethnographic Examination Of The Media Industry, Danielle Gomes

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.

This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

Spartan Daily November 30, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 47

Ua12/2/1 College Heights Herald, Vol. 86, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Stunson, Mike. University Senate to Make Syllabus Proposal
• Duvall, Tessa. Discretionary Spending Policy Updated – WKU Foundation
• Carter, Caitlin. WKU Lowers Energy Costs Over Break – Sustainability
• Carter, Caitlin. Sorority Recruitment to Change in 2011
• Earley, Delayna. A Thousand Words – Wendi Boyd, Justin Shoemaker
• WKU Should Be More Open About Disciplined Athletes
• Erskine, Anne. Editorial Cartoon: Mask of a Good Athlete – Athletics
• Stewart, Todd. Statement Regarding the Disciplinary Policies of WKU Athletics
• Stephens, Brad. WKU Ends Season 2-10 – Football
• Patton, Emily. Living at-Large – Volleyball …

Ua12/2/1 Deck The Hill, Wku Student Affairs

WKU Administration Documents

Special holiday edition of the College Heights Herald.

• Lanter, Austin. Unique Gift Ideas in Bowling Green
• Whitaker, Ross. Students Have Local Volunteer Opportunities – WKU ALIVE Center
• Alleyne, Zirconia. What Do You Want for Christmas?
• Stacy, Stephani. International Students Celebrate Holidays in America
• Thomas, Julia. A Season of Memories
• Hale, Marianne. I Was Dreaming of a Black (& Blue) Friday
• Williams, Joanna. Seasonal Events in Bowling Green
• Lee, Julie. Professor Shares Recipes for the Holidays – Carrots, Butternut Squash, Cranberries, Corn
• Zukic, Rialda. Kentucky Museum Displays Holiday Ornaments

Central Florida Future, Vol. 42 No. 75, November 29, 2010

Central Florida Future

GRE improvement underway; The Sugar Connection; Prof. finds inmates feign mental illness; Video games help students stay active.