Mass Communication Commons^™

Relationship Between Narrative And Engagement, Shelley Janine Svedahl

Communication & Leadership Dissertations and Theses

This study examined the use of narrative, specifically storytelling, on the perception of participation in the decision-making process. The changing demographics increased diversity in the workplace, and the need to increase understanding between cultures is particularly important when difference is often perceived as a barrier. A number of studies have been conducted to explore the use of narrative, and it is critical that communicators seek ways to create opportunities for sharing stories. This study utilized an ethnographic focus group and individual interviews involving a sample of eleven First Nations and non-First Nations people employed in a Branch where storytelling is …

How Broadcast Journalists Use Twitter To Present The Message Of The State Of The Union: #Sotu, Jeffrey Hayden Haynes

Communication & Leadership Dissertations and Theses

With the social media revolution and the sense of urgency people have, the way people receive their news has altered. Twitter is becoming a more popular platform to receive news because of its ability to spread news faster than any other medium. This study addresses the ability of broadcast journalists to spread their agenda using Twitter. This study is a content analysis and quantitative analysis of the Twitter accounts of broadcast journalists Greta Van Susteren and Chris Matthews during the 2014 State of the Union address. Using the Agenda Setting theory and the Two Step Flow model, this study found …

The Role Of Social Media In Public Relations, Jake Chappelle

Communication & Leadership Dissertations and Theses

This thesis provides an assessment of how organizations utilize social media sites in public relations. The study investigates the relationships between social media (SM) and public relations (PR), particularly on the nature and effects of standalone SM functions in communications, or PR divisions of various businesses. By applying the Uses and Gratification Theory, this paper will briefly explore how business leaders use social media for the benefit of their companies, because with social media being a powerful, and global public relations tool, information and communication has become properly managed. Social (networking) media has gained popularity in the business sectors of …

Expressed Best Communication Practices At Television Station X, James Keith

Communication & Leadership Dissertations and Theses

American news organizations are evolving as new technologies emerge and alter the way information is reported. The same electronic tools that help connect television news providers with their audiences are being utilized internally between managers and employees. Using an electronic survey, face-to-face interviews, and ethnographic based observations, this study set out to determine best perceived communication practices in a television news environment. The research subjects were all employees at one San Antonio television station that for the sake of anonymity is referred to as Station X. Participants were asked their preferred means of communication for resolving conflict or addressing issues …

Social Media And The Church, Danielle Nicolette Kelley

Honors Capstones

No abstract provided.

(Tele)Presence In Mediated Worship: The Influence Of Antecedent Traits And The Effect On Memory, Enjoyment And Behavior, Brian Klebig

Electronic Theses and Dissertations

This study examines the phenomena of (tele)presence in the distinct mediated environment of an online Christian worship service. A quantitative field experiment involving 48 participants who had just viewed a religious Internet broadcast was undertaken. Individual differences in personality and religiosity are examined in tandem with (tele)presence as predictors of a number of outcome variables, including memory, enjoyment of the online worship service and behavioral intention to be more active with the church. The results showed no significant relationship between religiosity and the experience of (tele)presence, but that users who experienced greater (tele)presence enjoyed the service more, had a greater …

"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon

LSU Master's Theses

This study simulated a fan extension of the Broadway-renowned musical Les Miserables on a community level and measured the effects of fan interactions—both online and with the characters’ narratives as performed at Theatre Baton Rouge during summer 2013. The stimulus materials in this study were Tweets distributed via Twitter identities for each of the lead characters whereby their thoughts and narratives were communicated with audiences and Twitter followers—coinciding with the opening of the live theatrical production. Patrons of Theatre Baton Rouge were surveyed online after the closing of the production. This study served as a practical use of Twitter for …

Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal

LSU Master's Theses

This study focuses on how media usage can affect one’s perceptions of Black collegiate and professional male athletes. While early research focused solely on traditional media, this study focuses on social media as well. This study investigates the relationships between the amounts of time spent using traditional and social media, and the perceptions of athletes in regards to their physical capability, the likelihood of being criminals, and prevalence of committing violent crimes. To explore relationships, this study utilized a total of 145 White participants. Findings showed a positive relationship existed between social media usage and perceptions of criminal-like characteristics. It …

Freedom Of The Press In Cuba From 2002-2013: Voices Of Post-Revolutionary Exiled Cuban Journalists, Writers And Dissidents In The U.S., Karen E. Anaya

Departmental Honors Projects

The role of media in any society is determined by the level of press freedom in that society. Freedom of the press can be best seen in the relationship between the government and mass media institutions. Since the end of the Cuban Revolution in 1959, the Cuban regime has been criticized by organizations all over the world for allegedly limiting press freedom in the island. Despite the wide controversy, little is known about the state of freedom of the press in Cuban media in the last few years. This study set out to investigate the level of press freedom enjoyed …

Mena And The Internet : Technology And The Democratic Divide., Jason Gainous, Kevin M. Wagner

Faculty and Staff Scholarship

No abstract provided.

Beautiful Disease: The Story Of Angelina Jolie’S Mastectomy In The American Media, Angie Michel

Maria Dittman Library Research Competition: Student Award Winners

In 2013 Angelina Jolie revealed in a New York Times editorial that she underwent a preventive double mastectomy earlier that year. This qualitative study examines the social meaning of that Times piece. Using fantasy theme analysis, I unearth the story the American media told about Jolie, her surgery and her editorial. I find that newspapers and magazines dramatized Jolie’s gender traits and portrayed her as an ultra-feminine hero protected from the physical and social threats of breast cancer.

British Cultural Narrative In Winston Churchill's Political Communication, Andres L. Faza

USF Tampa Graduate Theses and Dissertations

This study uses Winston Churchill's "We Shall Fight on the Beaches" speech, delivered to the House of Commons following the evacuation of Dunkirk, France in June 1940, as a source text by which to examine Churchill's use of British cultural narratives in political communication. Narrative and heuristic theories are proposed as means by which listeners process such messages. A number of rhetorical devices are defined, in order to inform a discussion of the narratives identified, particularly the means by which those narratives were rhetorically embedded in the text. After a careful examination of the source text, the narratives of knighthood …

The Rules Of Engagement : What Formats, Moderators, And News Values Tell Us About The Content Of Electoral Debates, Jason Marc Turcotte

LSU Doctoral Dissertations

U.S. democracy is one of the most inclusive in the world, yet levels of political knowledge and engagement remain markedly low. Moreover, the news media’s coverage of elections inadequately informs and engages the public. These shortcomings underscore the importance of campaign events like electoral debates – events that are designed not only to educate the public but also to provide the public a more active role in the electoral process. Journalistic news norms and values wield tremendous power over campaign news agendas – including post-debate coverage – but the extent to which they influence debate agendas remains unclear. Given what …

Predictors Of National Broadcast And Cable Television News Coverage Of The Members Of The U.S. House Of Representatives, Jeremy Padgett

LSU Doctoral Dissertations

This dissertation examines how institutional, individual, and situational variables work to influence the volume of national broadcast and cable television news coverage members of the 109th, 110th, 111th, and 112th U.S. Houses of Representatives received. Analysis combines public data on House structure, member characteristics, member effort, and member circumstances with original computer-aided content analysis of the 38,430 transcripts in which members spoke and the 243,205 statements members made on ABC, CBS, NBC, CNN, Fox News, and MSNBC between January 3, 2005 and January 3, 2013, the full terms of these four congresses. The results presented in this dissertation yield important …

Can You Hear Me Now: A Cross-National Analysis Of Media, New Icts, Press Freedoms And Sociopolitical Instability, Conflict, And Democracy., Britt Christensen

LSU Doctoral Dissertations

Using cross-national panel data, I investigated relationships among sociopolitical instability, major intrastate conflicts, democracy levels, and media and new information and communication technologies (ICTs) penetration rates and press freedoms. I conducted similar analyses regarding all non-democracies, looking at various types of political instability and media/ICT penetration rates. The results of this research add to democratic, freedom of expression, and political communication theories. These findings bring empirical evidence to help illuminate many of the popular debates surrounding the impact of new ICTs and freedom of expression on popular dissident activities. My results suggested that countries with higher rates of Internet and …

When Do Consumers Believe Puffery Claims? The Moderating Role Of Brand Familiarity And Repetition, Sang Y. Lee

Faculty & Staff Scholarship

In the United States, exaggerated advertising claims for products and services, known as “puffery,” make up a considerable proportion of all claims in the marketplace. Legally, advertisers do not need to substantiate the puffery claims because it is believed that consumers would not be deceived by such exaggerated claims. This research reports two experiments that examined the moderating role of brand familiarity and repetition on puffery claims. Results indicated that while puffery generally led to weak main effects, it had significant interaction effects with brand familiarity (Study 1) and claim repetition (Study 2) on the dependent variables.

Winona Currents Annual Report 2013, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. Winona Currents Annual Report for 2013.

Ua3/9/7 Fall 2013 End Of Semester Message, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty & staff.

Ua12/2/1 Stressbusters, Wku Student Affairs

WKU Administration Documents

Special finals week edition of the College Heights Herald.

Celebrity Endorsements In Print And Twitter: Comparing Brand Name Memorability And Credibility, Lauren Palmieri

Theses

The present study investigated the differences in brand name memorability and credibility of celebrity-endorsed advertisements presented in print and in Twitter. An experiment was conducted between two groups of participants. One group received treatments for print and the other for Twitter. Participants reviewed five advertisements, one of which contained a celebrity, then responded to 11 credibility belief statements and were tested on their memorability of the celebrity-endorsed ad. Significant differences were found in favor of remembering, buying and trusting a brand/product in celebrity-endorsed print ads. Significant differences were also found in the memorability of a celebrity-endorsed ad. The print group …

Spartan Daily, December 5, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 41

Ua12/2/1 College Heights Herald, Vol. 89, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Koch, Cameron. Pi Kappa Alpha Fraternity Sanctioned for Hazing
• Holloway, Kaely. Talisman Guests Visit Last Evening – Student Government Association
• Lawson, Anna. Candelight Vigil Honors Student’s Vivacious Spirit – Melanie Reichert
• Parker, Jacob. Theft, Substance Abuse Make Up Majority of Campus Crime
• French, Jackson. South Campus Store Wasn’t Making Any Money
• Bratcher, Nick. Apologies & Admonishments
• Kriz, Lindsay. Here’s What I Hope You’ve Learned – Feminism
• Parker, Jacob. Friends Remember Derrick Looper’s Easy Going Nature
• Crumbie, Trey. New Department to Concentrate on Science Side of Psychology
• Crumbie, Trey. Enrollment …

Prospectus, December 4, 2013, Brittany Rhed, Amber Simmons, Mace Mackiewicz, Parkland Marketing And Public Relations, Ben Boltinghouse, Alex Wallner

Prospectus 2013

TIPS FOR GETTING THROUGH FINAL EXAMS; Texting at stoplight an accident waiting to happen; Transfer tips for students; Tips to earn extra money for the holidays; Winter weather preparedness tips; Public Safety on kitchen safety tips; Gender discrimination in collegiate athletics; 'Selfie' as word of the year is a fitting self-portrait; Safety shifting to automatic; Volleyball team ends season strong

The Guardian, December 4, 2013, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, December 4, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 40

Ua12/2/1 College Heights Herald, Vol. 89, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Holloway, Kaely. Talisman, Student Government Association Discuss Financial Options
• Pratt, Elliott. Bowl or Bust – Football
• Sproles, Katherine. Grant Creates Clinical Experiences & Practice in Teaching Teacher Program
• Marnon, Christian. WKU Can’t Keep It Up – Sexual Health
• French, Jackson. Student Teams Up with Student Government Association for Bench Proposal – Logan Eckler, Bus Stops
• Vogt, Darren. Editorial Cartoon re: Christmas
• Deck the Halls
• Pierce, Connor. Nick Bratcher’s Equality Is a Joke
• Watson, Paul. English Professor Wins International Award for Novel – David Bell
• Koch, Cameron. Benefit Auction to …

Spartan Daily, December 3, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 39

The Prospector, December 3, 2013, Utep Student Publications

The Prospector

Headline: We Made It: With Debt, But We Made It...

In What Ways Can Social Media Impact Communication And Improve How Businesses Are Marketed In Heidelberg German?, Madeline Marie Gregory

Theses & Dissertations

Social media is impacting society at an extremely fast pace. With so many social media platforms available to individuals, social media is becoming a necessary method of communication. Facebook, Twitter, Linkedln, Pinterest, and many other international sites are being used to to communicate with others and share information. Since this method has become highly used, local businesses and corporate companies are now needing to implement a social media marketing strategy to reach their target audience and interact with customers. The international statistical data gathered in Heidelberg Germany expresses this necessity of social media implementation due to the high volume of …

A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to evaluate the relationship between Facebook and Twitter uses and gratifications and religiosity. Non-denominational Christian mega churches focus their outreach programs on a "come-as-you-are" attitude with the hopes of making people feel comfortable. The interactive technology in our daily lives also infiltrates our experience at church. The congregation now has the ability to worship through technologies endorsed by leadership (Watson & Scalen, 2008; Bogomilova, 2004; Thomas, 2009). In order for churches to engage in effective communication, they must understand how people use social networking. Through survey methodology, the researcher takes an account of how …