Graphic Communications Commons^™

Measuring The Effect Of Affordances On A Crash Cart Medicine Packaging, Javier De La Fuente, Daniel Tachibana, Kristen Leemon, Christine Liu, Colleen L. Twomey, Soma Roy, Laura Bix, Scott Bisheff

Graphic Communication

Abstract: In the United States, most drugs stored in crash carts of emergency rooms are packaged in folding cartons with opening mechanisms that involve pressing and tearing the bottom of the package. Anecdotal evidence and a previous study conducted by the research team suggest that these packages are counterintuitive for lay users. The concept of affordances, how design features communicate actionable possibilities, can be applied to improve the usability of packaging. In order to measure the effect of individual design features and previous experience on opening time and error frequency during first opening attempt, a commercially available package for epinephrine …

Printing Transparent Grid Patterns With Conductive Silver Ink With Flexography, Colleen Twomey, Xiaoying Rong, Liam O'Hara, Charles Tonkin, Malcolm Keif

Graphic Communication

The printed electronics market, according to market research firm IDTechEx, is slated to grow from $16.04 billion in 2013 to $76.79 billion in 2023. Printing transparent grids with a known printing process such as flexography is attractive to this market because transparent grids are part of the fast-growing touch screen market (amongst others , and flexography offers a lowcost/high-volume print platform that can handle a variety of substrates, high press speeds, roll-toroll (R2R) printing, and the ability to handle different ink rheologies. However, flexography has print characteristics that can be problematic for printed electronics such as high image (feature) gain …

The Affect Of Versioned Package Design On Various Demographics, Howard E. Vogl, Colleen L. Twomey, Kristen Dang, Alexis B. Kelsey

Graphic Communication

This study challenged the concept of a single best package design for food products. Research found that typography played a crucial role in the consumer’s perception of the quality and the value of a product. It was also found that, based on the consumer’s purchasing intention, the use of type or graphics on a package could have either a positive or a negative affect on consumer perception of product value and quality. In addition, this study pointed out that these variables require careful testing in the marketplace, which can only be achieved in package designs that can be economically tested …

Consumer Perception Of Tactile Packaging, Malcolm G. Keif, Colleen Twomey, Andrea Stoneman

Graphic Communication

A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch.

Demographic profile data, level of agreement about statements related to cosmetic packaging and packaging choice set selections were collected. The conjoint sets contained three attributes: design color, tactile coatings, and price.

Design choice was split. Approximately half of the …

Development Of Mno2 Cathode Inks For Flexographically Printed Rechargeable Zinc-Based Battery, Zuoqian Wang, Rich Winslow, Deepa Madan, Paul K. Wright, James W. Evans, Malcolm Keif, Xiaoying Rong

Graphic Communication

A novel roll-to-roll flexographic printing process for rechargeable zinc-based battery manufacturing was presented in this paper. Based on the fundamental operating mechanism of flexography, key criteria for developing functional flexographic printing inks were established, including composite ink rheology (steady-state viscosity and yield stress), ink wettability as well as ink dispersing qualities. A variety of MnO2 cathode inks were developed and analyzed comprehensively based on these criteria. A novel type of aqueous cathode ink based on PSBR polymeric binder showed excellent flexographic printability as well as promising electrochemical performance.

Development And Manufacture Of Printable Next-Generation Gel Polymer Ionic Liquid Electrolyte For Zn/Mno2 Batteries, R. Winslow, C.H. Wu, Z. Wang, B. Kim, M. Keif, J. Evans, P. Wright

Graphic Communication

While much energy storage research focuses on the performance of individual components, such as the electrolyte or a single electrode, few investigate the electrochemical system as a whole. This research reports on the design, composition, and performance of a Zn/MnO₂ battery as affected by the manufacturing method and next-generation gel polymer electrolyte composed of the ionic liquid [BMIM][Otf], ZnOtf salt, and PVDF-HFP polymer binder. Materials and manufacturing tests are discussed with a focus on water concentration, surface features as produced by printing processes, and the effect of including a gel polymer phase. Cells produced for this research generated open …

Setup Reduction For Flexo Printers, Malcolm G. Keif

Graphic Communication

No abstract provided.

Color Measurement On Substrates With Optical Brightening Agents, Howard E. Vogl, Malcolm G. Keif

Graphic Communication

Yellow and blue Pantone colors were printed on a substrate with high Optical Brightening Agent (OBA) levels and then measured under different measurement conditions as outlined in ISO 13655. Both colors exhibited large DEOO shifts with lighter screen tints, as more paper influenced the measurement. The Pantone colors were further analysed after being printed on two different substrates with varying OBAs. While the solids were color-matched to a DEOO of less than 1.0, the tints resulted in DEOO values above 7.0 due to more paper influence in the lighter screen tints.

A Report On The State Of Education And Graphic Communication Industry In Russia And Ukraine: A Five Week Journey, Ken Macro

Graphic Communication

No abstract provided.

What Lean Means For Printers: Reducing Setups And Makereadies Is Just The Beginning, Malcolm G. Keif

Graphic Communication

Lean, Lean Manufacturing, Lean Principles. What is all this discussion of Lean? And what does it mean to the printer? First, let’s figure out what Lean is. Lean is a set of ideas, concepts, tools, and principles that were developed over a number of years, mostly by Toyota Motor Corp. as the Toyota Production System (TPS). The company developed this system as a means to be competitive in a difficult marketplace against large competitors with greater resources. The values that underpin Lean include: respect for people, continuous improvement, minimizing waste, just-in-time (JIT) production, custom and small-lot production, problem solving, teamwork, …

Green Is Not Really Lean, Kevin Cooper

Graphic Communication

No abstract provided.

Handling Work Done Outside, Kevin Cooper

Graphic Communication

No abstract provided.

The Best Go Back To Basics, Kevin Cooper

Graphic Communication

No abstract provided.

Don't Let Your Firm Lose Its Soul, Kevin Cooper

Graphic Communication

No abstract provided.

What's In Your Concept Tool Cart?, Kevin Cooper

Graphic Communication

No abstract provided.

From Gutenberg To Juan Doe: The Dulling Of Quills, The Inking Of Fingers, And The Bluing Of Collars, Ken Macro

Graphic Communication

No abstract provided.

G7 Method For Indigo Press Calibration And Proofing, Xiaoying Rong

Graphic Communication

G7 is a method originally developed for calibrating commercial offset press. Instead of controlling solid ink density (SID) and tone value increase (TVI), the G7 method introduces gray balance control as the key to achieve consistent color reproduction. The gray patches are quantified by CIE L*a*b* values. Inks used in conventional offset printing and Indigo printing are different in ink/toner pigments and ink setting/drying mechanism. Based on gray balance, the G7 method is believed to be valid for calibrating digital printing and other conventional printing processes. This study focused on the quality of color reproduction with the G7 method, and …

If Only I Could Learn More..., Malcolm G. Keif

Graphic Communication

If you are like me, you get frustrated that you can’t learn as much as you’d like. As I get older, I deal with that part of life that we all (will) deal with …. the memory isn’t what it once was. Now, where was I? Oh yeah …

Pitfalls Of Copying Industry Leaders, Kevin Cooper

Graphic Communication

No abstract provided.

G7™ Method For Flexographic Press Calibration, Michael Bayard, Xiaoying Rong, Malcolm Keif

Graphic Communication

The purpose of this study is to apply the G7 method for calibration on a four-color flexographic press. G7 controls and calibrates a press using colorimetric values rather than tone value increase. Two press runs were completed to calibrate a flexographic press. The first press run provided data for creating a control curve called Neutral Print Density Curve (NPDC) for the press run with a specific combination of inks and substrate. The printed P2P target was used to build the RIP curve and cutback the digital file. The calibrated plates then ran for the second time to check the efficiency …

Pre-Registering Print Cylinders On Press, Malcolm G. Keif

Graphic Communication

Those who study lean manufacturing know that waste comes in many forms. We must remind ourselves that anything that does not produce exactly what the customer values, when it is needed, is a wasteful operation. Makereadies, or press setups, are wasteful, at least in the eyes of our customers. Reducing press setup time is critical for improving customer value and making the printer more competitive on short-runs while increasing overall productivity. Even though make-ready time is built into an estimate, the bottom line is that it isn’t something a customer is delighted about paying for. Reducing makeready time, therefore, becomes …

Making Superior Plates Every Time, Malcolm G. Keif

Graphic Communication

Flexo plates are a critical component of the printing system. Printing is a system—viewing platemaking in isolation doesn’t address the total print process. A system has multiple components that interact with each other and influence the performance of each. Great plates with the wrong anilox rolls offer nothing to improve quality. Likewise, great plates made from a poorly prepared file help little to produce an outstanding final product. So, looking upstream and downstream is necessary to ensure your plates are supporting the total printing system. Superior printing plates… •have sufficient resolution for the graphics to be reproduced on the substrate …

Single Curved Fiber Sedimentation Under Gravity, Xiaoying Rong, Dewei Qi, Guowei He, Jun Yong Zhu, Tim Scott

Graphic Communication

Dynamics of single curved fiber sedimentation under gravity are simulated by using the lattice Boltzmann method. The results of migration and rotation of the curved fiber at different Reynolds numbers are reported. The results show that the rotation and migration processes are sensitive to the curvature of the fiber.

Erps Are No Simple Fix, Kevin Cooper

Graphic Communication

No abstract provided.

The Best Work At Getting Better, Kevin Cooper

Graphic Communication

No abstract provided.

Differentiating A Commodity, Kevin Cooper

Graphic Communication

No abstract provided.

Why Are There Any Defects At All?, Kevin Cooper

Graphic Communication

No abstract provided.

A Study Of Pla Printability With Flexography, Xiaoying Rong, Malcolm Keif

Graphic Communication

Most products are boxes, bottles and bags. The printability of biodegradable film has not been fully investigated. This study tested the printability on clear and white Polylactic acid (PLA) films, and compared the print qualities to common packaging films like Polypropylene (PP), Polyethylene terephthalate (PET). Water-based flexo ink was used to test printability on PLA films. The influence of anilox roll and plate screen ruling was also considered. The print qualities were reported as dot shape, tone reproduction, and mottle. This study showed that biodegradable films could achieve similar quality compared to common packaging films. While printed at different screen …

The Study Of Missing Dots Of Electromechanical And Laser Engraved Cylinders, Xiaoying Rong, Alexandra Pekarovicova

Graphic Communication

According to the previous study, the printability of electromechanical engraved cylinder and laser engraved cylinder were different in terms of density, tone reproduction and mottle. In this study, the missing dots of two different engraved cell types were investigated. It showed that different cell structures had strong effect to ink transferring and the characteristics of missing dots. Lasers engraved cells were less affected by ESA (electrostatic assist). When there was no ESA applied, the laser engraved cells showed less missing dot area, which indicated better ink release from spherical shaped cells. ESA had more effects to coated substrates than supercalendered …

Cost-Estimating For Commercial Digital Printing, Malcolm G. Keif

Graphic Communication

The purpose of this study is to document current cost-estimating practices used in commercial digital printing. A research study was conducted to determine the use of cost-estimating in commercial digital printing companies. This study answers the questions: 1) What methods are currently being used to estimate digital printing? 2) What is the relationship between estimating and pricing digital printing? 3) To what extent, if at all, do digital printers use full-absorption, all-inclusive hourly rates for estimating? Three different digital printing models were identified: 1) Traditional print providers, who supplement their offset presswork with digital printing for short-run color and versioned …