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Articles 1 - 30 of 71
Full-Text Articles in Sports Management
A Practical Guide For Teaching With Generative Ai In Sport Management, Geoffre Sherman, David Pierce
A Practical Guide For Teaching With Generative Ai In Sport Management, Geoffre Sherman, David Pierce
Journal of Applied Sport Management
Generative artificial intelligence (GenAI) is reshaping how sport management educators design assignments, evaluate student work, and develop professional competencies. This article presents a practical pedagogical framework that integrates GenAI tools within the Design Council's Double Diamond process—Discover, Define, Develop, and Deliver—to scaffold student thinking across project-based courses. Rather than positioning GenAI as a replacement for student reasoning, the model treats it as a collaborator in roles such as a research assistant, clarifier, creative teammate, and editor. Fluency in prompt engineering is developed progressively through structured exercises that emphasize verification, iteration, and critical evaluation of model outputs. Two complementary assessments—the Prompt …
The Momentum Continues: 2026 Asma Conference Highlights, Marshall Magnusen
The Momentum Continues: 2026 Asma Conference Highlights, Marshall Magnusen
Journal of Applied Sport Management
The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2026, the annual conference was hosted by Temple University. Highlights from the annual conference include Dr. Robin Hardin from the University of Tennessee receiving the ASMA Distinguished Service and Mentorship Award and Drs. Corr, Petersen, and Stokowski becoming ASMA Research Fellows.
The Privilege Of Service And Mentorship, Robin Hardin
The Privilege Of Service And Mentorship, Robin Hardin
Journal of Applied Sport Management
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Linking Sport Simulation Games To Real-World Sport Consumption: The Role Of Passion And Sport Enjoyment, Jeeyoon Kim
Linking Sport Simulation Games To Real-World Sport Consumption: The Role Of Passion And Sport Enjoyment, Jeeyoon Kim
Journal of Applied Sport Management
This study examines the potential of utilizing sport simulation games in promoting real-world sport consumption. Drawing on diversification theory, we examine whether psychological experiences (arousal, belonging, achievement) in simulated sport play leads to sport enjoyment and subsequently increases sport consumption intentions (participating, spectating, media viewing); passion-type (harmonious vs. obsessive) is set as a boundary condition based on the dualistic model of passion. Using online survey data from 431 US/Canadian adults who regularly play sport simulation games, multi-group SEM was conducted. In harmonious group, arousal and belonging were positively linked to all three intention-types through sport enjoyment, supporting a positive relation …
Understanding What Drives College Football Season Ticket Renewals, Chris Greenwell, Adam Cocco, Nels Popp
Understanding What Drives College Football Season Ticket Renewals, Chris Greenwell, Adam Cocco, Nels Popp
Journal of Applied Sport Management
Recent changes in intercollegiate athletics have significantly impacted the economics of college football. Heightened competition and increased operational costs have necessitated greater revenue generation through ticket sales, as ticket sales contribute a significant amount of revenue to college athletic department’s budgets. Therefore, this study utilizes self-determination theory to investigate factors influencing football season ticket holders’ intentions to renew. Employing a survey of 6,777 season ticket holders from 11 schools competing in an NCAA Division I Power 4 conference, the study identifies significant predictors of renewal intentions based on intrinsic (Team Direction, Game Day Experience, and Sense of Being Valued) and …
Algorithmic Advantage: How Ai Is Reshaping Ncaa Recruiting Strategy And Athlete Mobility, Lawrence W. Judge, Marshall Magnusen
Algorithmic Advantage: How Ai Is Reshaping Ncaa Recruiting Strategy And Athlete Mobility, Lawrence W. Judge, Marshall Magnusen
Journal of Applied Sport Management
Artificial Intelligence (AI) is transforming NCAA sports recruiting by offering scalable, data-rich tools that enhance how talent is identified, evaluated, and strategically pursued. Amid the complexities introduced by the transfer portal, name, image, and likeness (NIL) regulations, and rising recruitment costs, AI enables collegiate programs to make faster, more accurate, and financially informed recruiting decisions. Drawing on examples from emerging technologies and real-world institutional practices, the paper highlights the operational benefits of AI, such as efficiency gains, enhanced evaluation accuracy, and expanded reach to under-resourced or geographically remote athletes. At the same time, it critically explores challenges around algorithmic bias, …
From Enhancement To Substitution: A Strategic Provocation On Simulation-Based Sport, Grant B. Morgan, Andreas Stamatis
From Enhancement To Substitution: A Strategic Provocation On Simulation-Based Sport, Grant B. Morgan, Andreas Stamatis
Journal of Applied Sport Management
Advances in artificial intelligence, large-scale machine learning, and simulation technologies are rapidly transforming how sport is played, analyzed, and consumed. To date, most scholarly and industry discussions frame these technologies as tools that enhance embodied sport by improving performance, officiating, media production, and fan engagement. This paper extends that conversation by posing a more provocative strategic question: under what conditions might simulation move from enhancement to substitution? Focusing explicitly on sport as a business and entertainment enterprise, we argue that many of sport’s core sources of cultural and economic value—uncertainty of outcome, narrative continuity, legitimacy, and collective meaning—are structurally …
Artificial Intelligence As A Catalyst For Systemic Sport Ecology, Ugo Arbieu, Laís Carneiro, Sonia Tieo, Franck Courchamp
Artificial Intelligence As A Catalyst For Systemic Sport Ecology, Ugo Arbieu, Laís Carneiro, Sonia Tieo, Franck Courchamp
Journal of Applied Sport Management
Artificial intelligence (AI) is reshaping both sport management and environmental science, yet these developments have largely evolved in parallel. AI can serve not merely as a technical tool but also as a catalyst for systemic sport ecology, a field that integrates sport, digital innovation and environmental sustainability. Advances in discriminative, generative and agentic AI enable the synthesis of complex ecological and sport-related data, improving monitoring, forecasting, resource efficiency, policy design, and decision-making across scales. In doing so, AI offers a pathway beyond fragmented sustainability interventions and can support holistic approaches to the interconnected crises of climate change, pollution, and biodiversity …
Embodied Emotion At Scale: Sport As The Collective Emotion Laboratory For Human Development In The Age Of Ai, Hyun-Woo Lee, Junseok Kim, Yelim Yoo, Zhi Lu
Embodied Emotion At Scale: Sport As The Collective Emotion Laboratory For Human Development In The Age Of Ai, Hyun-Woo Lee, Junseok Kim, Yelim Yoo, Zhi Lu
Journal of Applied Sport Management
Sport represents humanity’s largest-scale emotion laboratory where intense competitive emotions are practiced within safe boundaries through collective participation. As artificial intelligence evolves to systematize virtual and digital experiences, sport's irreplaceable embodied practice of collective participation becomes more apparent, not less. This conceptual paper demonstrates how artificial intelligence can optimize emotional learning from large-scale sport experiences while highlighting, rather than replacing, their unique human development value. Authors propose a four-level framework positioning sport organizations as comprehensive emotional development centers that leverage AI-powered technologies, including video analytics capturing facial expressions, body movements, and collective synchrony, to systematize emotional intelligence development. The framework …
Football Spending For Success: Analyzing Investment And Team Performance In Ncaa Fbs Programs, Keunsu Han, Jin Dong Park, Kyungeun (Karry) Kwon
Football Spending For Success: Analyzing Investment And Team Performance In Ncaa Fbs Programs, Keunsu Han, Jin Dong Park, Kyungeun (Karry) Kwon
Journal of Applied Sport Management
This study examines the relationship between financial investment and team performance in NCAA Division I Football Bowl Subdivision (FBS) football programs from 2010 to 2023. Key variables include total football spending, head coach salaries and bonuses, and win-loss records. Ordinary Least Squares (OLS) regression models were used to examine these associations, controlling for conference affiliation by distinguishing between the so-called power and non-power conferences. The results indicate that greater investment in football operations and coaching compensation is significantly associated with higher win percentages, particularly within power conference programs. However, the impact of financial investment on final rankings differs by conference …
A Content Analysis Of The Journal Of Applied Sport Management From 2009 To 2024, Jeffrey Petersen, Marshall Magnusen
A Content Analysis Of The Journal Of Applied Sport Management From 2009 To 2024, Jeffrey Petersen, Marshall Magnusen
Journal of Applied Sport Management
The Journal of Applied Sport Management (JASM), originally launched as the Journal of Sport Administration and Supervision in 2009, has published a total of 231 peer-reviewed manuscripts during its first 16 years. While many other journals within this field have been studied to better understand research topics, types, and impact, JASM has yet to be examined. This content analysis study explored 19 variables related to the research topics, methods, authorship, and impact of these articles, and provided important insights from both descriptive and inferential statistics regarding existing trends and opportunities for development for both the journal as a …
From Coping Strategies To Fan Well-Being: Resource Dynamics Of Team Identification, Impulse Control, And Psychological Capital In Negative Experiences, Hyun-Woo Lee, Yelim Yoo, Kun Chang, Jun-Phil Uhm
From Coping Strategies To Fan Well-Being: Resource Dynamics Of Team Identification, Impulse Control, And Psychological Capital In Negative Experiences, Hyun-Woo Lee, Yelim Yoo, Kun Chang, Jun-Phil Uhm
Journal of Applied Sport Management
Guided by conservation of resources theory, the authors examine how team identification, impulse control difficulties, coping strategies, and psychological capital shape fans’ well-being in negative fan experiences. Survey from 300 sport fans were analyzed using structural equation modeling. Results showed that identification promoted adaptive coping and reduced cutting off reflected failure, whereas impulse control difficulties increased denial and cutting off reflected failure. Denial unexpectedly enhanced psychological capital while reducing well-being, and venting functioned as a double-edged mediator across positive/negative pathways. Psychological capital was the strongest predictor of well-being, underscoring its role as a central resource linking coping to outcomes.
A Cause For Celebration: Jasm Indexed In Scopus, Marshall J. Magnusen, Lawrence W. Judge, Jun Kim
A Cause For Celebration: Jasm Indexed In Scopus, Marshall J. Magnusen, Lawrence W. Judge, Jun Kim
Journal of Applied Sport Management
The Journal of Applied Sport Management (JASM) achieved a major milestone in Fall 2025 with its acceptance for indexing in Scopus, marking a pivotal advancement in the journal’s visibility, credibility, and global reach. This accomplishment reflects years of collaborative effort among JASM’s editors, reviewers, authors, and the Tennessee Research and Creative Exchange (TRACE) team at the University of Tennessee–Knoxville. Since its founding in 2009 as the Journal of Sport Administration and Supervision and subsequent rebranding in 2013, JASM has evolved into a leading open-access platform for applied sport management scholarship. Under the leadership of Dr. Marshall Magnusen (2020–2025), the …
Antecedents Of Brand Authenticity In Cause-Related Sport Marketing Campaigns, Keevan Statz, Brian Gordon
Antecedents Of Brand Authenticity In Cause-Related Sport Marketing Campaigns, Keevan Statz, Brian Gordon
Journal of Applied Sport Management
Cause-related sport marketing (CRSM) has been a popular managerial technique over the last two decades. There is a common perception that for CRSM to be effective, consumers must perceive the sponsoring brand to be authentic in its actions. Minimal empirical research has analyzed the antecedent factors that lead consumers to perceive a brand as authentic in CRSM. Using multiple linear regression, six antecedent factors’ impact on brand authenticity were tested. Perceptions of the brand’s motives and brand transparency were found to have a statistically significant impact on brand authenticity.
Matching Colors In Jersey Sponsorship: The Effect Of Team-Colored Sponsor Logo On Jersey Aesthetics And Purchase Intention, Sung Wook Son, Antonio Williams
Matching Colors In Jersey Sponsorship: The Effect Of Team-Colored Sponsor Logo On Jersey Aesthetics And Purchase Intention, Sung Wook Son, Antonio Williams
Journal of Applied Sport Management
In jersey sponsorship, some sponsors today have decided to modify their logo colors to match the team colors. The present research examined the role of team-colored sponsor logo in jersey sponsorship, paying particular attention to its impact on perceived aesthetics of the jersey and fans’ willingness to purchase. Three experiments using both fictitious and actual sponsors across two different sports showed that the team-colored sponsor logo on a jersey was a positive predictor for both perceived aesthetics and purchase intention at all levels of team identification. The findings also revealed the indirect effect of the team-colored sponsor logo on purchase …
Advancing The Mission: Highlights From The 2025 Asma Conference, Marshall Magnusen
Advancing The Mission: Highlights From The 2025 Asma Conference, Marshall Magnusen
Journal of Applied Sport Management
The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2025, the annual conference was hosted by the University of Cincinnati under the direction of Dr. Matt Huml. Highlights from the annual conference include Dr. Chad Seifried from Louisiana State University receiving the ASMA Distinguished Service and Mentorship Award and Dr. Lawrence Judge of Ball State University becoming an …
A Conceptual Framework Of Work Passion And Key Intelligences Among Coaches, Paul Yuseung Doh, Minjung Kim, Brent D. Oja
A Conceptual Framework Of Work Passion And Key Intelligences Among Coaches, Paul Yuseung Doh, Minjung Kim, Brent D. Oja
Journal of Applied Sport Management
This study proposes a conceptual framework that integrates work passion and three key intelligences: cultural intelligence, digital intelligence, and emotional intelligence, to enhance coaching effectiveness and psychological well-being in sport. The framework explores the anticipated antecedents and outcomes of work passion and these intelligences among coaches. The proposed framework contributes theoretically by highlighting the role of work passion and integrative intelligences as foundational elements for innovative work behaviors in sport coaching, which ultimately enhancing both coaching effectiveness and psychological well-being among coaches. This framework also offers practical insights for sport organizations to strategically invest in coaching development, promoting adaptive, tech-savvy, …
What Happens When Grit Goes Bad? Conceptualizing “Dark” Grit Among Sport Employees, Brent D. Oja, Samantha L. Jordan
What Happens When Grit Goes Bad? Conceptualizing “Dark” Grit Among Sport Employees, Brent D. Oja, Samantha L. Jordan
Journal of Applied Sport Management
This paper details the complexities of the construct known as “grit” and specifically examines the potential for the positive effects of grit to turn maladaptive or “dark.” Although grit is commonly viewed as a generative construct that helps individuals achieve success and experience well-being, past scholars have suggested there could be a “too much of a good thing” effect whereby the helpful outcomes of grit reach a turning point and become detrimental. We propose that the sport industry is an ideal environment for this phenomenon to occur because the industry has high labor demands, and its employees have a strong …
Passion For What? Key Considerations For Passion In The Sport Workplace, Steve Swanson
Passion For What? Key Considerations For Passion In The Sport Workplace, Steve Swanson
Journal of Applied Sport Management
The sporting world is replete with emotion. Intense feelings of many forms are experienced by a wide range of actors consuming sport, with passion receiving some of the greatest attention across a spectrum of emotions studied in sport management. The notion of passionate employees is ubiquitous in the sport environment, with research suggesting emotion from the sporting arena spills over to the workplace. This article highlights key considerations about sport employee passion that need addressing, including what it is that they are actually passionate about, the role that identity plays for these individuals, and whether sport employee passion is inherently …
Passion In Sport Management Research: Looking Back To Move Ahead, Jiayao Qi, Marshall Magnusen, Samuel Y. Todd
Passion In Sport Management Research: Looking Back To Move Ahead, Jiayao Qi, Marshall Magnusen, Samuel Y. Todd
Journal of Applied Sport Management
As a nearly “abused” term, passion is pervasive and distinctive concept in the sport industry. However, research about passion has often been limited to mainstream frameworks such as the dualistic model of passion, which was originally developed among sport participants (e.g., athletes) with survey-based research methods. Though helpful, this has created a gap between what the current literature offers and what is needed from contemporary passion research in sport management. Notably, more attention needs to be given to both sport job seekers and sport employees. Accordingly, in this piece, we look back on passion, covering its history, key theories, and …
Perspectives On Passion In Sport Management Research, Marshall Magnusen
Perspectives On Passion In Sport Management Research, Marshall Magnusen
Journal of Applied Sport Management
The focus of this special issue is to continue to broaden discussions of passion in sports to management contexts with sport personnel rather than marketing contexts with sport consumers. This is done through an offering of several “think pieces” with the goal of inspiring new and creative scholarship about passion in sport work environments.
Scoring Points With Purpose: The Interplay Of Passion At Work And Corporate Social Responsibility In Sports Organizations, Christos Anagnostopoulos
Scoring Points With Purpose: The Interplay Of Passion At Work And Corporate Social Responsibility In Sports Organizations, Christos Anagnostopoulos
Journal of Applied Sport Management
This article explores the dynamic relationship between passion at work and corporate social responsibility (CSR) within sports organizations, highlighting how CSR initiatives can actively nurture and enhance employees’ passion for their careers in this sector. Drawing on 15 years of research in this area, I reference two relevant theoretical approaches that provide a solid foundation for my arguments. Through this discussion, I advocate for a strategic alignment of employee passion and CSR, illustrating how such integration can positively influence both organizational culture and community engagement. Ultimately, this article calls for a deeper understanding of how passionate employees, empowered by meaningful …
Exploring The Influence Of Company Sport Club Involvement On Employee Outcomes, Paul Yuseung Doh, Chanwook Do, Minjung Kim
Exploring The Influence Of Company Sport Club Involvement On Employee Outcomes, Paul Yuseung Doh, Chanwook Do, Minjung Kim
Journal of Applied Sport Management
This study investigates the influence of company sport club involvement on employee outcomes, including cultural intelligence (CQ), organizational commitment, job satisfaction, and task performance. Drawing upon the theoretical frameworks of self-determination theory and spillover theory, the research examines how participation in company sport clubs enhances intrinsic motivation and promotes positive workplace attitudes and behaviors. Data were collected from 320 employees in Korea who were involved in various company sport clubs. Structural equation modeling analysis confirms significant positive relationships between company sport club involvement and CQ, organizational commitment, job satisfaction, and task performance. The findings underscore the significance of integrating company …
How Preseason Hope Impacts Fans’ Attendance Intentions And Psychological Well-Being, Hyun-Woo Lee, Seong-Jin Park, Kun Chang, Jun-Phil Uhm
How Preseason Hope Impacts Fans’ Attendance Intentions And Psychological Well-Being, Hyun-Woo Lee, Seong-Jin Park, Kun Chang, Jun-Phil Uhm
Journal of Applied Sport Management
The authors developed a two-factor preseason hope scale and examined the moderation effects of preseason hope and state hope on the chain of effects from team identification and attendance intention to subjective well-being. A moderated–moderated mediation model was tested (n=224). Consequently, attendance intention mediated the relationship between team identification and well-being. The effect of team identification on attendance intention was stronger for those with lower preseason hope and state hope. The effect of attendance intention on well-being was stronger for those with higher preseason hope. Interaction effects by levels of hope were found among the conditional indirect effects.
Aspirant Sport Professionals' Perceptions Of Leader Political Stances In The Workplace: An Exploratory Investigation, Marshall Magnusen, Matt Robinson
Aspirant Sport Professionals' Perceptions Of Leader Political Stances In The Workplace: An Exploratory Investigation, Marshall Magnusen, Matt Robinson
Journal of Applied Sport Management
The purpose of this exploratory study was to better understand how political behaviors by a sport organization’s leader impact aspirant sport professionals. This qualitative study utilized criterion-based and snowball sampling methods to gather data from 202 aspirant sport professionals (46.5% male, 53.5% female). Participants were given a hypothetical employment scenario and responded to four questions regarding how a leader’s political behavior might impact their feelings, thoughts, and behaviors toward the sport employer. Utilizing thematic analysis, the following themes were discovered: Discomfort and Indifference (Question 1), Expectancy Violation and Power Divide (Question 2), Visceral Thinking and Calculated Thinking (Question 3), as …
Salary Disparity And Team Performance: An Empirical Analysis Of The English Premier League, Alexander Traugutt, Jarid Morton
Salary Disparity And Team Performance: An Empirical Analysis Of The English Premier League, Alexander Traugutt, Jarid Morton
Journal of Applied Sport Management
The English Premier League (EPL) is the top-tier English soccer system, becoming one of the most popular sports leagues in the world. One topic within the EPL that has garnered significant attention is player compensation and roster construction. Given the varied outputs of players and the spending power of each club, the question becomes whether a specific type of pay structure maximizes on-field performance. Thus, this study aimed to understand the effect of intra-team salary disparity on performance. Results indicated that while rosters tend to be organized in a more compressed manner, salary disparity was not a significant predictor of …
“Together We Go Far”: Exploring The Motivational Dispositions Within Connected Fitness, Melissa Davies, Thomas Aicher, Brianna Newland, Eric Hungenberg
“Together We Go Far”: Exploring The Motivational Dispositions Within Connected Fitness, Melissa Davies, Thomas Aicher, Brianna Newland, Eric Hungenberg
Journal of Applied Sport Management
This study examined the motivational profiles of connected fitness users to better position brands as they compete with the reopening of physical gyms and in-person classes. Using survey responses from 663 Peloton users, a K-cluster analysis was performed to identify three clusters of Peloton users (Wellness, Physique, and Social Performance), based on their motives for using the brand’s app. Findings suggest that connected fitness brands should leverage their ability to create social engagement and challenging opportunities to better their own past performance to differentiate themselves and retain users in a very cluttered and competitive marketplace.
The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen
The Journey Continues: Highlights From The 2024 Asma Conference, Marshall Magnusen
Journal of Applied Sport Management
The Journal of Applied Sport Management (JASM) is the official publication of the Applied Sport Management Association (ASMA), which is a scholarly organization that builds research partnerships between faculty and students. ASMA also facilitates connections between sport management faculty and students studying sport and practitioners working in the sport industry. In 2023, the annual conference was hosted by Samford University under the direction of Dr. Patrick Marsh. With 300 registrants, the 2024 conference was the most attended in ASMA history. It took place in Knoxville, Tennessee. Hosted by the University of Tennessee, the conference was spearheaded by Drs. Adam Love …
Making (Applied) Sport Management Accessible, Adam William Love
Making (Applied) Sport Management Accessible, Adam William Love
Journal of Applied Sport Management
The Applied Sport Management Association’s Distinguished Service and Mentorship Award was initiated in 2022 as a renaming and repurposing of the ASMA Scholar Lifetime Achievement Award presented from 2009 to 2020. This service and mentorship award recognizes an ASMA member who has exhibited continued, exemplary service to ASMA, who connects sport management research with practitioners in an applied manner, and who demonstrates dedication to students and mentorship within the ASMA. Recipients of this award provide a keynote address to the ASMA membership at the annual conference. The content of this address is published in the Journal of Applied Sport Management …
Examining Reported Versus Actual Attendance In College Basketball Non-Conference Games: Do Scheduling Elements Make A Difference?, Nels Popp, Stephen Shapiro, Jason Simmons, Ryan Dastrup
Examining Reported Versus Actual Attendance In College Basketball Non-Conference Games: Do Scheduling Elements Make A Difference?, Nels Popp, Stephen Shapiro, Jason Simmons, Ryan Dastrup
Journal of Applied Sport Management
This study examines factors impacting sport attendance at non-conference NCAA Division I men’s college basketball games. Non-conference college basketball games are relatively unique because athletic department personnel control many of the scheduling variables related to event popularity, including opponent, game day, and start time. As such, it is valuable for administrators to know which elements might maximize event revenue. The current study is also unique because it examines both reported attendance (tickets disseminated) and actual attendance (tickets scanned at the venue). A total of 48 schools provided ticket scan rate data for their non-conference home basketball games over three seasons …