Graphic Communications Commons^™

How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez

Graphic Communication

The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.

Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of …

The Effect Of Cosmetic Packaging On Consumer Perceptions, Sarah Aidnik

Graphic Communication

This project explores the relationship between cosmetic packaging, perceived price, quality, and retail environment. Packaging is often how consumers form their first impression of a product. Consumers can identify “high-end” and “low-end” cosmetics based on the items’ packaging using both conscious and subconscious cues. In a retail environment, this can signal a certain level of quality to a consumer.

In addition to extensive research, a survey was conducted on a sample of 16 women over the age of 18 living in southern and central California who regularly use and purchase cosmetics and skincare from low-end and/or high-end retail environments …

Communication Of Recycling Through Labeling And Packaging, Serena Mistry

Graphic Communication

Recycling has become a more prevalent practice in the last few decades. However, the labeling system on today’s packaging is not always clear in indicating whether something is recyclable. Recently, there has been a great deal of attention directed at a new system, known as the How2Recycle label, an innovative labeling system expected to launch in the next few years. As the population continues to grow at unprecedented levels and more strain is placed on the global environment, recycling becomes more crucial. In the United States, the lack of a standard system for recycling on labeling and packaging deters people …

Color And Brand Design For Multicultural Packaging, Kyle Valdillez

Graphic Communication

The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …