Databases and Information Systems Commons^™

From Tweets To Token Sales: Assessing Ico Success Through Social Media Sentiments, Donghao Huang, S. Samuel, Quoc Toan Huynh, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relationships among these elements remain largely unexplored. This study aims to investigate the relationships between social media sentiment, engagement metrics, and ICO success. We hypothesize a positive correlation between favorable sentiment in ICO-related tweets and overall project success. Additionally, we recognize social media engagement indicators (mentions, retweets, likes, follower counts) as critical factors affecting ICO performance. Employing machine learning techniques, we conduct …

Filter-Based Stance Network For Rumor Verification, Jun Li, Yi Bin, Yunshan Ma, Yang Yang, Zi Huang, Tat‑Seng Chua

Research Collection School Of Computing and Information Systems

Rumor verification on social media aims to identify the truth value of a rumor, which is important to decreasethe detrimental public effects. A rumor might arouse heated discussions and replies, conveying differentstances of users that could be helpful in identifying the rumor. Thus, several works have been proposedto verify a rumor by modelling its entire stance sequence in the time domain. However, these works ignorethat such a stance sequence could be decomposed into controversies with different intensities, which could beused to cluster the stance sequences with the same consensus. In addition, the existing stance extractors fail toconsider both the impact …

Multimodal Fashion Knowledge Extraction As Captioning, Yifei Yuan, Wenxuan Zhang, Yang Deng, Wai Lam

Research Collection School Of Computing and Information Systems

Social media plays a significant role in boosting the fashion industry, where a massive amount of fashion-related posts are generated every day. In order to obtain the rich fashion information from the posts, we study the task of social media fashion knowledge extraction. Fashion knowledge, which typically consists of the occasion, person attributes, and fashion item information, can be effectively represented as a set of tuples. Most previous studies on fashion knowledge extraction are based on the fashion product images without considering the rich text information in social media posts. Existing work on fashion knowledge extraction in social media is …

Sentiment Analysis Of Public Perception Towards Elon Musk On Reddit (2008-2022), Daniel Maya Bonilla, Samuel Iradukunda, Pamela Thomas

The Cardinal Edge

As Elon Musk’s influence in technology and business continues to expand, it becomes crucial to comprehend public sentiment surrounding him in order to gauge the impact of his actions and statements. In this study, we conducted a comprehensive analysis of comments from various subreddits discussing Elon Musk over a 14-year period, from 2008 to 2022. Utilizing advanced sentiment analysis models and natural language processing techniques, we examined patterns and shifts in public sentiment towards Musk, identifying correlations with key events in his life and career. Our findings reveal that public sentiment is shaped by a multitude of factors, including his …

The Power Of Identity Cues In Text-Based Customer Service: Evidence From Twitter, Yang Gao, Huaxia Rui, Shujing Sun

Research Collection School Of Computing and Information Systems

Text-based customer service is emerging as an important channel through which companies can assist customers. However, the use of few identity cues may cause customers to feel limited social presence and even suspect the human identity of agents, especially in the current age of advanced algorithms. Does such a lack of social presence affect service interactions? We studied this timely question by evaluating the impact of customers’ perceived social presence on service outcomes and customers’ attitudes toward agents. Our identification strategy hinged on Southwest Airlines’ sudden requirement to include a first name in response to service requests on Twitter, which …

Does Social Media Accelerate Product Recalls? Evidence From The Pharmaceutical Industry, Yang Gao, Wenjing Duan, Huaxia Rui

Research Collection School Of Computing and Information Systems

Social media has become a vital platform for voicing product-related experiences that may not only reveal product defects but also impose pressure on firms to act more promptly than before. This study scrutinizes the rarely-studied relationship between these voices and the speed of product recalls in the context of the pharmaceutical industry where social media pharmacovigilance is becoming increasingly important for the detection of drug safety signals. Using Federal Drug Administration (FDA) drug enforcement reports and social media data crawled from online forums and Twitter, we investigate whether social media can accelerate the product recall process in the context of …

What Really Matters?: Characterising And Predicting User Engagement Of News Postings Using Multiple Platforms, Sentiments And Topics, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

This research characterises user engagement of approximately 3,000,000 news postings of 53 news outlets and 50,000,000 associated user comments during 8 months on 5 social media platforms (i.e. Facebook, Instagram, Twitter, YouTube, and Reddit). We investigate the effect of sentiments and topics on user engagement across four levels of user engagement expressions (i.e. views, likes, comments, cross-platform posting). We find that sentiments and topics differ by both news outlets and social media platforms, and both sentiments and topics by the four levels of user engagement expression. Finally, we predict a volume of four user engagement levels for given news content, …

Does Active Service Intervention Drive More Complaints On Social Media? The Roles Of Service Quality And Awareness, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

Despite many advantages of social media as a customer service channel, there is a concern that active service intervention encourages excessive service complaints. Our paper casts doubt on this misconception by examining the dynamics between social media customer complaints and brand service interventions. We find service interventions indeed cause more complaints, yet this increase is driven by service awareness rather than chronic complaining. Due to the publicity and connectivity of social media, customers learn about the new service channel by observing customer service delivery to others – a mechanism that is unique to social media customer service and does not …

Exploring, Understanding, Then Designing: Twitter Users’ Sharing Behavior For Minor Safety Incidents, Mashael Yousef Almoqbel

Dissertations

Social media has become an integral part of human lives. Social media users resort to these platforms for various reasons. Users of these platforms spend a lot of time creating, reading, and sharing content, therefore, providing a wealth of available information for everyone to use. The research community has taken advantage of this and produced many publications that allow us to better understand human behavior. An important subject that is sometimes discussed and shared on social media is public safety. In the past, Twitter users have used the platform to share incidents, share information about incidents, victims and perpetrators, and …

On Predicting Personal Values Of Social Media Users Using Community-Specific Language Features And Personal Value Correlation, Amila Silva, Pei Chi Lo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Personal values have significant influence on individuals’ behaviors, preferences, and decision making. It is therefore not a surprise that personal values of a person could influence his or her social media content and activities. Instead of getting users to complete personal value questionnaire, researchers have looked into a non-intrusive and highly scalable approach to predict personal values using user-generated social media data. Nevertheless, geographical differences in word usage and profile information are issues to be addressed when designing such prediction models. In this work, we focus on analyzing Singapore users’ personal values, and developing effective models to predict their personal …

Angrybert: Joint Learning Target And Emotion For Hate Speech Detection, Md Rabiul Awal, Rui Cao, Roy Ka-Wei Lee, Sandra Mitrović

Research Collection School Of Computing and Information Systems

Automated hate speech detection in social media is a challenging task that has recently gained significant traction in the data mining and Natural Language Processing community. However, most of the existing methods adopt a supervised approach that depended heavily on the annotated hate speech datasets, which are imbalanced and often lack training samples for hateful content. This paper addresses the research gaps by proposing a novel multitask learning-based model, AngryBERT, which jointly learns hate speech detection with sentiment classification and target identification as secondary relevant tasks. We conduct extensive experiments to augment three commonly-used hate speech detection datasets. Our experiment …

Analyzing Tweets On New Norm: Work From Home During Covid-19 Outbreak, Swapna Gottipati, Kyong Jin Shim, Hui Hian Teo, Karthik Nityanand, Shreyansh Shivam

Research Collection School Of Computing and Information Systems

The COVID-19 pandemic triggered a large-scale work-from-home trend globally in recent months. In this paper, we study the phenomenon of “work-from-home” (WFH) by performing social listening. We propose an analytics pipeline designed to crawl social media data and perform text mining analyzes on textual data from tweets scrapped based on hashtags related to WFH in COVID-19 situation. We apply text mining and NLP techniques to analyze the tweets for extracting the WFH themes and sentiments (positive and negative). Our Twitter theme analysis adds further value by summarizing the common key topics, allowing employers to gain more insights on areas of …

The Value Of Humanization In Customer Service, Yang Gao, Huaxia Rui, Shujing Sun

Research Collection School Of Computing and Information Systems

As algorithm-based agents become increasingly capable of handling customer service queries, customers are often uncertain whether they are served by humans or algorithms, and managers are left to question the value of human agents once the technology matures. The current paper studies this question by quantifying the impact of customers' enhanced perception of being served by human agents on customer service interactions. Our identification strategy hinges on the abrupt implementation by Southwest Airlines of a signature policy, which requires the inclusion of an agent's first name in responses on Twitter, thereby making the agent more humanized in the eyes of …

Chronic Customers Or Increased Awareness? The Dynamics Of Social Media Customer Service, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

Despite that social media has become a promising alternative to traditional call centers, managers hesitate to fully harness its power because they worry that active service intervention may encourage excessive use of the channel by disgruntled customers. This paper sheds light on such a concern by examining the dynamics between brand-level customer complaints and service interventions on social media. Using details of customer-brand interactions of 40 airlines on Twitter, we find that more service interventions indeed cause more customer complaints, accounting for the online customer population and service quality. However, the increased complaints are primarily driven by the awareness enhancement …

Social Media Analytics: A Case Study Of Singapore General Election 2020, Sebastian Zhi Tao Khoo, Leong Hock Ho, Ee Hong Lee, Danston Kheng Boon Goh, Zehao Zhang, Swee Hong Ng, Haodi Qi, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

The 2020 Singaporean General Election (GE2020) was a general election held in Singapore on July 10, 2020. In this study, we present an analysis on social conversations about GE2020 during the election period. We analyzed social conversations from popular platforms such as Twitter, HardwareZone, and TR Emeritus.

Digital Social Listening On Conversations About Sexual Harassment, Xuesi Sim, Ern Rae Chang, Yu Xiang Ong, Jie Ying Yeo, Christine Bai Shuang Yan, Eugene Wen Jia Choy, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

In light of the #MeToo movement and publicized sexual harassment incidents in Singapore in recent years, we built an analytics pipeline for performing digital social listening on conversations about sexual harassment for AWARE (Association of Women for Action and Research). Our social network analysis results identified key influencers that AWARE can engage for sexual harassment awareness campaigns. Further, our analysis results suggest new hashtags that AWARE can use to run social media campaigns and achieve greater reach.

Leveraging Profanity For Insincere Content Detection: A Neural Network Approach, Swapna Gottipati, Annabel Tan, David Jing Shan Chow, Joel Wee Kiat Lim

Research Collection School Of Computing and Information Systems

Community driven social media sites are rich sources of knowledge and entertainment and at the same vulnerable to the flames or toxic content that can be dangerous to various users of these platforms as well as to the society. Therefore, it is crucial to identify and remove such content to have a better and safe online experience. Manually eliminating flames is tedious and hence many research works focus on machine learning or deep learning models for automated methods. In this paper, we primarily focus on detecting the insincere content using neural network-based learning methods. We also integrated the profanity features …

An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong

Research Collection School Of Computing and Information Systems

Rumor spread in social media severely jeopardizes the credibility of online content. Thus, automatic debunking of rumors is of great importance to keep social media a healthy environment. While facing a dubious claim, people often dispute its truthfulness sporadically in their posts containing various cues, which can form useful evidence with long-distance dependencies. In this work, we propose to learn discriminative features from microblog posts by following their non-sequential propagation structure and generate more powerful representations for identifying rumors. For modeling non-sequential structure, we first represent the diffusion of microblog posts with propagation trees, which provide valuable clues on how …

Bootstrapping Web Archive Collections From Micro-Collections In Social Media, Alexander C. Nwala

Computer Science Theses & Dissertations

In a Web plagued by disappearing resources, Web archive collections provide a valuable means of preserving Web resources important to the study of past events. These archived collections start with seed URIs (Uniform Resource Identifiers) hand-selected by curators. Curators produce high quality seeds by removing non-relevant URIs and adding URIs from credible and authoritative sources, but this ability comes at a cost: it is time consuming to collect these seeds. The result of this is a shortage of curators, a lack of Web archive collections for various important news events, and a need for an automatic system for generating seeds. …

Patterns Of Population Displacement During Mega-Fires In California Detected Using Facebook Disaster Maps, Shenyue Jia, Seung Hee Kim, Son V. Nghiem, Paul Doherty, Menas Kafatos

Mathematics, Physics, and Computer Science Faculty Articles and Research

The Facebook Disaster Maps (FBDM) work presented here is the first time this platform has been used to provide analysis-ready population change products derived from crowdsourced data targeting disaster relief practices. We evaluate the representativeness of FBDM data using the Mann-Kendall test and emerging hot and cold spots in an anomaly analysis to reveal the trend, magnitude, and agglommeration of population displacement during the Mendocino Complex and Woolsey fires in California, USA. Our results show that the distribution of FBDM pre-crisis users fits well with the total population from different sources. Due to usage habits, the elder population is underrepresented …

Detecting Fake News In Social Media: An Asia-Pacific Perspective, Meeyoung Cha, Wei Gao, Cheng-Te Li

Research Collection School Of Computing and Information Systems

In March 2011, the catastrophic accident known as "The Fukushima Daiichi nuclear disaster" took place, initiated by the Tohoku earthquake and tsunami in Japan. The only nuclear accident to receive a Level-7 classification on the International Nuclear Event Scale since the Chernobyl nuclear power plant disaster in 1986, the Fukushima event triggered global concerns and rumors regarding radiation leaks. Among the false rumors was an image, which had been described as a map of radioactive discharge emanating into the Pacific Ocean, as illustrated in the accompanying figure. In fact, this figure, depicting the wave height of the tsunami that followed, …

Interpretable Rumor Detection In Microblogs By Attending To User Interactions, Ling Min Serena Khoo, Hai Leong Chieu, Zhong Qian, Jing Jiang

Research Collection School Of Computing and Information Systems

We address rumor detection by learning to differentiate between the community’s response to real and fake claims in microblogs. Existing state-of-the-art models are based on tree models that model conversational trees. However, in social media, a user posting a reply might be replying to the entire thread rather than to a specific user. We propose a post-level attention model (PLAN) to model long distance interactions between tweets with the multi-head attention mechanism in a transformer network. We investigated variants of this model: (1) a structure aware self-attention model (StA-PLAN) that incorporates tree structure information in the transformer network, and (2) …

Optimal Feature Selection For Learning-Based Algorithms For Sentiment Classification, Zhaoxia Wang, Zhiping Lin

Research Collection School Of Computing and Information Systems

Sentiment classification is an important branch of cognitive computation—thus the further studies of properties of sentiment analysis is important. Sentiment classification on text data has been an active topic for the last two decades and learning-based methods are very popular and widely used in various applications. For learning-based methods, a lot of enhanced technical strategies have been used to improve the performance of the methods. Feature selection is one of these strategies and it has been studied by many researchers. However, an existing unsolved difficult problem is the choice of a suitable number of features for obtaining the best sentiment …

Early Detection Of Fake News On Social Media, Yang Liu

Dissertations

The ever-increasing popularity and convenience of social media enable the rapid widespread of fake news, which can cause a series of negative impacts both on individuals and society. Early detection of fake news is essential to minimize its social harm. Existing machine learning approaches are incapable of detecting a fake news story soon after it starts to spread, because they require certain amounts of data to reach decent effectiveness which take time to accumulate. To solve this problem, this research first analyzes and finds that, on social media, the user characteristics of fake news spreaders distribute significantly differently from those …

Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

This study presents a social analytics approach to the study of public toilet cleanliness in Singapore. From popular social media platforms, our system automatically gathers and analyzes relevant public posts that mention about toilet cleanliness in highly frequented locations across the Singapore island - from busy shopping malls to food 'hawker' centers.

Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava

Research Collection School Of Computing and Information Systems

Understanding the spread of false information in social networks has gained a lot of recent attention. In this paper, we explore the role community structures play in determining how people get exposed to fake news. Inspired by approaches in epidemiology, we propose a novel Community Health Assessment model, whose goal is to understand the vulnerability of communities to fake news spread. We define the concepts of neighbor, boundary and core nodes of a community and propose appropriate metrics to quantify the vulnerability of nodes (individual-level) and communities (group-level) to spreading fake news. We evaluate our model on communities identified using …

View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …

A Case Study On Social Media As An Effective Management Tool, Appolloh Omolloh

Walden Dissertations and Doctoral Studies

In small businesses in the United States, specifically those with fewer than 10 employees,

leaders may be skeptical of and resistant to the use of social media in their management

operations. Management literature does not indicate clear and effective guidelines and

policies detailing small marketing firms use of social media. The purpose of this

qualitative case study was to explore the perceptions of small marketing firm leaders

about the resources and knowledge needed for effective use of social media as a

management tool. Emerson's social exchange theory grounded the study. The study

targeted owners and managers of small marketing firms …

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …

Data Mining Approach To The Detection Of Suicide In Social Media: A Case Study Of Singapore, Jane H. K. Seah, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

In this research, we focus on the social phenomenon of suicide. Specifically, we perform social sensing on digital traces obtained from Reddit. We analyze the posts and comments in that are related to depression and suicide. We perform natural language processing to better understand different aspects of human life that relate to suicide.