Sports Management Commons^™

Do I Have To Know Someone? The Impact Of Factors Beyond The Playing Field That Affect Mlb Hall Of Fame Voting., Jackson Wollscheid

Economics Undergraduate Honors Theses

With the creation of WAR (Wins above Replacement), it has created an index to measure the player’s value using a variety of statistics relevant to that player’s position. The higher a player’s career WAR then the greater the impact that player had on the game during his career. However, players are not simply inducted into the Hall of Fame on this measure of value but on voting from members of the BBWAA (Baseball Writers’ Association of America). This research investigates external factors outside of standard playing statistics’ influence on Hall of Fame voting, including team affiliation, career length, and other …

Integrating Data Analytics: Exploring The Best Methods To Evaluate Players’ Performance To Help Gain A Competitive Advantage On The Football Field, Tanner F. Fountain

Finance Undergraduate Honors Theses

To succeed in the world of sports, leaders need to uncover and utilize any advantage possible in order to gain a competitive advantage over their competition. I discuss how leaders of a sports organization, specifically within the Arkansas Razorback football program, implement the use of analytics on and off the field, as well as how they use their data to create visuals, find potential strengths and weakness, and ultimately help them be more prepared for gameday. Using my personal experience as a Student Analyst for the Razorbacks, along with supplementary information, I share the latest tactics and the strategies for …

Computer Vision In Soccer: Yolov11 Analytics Engine For Quantifying Game Strategy, Connor S. Maurer

Data Science Undergraduate Honors Theses

Single-shot object detection capabilities significantly reduce computational overhead for real-time computer vision in sports analytics at 60 FPS. YOLO11’s lightweight CNN gives promising accuracy while meeting the low-latency demand of dynamic soccer matches. As data-driven approaches take over the sport of soccer, efficient player tracking systems become critical for informing coach’s strategies. I prototype the ETL (Extract, Transform, Load) process of data collected from a single- shot detection program and evaluate its viability for estimating player fatigue. YOLO11 detects players, the ball, and other characteristics, with the output transformed by homography to estimate the positions in the real world. These …

The Straining Effect Of House V Ncaa On College Athletics Departments, Sullivan W. Scott

Marketing Undergraduate Honors Theses

This thesis examines the implications of the House v. NCAA ruling on collegiate athletic departments, particularly in light of Name, Image, and Likeness (NIL) compensation and the NCAA's new revenue-sharing model. Through analysis of programs like Tennessee, Arkansas, and Auburn, this research reveals how schools are attempting to rethink revenue strategies, leveraging corporate partnerships, subscription models, and donor collectives to remain competitive. It also highlights disparities between Power 4 programs and smaller Division I schools, raising concerns over widening resource gaps, Title IX compliance, and roster reductions. Ultimately, this study concludes that while NIL reforms address athlete equity, they also …

Rigged Or Random? How Angry Bettors, Game Fixing, And Controversy Affect The Integrity Of The Sports World, Ryan S. Bostik

Marketing Undergraduate Honors Theses

This paper explores how the legalization of sports betting has fueled fan outrage, athlete harassment, and mistrust in professional and collegiate athletics. It explores the psychology of sports gamblers, the role of social media and online betting, and recent scandals in the sports world. It also highlights the measures being taken by the NCAA, government, and professional sports leagues to protect athletes and maintain integrity. This paper ultimately questions whether true integrity can be maintained in a sports world increasingly influenced by gambling.

Corporate Partnerships: The Heartbeat Of An Organization, Turner J. Symancyk

Marketing Undergraduate Honors Theses

A deep-dive into the world of Corporate Partnerships for large sporting events. This thesis includes day-to-day responsibilities and takeaways from a ten-week internship with the 2024 Men's Basketball Final Four event.

Sports Betting, The Gateway Drug To A Gambling Addiction: A Study Of The Implications Of Sports Gambling On Societal Well-Being And Its Effects On The Younger Generation, Ellison Lewis

Marketing Undergraduate Honors Theses

Introduction

It is everywhere you turn. In recent years we have seen unprecedented growth in the advertising, activities, and addiction of gambling. To put it into perspective “the AGA reported that total revenue from land-based casino games, sports betting and iGaming reached $66.52 billion for the calendar year, a 10% gain from the previous record set in 2022.” Of that, $10.92 billion came from sports betting specifically which was a 44.5% increase from the prior year (Reynolds, 2024). Factors contributing to the rise include the increase in gambling advertisements, the legalization of sports betting, and the removal of environmental barriers …

Eating What They Kill: The Stark Reality Of Athlete Compensation In Mixed Martial Arts And Potential Solutions, Christopher Piel

Arkansas Law Review

“They eat what they kill.” Dana White, President of the Ultimate Fighting Championship (“UFC”) said this about the state of fighter pay in the organization. White, the voice of the company, holds firm that fighters are adequately compensated for their services. The reality is that UFC fighters are not paid what they deserve, and, one way or another, there are big changes coming to the organization and the sport of Mixed Martial Arts (“MMA”) as a whole. In this Comment, I will discuss how the UFC has used its market power to suppress fighters’ wages and subject fighters to inequitable …

Exploring Career Decision-Making Self-Efficacy In The Lived Experiences Of African-American Male Former Division I Basketball Players: A Phenomenological Study, James Jameel Pugh

Graduate Theses and Dissertations

This dissertation examines the self-perceived career goal achievement capabilities of African-American former Division I basketball players through the lens of Career Decision-Making Self-Efficacy (CDMSE) and its impact on their post-athletic career decisions. Through a phenomenological approach, this study aims to contribute a nuanced understanding of the experiences, behaviors, and perceptions of these athletes' post-collegiate sports career transitions. Embedded within the literature review framework, this study illuminates likely factors influencing CDMSE by examining Self-Efficacy, Athlete Identity, Identity Foreclosure, and Career Maturity. Additionally presented is an overview of the unique culture within revenue-generating collegiate sports and, specifically, previous research on the experiences …

A Triadic View Of Name, Image, And Likeness From The Point Of Athletes, Universities, And Consumers Of College Athletics, William Monroe

Finance Undergraduate Honors Theses

Name, Image, and Likeness is a new era of college athletics that allows student-athletes to monetize their name, image, and likeness through personal appearances, social media platforms, commercials, selling merchandise, signing autographs, serving as ambassadors, and leading camps or clinics, among others. In simpler terms, NIL allows student-athletes to be paid to play. Before it was introduced, the NCAA took a strong stance against this but soon flipped its stance once states started passing laws relating to the subject. In the past, athletic departments, coaches, and student-athletes were punished by the NCAA because of bribes as well as athletic departments …

The Rise And Fall Of A Video Game Dynasty And Its Road Back To Glory, Kade Rogerson

Marketing Undergraduate Honors Theses

For years the EA Sports NCAA Football series had been a long-standing success story in the world of sports video games. Combining the unique feel of collegiate athletics with the realistic nature of the game that its technology provides led the series to be a major source of revenue for Electronic Arts, Inc. in the extremely competitive and profitable industries of video games and sports merchandising.

However, the series came to an abrupt halt in 2013. Spearheaded by the O’Bannon v. NCAA lawsuit, EA was forced to discontinue the series after legal action was taken regarding the game’s unauthorized use …

Evaluating The Effects Of A Noninvasive, Commercial-Grade Neurofeedback Technology And Mindfulness On Sleep Quality In Elite Athletes, Sydney Anne Hammit

Graduate Theses and Dissertations

Abstract Proper sleep is a vital element in the lives of elite athletes due to its effects on recovery, performance, and mental and emotional health. However, despite the importance of sleep quality, elite athletes are experiencing notable difficulties with both sleep quantity and quality. While sleep is necessary for all individuals, it is specifically essential for elite athletes. Sleep quality issues can be accompanied by both physical and psychological struggles, which is concerning for the population of elite athletes who are struggling with sleep quality at higher rates than the general population. Despite the increasing awareness of sleep quality struggles …

Systemic Effect Of Organizational Capitals On Parent Commitment In Youth Soccer, Paul Kimbrough

Graduate Theses and Dissertations

This study evaluates how soccer parents perceive the offerings of the soccer team on which their child plays. The study uses the systems perspective of Flora & Flora’s Community Capitals Framework to analyze family commitment to the team. The study subjects were parents of soccer players ages 12 and older who play for teams and participate in competitive travel soccer teams. Parents are classified based on their geographic location and team level. Questionnaires were administered at a series of travel soccer tournaments in March 2024. Data were analyzed using binary logistic regression analysis. Parents were found to value the total …

The Implications Of Nil Collectives On College Baseball, Matthew Magre

Economics Undergraduate Honors Theses

Under current regulations, the allocation of athletic-based aid in public universities is slanted away from non-full scholarship sports like baseball. Since the approval of student-athletes to benefit from their name, image, and likeness, college sports have ascended into far larger businesses than ever before. This expansion has raised concerns over the future of college sports and its historic stance on amateurism. While the focus of NIL has centered around blockbuster deals for individual athletes, the changes in regulation have created avenues to support student-athletes better financially. Universities have formed NIL collectives to facilitate money from donors to student-athletes in exchange …

Non-Physical Abuse In Sports: Organizational Culture’S Role, Ian O'Rourke

Graduate Theses and Dissertations

The purpose of this study was to explore the perceptions of sport professionals who worked in organizations that tolerated non-physical abuse. This qualitative study used active interviewing and grounded-theory design to guide the data collection and coding efforts. The data identified emerging themes to generate essential theory. The research collected data through interviews with 10 sport professionals. This phenomenological study looked at sport professionals’ experiences who worked at private sport organizations and those that worked within a university athletic department. Interview responses illustrated that all participants experienced comparable treatment and felt similarly to the non-physical abuse taking place. An interesting …

Name, Image, And Likeness In College Athletics, Kinsey Landry

Supply Chain Management Undergraduate Honors Theses

Name, Image, and Likeness, “The three elements that make up the 'right of publicity,’ a legal concept used to prevent or allow the use of an individual to promote a product or service.” (“Understanding the NCAA Likeness Rule”, 2021). There is a hot topic affecting college institutions, student-athletes, and the communities that support these major sports schools known as Name, Image, and Likeness (NIL). Throughout this writing, there will be a dive into the history of how we got to July 1, 2022, the pros, cons, and gray areas in the sports industry of NIL, the real experiences …

Just Be Happy?: Investigating The Role Of Joy In Influencer Marketing Campaigns Within The Fitness Industry, Grace Gill

Marketing Undergraduate Honors Theses

Influencer marketing has become exceedingly relevant with the rise of the digital age, difficulties of the attention economy, and successes of social media marketing. Clearly, influencer marketing can be advantageous for brands, however research is limited, and best practices are generalized. This particular research focuses on influencer marketing in the fitness industry and best practices for brands implementing fitness influencers. This paper specifically analyzes the emotion breakdown of fitness influencers’ content and the value of portraying joy through branded content to the success of these influencer marketing campaigns. Through comparing quantitative data collected from third-party platforms with data gathered through …

The Role Of Event Operations In Collegiate Athletics: A Reflection Of My Internship With University Of Arkansas Event Management, Cameron Terrell

Health, Human Performance and Recreation Undergraduate Honors Theses

Today, millions of people throughout the globe are taking part in sport, either through active participation or through watching athletes. According to the State of the lndustry Report from the Sports & Fitness lndustry Association and Sports Marketing Surveys USA, 232.6 million Americans participated in sports and fitness activities during 2021 (Broughton, 2022). Add to this number the millions of people who do not participate but are regular attendees or viewers at sport events, and it is staggering to realize how society's interest in sport has increased. Thus, the need for more informed sport managers in the public, nonprofit, and …

Nationalistic Media Obsession With Olympic Medal Counts: The Case Of The 2020 Tokyo Olympic Games, Steve Dittmore, Kibaek Kim

Health, Human Performance and Recreation Faculty Publications and Presentations

Because Olympic medals are awarded to athletes representing an individual National Olympic Committee, it is natural for the media, and even the International Olympic Committee, to create a table indicating which nation has experienced the most athletic success. Problems, and even disagreements, arise when nations utilize different methods to count medals. The 2020 Tokyo Olympic Games, contested in 2021, provided a unique opportunity to observe how media organizations create a narrative around medal tables. American media outlets preferred to consistently show the United States at the top of the medal standings even though China had more gold medals for much …

Stress Among Ncaa Division Ii Head Coaches, Dee Gerlach

Graduate Theses and Dissertations

The purpose of this quantitative study was to identify factors that create stress among head coaches at the National Association Athletic Association Division II level. Data was collected through a demographic questionnaire and the Coaching Issues Survey (CIS), a tool used to measure specific factors that may create stress among coaches. The factors of the CIS include four subscales: Athlete-Concerns, Time-Role, Program-Success, and Win-Loss. Participants (N=416) consisted of head coaches representing the following sports: baseball, men’s basketball, women’s basketball, men’s golf, women’s golf, men’s and women’s golf, softball, women’s tennis, and men’s and women’s tennis. The independent variables for this …

Analyzing The Mediating Effects Of Social Capital And Sense Of Community Between International Student’S College Sports Fan Identification And Acculturation, Kibaek Kim

Graduate Theses and Dissertations

According to the number provided by the International Institute of Education (IIE), there are over one million international students enrolled in the United States. Although the number of international students is increasing, the incremental rate started to decrease after reaching its peak in the 2017-2018 academic year. While previous studies focused on the role of leisure activities, such as physical activity participation, to analyze how international students can receive social support from their communities to better acculturate in the U.S., this study focused on the role of spectator sports on providing social support and its effect on international student’s acculturation. …

Exploring The Impact Of Coronavirus Response Policies On The Long-Term Financial Health Of Sports Leagues Around The World, Alexander Seager

Finance Undergraduate Honors Theses

This paper will outline and explore the responses of leagues in the United States and Canada, the United Kingdom, and Spain, with an emphasis on how these decisions affected the overall financial health of sports leagues within them.

While the brunt of the Coronavirus can be felt in nearly all facets of life, the goal of this paper is to research policies specifically tied to sports. There is much more to the COVID response than simple economics, but the scope of this paper is to dig into sports and the financial health of leagues moving forward. The intention is not …

Values And Success In Collegiate Athletics, Nathan Shelby Hutchens

Graduate Theses and Dissertations

The rapid commercialization of intercollegiate sports has changed the landscape of the hiring decisions and methodologies within university-associated athletic departments – especially within the Division I Football Bowl Subdivision (DI-FBS) (Wong, 2017). Most notably and recently, the strategies used to hire athletic directors (ADs) have underwent considerable revision – yet successful hires are far from a sure thing. Many strategies include allusions to leadership style, yet leadership styles are as numerous as there are researchers who study them – and are rarely implemented holistically, thus making their assessment and associated outcomes tenuous at best (Peachey et al., 2015). Hambrick and …

The Effect Of Endorser Credibility On Purchase Intention Based On Golf Products’ Attribute: Elaboration Likelihood Model Perspective. Golf Equipment Vs. Golf Apparel, Jongyeol Yoo

Graduate Theses and Dissertations

The purpose of the study is to examine the main features of a sport celebrity which make them credible as an endorser such that it influences the consumer’s purchase intention based on the products’ attributes. The study used a non-probability sample, a convenient sample method, limiting the generalization possibilities. A total of 401 surveys were collected for a golf apparel study while a total of 397 surveys were collected for a golf equipment study.

Findings of the golf apparel study indicated that trustworthiness, attitude toward advertisement, and involvement in golf positively influence on purchase intentions. On the other hand, attractiveness, …

Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley

Graduate Theses and Dissertations

The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for …

Buffer Zones And The Recreational Golf Sector: A Negligence Case Content Analysis, Natalie Bird

Graduate Theses and Dissertations

Buffer zones are a risk management method used within sport and recreation to protect participants and spectators from avoidable injury. Within the recreational golf sector, buffer zone standards do not exist. This poses a problem as golf courses in the recreational sector serve a wide range of customers in terms of age, skill level, and experience. A legal case content analysis of 1,561 golf negligence lawsuits aimed to answer research questions related to locations of incidents, circumstances that led to injury, and injuries or damages that were the result of errant golf shots. A Westlaw search provided the data for …

Barriers Of African American Football Student-Athletes In Seeking Mental Health Services, Todd Andrew Wilkerson

Graduate Theses and Dissertations

Nearly half (48%) of collegiate football student-athletes are African American (NCAA, 2018). African American student-athletes face adversity at their respective institutions in the forms of racism and unfair treatment (Hill, Hall & Appleton, 2010). African American male student-athletes face educational stressors, campus stressors and athletic stressors. These stressors consist of academics, family, athletics and social relationships (Miller & Hoffman, 2009). Many African American student-athletes do not seek mental health treatment due to their status on campus (Watson, 2006). However, few studies have examined mental health and barriers for African American male student-athletes when seeking mental health services. As such, the …

Why Intercollegiate Athletic Departments Should Embrace Alcohol Sales, Garrett J. Clark

Health, Human Performance and Recreation Undergraduate Honors Theses

This thesis is guided by the theory of marketing myopia, the idea that an organizations should focus on single aspects like consumer needs and experiences in order to be successful. The sale of alcohol is becoming more and more common throughout collegiate athletics yet many schools are still missing out on the benefits that can come from embracing the tailgating culture of sports. This will examine the current literature surrounding the sale of alcohol at collegiate events, tailgating culture and what this all looks like in the real world. By examining schools and programs who currently offer the sale of …

Female Perspectives On Mountain Biking, Rebecca Irvin

Graduate Theses and Dissertations

This study strived to inquire about females’ perspectives of learning to mountain biking. Through an online survey, the present study explored the constraints (White, 2008) that keep women from trying the sport. Respondents (N=150) answered an online survey. Results of this study will be useful for outdoor education professionals, parks and recreation programming, cycling advocacy organizations, and any who make marketing materials for the outdoor industry. The study is designed to provide a description of the female perspectives regarding constraints and motivation towards learning to mountain bike.

Understanding The Relationship Between Corporate Social Responsibility, Team Identification, And Behavioral Intention With The Mediating Effect Of Satisfaction In Korean Professional Baseball League, Jaeman Son

Graduate Theses and Dissertations

The purpose of this dissertation was to provide a better understanding of how sport fans’ perceptions of a sport team’s CSR activities influence the behavioral intention of sport consumers. More specifically, the aim of this study was to propose and test a theoretical model that explore the relationship among perceived CSR and team identification and satisfaction, along with the behavioral intention. This study was to investigate the mediating role of customer satisfaction in the relationship between perceived CSR and behavioral intention. Finally, the study attempts to examine whether the relationship between team identification and behavioral intention is mediated by customer …