Sports Management Commons^™

Collegiate Athletic Fans Perception Of The Use Of Social Media In Marketing, Anna K. Gdovka, Steve Chen

Kentucky Journal of Undergraduate Scholarship

Social media has become the dominant tool for sports fans to receive news and messages. Many sports fans turns to the four main social media platforms, Facebook, Twitter, Instagram, and Snapchat, to receive marketing information, highlights, updates, and statistics while consuming sports content. Past studies indicated the greatest advantages for all levels of sports organizations using social media to promote the events and engage their fans. To fully understand the utilization of social media and its effectiveness for marketing intercollegiate athletic events, this study examined 203 athletic spectators’ (62% males and 38% females) preferable methods for obtaining athletic information and …

Technology Of System-Targeted Management Of Pre-Competitive Training Of Highly Qualified Track Cyclists, Ismoiljon Ibrahimjonovich Karimov

Eurasian Journal of Sport Science

Purpose: The purpose of this study is to develop and experimentally test the technology of system-targeted management of pre-competitive training of highly qualified track cyclists.

Methods: Analysis and generalization of literature data, analysis of competitive activity using timekeeping and heart rate monitoring methods, forecasting and modeling based on expert evaluation, instrumental research methods (Garmin and Watt Byte), model experiment simulating competitive activity in natural conditions, pedagogical experiment and methods of mathematical statistics.

Results: Based on the results of the study, it was established, in the 15 km Scratch race, it is recommended to run at an average speed over all …

The Role Of Special Physical Training In Improving The Effectiveness Of Competitive Exercises, Ilhomjon Akhmedovich Tursunaliev

Eurasian Journal of Sport Science

Aim: In this article, athletes-students studying in the specialty "Weightlifting" of the State University of Physical Culture and Sports of Uzbekistan were studied in order to increase the effectiveness of performing competitive exercises with the help of special exercises that were selected during training sessions to improve pedagogical skills in this sport.

Methods: Before starting the study, the results of athletes lifting sets and dumbbells were determined. Then a 4-week (1 month) training plan was developed. The results after the study were analyzed in the form of ( % ), as well as the number of barbell lifts (NBL) analyzed …

Vestibulosomatic Training As A Tool Of Increasing The Stability Of Aiming Accuracy In Basketball To The Impact Of Various Plane Acceleration, Azad Artikovich Pulatov

Eurasian Journal of Sport Science

The article analyzes the materials of an experimental study devoted to the study and justification of the possibility of increasing the stability of the aiming accuracy of shots in basketball to the effects of multi-plane accelerations by systematically training the function of the vestibular analyzer.

The Ripple Effect: ‘Training The Trainer’ On The Impact Of Body Image Through A Dance/Movement Therapy Technique, Marina Gearhart

Expressive Therapies Capstone Theses

This thesis describes the capstone project which was a psychoeducation and experiential workshop for fitness trainers. The workshop investigated the impact trainers’ work may have on the body image of their clients through a dance/movement therapy (DMT) technique. The aim was to enhance the trainers’ sensitivity around body image issues of their clients and to create a space for vulnerable movement conversation that may in turn lead to better mental health advocacy for their clients within the scope of ethical practice. The participants of the workshop were six white female identifying trainers ranging from 24 to 35 years of age. …

The Ability To Assess The Degree Of Development Of Coordination Abilities In Students Of Grades 7-9 With The Help Of Special Tests, Dilfuza Abidovna Solieva

Eurasian Journal of Sport Science

Purpose: The purpose of this study is to modify some tests conducted to assess the coordination of movements, and to determine their objectivity on the example of students in grades 7-9. In this article, using modified assessment tests of growth dynamics in traditional classes, the explosive force and variable speed of movement (running) as part of the coordination abilities of students in grades 7-9 studying in a comprehensive school are analyzed.

Methods: When developing, forming and evaluating coordination abilities, We developed and implemented modified tests and improved innovative game exercises in the study, and in the article, as an example, …

The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard

Honors Program Theses and Projects

In January 2020, the Houston Astros organization was accused of cheating during the 2017 and 2018 baseball seasons. In 2017, the Astros had also won the World Series, thereby offsetting a sports scandal which dominated media coverage for several months. Owner of the Houston Astros, Jim Crane and his players released a statement to the press, a month after the investigation was concluded by the Major League Baseball organization. The investigation concluded that the Astros, in fact, had been stealing pitching signs from opposing teams and using technology to communicate signs to their pitcher. Crane’s response (relying primarily on shift …

From Professor To Patient X, Anne R. Crecelius

Health and Sport Science Faculty Publications

I walked into the classroom feeling nervous. It wasn't my first time teaching undergraduate students about human endocrine physiology. I knew the material well. But today's lecture was different. I pulled up slides depicting a hypothetical cancer patient and told them, “Patient X had a biopsy that detected invasive carcinoma in her breast.” I described the many months of chemotherapy, surgery, and radiation treatments she went through before going into remission. Then I taught the students about the hormonal therapy she was prescribed—drugs her doctor hoped would limit the growth of any remaining cancer cells and prevent a recurrence. On …

The Comparison Between Social Media Marketing Strategies In The United Kingdom And United States Professional Soccer Teams, Lerol Parchment

Honors Theses

Communication is a lot different today than it was 20 years ago. People today spend hours on their social media where they receive the majority of the information about the world. Thus, social media is one of the most influential platforms in the professional sports industry to market sports and engage with fans. The purpose of this study was to gain an in-depth understanding of the common and different social media strategies adopted by professional soccer teams in the UK soccer leagues, and United States soccer league to market their products to consumers all over the world. YouTube, Facebook, Instagram, …

Exploring The Impact Of Coronavirus Response Policies On The Long-Term Financial Health Of Sports Leagues Around The World, Alexander Seager

Finance Undergraduate Honors Theses

This paper will outline and explore the responses of leagues in the United States and Canada, the United Kingdom, and Spain, with an emphasis on how these decisions affected the overall financial health of sports leagues within them.

While the brunt of the Coronavirus can be felt in nearly all facets of life, the goal of this paper is to research policies specifically tied to sports. There is much more to the COVID response than simple economics, but the scope of this paper is to dig into sports and the financial health of leagues moving forward. The intention is not …

Values And Success In Collegiate Athletics, Nathan Shelby Hutchens

Graduate Theses and Dissertations

The rapid commercialization of intercollegiate sports has changed the landscape of the hiring decisions and methodologies within university-associated athletic departments – especially within the Division I Football Bowl Subdivision (DI-FBS) (Wong, 2017). Most notably and recently, the strategies used to hire athletic directors (ADs) have underwent considerable revision – yet successful hires are far from a sure thing. Many strategies include allusions to leadership style, yet leadership styles are as numerous as there are researchers who study them – and are rarely implemented holistically, thus making their assessment and associated outcomes tenuous at best (Peachey et al., 2015). Hambrick and …

Statistical Analysis Of 2017-18 Premier League Match Statistics Using A Regression Analysis In R, Bergen Campbell

Undergraduate Theses and Capstone Projects

This thesis analyzes the correlation between a team’s statistics and the success of their performances, and develops a predictive model that can be used to forecast final season results for that team. Data from the 2017-2018 Premier League season is to be gathered and broken down within R to highlight what factors and variables are largely contributing to the success or downfall of a team. A multiple linear regression model and stepwise selection process is then used to include any factors that are significant in predicting in match results.

The predictions about the 17-18 season results based on the model …

Mechanisms Of Improving The Motor Activity Of Children Aged 6-7 Years Through Initial Gymnastics Classes, Gulhayo Kholboevna Kholboeva

Eurasian Journal of Sport Science

Purpose: Development of motor activity, physical fitness of children by means of rhythmic exercises based on initial gymnastics.

Methods: in the study we used the following methods: pedagogical testing, pedagogical experiment, heart rate monitoring, somatoscopy, mathematical statistics.

Results: As a result of the study, it was found that in children 6-7 years old, on the basis of rhythmic exercises based on initial gymnastics, motor activity increases by 11.4%, and physical fitness-by 11.32%. After the experiment, changes in the statistical reliability of the test results were revealed (p<0.05 and higher, 847 ±0.9, tct =1.55).

Conclusion: In The experimental program in comparison with the traditional program of physical …

Fourth Spring Meeting: April 23rd, 2021

Golf Management Program: Publications

Fourth Spring Meeting: April 23rd, 2021

PGM Student Club, PGA Golf Management, University of Nebraska-Lincoln

The Use Of Specialized Exercises In The Preparatory Period Of Ice-Hockey Players, Sultanbek Ruzimovich Davletmuratov

Eurasian Journal of Sport Science

Purpose: Increasing the effectiveness of training loads of various orientations at the stages of the preparatory period .

Methods: Controlling training loads is of particular importance. In the process of training, exercises of a specific nature are more effective, due to the increase in complex exercises. This made it possible to increase the effectiveness of physical fitness and technical and tactical actions of hockey players. To solve the set tasks, pedagogical research methods were used: The analysis of literary sources, was the first and one of the main methods in the work, was carried out to formulate research tasks, discuss …

Systemic Racism In The Nfl, Eli Ziff

English Department: Research for Change - Wicked Problems in Our World

No abstract provided.

Practical Results And Actual Problems Of Professional Retraining And Advanced Training Of Specialists In Physical Culture And Sports, Ilhomjon Akhmedovich Tursunaliev

Eurasian Journal of Sport Science

Aim: The article reveals the essence of the Center Of Scientifically-Methodical Providing For Retraining And Professional Development Of Specialists In Physical Culture And Sport, and the practical work carried out in its branches for professional retraining, advanced training of specialists in physical culture and sports, as well as current problems waiting to be solved in this area.

Methods: For our part, the following method was used in the article, including the Center Of Scientifically-Methodical Providing For Retraining And Professional Development Of Specialists In Physical Culture And Sport for 2018-2020 and its branches developed a comparative analysis of the number of …

An Examination Of Sustainable Marketing And Fan Engagment Within The Sports Industry, Caroline Meizen

Honors Projects in Marketing

The goal of this research-based thesis was to uncover the prominent methods of connecting with fans and recognizing preferences of marketing messages to see if sustainable marketing will increase engagement on game-day or have a neutral impact. Research was conducted through an analysis of case studies from the perspective of teams, athletes, and venues. A survey was distributed to analyze fan behaviors related to the importance of sustainability, engagement preferences with marketing messages and overall impact of the sports space as a platform for sustainable messages. Survey results of sports fans showed that the connection with their favorite teams and …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU women's basketball team in 2021.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics for WKU basketball team from January to July 2021.

An Examination Of Sport Ticket Price Acceptability And Surcharge Transparency In Partitioned Pricing, Misun Won

Theses and Dissertations

There has been a recent price policy change in the sport industry that ticket resale companies attempted to reveal any additional fees upfront to increase price transparency and protect consumers in the marketplace. This policy change was announced in early 2020 (Thompson, 2020). However, as the coronavirus outbreak affected live events to be canceled, become virtual, or have a limited facility capacity (Apstein, 2020; Perry, 2020), it disabled the resale companies to see consumer responses to their policy change that may increase or decrease ticket revenues. In addition, charging additional fees to the ticket face value is a form of …

“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr

Theses and Dissertations

In big-time college football, successful recruiting is the foundation on which winning programs stand. Power-5 football and men’s basketball operate under a dominant institutional logic that values generating revenue above all else. Winning generates revenue and, accordingly, Power-5 stakeholders are often engulfed in their unique athletic roles. The system propagates adherence to a singular focus that emphasizes winning and revenue generation. This dominant institutional logic governing big-time college football has been dubbed jock capitalism (Southall & Nagel, 2009). While prominent theorists have analyzed college sports through an institutional logic perspective, a systematic examination of the Power-5 football recruiting process has …

Winning Investment: The Strategic Implications Of The Growth Of Sabermetrics In Japanese Baseball, David Trent Pagliarini

Senior Theses

This thesis examines Japanese baseball and how the use of analytics and statistical research has been implemented into Nippon Professional Baseball (NPB), compared to its North American counterpart, Major League Baseball (MLB). Due to the large financial implications of the MLB, teams have fully adopted the use of advanced metrics to find competitive disparities and advantages in roster construction, game strategies, and player development. Because of the long history attached to baseball in Japan, many cultural differences have adapted the game and recently slowed the growth of sabermetrics. While the NPB is beginning to understand the competitive value that analytics …

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.

Third Spring Semester Meeting: March 26th, 2021

Golf Management Program: Publications

Third Spring Semester Meeting: March 26th, 2021

PGM Student Club, PGA Golf Management, University of Nebraska-Lincoln

Evaluation Of Training Load Volume In Weightlifting, Kamil Faritovich Bayazitov

Eurasian Journal of Sport Science

Aim: Development and theoretical and experimental substantiation of a new method of training load volume’s evaluation in weightlifting, which would allow in a certain period of time to get more available, reliable and detailed information about specific work of various qualified weightlifters.

Methods: Retrospective analysis of the applied methods of training load volume’s evaluation in weightlifting, applied pedagogical experiment, methods of mathematical statistics (arithmetic average, arithmetic average error, correlation analysis).

Results: Indicator of training load volume’s concentration increases along with increasing athlete’s qualification: on the beginning stage – 8.8±0.7; training stage – 9.7±0.9; on the stage of sports skills performance …

Effects Of Message Framing On Parents’ Attitudes Toward Concussion In Youth Sports, Christopher S. Rivera

Student Theses and Dissertations

This study investigates the effects of message framing on parents’ attitudes toward concussion in youth sports. One of two digital surveys were sent via email to each of 250 participants. 125 participants received a survey preceded by a negative-framed infographic. The other 125 participants received a survey preceded by a positive-framed infographic. Our analysis shows the framed-message infographics had a negligible effect on parents’ attitudes toward concussion in youth sports. We conclude that regardless of knowledge or understanding of concussions, parents are likely to allow participation in full contact and collision sports. Limitations to this study were primarily stemmed from …

Dynamics Of Endurance Indicators In Young Middle-Distance Runners, Dilnoza Rakhmatova

Eurasian Journal of Sport Science

Aim: Teaching 10 ages children to run medium distances, improving general physical fitness, improving the body in all aspects, and mastering running exercise techniques while increasing the level of special physical fitness.

Methods and Results: The results of the 10 ages children running 600 meters in the first year of the primary training group were 2: 06.0 ± 0.21 in the experimental group and 2: 08.0 ± 0.30 in the control group. The statistical difference between them did not differ on the Student- t criterion t = 0.44.

Conclusion: The results of the research showed that high-level performance did not …

Collaborative Consumption Sport Hosting: Value And Consumption Constraints, Michael Goldman, Brandon Brown, Eric C. Schwarz

Sport Management

Purpose – The purpose of this paper is to find evidence of the benefits and constraints of collaborative consumption experiences by investigating the perceptions of hosts and visitors that attended professional regular season basketball and baseball games in the USA.

Design/methodology/approach – Data were collected through four focus groups with 37 total participants, and were analyzed through qualitative content analysis.

Findings – The results show that participants in a collaborative consumption experience perceive four types of value: social interaction and belonging, new fandom, travel bucket list experiences, and local and sport knowledge. In addition, the results provide evidence of five …

They’Re Just Here For Ball: Proposing A Multi-Level Analysis On The Impact Of Collegiate Athletics At Historically White Institutions On Black Male Collegiate Athlete Holistic Identity, Trajuan Briggs, Allison B. Smith, Joseph Cooper

Journal of Athlete Development and Experience

As the overrepresentation of Black male collegiate athletes (BMCA) increases in National Collegiate Athletic Association (NCAA) Division I (DI) revenue-generating sports, coaches and athletic staff continue to overemphasize sport performance, while graduation rates for BMCA remain persistently lower than their peers and research continues to document transition out of sport concerns for this population. Proposing a multi-level approach, we explore the collegiate athletic factors that influence the holistic identity development of DI revenue generating BMCA at historically White institutions (HWIs) leading to difficulty transitioning out of sport. At the macro-level, the NCAA and its policies on eligibility are analyzed. At …