Mass Communication Commons^™

Student Learning Outcomes: Primary Drivers Of Course Design, Samuel P. Wallace

Basic Communication Course Annual

Student Learning Outcomes (SLOs) should be the core around which every college course is centered. As a result of taking this course: What should students know? What should they be able to do or to demonstrate? What should students value? Perhaps most important, How should students be changed or affected by taking this course? Effective course planning is made possible when these outcomes are focused and specific, and when the outcomes themselves are a high priority of the course. In spite of this maxim, student learning outcomes have not always been the primary driver of the design(s) of the basic …

Civility As A Central Student Learning Outcome In The Basic And Introductory Communication Courses, Rod Troester

Basic Communication Course Annual

The basic argument being advanced is that civility ought to be a fundamental or central concern and guiding principle in our basic and introductory courses. Like the more common standards of effectiveness and appropriateness, civility ought to become one of the key standards by which we judge the quality of communication, and consequently ought to become a central learning outcome and a more significant focus in our teaching and research. Specifically, students should leave our basic interpersonal, public speaking, and business and professional speaking courses with an understanding of and appreciation for how an attitude of civility can positively influence …

Public Address As The Basic Communication Course, William R. Upchurch

Basic Communication Course Annual

Public speaking has been at the heart of our discipline from its conceptual foundations in the ancient world to the founding of the National Council of Academic Teachers of Public Speaking in 1914. According to a longitudinal series of studies surveying the basic course in communication, the vast majority of such courses are either wholly or partially devoted to public speaking skill acquisition (Morreale, Worley, & Hugenberg, 2010). Though the field has fractured into an interdisciplinary mélange over the last century, public speaking has held onto its primacy, at least as the visible face of most departments. In fact, its …

Basic Course Central Student Learning Outcomes: Enhancing The Traditional With The Critical, David H. Kahl Jr.

Basic Communication Course Annual

Given that well-developed outcomes are crucial for instructor and student success, it is necessary to delineate the central learning outcomes for the basic course in communication. Therefore, I will first articulate four traditional outcomes that I believe are necessary for students to become effective public speakers. Second, after discussing the benefits of integrating a critical approach in the basic course, I will present a fifth, critical, learning outcome. After doing so, I will discuss how this additional critical learning outcome can enhance the course by expanding upon each of the traditional outcomes.

Social Justice And The Basic Course: A Central Student Learning Outcome, Andrea Patterson, Omar Swartz

Basic Communication Course Annual

The economic, social, political, cultural, and environmental dimensions of globalization impacting our society demand new ways of thinking, acting, and teaching the Basic Communication Course (BCC). By emphasizing the learning outcomes of intellectual and practical skills and acceptance of personal and social responsibility, students will experience a new central learning outcome: what we are calling a social justice sensibility. In this essay we will emphasize the need to integrate the intellectual and practical skills of oral communication and personal and social justice in the BCC. We will discuss how the BCC can help students learn habits of citizenship and the …

Using In-Class Versus Out-Of-Class Peer Workshops To Improve Presentational Speaking, Melissa A. Broeckelman-Post, Angela M. Hosek

Basic Communication Course Annual

This study sought to determine whether there is a difference in the effect of in-class and out-of-class peer workshops on Cognitive Learning, Affective Learning, speech grades, Public Speaking Anxiety, Connected Classroom Climate, and Perceived Workshop Value. This study used a within-subjects modified switching-replications design and found that there were no significant differences in the effects of the two types of workshops. However, students preferred in-class workshops, and there is slight evidence that there might be benefits for doing an in-class workshop first so that students can build trust and learn to give and receive better feedback before considering out-of-class workshops.

Clicking Instead Of Speaking: The Impact Of Students’ Communication Apprehension On Their Evaluation Of Mediated Participation And Learning In The Basic Course, Katherine J. Denker

Basic Communication Course Annual

As research has well established the benefits to students of an engaged classroom, faculty are called to transform their classrooms into spaces focused on the learner (Petress, 2001). Though the basic course has traditionally been an engaged space, some formats of the basic course are limiting interaction. Researchers have argued that Student Response Systems (SRS) or “clickers” are one of the most promising technologies in transforming the classroom, particularly with the basic course, and offer venues for engagement for students particularly those who are most prone to avoid interaction. Nonetheless, many claims about these types of pedagogical tools have yet …

The Communication Center At U.S. Colleges And Universities: A Descriptive Overview, Luke Lefebvre, Leah Lefebvre

Basic Communication Course Annual

Communication centers were originally designed to augment the basic communication course and assist students in the development of their oral communication skills. According to the National Association of Communication Centers (2012), there are currently over 70 communication centers in the United States. This study offers a descriptive investigation of communication centers at colleges and universities from communication center directors. Our purpose is to provide data about the nature and state of centers so that it may inform others about how to develop, maintain, and compare centers’ trends and tendencies. This investigation discusses the following communication center information: (a) institutional context, …

Preparing To Learn: Structuring The Basic Course To Increase Student Preparation And Learning, Melissa A. Broeckelman-Post, Melissa F. Tindage, Jewlz M. Shaffer, Chantel Solomon, Sarah J. Black, Mylen F. Yamamoto

Basic Communication Course Annual

This manuscript investigates whether frequent quizzing might facilitate greater preparation and learning in the Basic Course and tests variations of frequent quizzing through a series of three separate studies in order to identify best practices for using such quizzes. The first study showed that students who were given frequent quizzes performed better on the final exam than students who were given a midterm. The second study showed that frequent online quizzes can be just as effective as frequent in-class quizzes. In the final study, students were given skeletal notes to fill out as they prepared for class, and the results …

Communication Apprehension In Hybrid And Public Speaking Basic Communication Course Textbooks, Emily A. Paskewitz

Basic Communication Course Annual

For students enrolled in the basic communication course, their primary source for information about communication apprehension comes from the course textbook. Previous researchers have content analyzed textbooks for their coverage of communication apprehension in public speaking textbooks, but none have compared hybrid textbooks and public speaking textbooks. Twenty basic communication course textbooks, ten hybrid and ten public speaking, were analyzed for how they address communication apprehension. Results were consistent with previous research regarding communication apprehension in public speaking textbooks, noting few changes over the past 30 years. Implications for the basic communication course, along with suggestions for future research regarding …

Author Biographies

Basic Communication Course Annual

No abstract provided.

Index Of Titles And Authors, Volumes 1-25

Basic Communication Course Annual

No abstract provided.

Submission Guidelines

Basic Communication Course Annual

No abstract provided.

Back Cover

Basic Communication Course Annual

No abstract provided.

Basic Communication Course Annual Vol. 26

Basic Communication Course Annual

Full issue (276 pages, 9.7 MB)

[Introduction To] Identity And Leadership In Virtual Communities: Establishing Credibility And Influence, Dona J. Hickey, Joe Essid

Bookshelf

The presence and ubiquity of the internet continues to transform the way in which we identify ourselves and others both online and offline. The development of virtual communities permits users to create an online identity to interact with and influence one another in ways that vary greatly from face-to-face interaction.

Identity and Leadership in Virtual Communities: Establishing Credibility and Influence explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community. Bringing together a range of voices exemplifying how participants in online communities influence one another, this book serves …

Blaming Halo: The Effects Of Violent Video Games And What Should Be Done About Them, Jonathan F. Kirk

Senior Honors Theses

In the wake of such incidents as the Newtown, Connecticut and Aurora, Colorado, shootings, much scrutiny has been applied to the topic of violent video games, because there appears to be a link between school shooters and video games that contain gratuitous violence. This paper examines the alleged link between video game violence and real-world violence.

Copious amounts of research have been dedicated to this topic. Although many researchers conclude that violent video games lead to increases in aggression, a causal link between violent video games and real-life acts of violence remains unseen. This paper explores the origins of this …

Psychographic Characteristics And Health Behaviors In Young Adults, Jose Alonso Cabriales

Open Access Theses & Dissertations

Tobacco use remains the leading cause of preventable death in the U.S. Non trivial smoking rates are observed among young adults and Hispanics, particularly as light and intermittent smoking is on the rise. Additionally, the assessment of other health behaviors including alcohol use, physical activity, and dietary practices seems warranted in young adults. The primary aim of this study was to identify clusters of individuals based on psychographics (e.g., lifestyle, preferences, personality characteristics), and their relation to tobacco use within a primarily Hispanic young adult border sample. Secondary aims were the assessment of group differences with respect to alcohol use, …

0822: Lawrence H. "Bud" Rogers Papers, Marshall University Special Collections

Guides to Manuscript Collections

The collection consists primarily of newspaper articles, biographical sketches, and historical summaries of Mr. Roger's career in the television industry and the Federal Reserve Board. The bulk of the materials are related to his time as the General Manager of the WSAZ-TV station in Huntington, West Virginia and as the President of Taft Broadcasting Company in Cincinnati, Ohio. The collection contains some correspondence, both personal and business related. The collection is organized into two series; Series I, Personal Papers and, Series II, WSAZ-TV.

Trust, Credibility And Authenticity: Race And Its Effect On Audience Perceptions Of News Information From Traditional And Alternative Sources, Sadaf R. Ali

Wayne State University Dissertations

The purpose of this study is to investigate audience perceptions of trust, credibility and authenticity in news information coming from traditional and social media sources, especially focused on how securitization amplifies the effects of news frames regarding race and culture. Research in race and media suggests that citizens of nations who look like the "other" will be framed differently than those of nations that look like "us." The study examines the effects of securitization and how exceptionalism coupled with framing can create an atmosphere where American culture has become securitized, in particular the ways in which multiculturalism due to increased …

Crisis Communication Through Text Message And On Social Media, Larae Wade

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada

Masters Theses

This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …

Visualization, Viewer And Emotion: An Empirical Study Of Cognition And Affective Responses To Infographics Used For Crisis Communication, Sean M. Stewart

Theses and Dissertations

A 3 (crisis response strategy) x 3 (medium) factorial design experiment was conducted to determine if information graphics conveyed through online news sources may be more beneficial for organizational reputations during some crisis situations than the use of news videos and text-based news stories. Variables examined include cognitive and affective appraisal, third-person effect, behavioral response and crisis response strategy.

Recent research in organizational crisis communications has pointed to the fact that more information is needed regarding how individuals react cognitively and affectively to crisis communications. Current crisis communications literature is also sparse concerning the behavioral aspects of crisis message reception …

Dimensions And Validation Of Perceived Message Sensation Value Scale For Print Messages, Lisanne F. M. Grant

Theses and Dissertations--Communication

The purpose of this research project was to develop a reliable and valid scale to assess the perceived message sensation value (PMSV) of print messages. The goal of this project was accomplished by conducting two studies. Study one involved collecting 397 undergraduate students’ responses to one high and one low sensation value anti-smoking message, while for study two, 284 undergraduate students’ responses to one high and one low sensation value anti-crystal meth message were collected. The results of the studies highlighted that the PMSV of a print message can be assessed using three dimensions (emotional arousal, novelty, and dramatic impact) …

Let Us Rank Journalism Programs, Joseph Weber

College of Journalism and Mass Communications: Faculty Publications

Unlike law, business, and medical schools, as well as universities in general, journalism schools and journalism programs have rarely been ranked. Publishers such as U.S. News & World Report, Forbes, Bloomberg Businessweek, and Washington Monthly do not pay them much mind. What is the best journalism school in the country? The top ten undergraduate and graduate schools? It is impossible to know. That should change, and the Association for Education in Journalism and Mass Communication (AEJMC) should lead the way. It should develop a ranking system that would be helpful to anyone interested, especially because federal policy makers soon will …

[The Development Of Public Relations In] Kenya, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

This chapter traces the practice of PR from pre-independence Kenya to the 21st century. It emerges that the practice of PR is closely tied to major national events and to social, cultural, political and economic forces. PR roles as understood by the pre-independence colonial government: keeping the public informed on government development projects, assessing public opinion and advising government, endearing government to Kenyans and building the awareness of Kenya abroad have continued to modern-day Kenya.

Making Judge-Speak Clear Amidst The Babel Of Lawspeakers, Michael A. Wolff

All Faculty Scholarship

This article was prepared as a lecture for the Missouri Law Review 2014 Symposium entitled "The Art, Craft, and Future of Legal Journalism: A Tribute to Anthony Lewis."

Relationship Between Narrative And Engagement, Shelley Janine Svedahl

Communication & Leadership Dissertations and Theses

This study examined the use of narrative, specifically storytelling, on the perception of participation in the decision-making process. The changing demographics increased diversity in the workplace, and the need to increase understanding between cultures is particularly important when difference is often perceived as a barrier. A number of studies have been conducted to explore the use of narrative, and it is critical that communicators seek ways to create opportunities for sharing stories. This study utilized an ethnographic focus group and individual interviews involving a sample of eleven First Nations and non-First Nations people employed in a Branch where storytelling is …

How Broadcast Journalists Use Twitter To Present The Message Of The State Of The Union: #Sotu, Jeffrey Hayden Haynes

Communication & Leadership Dissertations and Theses

With the social media revolution and the sense of urgency people have, the way people receive their news has altered. Twitter is becoming a more popular platform to receive news because of its ability to spread news faster than any other medium. This study addresses the ability of broadcast journalists to spread their agenda using Twitter. This study is a content analysis and quantitative analysis of the Twitter accounts of broadcast journalists Greta Van Susteren and Chris Matthews during the 2014 State of the Union address. Using the Agenda Setting theory and the Two Step Flow model, this study found …

The Role Of Social Media In Public Relations, Jake Chappelle

Communication & Leadership Dissertations and Theses

This thesis provides an assessment of how organizations utilize social media sites in public relations. The study investigates the relationships between social media (SM) and public relations (PR), particularly on the nature and effects of standalone SM functions in communications, or PR divisions of various businesses. By applying the Uses and Gratification Theory, this paper will briefly explore how business leaders use social media for the benefit of their companies, because with social media being a powerful, and global public relations tool, information and communication has become properly managed. Social (networking) media has gained popularity in the business sectors of …