Mass Communication Commons^™

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.SOLD! For benefit auctioneer Kurt Johnson '88 philanthropy is the highest bidder.

Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan

All Theses

As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials.
This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally. After …

Citizens’ Local Political Knowledge And The Role Of Media Access, Lee Shaker

Communication Faculty Publications and Presentations

Locally based media institutions that have been at the core of citizens' media environments for generations are facing an onslaught of new competition from new media. The twin goals of this article are to expand our understanding of the distribution of local political knowledge in general and to specifically examine the relevance of media access. The article suggests that media access does bear upon levels of local political knowledge and confirms that citizens who are knowledgeable about local politics do not mirror the profile of those who are knowledgeable about national politics.

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Ua37/29 Gary Ransdell - Fed. Reserve Board - Right Reform For The Fed, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding Ben Bernanke's Op-Ed "The Right Reform for the Fed" which appeared in the Washington Post.

Central Florida Future, Vol. 41 No. 91, November 30, 2009

Central Florida Future

Field storming raises questions; UCF football; Out with a bang; Former student found guilty; New television show, Glee, sparks interest in performing arts at UCF; No forwarding student e-mails.

Joss Whedon: Finding Religious Themes In A Science Fiction Universe, Amanda M. Baker

Senior Honors Theses

Joss Whedon, the creator of Buffy the Vampire Slayer and other science fiction television shows, is a devout atheist but still manages to weave religious themes throughout his work, including redemption, free will, and Christ figures. This paper will examine the different themes from Whedon’s shows and encourage the reader to look beyond the entertainment aspect and into the deeper moral meaning of the situations he creates.

Spartan Daily November 24, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 44

Ua12/2/1 College Heights Herald, Vol. 85, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Jenkins, Spencer. Professor Found Dead in Vehicle – Martha Richmond aka Bettina
• Lintner, Jonathan. Willie Taggart Returns to Hill – Football
• Hicks, Billy. Officials: Arts Venues Won’t Clash – Southern Kentucky Performing Arts Center, Van Meter Hall, SKyPAC
• Simpson, Mandy. Mid-Life Classes – Adult Learners
• Ulber, Emily. International Enrollment Rises – Admissions
• Cesare, Albert. A Thousand Words – Bill Schumm, Artists
• Harris, Shakia. Student Government Association Opens Drinking Age Debate
• Wilson, Laurel. Housing & Residence Life to Debut Dorm Version of MTV Cribs
• Erskine, Anne. Editorial Cartoon re: …

Spartan Daily November 23, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 43

Central Florida Future, Vol. 41 No. 90, November 23, 2009

Central Florida Future

UCF earns spot at bowl game 49-0; Service to give rides to students; Education bill will improve grants, loans; Weezer to play free show; Some push for new sign design.

Central Florida Future, Vol. 41 No. 89, November 19, 2009

Central Florida Future

Fee has sponsor in Fla. Legislature; Uncover Thursdays; Spectacular return; Plus: Column: Don't see Twilight, guys; End of the world is coming; Scantron forms run short a SGA office; volunteer UCF serves up a taste of the homeless; Daytime robbery costs students $2K.

Spartan Daily November 19, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 42

Spartan Daily November 18, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 41

Prospectus, November 18, 2009, Merry Thomas, Chuck Shepherd, Chrissie Mckenney, Tara Moon Christopher, Sean Hermann, Alishia Reynolds, Shagun Pradhan

Prospectus 2009

No abstract provided.

Spartan Daily November 17, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 40

Ua12/2/1 College Heights Herald, Vol. 85, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Harris, Shakia. University Senate Asks: Evaluations Effective?
• Wade, Katherine. Sky High – Michael Marcell, Skydiving Club
• Wilson, Laurel. Energy-saving Contract to be Extended – Regents, Energy Savings Performance Contract, Sustainability
• Stewart, Colleen. Gatton Academy of Math & Science Looks to Recruit in Eastern Kentucky
• Erskine, Anne. Editorial Cartoon re: Big Red Evaluates Faculty
• Ineffective Evaluations: SITE Evaluations Need to be Streamlined, Simplified – Student Input to Teaching Evaluaiton
• Norris, Keith. Football Blame Needs to Fall on Wood Selig, Gary Ransdell
• Brown, Bianca. Western Needs to Rethink Minority Stereotypes …

Spartan Daily November 16, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 39

Central Florida Future, Vol. 41 No. 88, November 16, 2009

Central Florida Future

Finally!; CIA recruits on UCF campus; Student gives her final answer in NYC; Name change brings equality; Homecoming inspires goodwill.

Ua12/2/1 Looking Ahead, Wku Student Affairs

WKU Administration Documents

Special basketball section of the College Heights Herald. Articles:

• Men’s Basketball Regular Season Schedule
• Women’s Basketball Regular Season Schedule
• Lintner, Jonathan. Ken McDonald With the Toppers for the Long Haul
• Greenwell, Zach. Lady Toppers Using Disappointing Finish as Motivation
• Harten, David. Steffphon Pettigrew
• Lintner, Jonathan. Chemistry One of Toppers’ Greatest Assets
• Lintner, Jonathan. A.J. Slaughter
• Greenwell, Zach. Dominique Duck
• Lintner, Jonathan. Tops Say They’re Ready to Live Up to the Hype
• Greenwell, Zach. Arnika Brown
• Harten, David. Nonconference Slate Will Define Toppers’ Season
• Harten, David. Anthony Sally
• Greenwell, Zach. Kenzie Rich
• Basketball by the Numbers

Ua12/2/1 College Heights Herald, Vol. 85, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Lintner, Jonathan. Wood Selig: WKU Gold Mine for Future Coaches – Football
• Stewart, Colleen. Regional Campus Enrollment Growing – WKU Glasgow, WKU Elizabethtown/Radcliff/Fort Knox, WKU Owensboro
• Hicks, Billy. City’s TIF District Strugglers – Tax Increment Financing, Downtown Redevelopment
• Wilson, Laurel. Crew Recycles Tailgating Trash – Facilities Management
• Harris, Shakia. Student Government Association Strengthen Attendance Policy
• Erskine, Anne. Editorial Cartoon re: Football Coach Search
• Open Letter to Search Committee: Western Should Choose Wisely – Football
• Rice, Adam. Sports Program Needs Overhaul – Athletics
• Dooper, Jennifer. Friendship Valuable, Worth Remembering …

Central Florida Future, Vol. 41 No. 87, November 12, 2009

Central Florida Future

Student arrested after Classroom I bomb threat; Knight of a thousand laughs; UCF, Beta agree on summer return; Professor receives $100K grant for HIV research; More H1N1 vaccines available.

Prospectus, November 11, 2009, Sean Hermann, Chuck Shepherd, Chrissie Mckenney, Levi Norman, Cassandra Cunningham, Tara Moon Christopher

Prospectus 2009

No abstract provided.

The Guardian, November 11, 2009, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily November 10, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 38

Ua12/2/1 College Heights Herald, Vol. 85, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Lintner, Jonathan. David Elson Fired, Will Finish Season – Football
• Ulber, Emily. Western Mails New Debit Cards – HigherOne, Scholarships, Student Financial Aid
• Barczak, Mary. Step It Up – Step Show, Delta Sigma Theta, Alpha Phi Alpha
• Ulber, Emily. Council on Postsecondary Education Approves Budgets
• McLaughlin, Ariana. A Thousand Words – World’s Greatest Studio Tour & Art Sale
• Wilson, Laurel. Gary Ransdell: Project Funding Unlikely – Capital Plan, Construction, Thompson Science Complex, Energy Infrastructure, Center for Research & Development, Gordon Ford College of Business, WKU Owensboro
• Erskine, Anne. …

Spartan Daily November 9, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 37

Central Florida Future, Vol. 41 No. 86, November 9, 2009

Central Florida Future

Service Day kicks off Homecoming; UCF Homecoming 2009; Events; Let the games begin; New IM fields coming soon; Veteran memorial underway on Mall; Former judge backs weed legalization; Legal states.