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Articles 1 - 30 of 80
Full-Text Articles in Sports Management
An Exercise In Personal Branding: Marketing Students Mentoring College Athletes In The New Age Of Nil, Michelle C. Carpenter Mba, Jay O’Toole Ph.D., Brendan O’Hallarn Ph.D., Craig A. Morehead Ph.D.
An Exercise In Personal Branding: Marketing Students Mentoring College Athletes In The New Age Of Nil, Michelle C. Carpenter Mba, Jay O’Toole Ph.D., Brendan O’Hallarn Ph.D., Craig A. Morehead Ph.D.
Atlantic Marketing Association Proceedings
No abstract provided.
Sponsor Recognition In Professional Sports: A Comparison Between Cincinnati Reds And Bengals Fans, Bridget Satinover Nichols, Jenny Gardner, Joe Cobbs
Sponsor Recognition In Professional Sports: A Comparison Between Cincinnati Reds And Bengals Fans, Bridget Satinover Nichols, Jenny Gardner, Joe Cobbs
Atlantic Marketing Association Proceedings
No abstract provided.
A Linkedin Analysis: Job Placement For Students In Sport Management Program Of An Eastern Kentucky Public University, Steve Chen, Christy Trent, Jose Garcia
A Linkedin Analysis: Job Placement For Students In Sport Management Program Of An Eastern Kentucky Public University, Steve Chen, Christy Trent, Jose Garcia
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson
Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of Key Factors In Promoting A New Collegiate Recreation Facility: If You Build It - Will They Come?, Paul J. Costanzo, Cynthia P. Costanzo
An Investigation Of Key Factors In Promoting A New Collegiate Recreation Facility: If You Build It - Will They Come?, Paul J. Costanzo, Cynthia P. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang
Atlantic Marketing Association Proceedings
No abstract provided.
Does A Satisfied Customer Care About Price? A Study Of The Moderating Effects Of Switching Barriers On The Relationship Between Customer Satisfaction And Price Sensitivity In The Health And Fitness Club Industry, Lei Ouyang
Atlantic Marketing Association Proceedings
No abstract provided.
The Evolving Impact Of The National Anthem Protest And Covid On High School Interest In Nfl Football: An Exploratory Investigation Of High School Student Interest In The 2021-2022 Super Bowl., George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska
Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska
Atlantic Marketing Association Proceedings
No abstract provided.
Is Customer Always Right? A Common Service-Related Issue In The Sport Arenas, Steve Chen, Christy L. Trent, William Wellman, Jose P. Garcia
Is Customer Always Right? A Common Service-Related Issue In The Sport Arenas, Steve Chen, Christy L. Trent, William Wellman, Jose P. Garcia
Atlantic Marketing Association Proceedings
No abstract provided.
Formula 1 In The United States: A Model For Growing International Sports In U.S.?, Kate Meg Eagan, Matthew Lastner, Brian Kinard
Formula 1 In The United States: A Model For Growing International Sports In U.S.?, Kate Meg Eagan, Matthew Lastner, Brian Kinard
Atlantic Marketing Association Student Proceedings
Formula 1 (F1) has grown exponentially in popularity with American audiences in the past several years, in large part by deploying modern marketing practices that are reshaping the perspective of motorsport in the U.S. Marketing experts have credited this growth to marketing practices such as the launch of a Netflix docuseries, “Drive to Survive,” which offers a dramatized retelling of the season and grants viewers a behind the scenes glimpse of the sport. As a next step, F1 is funding a major motion picture named for the sport starring Brad Pitt. Despite evidence that these practices have benefitted F1, other …
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White
Atlantic Marketing Association Proceedings
No abstract provided.
High Turnover On The Menu - Understanding Post-Covid Employee Retention Rates Within Public Assembly Venues In New York City, Liberty University
High Turnover On The Menu - Understanding Post-Covid Employee Retention Rates Within Public Assembly Venues In New York City, Liberty University
Sport Leadership Summit
This study explores food and beverage employee turnover rates within sport venues in New York City. The topic holds public interest due to the documented correlation between guest satisfaction and employee satisfaction. It is ethical and feasible, focusing on real-world management challenges in the hospitality industry. By narrowing the scope to a specific population, the study aims to provide actionable insights into employee retention in a post-Covid landscape.
Ai In Hospitality - Guest Satisfaction With Humanoid Robot (Aura) At The Las Vegas Sphere, Liberty University
Ai In Hospitality - Guest Satisfaction With Humanoid Robot (Aura) At The Las Vegas Sphere, Liberty University
Sport Leadership Summit
Our topic focuses on guest satisfaction with the increasing use of AI in hospitality. The article “A.I. The Rise of Artificial Intelligence” shows how AI improves guest satisfaction and their overall experience. The Sphere in Las Vegas uses AI heavily in large-scale events, making it an ideal focus. We will use surveys and interviews with guests that could provide insight into satisfaction with AI (Figure 1). The questions we would use only gather opinions, staying within ethical standards. Focusing on one venue keeps the proposal manageable while offering valuable insight into how guests perceive AI in hospitality and tourism.
Balancing Pressure And Support - Examining Burnout And Mental Health In Teenage Athletes, Liberty University
Balancing Pressure And Support - Examining Burnout And Mental Health In Teenage Athletes, Liberty University
Sport Leadership Summit
Analyzing the relationship between coaching styles and athlete burnout. It is an important and interesting topic because over the last few years participation in youth sports has dropped, this is an issue because sports teach valuable lessons. The topic is plausible because it can survey athletes and use that information to help.
Development Pathways In Soccer - A Comparative Study Of U.S. Academies, Ncaa Programs, And European Systems, Liberty University
Development Pathways In Soccer - A Comparative Study Of U.S. Academies, Ncaa Programs, And European Systems, Liberty University
Sport Leadership Summit
This study seeks to compare the soccer development pathways of U.S. youth club academy systems, NCAA collegiate programs, and European youth club academy systems. Along with this, the research aims to identify what creates a factor of success. Additionally, it will focus on what specifically the club and college systems are doing collectively to develop their rosters. This comparison offers value in that it provides cumulative information on the biggest developmental soccer programs in the world. Additionally, it brings to light the differences amongst the pathways to better showcase factors of success and allow for future improvements to be made …
Exploring Fan Engagement Strategies In Ncaa Division I Athletics - A Descriptive Study, Liberty University
Exploring Fan Engagement Strategies In Ncaa Division I Athletics - A Descriptive Study, Liberty University
Sport Leadership Summit
College athletic programs live off the support of their passionate fans. Whether lifelong supporters or casual viewers, these fans help keep programs thriving. Despite strong environments and culture, some schools struggle to maintain fan engagement year after year. This study seeks to understand what top Division I programs do to keep fans engaged through attendance, financial giving, and viewership. The findings aim to address the problem of unengaged fans and help build stronger, more successful athletic programs.
Flipping Commitments - Exploring Factors Behind College Football Recruiting De-Commitments, Liberty University
Flipping Commitments - Exploring Factors Behind College Football Recruiting De-Commitments, Liberty University
Sport Leadership Summit
While recruiting de-commitments are widely reported in the media, there is little scholarly research on their causes and implications. This study will help fill that gap by analyzing the factors influencing de-commitments in Power Four football.
From Snacks To Seats - Examining The Influence Of Concessions On Return Attendance For Liberty University Hockey, Liberty University
From Snacks To Seats - Examining The Influence Of Concessions On Return Attendance For Liberty University Hockey, Liberty University
Sport Leadership Summit
This study will explore the correlation between attendees’ levels of satisfaction with concessions at Liberty University men’s club sports D1 hockey games and their return attendance at future games. The insights derived from this research will inform collegiate hockey programs’ event concessions and attendance practices.
From Tradition To Transaction - The Role Of Nil In Shaping College Football Recruiting Culture, Liberty University
From Tradition To Transaction - The Role Of Nil In Shaping College Football Recruiting Culture, Liberty University
Sport Leadership Summit
This study assesses how current changing rules with NIL (Name, Image, and Likeness) and revenue sharing are impacting the recruiting world—specifically how they influence prospective NCAA Division I football student-athlete decision-making. The topic is timely and ethical, addressing how recruiting strategies and athlete priorities are shifting due to evolving NCAA policies. It has drawn attention from fans, staff, and athletes, and even reached the Supreme Court, making it a relevant and impactful area of inquiry.
Leadership, Culture, And Sustained Success - Comparative Case On Belichick's Patriots And Reid's Chiefs, Liberty University
Leadership, Culture, And Sustained Success - Comparative Case On Belichick's Patriots And Reid's Chiefs, Liberty University
Sport Leadership Summit
This study examines how transformational leadership and organizational culture contribute to long-term success in the NFL, focusing on two exceptional franchises: the New England Patriots under Bill Belichick and the Kansas City Chiefs under Andy Reid. By using the Multi-Factor Leadership Questionnaire (MLQ) and the Organizational Culture Assessment Instrument (OCAI), the research analyzes leadership behaviors and cultural values through player interviews, press conferences, NFL Films, and archival data. The rationale is to understand how leadership and culture—not just talent or tactics—drive sustained excellence in professional sports, offering insights applicable to both sports and non-sports organizations.
Nil And Gender Equality In Division 1 Athletics - Intergrating Institutional Support, Marketplace Dynamics, And Athlete Earnings, Liberty University
Nil And Gender Equality In Division 1 Athletics - Intergrating Institutional Support, Marketplace Dynamics, And Athlete Earnings, Liberty University
Sport Leadership Summit
This study explores gender-based disparities in NIL (Name, Image, and Likeness) opportunities within Division I athletics, focusing on differences in institutional support and funding. The rationale highlights the unequal distribution of NIL earnings between male and female athletes and the need for more equitable access. By examining both quantitative earnings data and qualitative athlete perceptions, the study aims to promote fairer NIL practices across collegiate sports.
Private Equity And Llc Models In College Athletics - Emerging Revenue Strategies In The Power Four, Liberty University
Private Equity And Llc Models In College Athletics - Emerging Revenue Strategies In The Power Four, Liberty University
Sport Leadership Summit
Prompted by the University of Kentucky’s formation of a not-for-profit LLC as a revenue strategy, this study investigates the impact and future implications of LLCs and private equity in NCAA athletic departments. The rationale is rooted in the growing financial pressures and opportunities following the House settlement, with athletic directors seeking innovative ways to generate revenue. This research aims to understand how these models affect revenue generation and distribution across Power Four programs.
Social Media Behaviors & In-Person Attendance - A Mixed-Methods Study Of Small-Market Nba Teams, Liberty University
Social Media Behaviors & In-Person Attendance - A Mixed-Methods Study Of Small-Market Nba Teams, Liberty University
Sport Leadership Summit
This study examines how social media behavior influences attendance at small-market NBA games. Social media behavior is categorized into two areas: marketing and fan engagement. The rationale stems from the inconsistency in attendance among small-market teams and the lack of research focused on these markets. Understanding how digital engagement affects live attendance can help teams refine their marketing strategies and boost ticket sales.
Social Media Marketing And Fan Engagement - A Quantitative Study Of Nba Strategies, Liberty University
Social Media Marketing And Fan Engagement - A Quantitative Study Of Nba Strategies, Liberty University
Sport Leadership Summit
This study investigates how different forms of social media marketing—specifically pictures, graphics, and reels—impact fan engagement in the NBA. As digital platforms increasingly replace traditional media, understanding which strategies most effectively engage fans is crucial for sports organizations. The study is grounded in existing research and uses Instagram analytics to assess engagement metrics, offering practical insights for marketing teams.
The Beauty Of Uniquity - A Regression Analysis Of Mlb Pitchers With Anomalous Arm Angles, Liberty University
The Beauty Of Uniquity - A Regression Analysis Of Mlb Pitchers With Anomalous Arm Angles, Liberty University
Sport Leadership Summit
This study examines the effect of arm angle on pitcher success and the potential for injury prevention based on arm angle. With the rise of advanced metrics like Statcast, pitcher mechanics—especially arm angle—have become key indicators of performance. The research explores how different arm angles influence pitch movement, velocity, and injury risk, suggesting that pitchers with a “low ¾ arm angle” may best balance performance and long-term arm health.
The Correlation Between Tommy John Surgery And Pitching Velocity, Liberty University
The Correlation Between Tommy John Surgery And Pitching Velocity, Liberty University
Sport Leadership Summit
This study investigates the relationship between increasing fastball velocity and the rising number of Tommy John surgeries (UCL reconstructions) among Major League Baseball pitchers. The rationale is to understand whether higher pitching velocities contribute to injury risk and to equip coaches and trainers with tools to identify warning signs and prevent future injuries.
Televised Youth Sport And Athlete Well-Being - A Study Of The Little League World Series, Liberty University
Televised Youth Sport And Athlete Well-Being - A Study Of The Little League World Series, Liberty University
Sport Leadership Summit
This study analyzes the commercialization of the Little League World Series (LLWS) and its psychological effects on young athletes, including stress, identity, and enjoyment. The rationale stems from growing concerns about media pressure and public attention on children in sport. The study is ethical, feasible, and valuable for understanding how televised youth events may impact athlete well-being and development.
Event Tourism And Hotel Revenue Management - The Impact Of College Graduations On Lynchburg's Lodging Industry, Liberty University
Event Tourism And Hotel Revenue Management - The Impact Of College Graduations On Lynchburg's Lodging Industry, Liberty University
Sport Leadership Summit
This study explores the economic impact of college graduation weekends on hotel revenue in Lynchburg, Virginia. While hotels commonly adjust rates in response to seasonal demand, little research has focused on how recurring events in college towns influence revenue management practices. The project is both relevant and ethical, seeking to understand how hotels can maximize profitability during graduation weekends without engaging in price gouging. Ultimately, the findings aim to provide valuable insight into sustainable revenue management strategies for hotels in college towns.