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Articles 1 - 8 of 8
Full-Text Articles in Graphic Communications
An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell
An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell
Journalism
Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …
Cityengine As A Tool For Visualizing Neighborhood Change: An Initial Study, Zach Noyes
Cityengine As A Tool For Visualizing Neighborhood Change: An Initial Study, Zach Noyes
City and Regional Planning
Urban planning is reliant upon genuine public engagement to ensure that planning and policy decisions reflect the ideas shared by the public. Because planning is a profession largely focused on the physical and built implications of more abstract planning concepts, effective graphic communication is critical to securing public support and understanding of policy decisions. ESRI's CityEngine uses procedural modeling technology to render personally-tailored scenes to non-planner members of the public, and shows potential to positively change the way that planners generate graphic representations of physical impacts of policy changes. This initial study establishes a methodology for determining the efficacy of …
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Experience Industry Management
Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …
From Print Propaganda To Meme Activism: The Evolution Of Graphic Communication And Its Effect On Socio-Political Climates And Methods Of Activism, Morgan Grace Gutierrez
From Print Propaganda To Meme Activism: The Evolution Of Graphic Communication And Its Effect On Socio-Political Climates And Methods Of Activism, Morgan Grace Gutierrez
Graphic Communication
This project will assess mediums of communication used to create and spread political propaganda, namely from print to digital. The development of graphic communication may provide interesting correlation of how values and ideas are visually represented in society and how the people have reacted to shifting politics. This project is inspired by the recent political climate in the United States, and the continuous impact the media has on the public throughout the many visual forms of communication. Inspiration is also drawn from the advancement of technology in the graphic communication industry. This allows for greater ease of access for the …
The Big Short, Elizabeth Armon
The Big Short, Elizabeth Armon
Communication Studies
The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …
Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke
Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke
Communication Studies
This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results yielded …
Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo
Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo
Communication Studies
No abstract provided.
Photo Manipulation In The Media, Stephanie Coffaney
Photo Manipulation In The Media, Stephanie Coffaney
Graphic Communication
In today’s society there are photos everywhere; they are in magazines, advertisements, newspapers, and books because photos make the text or the story stand out. Some may not know it, but most of these photos have been edited and retouched. This research paper attempted to determine the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The different levels of photo editing included changing the contrast, removal of blemishes and dust, addition/removal of objects, and addition/removal of main subjects. The results revealed that most people are aware …