Sports Management Commons^™

Third Meeting: November 6th, 2020

Golf Management Program: Publications

Third Meeting: November 6th, 2020

PGM Student Club, PGA Golf Management, University of Nebraska-Lincoln

Fall #1 Meeting: September 10th, 2021

Golf Management Program: Publications

Fall #1 Meeting: September 10th, 2021

PGM Student Club, PGA Golf Management, University of Nebraska-Lincoln

Fourth Spring Meeting: April 23rd, 2021

Golf Management Program: Publications

Fourth Spring Meeting: April 23rd, 2021

PGM Student Club, PGA Golf Management, University of Nebraska-Lincoln

Third Spring Semester Meeting: March 26th, 2021

Golf Management Program: Publications

Third Spring Semester Meeting: March 26th, 2021

PGM Student Club, PGA Golf Management, University of Nebraska-Lincoln

Second Spring Semester Meeting: February 26th, 2021

Golf Management Program: Publications

Second Spring Semester Meeting: February 26th, 2021

PGM Student Club, PGA Golf Management, University of Nebraska-Lincoln

First Spring Semester Meeting: January 29th, 2021

Golf Management Program: Publications

PGM Student Club PGA Golf Management, University of Nebraska-Lincoln

Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …

The Pga Golf Management Student Club At The University Of Nebraska-Lincoln: 2020-2021 Constitution, Bylaws, And Regulations

Golf Management Program: Publications

The 2020-2021 constitution, bylaws, and regulations of the PGA Golf Management Student Club at the University of Nebraska-Lincoln.

Athletes Quality Of Life After Retirement, Kevin Estrada

Nebraska College Preparatory Academy: Senior Capstone Projects

Professional athletes have had a long life of being able to compete in the sport they love. Once retried, most athletes quality of life worsens. Injuries and the dramatic change from competing sets up a former athlete for adversity. Most people believe that athletes are privileged individuals that earn too much money for the work they do. However, consequences such as bankruptcy, depression, and even suicide points otherwise.

●The findings show that although athletes might have a gifted early life the quick change in lifestyle sets them up for failure. Also I agree that former athletes have a worse quality …

Gender Pay Gap In Athletics, George Siliman

Nebraska College Preparatory Academy: Senior Capstone Projects

The pay gap is a measure of what women are paid relative to men. It is important to to minimize the gender pay gap in athletics so it can successfully help society move in forward progression and not hinder on the past. The effects on women in professional sport setting, and the overall difference between males and females in athletics all play a significant role on the fluctuated pay gap.

Women play a prominent role in athletics but the lack of compensation devalues them as competitors and athletes. In sum, I learned about the fluctuation of the pay gap between …

Sentiment And Stock Returns: Anticipating A Major Sporting Event -- Online Appendix, Geoffrey C. Friesen, Brian C. Payne, Jiri Tresl

Department of Finance: Faculty Publications

Table 3 (Appendix): Average Daily Raw Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States and the S&P 500

Table 5 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States

Table 6 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States Conditioned on whether the Firm is in a Losing or Winning State

Table 7 (Appendix) : Sample Split into Size Quintiles

Table 8 (Appendix) : Characteristics of the Matched Sample …

An Integrated Marketing Communications Campaign For The Lincoln Saltdogs, Silver Lining Advertising Agency, Nicole Bormann, Annie Pigaga, Michaela Ostronic, Shelby Hinze, Miranda Milovich, Kayla Van Wie

College of Journalism and Mass Communications: Student Advertising Projects

Campaign Challenge To develop a campaign focused on increasing attendance at Saltdogs games while promoting an affordable and engaging form of entertainment for the Lincoln community.

Target Audiences The campaign's primary target markets are adults living in Lincoln with at least one child, possibly more, living at home.

Budget The campaign's budget is $50,000.

Objectives The objectives of the campaign are to increase attendance at home Saltdogs games and to promote the Saltdogs in the Lincoln community.

Creative Strategy The creative strategy for the campaign revolves around the theme, "Join the pack. Pack the park. Creative elements include print, outdoor, …

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Bullpen Team, Andrew Schori, Madi Maclean, Jeremy Shipe, Alex Wickenkamp, Aron Wehr

College of Journalism and Mass Communications: Student Advertising Projects

For the Spring of 2014 UNL CoJMC ADPR capstone course, Advertising and Public Relations Campaigns, the Lincoln Saltdogs approached our Campaigns class in developing a strategic campaign for Lincoln’s only professional baseball team. Brett Beer, the Director of Marketing for the Saltdogs, along with his associates, provided us with one objective in developing a full campaign strategy. Mr. Beer wanted us to “get butts in seats.” Our team, Bullpen, conducted both secondary and primary research, developed a core media mix and strategies, and incorporated strategic creative tactics that would get more “butts in seats” in portraying Saltdog baseball games as …

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Jayus Advertising And Public Relations, Jessica Robertson, Lindsey Lehms, Mel Mitchell, Becca Rose, Laura Dennis, Nate Gran

College of Journalism and Mass Communications: Student Advertising Projects

Research: Our research upheld that the Lincoln Salt dog's baseball game is a well-known and popular summer activity for adults and their young children. Saltdogs games are generally well attended, but certain aspects of the experience are disliked such as the cost of concessions.

Audience: This campaign targets adults 35+, primarily those with young families who are homeowners and live/work in the Lincoln area.

Objective: The primary goal of this campaign is to increase game attendance by 10% and to make the community more aware of new and existing promotions.

Budget: The budget constraints we operated under were $50,000 plus …

Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

This study used a case study approach to develop an understanding of how social media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following six themes emerged: connecting with target audiences; varied approaches in coordination of postings; athletic communications as content gatekeepers; desire to incorporate sponsors and generate revenue; focusing on building fan loyalty through engagement; and challenges of negativity and metrics. The social media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments …