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Articles 1 - 5 of 5
Full-Text Articles in Graphic Communications
Integrating Ability-Based Design In Printed Electronics, Kimberly Eder
Integrating Ability-Based Design In Printed Electronics, Kimberly Eder
Graphic Communication
The purpose of the study is to determine if a printed electronic device can be adaptable to the visually impaired, the role that accessible design has in the development of printed electronics, and to determine if integrating accessible design prohibits usability and performance.The findings will provide better understanding of how to modify a printed electronic paper device to suit a wider range of end users and the relationship of usability and accessibility in printed electronics.
Experts in the field were interviewed to get information and feedback about the project.Also, a human research experiment was conducted.Cal Poly students, from different areas …
How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez
How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez
Graphic Communication
The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.
Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of …
Aesthetically Designed Maps: Development And Perception, Catherine Wang
Aesthetically Designed Maps: Development And Perception, Catherine Wang
Graphic Communication
This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Graphic Communication
The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …
Trends In Logo Design Among Fortune 100 Companies, Juliane Bone
Trends In Logo Design Among Fortune 100 Companies, Juliane Bone
Graphic Communication
Using ten different criteria to rigorously inspect ten logo designs, this paper concludes that conceptuality is perhaps the most important component of a brand’s identity. Graphic Communication students, who are the future of the industry, offered up their conclusions of these logos and the success of the design. With the incorporation of articles and opinions of those in the field, trends in the latest logos are found.