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Basic Communication Course Annual

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Basic Communication Course Annual

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Basic Communication Course Annual Vol. 22

Basic Communication Course Annual

Full issue (241 pages, 8.6 MB)

Critical Discourse Analysis Of Advertisements In Malaysian Women's Magazine., Atiqah Zawani Kamaruzzaman

Student Works (2010-2019)

This research analyzed the advertisements in Malaysian women’s magazines by using Fairclough’s framework in the area of Critical Discourse Analysis. The findings of this research will be valuable to those who are actively participates in researching CDA, that may include lecturers as well as the students who are learning Critical Discourse Analysis. Advertisements in CLEO are used as the data. The data is multimodal, however only the written texts are analyzed. As such, the researcher analyzed the linguistic features in advertisements published in Malaysian women’s magazine. The objective of the researcher was to identify how the magazines interpellate (Althusser 1971) …

A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements., Pauline Tan Ching Lin

Student Works (2010-2019)

The purpose of this research was to investigate i) what are the words used to describe the non-ideal female body and the ideal female body, ii) what are the qualities and values associated with the ideal female body; iii) How does the social practice and discursive practice influence text production and interpretation. The data for this study consists of 132 print advertisements that featured services offered by slimming centres obtained from The Star and The Sun newspapers. Fairclough’s (1995a) three dimensional framework was adopted to analyze the data for this study because this framework enables the researcher to examine the …

A Study Of Epistemic Modality In A Television Interview., Papiya Chakrabarty

Student Works (2010-2019)

This research explores the use of modals such as will, would and shall which are epistemic in nature in an interview from America’s MTP (Meet the Press) of the present millennium which involves five politicians as speakers. It applies a qualitative approach and is a corpus based lexico-grammatical research which plans to identify the modality and its frequency in only one type of discourse. The research tests aims to test why speakers use epistemic modality and how committed they are towards their views, opinions which become truth propositions when involved in a question and answer session with other participants of …

Commodifying Scarcity: Society, Struggle, And Spectacle In World Of Warcraft, Kevin Moberly

English Faculty Publications

Overrun by monsters and tyrants, and ravaged by fanaticism, excess, and greed, World of Warcraft offers players a chance to struggle metaphorically against that which oppresses them: the excesses of late capitalism as they are represented by the game’s spectacular antagonisms. In order to take advantage of this opportunity, however, players must employ the very thing through which their oppression is manifested. Interpellated into the game as fetishized images, players must construct themselves and function in accordance with the limitations imposed upon them by the race and class of their characters. Players, as such, are incorporated into World of Warcraft’s …

Professionalization And Public Relations: An Ethical Mismatch, Rhonda Breit, Kristin Demetrious

Graduate School of Media and Communications

This paper explores the ethical culture in which contemporary public relations practitioners’ work and how it relates to the professionalisation of the domain. Focusing on the international umbrella public relations institution Global Alliance (GA) and other important industry bodies such as the Public Relations Institute of Australia (PRIA) and Public Relations Institute of New Zealand (PRINZ), we study how the ‘work’ of a public relations practitioner is described, and as a corollary, what professional and ethical standards are promoted. Our analysis draws on theories of professions (Abbott 1988; Anderson and Schudson 2009; Volti 2008) and narrative (Surma 2004, Herman 2009), …

Refugees As People: The Portrayal Of Refugees In American Human Interest Stories, Sarah Steimel

Department of Communication Studies: Faculty Publications

This study combines discourse analysis and narrative analysis (Yin 2007) to examine top US newspapers’ coverage of refugees in American human interest stories. I find that the refugees are presented (a) as prior victims; (b) as in search of the American Dream; and (c) as unable to achieve the American Dream. As human-interest features, the stories provide a largely positive portrayal of individual refugees and their families. However, the human interest stories also depict refugees as current victims of the American economic crisis; deeply frustrated by their inability to achieve the American Dream. Together these discourses represent a narrative of …

Communicating Conservation: Public Relations Practitioners' Communication Efforts To Inform The Public Of The Detriments Of Coastal Erosion And Wetlands Loss, Stephanie Ellene Shaddock

LSU Master's Theses

Coastal erosion is a serious problem that directly affects Louisiana and indirectly affects the entire United States. Between 1990 and 2000, Louisiana lost 24 square miles of land per year, which equals an approximate football field lost every 38 minutes (Barras, Bourgeois, & Handley, 1994). Hurricanes Katrina and Rita in 2005 accelerated this land loss by transforming 217 square miles of marsh into open water (United States Geological Survey, 2006). As a leader in seafood, oil, and gas production, and shipping state, Louisiana and the nation have much at stake with continued land loss. To inform Louisiana’s citizens and a …

Twittering To The Top: A Content Analysis Of Corporate Tweets To Measure Organization-Public Relationships, Haley Edman

LSU Master's Theses

Corporations worldwide are realizing the potential to build relationships with publics using social media. The microblogging site, Twitter, has transformed from a platform in which people merely update the Twitterverse about their daily activities to a communication channel where interpersonal conversations between millions of users thrive. As public relations practitioners, it is important to utilize new media to reach out to publics in order to build mutually beneficial relationships. This study examines how 47 corporations use Twitter as a communication and relationship-building tool and works towards developing guidelines for practitioners on using and evaluating their communication efforts on Twitter. Grounded …

The Act Of Raising Donors: An Assessment Of Fund-Raising Stewardship Practices In Healthcare Institutions, Megan Lee Moses

LSU Master's Theses

The concept of stewardship within fund raising literature stems from the public relations theories of relationship management, which involve maintaining mutually beneficial relationships between an organization and its publics. With the current economic crisis, non-profit organizations see the need to focus more time and attention on maintaining and fostering relationships with existing donors, and therefore, the idea of stewardship stands an area of great interest to scholars and fund-raising practitioners alike. This study seeks to evaluate the role and formalization of stewardship in the fund-raising process, the current tactics practitioners use to practice stewardship, and better understand the limitations to …

"Blessed Be The Critics Of Newspapers": Journalistic Criticism Of Journalism 1865-1930, Yasmine Tarek Dabbous

LSU Doctoral Dissertations

This study examined journalistic press criticism between 1865 and 1930. It sought to understand how the first modern journalists conceived of their profession in a period of great transitions. As the study revealed, journalists writing about journalism between 1865 and 1930 discussed recurring themes such as commercialization, sensationalism, advertising, and ethics. They expressed ambivalence toward the rise of big business in their field and the consequences it could have on the quality of the work. In the process, journalists also defined journalism as a profession providing a public service or as a business aiming solely for circulation and profit. Definitions …

Do Web Users Care About Banner Ads Anymore? The Effects Of Frequency And Clutter In Web Advertising, Sang Y. Lee

Faculty & Staff Scholarship

This study investigates the effects of frequency of exposure to banner ads and ad clutter in web pages upon online users’ psychological responses. In a 7 (frequency 1 through 7) x 2 (clutter vs. non-clutter) between-participants factorial experiment, participants (N = 250) were randomly assigned to one of fourteen news websites, each with 20 separate pages of news stories and animated banner ads downloaded from various websites. Results indicated that frequency of exposure is a powerful psychological cue affecting users’memory, attitudes, and behavior. However, contrary to expectation, banner clutter does not lead to negative effects on recall, attitudes, and behavior. …

Winona Currents Annual Report 2009, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university.Winona Currents Annual Report for 2009.

Ua12/2/1 Stress Busters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

• Sudoku
• 2009 Fall Semester Final Exam Schedule
• Williams, Wayne. Daily Crossword
• Western Word Search
• God Sent Us A Savior

Ua12/2/1 College Heights Herald, Vol. 85, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Ulber, Emily. Gordon Ford College of Business Dean to Leave Western – William Tallon
• Snyder, Kristen. Service & Support – Community Engagement House, Greg Capillo, Phuong Vu
• Jenkins, Spencer. Officials Advise Pre-break Flu Vaccination – Influenza, Health Services
• Barczak, Mary. Smoking ban to Be Considered – Tobacco, Cigarettes
• Ulber, Emily. Law Enforces Book Deadlines – Higher Education Opportunity Act of 2008, Bookstore
• Ulber, Emily. Administrators Prepare for Legislative Session – Lobbying
• Erskine, Anne. Editorial Cartoon re: Christmas – Big Red
• Holiday Cheer & Jeers: College Heights Herald Gives …

Prospectus, December 9, 2009, Chuck Shepherd, Chrissie Mckenney, Merry Thomas, Levi Norman, Tara Moon Christopher, Sean Hermann, Isaac Mitchell, Cassandra Cunningham, Grant Garland, Arielle Vinegar, Ben Wilson, Aaron Geiger, Patrick Wood, Shagun Pradhan, Alishia Reynolds

Prospectus 2009

No abstract provided.

Spartan Daily December 8, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 49

Ua12/2/1 College Heights Herald, Vol. 85, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Waggoner, Tabitha. Police Advise Caution After Murder – Martha Richmond aka Bettina
• Simpson, Mandy. Greater Expectations – ACT Admissions Standards
• Hicks, Billy. Bowling Green City Commissioners OK Needed for Projects – Downtown Redevelopment, Gordon Ford College of Business, Housing & Residence Life, WKU Police, Block 12
• Wilson, Laurel. Officials Release Plans for Student Apartments – Downtown Redevelopment, Housing & Residence Life, Student Life Foundation
• Thomas, Julia. A Thousand Words – Chris Manley, Amanda Manley, Traumatic Brain Injury
• Bilby, Tara. Student Government Association to Dine with Lawmakers – Dine …

Ua37/29 Gary Ransdell - Fed. Reserve Board - Ben Bernanke Q&A Session, St. Louis Federal Reserve Board

WKU Administration Documents

Email sent to members of the St. Louis Federal Reserve Board regarding the question and answer session following Bernanke's speech at the Washington Economic Club.

Spartan Daily December 7, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 48

Central Florida Future, Vol. 41 No. 93, December 7, 2009

Central Florida Future

Student Union open 24 hours; Series: The vehicles of UCF; Wheels by the numbers; Design degree coming in 2012; Keeping campus clean, green; Students reach out to their peers in need.

Ua12/2/1 College Heights Herald, Vol. 85, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Ulber, Emily. Local Clinic May Drop Insurer – Graves-Gilbert Clinic, Health Insurance
• Ulber, Emily. Getting on Board – Regents, Budget, Football, Tuition, Salaries, Gary Ransdell
• Waggoner, Tabitha. WKU Police Plan for New Offices – Downtown Redevelopment, Block 12
• Koontz, Whitney. Western Graduate Shares Love of Music – Tim Livingston, Music for All Occasions
• Bilby, Tara. Western Escapes United States Vaccine Shortage – Swine Flu, Influenza
• Waggoner, Tabitha. Murder Investigation Continues – Martha Richmond aka Bettina
• Erskine, Anne. Editorial Cartoon re: Student Recruitment
• More Than a Game: High School …

Central Florida Future, Vol. 41 No. 92, December 3, 2009

Central Florida Future

Fla. population migrates for jobs; Uncover Thursdays; Need to know?; Plus: Saturday brings Taking Back Sunday; The best breakups ever; Three new programs launch at media center; Professor's book shows the history from FTU to UCF; Group raises money, hopes to help Haiti.

Spartan Daily December 3, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 47

Spartan Daily December 2, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 46

Wsu Research News, Winter 2009, Office Of Research And Sponsored Programs, Wright State University

WSU Research News

A twenty-four page newsletter of the WSU Research News. The WSU Research News was published monthly beginning in June of 1968 and issued by the Office of Research Development. This newsletter was created to provide information to the WSU faculty about the availability of outside funds for research and educational programs, new developments that may affect availability of funds, and general information on research and educational activities at Wright State University.

Spartan Daily December 1, 2009, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 133, Issue 45

Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green

Dissertations

The purpose of this study was to find out if students were utilizing Web 2.0 applications. Since the applications in question are often employed by the media industry, the study aspired to find out if students majoring in mass communication and journalism utilized the applications more often than other students. The “digital divide” is a term used to describe the difference in skill levels in using computer technology and the Internet. Some of the variables typically associated with the digital divide include gender, age, ethnicity, lack of a broadband connection and previous experience using the technology. This study looks at …