Graphic Communications Commons^™

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

The Subaltern Magazine, Rebecca Fox, Riese Nichols

Social Sciences

The Subaltern intends to reach Cal Poly students who do not feel as if their voices are heard and allow them the platform to share their stories. Our focus is on unheard stories from our campus - whether this involves race, class, gender identity, mental health, ethnicity, culture, or any unique part of one’s identity or experience. We hope that these stories will begin to shed light on what we usually consider “taboo” topics and allow students to feel as if they aren’t alone.

Being a very homogeneous campus, it is important for us to realize that privileged voices are …