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Full-Text Articles in Databases and Information Systems

Distance Based Image Classification: A Solution To Generative Classification’S Conundrum?, Wen-Yan Lin, Siying Liu, Bing Tian Dai, Hongdong Li Jan 2023

Distance Based Image Classification: A Solution To Generative Classification’S Conundrum?, Wen-Yan Lin, Siying Liu, Bing Tian Dai, Hongdong Li

Research Collection School Of Computing and Information Systems

Most classifiers rely on discriminative boundaries that separate instances of each class from everything else. We argue that discriminative boundaries are counter-intuitive as they define semantics by what-they-are-not; and should be replaced by generative classifiers which define semantics by what-they-are. Unfortunately, generative classifiers are significantly less accurate. This may be caused by the tendency of generative models to focus on easy to model semantic generative factors and ignore non-semantic factors that are important but difficult to model. We propose a new generative model in which semantic factors are accommodated by shell theory’s [25] hierarchical generative process and non-semantic factors by …


Data Ethics And The Dilemma Created By Turing's Learning Machines, Jacob Kuhn Jan 2023

Data Ethics And The Dilemma Created By Turing's Learning Machines, Jacob Kuhn

Honors Program Theses

The main purpose of this research is to shed light on the good and bad that has come about from the interaction of Big Data and Artificial Intelligence in society. Transparency with the public is paramount for the future of Artificial Intelligence. Without awareness, the public is blind to the parts of the Data Revolution that could help them or hinder them. The key question is what AI advancements are being made and what ethical problems do they pose to the general population? To help answer this question, it is best to examine the founding of Artificial Intelligence and the …


Invasive Buckthorn Mapping: A Uav-Based Approach Utilizing Machine Learning, Gis, And Remote Sensing Techniques In The Upper Peninsula Of Michigan, Vikranth Madeppa Jan 2023

Invasive Buckthorn Mapping: A Uav-Based Approach Utilizing Machine Learning, Gis, And Remote Sensing Techniques In The Upper Peninsula Of Michigan, Vikranth Madeppa

Dissertations, Master's Theses and Master's Reports

An Invasive species is a species that is alien or non-native to the ecosystem which causes harm to economic, environmental, or human health (E.O. 13112 of Feb 3, 1999). Invasive species have posed a serious threat to ecosystems across the globe. These invasive species have impacts on the biodiversity and productivity of invaded forests. Remotely sensed data is a valuable resource for understanding and addressing issues related to invasive species. This study presents a novel approach for mapping the distribution of two invasive plant species, Common and Glossy Buckthorn, using unmanned aerial vehicles (UAVs), machine learning algorithms, geographic information systems …


Design And Implementation Of A Graphql Mesh Gateway: Federating Api Endpoints Based On A Defined Data Model, Marcus D. Scese Jan 2023

Design And Implementation Of A Graphql Mesh Gateway: Federating Api Endpoints Based On A Defined Data Model, Marcus D. Scese

Dissertations, Master's Theses and Master's Reports

This paper introduces the GraphQL Mesh federated API (Application Programming Interface) gateway project, a comprehensive initiative implemented using GraphQL Mesh to solve data related issues within the USW-DSS (Undersea Warfare - Decision Support System). The project contributes to the evolving discourse on the pivotal role of Data Fabrics and Data Meshes in dismantling the barriers imposed by digital data silos. The project is a collaboration between researchers at Michigan Technological University, and engineers at ARiA (Applied Research in Acoustics LLC). The aim of the project is to resolve difficulties in understanding a large collection of API endpoints. By navigating the …


Assessing Spurious Correlations In Big Search Data, Jesse T. Richman, Ryan J. Roberts Jan 2023

Assessing Spurious Correlations In Big Search Data, Jesse T. Richman, Ryan J. Roberts

Political Science & Geography Faculty Publications

Big search data offers the opportunity to identify new and potentially real-time measures and predictors of important political, geographic, social, cultural, economic, and epidemiological phenomena, measures that might serve an important role as leading indicators in forecasts and nowcasts. However, it also presents vast new risks that scientists or the public will identify meaningless and totally spurious ‘relationships’ between variables. This study is the first to quantify that risk in the context of search data. We find that spurious correlations arise at exceptionally high frequencies among probability distributions examined for random variables based upon gamma (1, 1) and Gaussian random …


Disciplines Different Of Fine-Grained Acknowledged Entity:A Case Of Doctoral Dissertations In Chinese Humanities And Social Sciences, Jiaxin He, Shijin Zhang, Jiayu Zheng, Xinlong Chu, Chengzhi Zhang Jan 2023

Disciplines Different Of Fine-Grained Acknowledged Entity:A Case Of Doctoral Dissertations In Chinese Humanities And Social Sciences, Jiaxin He, Shijin Zhang, Jiayu Zheng, Xinlong Chu, Chengzhi Zhang

Journal of Scientific Information Research

[Purpose/significance]Thesis acknowledgment is a public text in which the authors express their gratitude to individuals and institutions those support their research. It is helpful to understand the individuals and institutions that play a role in the cultivation of doctoral candidate in different disciplines by extracting the entities of acknowledgment and comparing the distribution of the objects of acknowledgment in the dissertations of different disciplines.[Method/process]In this paper, we gained more than 60 000 Chinese doctoral dissertations acknowledgment of 21 humanities and social sciences disciplines, extracted acknowledged entities from acknowledgment, and constructed a fine-grained classification system of acknowledgment entities. The classification system …


Champions For Social Good: How Can We Discover Social Sentiment And Attitude-Driven Patterns In Prosocial Communication?, Raghava Rao Mukkamala, Robert J. Kauffman, Helle Zinner Henriksen Jan 2023

Champions For Social Good: How Can We Discover Social Sentiment And Attitude-Driven Patterns In Prosocial Communication?, Raghava Rao Mukkamala, Robert J. Kauffman, Helle Zinner Henriksen

Research Collection School Of Computing and Information Systems

The UN High Commissioner on Refugees (UNHCR) is pursuing a social media strategy to inform people about displaced populations and refugee emergencies. It is actively engaging public figures to increase awareness through its prosocial communications and improve social informedness and support for policy changes in its services. We studied the Twitter communications of UNHCR social media champions and investigated their role as high-profile influencers. In this study, we offer a design science research and data analytics framework and propositions based on the social informedness theory we propose in this paper to assess communication about UNHCR’s mission. Two variables—refugee-emergency and champion …


Strategies Information Technology Leaders Used In Implementing Remote Work During The Covid-19, Jouliana Kamal Barghouth Jan 2023

Strategies Information Technology Leaders Used In Implementing Remote Work During The Covid-19, Jouliana Kamal Barghouth

Walden Dissertations and Doctoral Studies

With the imposed lockdown in many countries due to the spread of COVID-19, many leaders were forced to adopt online technologies in transitioning employees to remote work. Leaders not adopting online technologies or remote work during a pandemic are highly susceptible to business closure. Grounded in the technology acceptance model, the purpose of this qualitative single case study was to explore strategies information technology (IT) leaders in Kuwait used to successfully transition employees to remote work during the pandemic. The participants were six IT leaders from a single multinational IT organization who contributed to strategy development during the pandemic to …


A Sociotechnical Systems View Of Computer Self-Efficacy And Usability Determinants Of Technical Readiness, Stefani L. Tucker Jan 2023

A Sociotechnical Systems View Of Computer Self-Efficacy And Usability Determinants Of Technical Readiness, Stefani L. Tucker

Walden Dissertations and Doctoral Studies

The specific research problem was that it is unknown whether computer self-efficacy and usability determine technical readiness in hourly and exempt information technology support employees in the United States. The purpose of this correlational study was to examine the relationship between computer self-efficacy and technical readiness, usability and technical readiness, and computer self-efficacy, usability, and technical readiness in hourly and exempt information technology support employees in the United States. Sociotechnical system theory suggests that every transaction has a human and technical aspect; thus, the theoretical framework. The convenience sample included 136 information technology support employees aged 18-70. The regression results …


Understanding U.S. Customers' Intention To Adopt Robo-Advisor Technology, Deborah Wall Jan 2023

Understanding U.S. Customers' Intention To Adopt Robo-Advisor Technology, Deborah Wall

Walden Dissertations and Doctoral Studies

Finance and information technology scholars wrote that there is a literature gap on what factors drive investors in Western financial markets to use a Robo-advisor to manage their investments. The purpose of this qualitative, single case study with embedded units is to understand the adoption intentions of retail investors in U.S. markets to use a Robo-advisor instead of a human advisor. A single case study design addressed the literature gap, and qualitative data from seven semi=structured interviews, reflective field notes, and archival data were triangulated to answer the research question. This study was grounded in a theoretical framework that includes …


How It Professionals Acquire Soft Skills, Paul Majett Jan 2023

How It Professionals Acquire Soft Skills, Paul Majett

Walden Dissertations and Doctoral Studies

AbstractIn this study, I investigated how information technology (IT) professionals learn/acquire soft skills. Little is understood about how IT professionals describe and apply the soft skills that they consider necessary for their own employability. Exploring how IT professionals describe and apply soft skills is important to their future work and career advancement. The purpose of this basic qualitative study was to better understand how IT professionals learn/acquire soft skills. Bandura’s 1986, social learning theory served as the organizational conceptual framework of this study and guided the research question, which asked how IT professionals acquire learn/acquire soft skills. This research question …


Generational Information Security Awareness And The Role Of Big Five Personality Traits, Gloria Mccue Jan 2023

Generational Information Security Awareness And The Role Of Big Five Personality Traits, Gloria Mccue

Walden Dissertations and Doctoral Studies

AbstractTechnological change drives organizations to safeguard information systems. However, such safeguards are dependent upon people to follow security rules. This study examined generational cohorts and personality traits and their impact on information security awareness. Participants in this study were 137 volunteers who completed an anonymous survey online. Two tools were utilized to collect data from the participants: the Human Aspects of Information Security Questionnaire and the Big Five Inventory, which captured behaviors and personality traits, respectively. The three main generational cohorts represented in the study, Baby Boomers, Generation X, and Generation Y, were in today’s workforce. The results of the …


The Relationship Between Organizational Knowledge Management Constructs And Organizational Flexibility, Marcus B. Williams Jan 2023

The Relationship Between Organizational Knowledge Management Constructs And Organizational Flexibility, Marcus B. Williams

Walden Dissertations and Doctoral Studies

The role that the information technology (IT) department serves is governed by the corporate culture and how it values the use of knowledge, including IT, to achieve a strategic competitive advantage. The purpose of this quantitative study was to examine the potential relationships between information acquisition, knowledge dissemination, shared interpretation, organizational memory, and organizational flexibility. Two theories served as the theoretical foundation for this study: contingency theory and the resource-based view of the firm. To answer the question of possible correlation between organizational flexibility and components of knowledge management, a randomly selected sample of 193 IT professionals employed at small- …


Strategies To Increase Competitive Advantage In The Automotive Manufacturing Supply Chain, Amber Willis Jan 2023

Strategies To Increase Competitive Advantage In The Automotive Manufacturing Supply Chain, Amber Willis

Walden Dissertations and Doctoral Studies

Some automotive manufacturing supply chain leaders lack strategies that are needed to implement information technology (IT) systems. Business leaders are concerned with implementing IT systems to achieve and maintain a competitive advantage. Grounded in the resource-based view theory (RBV), the purpose of this qualitative single case study was to explore information system strategies used by leaders in the automotive manufacturing supply chain to achieve competitive advantage. Participants were five leaders of an automotive manufacturing supply chain organization who implemented IT systems. Data were collected through semistructured interviews and a review of organization project documents. Through thematic analysis, five themes were …


Distributed Spatial Data Sharing: A New Era In Sharing Spatial Data, Majid Hojati Jan 2023

Distributed Spatial Data Sharing: A New Era In Sharing Spatial Data, Majid Hojati

Theses and Dissertations (Comprehensive)

The advancements in information and communications technology, including the widespread adoption of GPS-based sensors, improvements in computational data processing, and satellite imagery, have resulted in new data sources, stakeholders, and methods of producing, using, and sharing spatial data. Daily, vast amounts of data are produced by individuals interacting with digital content and through automated and semi-automated sensors deployed across the environment. A growing portion of this information contains geographic information directly or indirectly embedded within it. The widespread use of automated smart sensors and an increased variety of georeferenced media resulted in new individual data collectors. This raises a new …


Is A Pretrained Model The Answer To Situational Awareness Detection On Social Media?, Siaw Ling Lo, Kahhe Lee, Yuhao Zhang Jan 2023

Is A Pretrained Model The Answer To Situational Awareness Detection On Social Media?, Siaw Ling Lo, Kahhe Lee, Yuhao Zhang

Research Collection School Of Computing and Information Systems

Social media can be valuable for extracting information about an event or incident on the ground. However, the vast amount of content shared, and the linguistic variants of languages used on social media make it challenging to identify important situational awareness content to aid in decision-making for first responders. In this study, we assess whether pretrained models can be used to address the aforementioned challenges on social media. Various pretrained models, including static word embedding (such as Word2Vec and GloVe) and contextualized word embedding (such as DistilBERT) are studied in detail. According to our findings, a vanilla DistilBERT pretrained language …


Contextual Path Retrieval: A Contextual Entity Relation Embedding-Based Approach, Pei-Chi Lo, Ee-Peng Lim Jan 2023

Contextual Path Retrieval: A Contextual Entity Relation Embedding-Based Approach, Pei-Chi Lo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Contextual path retrieval (CPR) refers to the task of finding contextual path(s) between a pair of entities in a knowledge graph that explains the connection between them in a given context. For this novel retrieval task, we propose the Embedding-based Contextual Path Retrieval (ECPR) framework. ECPR is based on a three-component structure that includes a context encoder and path encoder that encode query context and path, respectively, and a path ranker that assigns a ranking score to each candidate path to determine the one that should be the contextual path. For context encoding, we propose two novel context encoding methods, …


Taurus: Towards A Unified Force Representation And Universal Solver For Graph Layout, Mingliang Xue, Zhi Wang, Fahai Zhong, Yong Wang, Mingliang Xu, Oliver Deussen, Yunhai Wang Jan 2023

Taurus: Towards A Unified Force Representation And Universal Solver For Graph Layout, Mingliang Xue, Zhi Wang, Fahai Zhong, Yong Wang, Mingliang Xu, Oliver Deussen, Yunhai Wang

Research Collection School Of Computing and Information Systems

Over the past few decades, a large number of graph layout techniques have been proposed for visualizing graphs from various domains. In this paper, we present a general framework, Taurus, for unifying popular techniques such as the spring-electrical model, stress model, and maxent-stress model. It is based on a unified force representation, which formulates most existing techniques as a combination of quotient-based forces that combine power functions of graph-theoretical and Euclidean distances. This representation enables us to compare the strengths and weaknesses of existing techniques, while facilitating the development of new methods. Based on this, we propose a new balanced …


Vacsen: A Visualization Approach For Noise Awareness In Quantum Computing, Shaolun Ruan, Yong Wang, Weiwen Jiang, Ying Mao, Qiang Guan Jan 2023

Vacsen: A Visualization Approach For Noise Awareness In Quantum Computing, Shaolun Ruan, Yong Wang, Weiwen Jiang, Ying Mao, Qiang Guan

Research Collection School Of Computing and Information Systems

Quantum computing has attracted considerable public attention due to its exponential speedup over classical computing. Despite its advantages, today's quantum computers intrinsically suffer from noise and are error-prone. To guarantee the high fidelity of the execution result of a quantum algorithm, it is crucial to inform users of the noises of the used quantum computer and the compiled physical circuits. However, an intuitive and systematic way to make users aware of the quantum computing noise is still missing. In this paper, we fill the gap by proposing a novel visualization approach to achieve noise-aware quantum computing. It provides a holistic …


Relation Preserving Triplet Mining For Stabilising The Triplet Loss In Re-Identification Systems, Adhiraj Ghosh, Kuruparan Shanmugalingam, Wen-Yan Lin Jan 2023

Relation Preserving Triplet Mining For Stabilising The Triplet Loss In Re-Identification Systems, Adhiraj Ghosh, Kuruparan Shanmugalingam, Wen-Yan Lin

Research Collection School Of Computing and Information Systems

Object appearances change dramatically with pose variations. This creates a challenge for embedding schemes that seek to map instances with the same object ID to locations that are as close as possible. This issue becomes significantly heightened in complex computer vision tasks such as re-identification(reID). In this paper, we suggest that these dramatic appearance changes are indications that an object ID is composed of multiple natural groups, and it is counterproductive to forcefully map instances from different groups to a common location. This leads us to introduce Relation Preserving Triplet Mining (RPTM), a feature matching guided triplet mining scheme, that …


Learning Large Neighborhood Search For Vehicle Routing In Airport Ground Handling, Jianan Zhou, Yaoxin Wu, Zhiguang Cao, Wen Song, Jie Zhang, Zhenghua Chen Jan 2023

Learning Large Neighborhood Search For Vehicle Routing In Airport Ground Handling, Jianan Zhou, Yaoxin Wu, Zhiguang Cao, Wen Song, Jie Zhang, Zhenghua Chen

Research Collection School Of Computing and Information Systems

Dispatching vehicle fleets to serve flights is a key task in airport ground handling (AGH). Due to the notable growth of flights, it is challenging to simultaneously schedule multiple types of operations (services) for a large number of flights, where each type of operation is performed by one specific vehicle fleet. To tackle this issue, we first represent the operation scheduling as a complex vehicle routing problem and formulate it as a mixed integer linear programming (MILP) model. Then given the graph representation of the MILP model, we propose a learning assisted large neighborhood search (LNS) method using data generated …


Neighbor-Anchoring Adversarial Graph Neural Networks, Zemin Liu, Yuan Fang, Yong Liu, Vincent W. Zheng Jan 2023

Neighbor-Anchoring Adversarial Graph Neural Networks, Zemin Liu, Yuan Fang, Yong Liu, Vincent W. Zheng

Research Collection School Of Computing and Information Systems

Graph neural networks (GNNs) have witnessed widespread adoption due to their ability to learn superior representations for graph data. While GNNs exhibit strong discriminative power, they often fall short of learning the underlying node distribution for increased robustness. To deal with this, inspired by generative adversarial networks (GANs), we investigate the problem of adversarial learning on graph neural networks, and propose a novel framework named NAGNN (i.e., Neighbor-anchoring Adversarial Graph Neural Networks) for graph representation learning, which trains not only a discriminator but also a generator that compete with each other. In particular, we propose a novel neighbor-anchoring strategy, where …


Reks: Role-Based Encrypted Keyword Search With Enhanced Access Control For Outsourced Cloud Data, Yibin Miao, Feng Li, Xiaohua Jia, Huaxiong Wang, Ximeng Liu, Kim-Kwang Raymond Choo, Robert H. Deng Jan 2023

Reks: Role-Based Encrypted Keyword Search With Enhanced Access Control For Outsourced Cloud Data, Yibin Miao, Feng Li, Xiaohua Jia, Huaxiong Wang, Ximeng Liu, Kim-Kwang Raymond Choo, Robert H. Deng

Research Collection School Of Computing and Information Systems

Keyword-based search over encrypted data is an important technique to achieve both data confidentiality and utilization in cloud outsourcing services. While commonly used access control mechanisms, such as identity-based encryption and attribute-based encryption, do not generally scale well for hierarchical access permissions. To solve this problem, we propose a Role-based Encrypted Keyword Search (REKS) scheme by using the role-based access control and broadcast encryption. Specifically, REKS allows owners to deploy hierarchical access control by allowing users with parent roles to have access permissions from child roles. Using REKS, we further facilitate token generation preprocessing and efficient user management, thereby significantly …


T-Counter: Trustworthy And Efficient Cpu Resource Measurement Using Sgx In The Cloud, Chuntao Dong, Qingni Shen, Xuhua Ding, Daoqing Yu, Wu Luo, Pengfei Wu, Zhonghai Wu Jan 2023

T-Counter: Trustworthy And Efficient Cpu Resource Measurement Using Sgx In The Cloud, Chuntao Dong, Qingni Shen, Xuhua Ding, Daoqing Yu, Wu Luo, Pengfei Wu, Zhonghai Wu

Research Collection School Of Computing and Information Systems

As cloud services have become popular, and their adoption is growing, consumers are becoming more concerned about the cost of cloud services. Cloud Service Providers (CSPs) generally use a pay-per-use billing scheme in the cloud services model: consumers use resources as they needed and are billed for their resource usage. However, CSPs are untrusted and privileged; they have full control of the entire operating system (OS) and may tamper with bills to cheat consumers. So, how to provide a trusted solution that can keep track of and verify the consumers’ resource usage has been a challenging problem. In this paper, …


Efficient Approximate Range Aggregation Over Large-Scale Spatial Data Federation, Yexuan Shi, Yongxin Tong, Yuxiang Zeng, Zimu Zhou, Bolin Ding, Lei Chen Jan 2023

Efficient Approximate Range Aggregation Over Large-Scale Spatial Data Federation, Yexuan Shi, Yongxin Tong, Yuxiang Zeng, Zimu Zhou, Bolin Ding, Lei Chen

Research Collection School Of Computing and Information Systems

Range aggregation is a primitive operation in spatial data applications and there is a growing demand to support such operations over a data federation, where the entire spatial data are separately held by multiple data providers (a.k.a., data silos). Data federations notably increase the amount of data available for data-intensive applications such as smart mobility planning and public health emergency responses. Yet they also challenge the conventional implementation of range aggregation queries because the raw data cannot be shared within the federation and the data partition at each data silo is fixed during query processing. These constraints limit the design …


Causal Interventional Training For Image Recognition, Wei Qin, Hanwang Zhang, Richang Hong, Ee-Peng Lim, Qianru Sun Jan 2023

Causal Interventional Training For Image Recognition, Wei Qin, Hanwang Zhang, Richang Hong, Ee-Peng Lim, Qianru Sun

Research Collection School Of Computing and Information Systems

Deep learning models often fit undesired dataset bias in training. In this paper, we formulate the bias using causal inference, which helps us uncover the ever-elusive causalities among the key factors in training, and thus pursue the desired causal effect without the bias. We start from revisiting the process of building a visual recognition system, and then propose a structural causal model (SCM) for the key variables involved in dataset collection and recognition model: object, common sense, bias, context, and label prediction. Based on the SCM, one can observe that there are “good” and “bad” biases. Intuitively, in the image …


El-Vit: Probing Vision Transformer With Interactive Visualization, Hong Zhou, Rui Zhang, Peifeng Lai, Chaoran Guo, Yong Wang, Zhida Sun, Junjie Li Jan 2023

El-Vit: Probing Vision Transformer With Interactive Visualization, Hong Zhou, Rui Zhang, Peifeng Lai, Chaoran Guo, Yong Wang, Zhida Sun, Junjie Li

Research Collection School Of Computing and Information Systems

Nowadays, Vision Transformer (ViT) is widely utilized in various computer vision tasks, owing to its unique self-attention mechanism. However, the model architecture of ViT is complex and often challenging to comprehend, leading to a steep learning curve. ViT developers and users frequently encounter difficulties in interpreting its inner workings. Therefore, a visualization system is needed to assist ViT users in understanding its functionality. This paper introduces EL-VIT, an interactive visual analytics system designed to probe the Vision Transformer and facilitate a better understanding of its operations. The system consists of four layers of visualization views. The first three layers include …


Ai Usage In Development, Security, And Operations, Maurice Ayidiya Jan 2023

Ai Usage In Development, Security, And Operations, Maurice Ayidiya

Walden Dissertations and Doctoral Studies

Artificial intelligence (AI) has become a growing field in information technology (IT). Cybersecurity managers are concerned that the lack of strategies to incorporate AI technologies in developing secure software for IT operations may inhibit the effectiveness of security risk mitigation. Grounded in the technology acceptance model, the purpose of this qualitative exploratory multiple case study was to explore strategies cybersecurity professionals use to incorporate AI technologies in developing secure software for IT operations. The participants were 10 IT professionals in the United States with at least 5 years of professional experience working in DevSecOps and managing teams of at least …


Ai Usage In Development, Security, And Operations, Maurice Ayidiya Jan 2023

Ai Usage In Development, Security, And Operations, Maurice Ayidiya

Walden Dissertations and Doctoral Studies

Artificial intelligence (AI) has become a growing field in information technology (IT). Cybersecurity managers are concerned that the lack of strategies to incorporate AI technologies in developing secure software for IT operations may inhibit the effectiveness of security risk mitigation. Grounded in the technology acceptance model, the purpose of this qualitative exploratory multiple case study was to explore strategies cybersecurity professionals use to incorporate AI technologies in developing secure software for IT operations. The participants were 10 IT professionals in the United States with at least 5 years of professional experience working in DevSecOps and managing teams of at least …


Diversification Strategies Business Managers Use To Improve Profitability, Kayode Itiola Jan 2023

Diversification Strategies Business Managers Use To Improve Profitability, Kayode Itiola

Walden Dissertations and Doctoral Studies

A lack of diversification strategies can negatively impact business profitability. Business managers of small and medium-sized enterprises who implement appropriate diversification strategies can improve business profitability, ensuring the firm’s sustainability. Grounded in the modern portfolio theory, the purpose of this qualitative single case study was to explore diversification strategies business managers use to improve profitability. The participants were five business managers who successfully used diversification strategies to enhance business profitability. Sources for data collection were semi-structured interviews, company archival documents, and field notes. Data were analyzed using thematic analysis. Four themes emerged: concentric diversification strategy, horizontal diversification strategy, customer needs …