Sports Management Commons^™

Non-Physical Abuse In Sports: Organizational Culture’S Role, Ian O'Rourke

Graduate Theses and Dissertations

The purpose of this study was to explore the perceptions of sport professionals who worked in organizations that tolerated non-physical abuse. This qualitative study used active interviewing and grounded-theory design to guide the data collection and coding efforts. The data identified emerging themes to generate essential theory. The research collected data through interviews with 10 sport professionals. This phenomenological study looked at sport professionals’ experiences who worked at private sport organizations and those that worked within a university athletic department. Interview responses illustrated that all participants experienced comparable treatment and felt similarly to the non-physical abuse taking place. An interesting …

Just Be Happy?: Investigating The Role Of Joy In Influencer Marketing Campaigns Within The Fitness Industry, Grace Gill

Marketing Undergraduate Honors Theses

Influencer marketing has become exceedingly relevant with the rise of the digital age, difficulties of the attention economy, and successes of social media marketing. Clearly, influencer marketing can be advantageous for brands, however research is limited, and best practices are generalized. This particular research focuses on influencer marketing in the fitness industry and best practices for brands implementing fitness influencers. This paper specifically analyzes the emotion breakdown of fitness influencers’ content and the value of portraying joy through branded content to the success of these influencer marketing campaigns. Through comparing quantitative data collected from third-party platforms with data gathered through …

Name, Image, And Likeness In College Athletics, Kinsey Landry

Supply Chain Management Undergraduate Honors Theses

Name, Image, and Likeness, “The three elements that make up the 'right of publicity,’ a legal concept used to prevent or allow the use of an individual to promote a product or service.” (“Understanding the NCAA Likeness Rule”, 2021). There is a hot topic affecting college institutions, student-athletes, and the communities that support these major sports schools known as Name, Image, and Likeness (NIL). Throughout this writing, there will be a dive into the history of how we got to July 1, 2022, the pros, cons, and gray areas in the sports industry of NIL, the real experiences …

The Role Of Event Operations In Collegiate Athletics: A Reflection Of My Internship With University Of Arkansas Event Management, Cameron Terrell

Health, Human Performance and Recreation Undergraduate Honors Theses

Today, millions of people throughout the globe are taking part in sport, either through active participation or through watching athletes. According to the State of the lndustry Report from the Sports & Fitness lndustry Association and Sports Marketing Surveys USA, 232.6 million Americans participated in sports and fitness activities during 2021 (Broughton, 2022). Add to this number the millions of people who do not participate but are regular attendees or viewers at sport events, and it is staggering to realize how society's interest in sport has increased. Thus, the need for more informed sport managers in the public, nonprofit, and …

Stress Among Ncaa Division Ii Head Coaches, Dee Gerlach

Graduate Theses and Dissertations

The purpose of this quantitative study was to identify factors that create stress among head coaches at the National Association Athletic Association Division II level. Data was collected through a demographic questionnaire and the Coaching Issues Survey (CIS), a tool used to measure specific factors that may create stress among coaches. The factors of the CIS include four subscales: Athlete-Concerns, Time-Role, Program-Success, and Win-Loss. Participants (N=416) consisted of head coaches representing the following sports: baseball, men’s basketball, women’s basketball, men’s golf, women’s golf, men’s and women’s golf, softball, women’s tennis, and men’s and women’s tennis. The independent variables for this …

Analyzing The Mediating Effects Of Social Capital And Sense Of Community Between International Student’S College Sports Fan Identification And Acculturation, Kibaek Kim

Graduate Theses and Dissertations

According to the number provided by the International Institute of Education (IIE), there are over one million international students enrolled in the United States. Although the number of international students is increasing, the incremental rate started to decrease after reaching its peak in the 2017-2018 academic year. While previous studies focused on the role of leisure activities, such as physical activity participation, to analyze how international students can receive social support from their communities to better acculturate in the U.S., this study focused on the role of spectator sports on providing social support and its effect on international student’s acculturation. …

Exploring The Impact Of Coronavirus Response Policies On The Long-Term Financial Health Of Sports Leagues Around The World, Alexander Seager

Finance Undergraduate Honors Theses

This paper will outline and explore the responses of leagues in the United States and Canada, the United Kingdom, and Spain, with an emphasis on how these decisions affected the overall financial health of sports leagues within them.

While the brunt of the Coronavirus can be felt in nearly all facets of life, the goal of this paper is to research policies specifically tied to sports. There is much more to the COVID response than simple economics, but the scope of this paper is to dig into sports and the financial health of leagues moving forward. The intention is not …

Values And Success In Collegiate Athletics, Nathan Shelby Hutchens

Graduate Theses and Dissertations

The rapid commercialization of intercollegiate sports has changed the landscape of the hiring decisions and methodologies within university-associated athletic departments – especially within the Division I Football Bowl Subdivision (DI-FBS) (Wong, 2017). Most notably and recently, the strategies used to hire athletic directors (ADs) have underwent considerable revision – yet successful hires are far from a sure thing. Many strategies include allusions to leadership style, yet leadership styles are as numerous as there are researchers who study them – and are rarely implemented holistically, thus making their assessment and associated outcomes tenuous at best (Peachey et al., 2015). Hambrick and …

The Effect Of Endorser Credibility On Purchase Intention Based On Golf Products’ Attribute: Elaboration Likelihood Model Perspective. Golf Equipment Vs. Golf Apparel, Jongyeol Yoo

Graduate Theses and Dissertations

The purpose of the study is to examine the main features of a sport celebrity which make them credible as an endorser such that it influences the consumer’s purchase intention based on the products’ attributes. The study used a non-probability sample, a convenient sample method, limiting the generalization possibilities. A total of 401 surveys were collected for a golf apparel study while a total of 397 surveys were collected for a golf equipment study.

Findings of the golf apparel study indicated that trustworthiness, attitude toward advertisement, and involvement in golf positively influence on purchase intentions. On the other hand, attractiveness, …

Buffer Zones And The Recreational Golf Sector: A Negligence Case Content Analysis, Natalie Bird

Graduate Theses and Dissertations

Buffer zones are a risk management method used within sport and recreation to protect participants and spectators from avoidable injury. Within the recreational golf sector, buffer zone standards do not exist. This poses a problem as golf courses in the recreational sector serve a wide range of customers in terms of age, skill level, and experience. A legal case content analysis of 1,561 golf negligence lawsuits aimed to answer research questions related to locations of incidents, circumstances that led to injury, and injuries or damages that were the result of errant golf shots. A Westlaw search provided the data for …

Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley

Graduate Theses and Dissertations

The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for …

Barriers Of African American Football Student-Athletes In Seeking Mental Health Services, Todd Andrew Wilkerson

Graduate Theses and Dissertations

Nearly half (48%) of collegiate football student-athletes are African American (NCAA, 2018). African American student-athletes face adversity at their respective institutions in the forms of racism and unfair treatment (Hill, Hall & Appleton, 2010). African American male student-athletes face educational stressors, campus stressors and athletic stressors. These stressors consist of academics, family, athletics and social relationships (Miller & Hoffman, 2009). Many African American student-athletes do not seek mental health treatment due to their status on campus (Watson, 2006). However, few studies have examined mental health and barriers for African American male student-athletes when seeking mental health services. As such, the …

Why Intercollegiate Athletic Departments Should Embrace Alcohol Sales, Garrett J. Clark

Health, Human Performance and Recreation Undergraduate Honors Theses

This thesis is guided by the theory of marketing myopia, the idea that an organizations should focus on single aspects like consumer needs and experiences in order to be successful. The sale of alcohol is becoming more and more common throughout collegiate athletics yet many schools are still missing out on the benefits that can come from embracing the tailgating culture of sports. This will examine the current literature surrounding the sale of alcohol at collegiate events, tailgating culture and what this all looks like in the real world. By examining schools and programs who currently offer the sale of …

Female Perspectives On Mountain Biking, Rebecca Irvin

Graduate Theses and Dissertations

This study strived to inquire about females’ perspectives of learning to mountain biking. Through an online survey, the present study explored the constraints (White, 2008) that keep women from trying the sport. Respondents (N=150) answered an online survey. Results of this study will be useful for outdoor education professionals, parks and recreation programming, cycling advocacy organizations, and any who make marketing materials for the outdoor industry. The study is designed to provide a description of the female perspectives regarding constraints and motivation towards learning to mountain bike.

Understanding The Relationship Between Corporate Social Responsibility, Team Identification, And Behavioral Intention With The Mediating Effect Of Satisfaction In Korean Professional Baseball League, Jaeman Son

Graduate Theses and Dissertations

The purpose of this dissertation was to provide a better understanding of how sport fans’ perceptions of a sport team’s CSR activities influence the behavioral intention of sport consumers. More specifically, the aim of this study was to propose and test a theoretical model that explore the relationship among perceived CSR and team identification and satisfaction, along with the behavioral intention. This study was to investigate the mediating role of customer satisfaction in the relationship between perceived CSR and behavioral intention. Finally, the study attempts to examine whether the relationship between team identification and behavioral intention is mediated by customer …

The Impact Of Coaches' Character On Youth Basketball Players, Natasha Hill

Graduate Theses and Dissertations

If utilized effectively, recreation and sports can serve as major tools for developing youth, improving the educational environment, and increasing the number of productive adults that are healthier physically and mentally to positively impact society. Most research targeting recreation and sports developing youth has the perspective primarily of parents and youth. Evaluating the character strengths of coaches and youth athletes who actively participate in team basketball is vital.

An exploration of the value of basketball and character strengths of (n = 64) youth athletes, between the ages of 12 to 16 years, and the impact of their involvement with coaches …

A Case Study: Inclusion Of Student-Athletes Who Identify As Sexual Minority At An Ncaa Division I Institution, Megan Turk

Graduate Theses and Dissertations

In comparison to heterosexual counterparts, sexual minority student-athletes are two times more likely to experience harassment, more negative climates, report feeling deliberately ignored or excluded from team actives and are subjected to orientation-based derogatory marks via electronic means (Rankin & Merson, 2012). This particular population is 2-3 times more likely to experience anxiety and depression, nearly 14% will attempt suicide or acts of self-harm, and are more likely to abuse drugs and alcohol (Cunningham, 2015). Non-inclusive climates negatively affect academic and athletic performance (Wolf-Wendel, Bajaj, & Spriggs, 2008; Turk, & Stokowski, 2016; Cunningham, 2015). The Athletic Equality Index (AEI) measures …

Self-Perception Of Ncaa Division I Student-Athletes, Sean Strehlow

Graduate Theses and Dissertations

Self-perception is the level of competency at which individuals evaluate themselves in certain areas or domains (Marsh & Shavelson, 1985). An individual’s self-perceptions contribute to their global self-worth, and even predict performance (Cuellar, 2014; Harter & Neemann, 2012). Self-perception is an increasingly popular area of study, and there is a gap in the research as it pertains to college student-athletes (Harter & Neemann, 2012). This study measures self- perception scores, as well as experiences with racial discrimination, of 306 NCAA Division I student-athletes using the Self-Perception Profile for College Students (Harter & Neemann, 2012). Scores are compared across race/ethnicity and …

Disordered Eating Risk And Body Image Dissatisfaction Of Division I Male And Female Cheerleaders, Christopher Blaszka

Graduate Theses and Dissertations

The sport of cheerleading is growing both in the high school and college setting, however there is little research on cheerleaders specifically, both sideline and competitive. It is clear that while this sport does not benefit from being affiliated with the NCAA, the athletes are still at large risk for disordered eating and eating disorders, and are in need of more accurate screening and prevention methods. With the lack of cheerleading studies in general, there is an even larger scarcity of studies that focus on males in cheerleading. The current study aims to fill the gap in the research regarding …

Transformational Leadership In Club Sports: An Instrument For Evaluation And Assessment, Nathan Shelby Hutchens

Graduate Theses and Dissertations

Campus Recreation and its programs can be used as a way to combat the national trends of decreasing enrollment and retention (Weaver, Forte, & McFadden, 2017; Kampf & Teske, 2013). In fact, 62% of students indicate that Campus Recreation programs are a factor when choosing an institution and 67% indicate that recreation programs were a factor when deciding to stay at a particular institution (Forrester, 2014). As a program within Campus Recreation, Club Sports specifically is perceived to have the greatest health and wellbeing benefits out of all Campus Recreation programming (Lower, Turner, & Petersen, 2013). Due to the voluntary …

An Analysis Of Scholarship Distribution By Division I Softball Coaches, Donovan James Nelson

Graduate Theses and Dissertations

The purpose of this study was to explore fairness factors used by NCAA Division I head softball coaches in scholarship distribution. Research by Hums & Chelladurai introduced Distributive Justice principles to intercollegiate athletics; indicating need was a popular distribution principle. Continued research by Mahony, Hums, & Riemer determined need as a common distribution principle in athletics. Prior to this study, no research has been done to examine distribution principles by NCAA Division I softball coaches based on distributive justice principles. This study used a single scenario of grant-in-aid distribution with six possible decisions coaches make to determine fairness of grant-in-aid …

Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim

Graduate Theses and Dissertations

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered …

Effects Of Upward Football Reclassification On Revenues, Football Attendance, And Enrollment, Charles Bell

Graduate Theses and Dissertations

With an ever increasing chasm between the have and have nots in college athletics, athletic directors and university administrators view reclassification as a way to increase financial standing and gain valuable exposure for their school despite mixed findings by recent studies. The process of reclassification costs schools sizable financial and labor investments detracting from their academic endeavors. The schools at the highest level of collegiate football competition enjoy constant national television exposure for their school resulting in many direct and indirect benefits. A repeated measures ANOVA was utilized to assess the change in athletic department revenues, student enrollment and football …

An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork

Graduate Theses and Dissertations

Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport sponsorship literature has reported the effects of salient attitudinal and behavioral constructs on sponsorship effectiveness. For example, previous studies have indicated that the perceived sincerity and attitude toward a sponsor do positively effect a consumer's behavioral intentions toward a sponsor (Speed & Thompson, 2000; Biscaia, Correia, Rosado, Ross, & Maroco, 2013). Therefore, the purpose of this study is to measure consumer attitudes and behavioral intent toward sponsor, through experimental design, when exposed to one of three …

The Effect Of Floss Bands On Elbow Range Of Motion In Tennis Players, Kenna Hodeaux

Graduate Theses and Dissertations

Floss bands have been used to improve ROM, restore joint mechanics, and break down adhesive tissue from previously injured musculature, however, there is limited research available and the few research studies have mixed results on the usefulness of floss bands. The purpose of this study was to investigate the effectiveness of floss bands in increasing elbow range of motion (ROM) in tennis players. Twelve elite tennis players (6 female and 6 male) participated in this randomized crossover design study. Subjects attended two separate sessions. Passive ROM measures were taken with a standard goniometer for elbow flexion and extension and forearm …

Measuring Racial Competence In Athletic Academic Support Staffs, Aquasia Thornhill

Graduate Theses and Dissertations

Critical Race Theory, a theoretical framework that has been gaining much recognition in sport literature, is a useful and beneficial tool in discussing race and racism. To better understand the context in which academic support staff appreciate the functionality and significance of race, the present study measures the racial competence of athletic academic support staffs. This research study explores the need to integrate a model such as Critical Race Theory that promotes “racial competency” among academic support staffs working closely with student-athletes of color, and measures Color-Blind Racial Attitudes that may have effects on the types of interactions individuals are …

Perceptions Of Division I Athletic Director Career Paths, Eric A. Wood

Graduate Theses and Dissertations

There is increased information about the profile of current collegiate athletic directors as it relates to education, age, race, and gender. However, there is a gap in the knowledge of the career paths of the modern day Division I collegiate athletic director position compared to the athletic directors studied over 20 years ago. There is also a gap in the knowledge of the skills necessary to be an effective athletic director from the perspective of Division I athletic directors. The purpose of this study was to use the Perceptions of Division I Athletic Director Career Paths (PADCP) scale to determine …

Why We Follow: Exploring How Culture Shapes Users’ Motivation For Following Sport Organizations On Twitter And Weibo, Bo Li

Graduate Theses and Dissertations

The purpose of this dissertation was to explore how culture shapes Social media users’ usage as they follow sport organizations on two similar microblogging services - Twitter and Weibo. In particular, the study attempted to measure whether Social media users exhibited different usage pattern, points of attachment, and usage motivations within two different cultural environments known as individualism and collectivism.

The Los Angeles Lakers’ Social media followers were selected and invited to participant in this study. There were 839 the Lakers’ Weibo followers and 334 Twitter followers who completed an online survey facilitated on Qualtrics. The results of Multivariate analysis …

Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell

Graduate Theses and Dissertations

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.

Recruiting: An Act Of Trust, Krystal Evette Beachum

Graduate Theses and Dissertations

The realization for incoming freshmen to be able to balance education and participate in athletics at the college level takes complete dedication. Participation in athletics has been linked with reports of growth in the individual's personality and leadership skills and with their overall satisfaction with the college experience (Ryan, 1989). Using former student-athletes as participants, the study aims to look at college athletics through the eyes of the student-athletes.

The purpose of this study offers an inside look at former Division I football student-athletes perception of the recruiting process, along with the perception of the financial agreement and the National …