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Articles 1 - 7 of 7
Full-Text Articles in Graphic Communications
Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler
Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler
Graphic Communication
This research project focused on factors influencing consumers’ purchasing behavior. Specifically, the project focused on sustainability of packaging and attempted to find if sustainability of a package (represented by post-consumer content) affected a consumer’s decision to buy that product. The specific question asked was: “Are consumers willing to purchase a product based on the environmental friendliness of its package even if it goes against the consumer’s brand preference, or if it has a higher price point than competing products?” Research data was gathered through a multi-page survey comprised of seven questions of varying complexity. Participants were primarily aged 18-25 and …
Communication Of Recycling Through Labeling And Packaging, Serena Mistry
Communication Of Recycling Through Labeling And Packaging, Serena Mistry
Graphic Communication
Recycling has become a more prevalent practice in the last few decades. However, the labeling system on today’s packaging is not always clear in indicating whether something is recyclable. Recently, there has been a great deal of attention directed at a new system, known as the How2Recycle label, an innovative labeling system expected to launch in the next few years. As the population continues to grow at unprecedented levels and more strain is placed on the global environment, recycling becomes more crucial. In the United States, the lack of a standard system for recycling on labeling and packaging deters people …
Setup Reduction For Flexo Printers, Malcolm G. Keif
Setup Reduction For Flexo Printers, Malcolm G. Keif
Graphic Communication
No abstract provided.
Color Measurement On Substrates With Optical Brightening Agents, Howard E. Vogl, Malcolm G. Keif
Color Measurement On Substrates With Optical Brightening Agents, Howard E. Vogl, Malcolm G. Keif
Graphic Communication
Yellow and blue Pantone colors were printed on a substrate with high Optical Brightening Agent (OBA) levels and then measured under different measurement conditions as outlined in ISO 13655. Both colors exhibited large DEOO shifts with lighter screen tints, as more paper influenced the measurement. The Pantone colors were further analysed after being printed on two different substrates with varying OBAs. While the solids were color-matched to a DEOO of less than 1.0, the tints resulted in DEOO values above 7.0 due to more paper influence in the lighter screen tints.
Current Trends In The Marketing And Promotion Of Movies Using Social Media, Bonnie Wilcox
Current Trends In The Marketing And Promotion Of Movies Using Social Media, Bonnie Wilcox
Graphic Communication
The purpose of this study is to provide further insight into how social media is used to most effectively market new movies.
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Graphic Communication
The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …
Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks
Going Mobile: A Guide To Mobile Website And Application User Preferences, Kevin M. Weeks
Graphic Communication
Mobile devices are rapidly gaining popularity. There is an increasing demand for individuals who can develop quality mobile websites and applications. In the world of mobile, the most important consideration is the end user. Who is the application or mobile website trying to target and what do they want? This study was designed to determine what users value and whether current developers are accurately reflecting these values. Determining this was accomplished through surveys of mobile users, interviews with mobile web developers, and analysis of successful websites and apps through case studies. The survey included questions to determine what qualities mobile …