Mass Communication Commons^™

Spartan Daily, January 29, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 3

The Role Of Influencer Endorsement In Consumer Brand Engagement On Sina Weibo, Xiaofan Wei

USF Tampa Graduate Theses and Dissertations

The strength and effectiveness of influencer advertising and influencer marketing make them becoming more and more popular on social media. Consumer online brand engagement, including consuming, contributing, and creating brand-related content, is closely related to a brand’s reputation and image. This study aims to determine how the two aspects related to influencer endorsement – influencer-follower parasocial interaction (PSI) and influencer-brand congruence -- affect three levels of consumer online brand-related activities (COBRAs) on Sina Weibo. Another purpose of the current study is to examine the mediation effect of personal identity (PI) and social identity (SI) in the relationship between influencer-follower parasocial …

Spartan Daily, January 28, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 2

Ua12/2/1 College Heights Herald, Vol. 95, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. A Look Inside the Legacy of Barbara Burch
• Breu, Natasha. New Process for Instructor Contracts to Be Presented
• Dobbs, Jack. WKU Officials Begin Forming Greek Advisory Board
• Kohley, Chris. Year in Review – 2019
• Things You Missed Over Break – Timothy Caboni, Football, Faculty Senate
• Stack, Madalyn. Editorial Cartoon re: Free Speech
• Dressman, Jake. Speak Up! Free Speech & Civility in the Election Year
• Student Press Freedom
• Holland, Kelley. Too Cool for School – Trends, Fads
• Holland, Kelley. Glam Punk Band Determined to …

The Prospector, January 28, 2020, Utep Student Publications

The Prospector

Headline: Super Bowl LIV

Ua3/10/2 Spring Semester Begins, Wku President's Office - Caboni

WKU Administration Documents

Email from WKU president Timothy Caboni to faculty & staff.

The Guardian, Week Of January 26, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of January 26, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Prospector, February 25, 2020, Utep Student Publications

The Prospector

Headline: Brewing up a business

Spartan Daily, January 23, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 1

Prospectus, January 23, 2020, Parkland College, Kerry Lippold Jr., Erin Morrison, Michelle Barnhart, Mason Gentry

Prospectus 2020

GOUGH NAMED HEAD COACH, Clean Energy Act Proposed, Why the Tension Between Iran and US?, Faculty Spare Time for Bowling, Meet the Staff: Scott Landells, Black Queens Rock Event Feb. 3, Parkland Basketball Crushes Malcom X

Provost Newsletter - January 21, 2020, Office Of The Provost, Wright State University

Office of the Provost Newsletters and Announcements

The Newsletter from the Office of the Provost regarding academic leadership and Interim Provost Leaman's thoughts on the path forward for Wright State University.

The Prospector, January 21, 2020, Utep Student Publications

The Prospector

Headline: Welcome Back Issue

Minero Magazine

The Guardian, Week Of January 20, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of January 20, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965

The Guardian, Week Of January 11, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of January 11, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Appendix A: Interview Guide With Privacy-Related Questions (Full Version), Anabel Quan-Haase, Dennis Ho

FIMS Publications

Interview Guide: Networked individualism, East York Project

Ua3/10/2 Passing Of Dr. Barbara Burch, Wku President's Office - Caboni

WKU Administration Documents

Email from WKU president Timothy Caboni to faculty & staff regarding death of Barbara Burch.

Ua11/2 Former Wku Provost Barbara Burch Dies; Arrangements Announced, Wku Public Affairs

WKU Administration Documents

Press release issued by WKU Media Relations regarding the death of Barbara Burch.

The Guardian, Week Of January 6, 2020, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of January 6, 2020. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Call For Manuscripts, Brandi N. Frisby

Basic Communication Course Annual

No abstract provided.

Best Practices For Recruiting Students From The Basic Course, Jordan Atkinson, Nicholas T. Tatum

Basic Communication Course Annual

This essay responds to the Basic Course Forum question about best practices for recruiting to and/or from the basic course.

Recruiting And Nurturing A Pipeline Of Future Basic Course Directors, Melissa A. Broeckelman-Post, Cheri J. Simonds

Basic Communication Course Annual

This essay responds to the Basic Course Forum question about best practices for recruiting to and/or from the basic course.

Basic Course Forum: Section Introduction

Basic Communication Course Annual

No abstract provided.

The Importance Of The Basic Communication Course In The First-Year Experience: Implications For Retention, Tim Mckenna-Buchanan, Stevie Munz, Anna Wright, Jeremy Williams

Basic Communication Course Annual

This study examines the basic communication course (BCC) as it relates to students’ first academic year at a university. Specifically, we compared students completing both a first-year experience (FYE) course and BCC against students completing only an FYE course. Data was collected over two cohorts of students and after analytical procedures, we found that there is an association between courses taken (both a FYE course and BCC or just a FYE course) and retention at the university. Additionally, the results revealed that the combination of both a FYE course and BCC during the first-year fostered emotional support and classroom connectedness, …

Can Course Format Drive Learning? Face-To-Face And Lecture-Lab Models Of The Fundamentals Of Communication Course, Melissa A. Broeckelman-Post, Andie Malterud, Anthony Arciero, Katherine E. Hyatt Hawkins

Basic Communication Course Annual

Combining traditional classroom instruction and online instruction, or hybrid/blended learning, has emerged as a popular option to mitigate rising enrollments and non-traditional student needs while maintaining the known advantages to the face-to-face learning format. We evaluated the effectiveness of a Fundamentals of Communication course (also known as the “hybrid” course) taught in the traditional face-to-face format and in the hybrid/blended learning format, which included the equivalent of one credit taught face-to-face and two credits taught online (graded together as one course).

Students in the blended format had stronger performances in two areas of their speeches (introduction and overall impression), had …

Where Do You Turn? Student-Identified Resources In The Basic Course Experience, Sources Of Information, Feedback, And Help-Seeking Behaviors, Ashley Jones-Bodie, Lindsey B. Anderson, Jennifer Hall

Basic Communication Course Annual

This study explored the formal and informal resources students enrolled in a basic communication course use to gather information and receive feedback about their course experience, including presentations and work in the class. To do so, an online survey was completed by 393 students at three universities. The data were analyzed thematically using an iterative process facilitated through NVivo coding software. This process not only allowed for a descriptive summary of the students’ responses and the creation of a typology of resources, but also revealed four emergent themes related to student motivations to seek out and use sources of information/feedback: …

Measuring Essential Learning Outcomes For Public Speaking, Melissa A. Broeckelman-Post, Karla M. Hunter, Joshua N. Westwick, Angela Hosek, Kristina Ruiz-Mesa, John Hooker, Lindsey B. Anderson

Basic Communication Course Annual

Basic Course Directors (BCDs) are typically expected to assess course learning outcomes, but few formal guidelines and resources exist for new BCDs. As one part of a larger multi-methodological assessment tool development project, this manuscript maps existing quantitative measures onto the six essential competencies and associated learning outcomes established by the Social Science Research Council Panel on Public Speaking. This manuscript compiles dozens of measurement resources, aligned by outcome, and also identifies areas where future assessment measures development is needed. While there are many measures available for evaluating outcomes related to creating messages, critically analyzing messages, and demonstrating self-efficacy, there …

Research Articles: Section Introduction

Basic Communication Course Annual

No abstract provided.

Editor's Page, Joseph P. Mazer

Basic Communication Course Annual

No abstract provided.

Front Cover, Title Page, Contents, Editorial Board

Basic Communication Course Annual

No abstract provided.

Expectations Of Artificial Intelligence And The Performativity Of Ethics: Implications For Communication Governance, Aphra Kerr, Marguerite Barry, John D. Kelleher

Articles

This article draws on the sociology of expectations to examine the construction of expectations of ‘ethical AI’ and considers the implications of these expectations for communication governance. We first analyse a range of public documents to identify the key actors, mechanisms and issues which structure societal expectations around artificial intelligence (AI) and an emerging discourse on ethics. We then explore expectations of AI and ethics through a survey of members of the public. Finally, we discuss the implications of our findings for the role of AI in communication gover- nance. We find that, despite societal expectations that we can design …