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Full-Text Articles in Sports Management

Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White Jan 2016

Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White

Electronic Theses and Dissertations

No abstract provided.

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Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle Jan 2016

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

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The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer Jan 2016

The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer

Electronic Theses and Dissertations

The purpose of this study was to explore promotional incentives effects on attendance at men and women college basketball games in Power Five conferences during the 2015-16 season. The sub-objective was to explore the data to determine if distinct market segments emerged based on the promotional strategies measured as part of the study. The study variables are based on recommendations and suggestions from completed research exploring similar phenomenon among MLB teams (Boyd & Krehbiel, 2003, Boyd & Krehbiel 2006, Browning & Debolt, 2007, Howell, Klenosky, McEvoy, 2015). There were 20 men and 20 women teams from Power Five conference with …

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Player Performance And Team Revenues: Nba Player Salary Analysis, Tyler Stanek Jan 2016

Player Performance And Team Revenues: Nba Player Salary Analysis, Tyler Stanek

CMC Senior Theses

The National Basketball Association (NBA) generated well over $4 billion in revenues during the 2014-15 season. I analyze the value of a win to a team in terms of revenue and examine the potential underpayment or overpayment of players and superstars throughout the league relative to their marginal revenue product (MRP). My findings suggest that players are overpaid, especially superstars. However, it is important to consider the fixed-revenue streams a team receives before assuming a player is simply overpaid compared to his MRP. In congruence with previous literature, I find that veterans are overpaid at the expense of younger players’ …

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An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention, Hannah Shealy Jan 2016

An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention, Hannah Shealy

Theses and Dissertations

This study examines the effect of mannequin type on consumers’ purchase decisions. Data was collected from a convenience sample of 165 respondents through an online survey to measure the variables of envisioning, consumer attitude toward the display, and purchase intention in their relationship to mannequin type. Hypothesis 1, 2, and 3 were confirmed, confirming the conceptual model and the overall investigation into whether mannequin type effects consumer purchase decisions. Mannequin type was found to have a significant effect on envisioning, and the relationships between envisioning and consumer attitude toward the display and between attitude and purchase intention were found to …

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Concussion The Film, Richard C. Crepeau Dec 2015

Concussion The Film, Richard C. Crepeau

On Sport and Society

Several months ago there was a minor flap over the fact that the National Football League was given the right to delete parts of the film “Concussion” before its general release to the public. At the time many, including myself, feared that the NFL would defang the bite of the film. It did not. In fact it’s hard to imagine what the NFL censored in “Concussion” given the devastating nature of the final product which is now in release.

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Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana Dec 2015

Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana

Capstones

Over the past two years, the world has changed its perception of daily fantasy sports. FanDuel and DraftKings have taken the world by storm, making huge profits off even the casual fans desire to win money everyday, instead of just once at the end of a season. Lawmakers have noticed and are eager to regulate the business or ban it altogether, as seen in New York. What was once a weekend hobby is now a multi-billion dollar business. A business lawmakers say is just another form of gambling and doesn't require skill.

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Concussions, Richard C. Crepeau Dec 2015

Concussions, Richard C. Crepeau

On Sport and Society

ESPN reported this week that the NFL had pulled funding for concussion research because one of the principal researchers was Dr. Robert Stern of Boston University who has been critical of the NFL. The grant was awarded by the National Institute of Health(NIH) and the NFL denied pulling out of the grant saying that the NIH made all funding decisions and that the NFL has no veto power over the use of the $30M it had donated to the NIH in 2012 with no strings attached. It turns out however that it did retain a veto over the use of …

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Bowling For No Reason, Richard C. Crepeau Dec 2015

Bowling For No Reason, Richard C. Crepeau

On Sport and Society

Are you ready for some football? Are you ready for some mediocre football? Are you ready to watch teams that couldn’t break even have their time in the spotlight at some nondescript bowl game?

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Influential Factors In A Division Iii Student-Athlete’S College Decision, Matthew Taylor Dec 2015

Influential Factors In A Division Iii Student-Athlete’S College Decision, Matthew Taylor

Sport Management Undergraduate

The college athletics landscape is one that is vastly different across the three main divisions of the NCAA. Previous literature has examined a mixture of a number of different factors influencing the student-athletes college decision. This study has uncovered what are the most influential factors in a Division III student-athlete’s college decision. A cross-sectional survey consisting of a number of different types of questions including rank order questions, validation options, and open ended questions helped to gather the most accurate and appropriate data for this study. This survey was administered to all students on the St. John Fisher College campus, …

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Which Comes First? Academics Vs. Athletics: A Diii Perspective, Eric Z. Lorraine Dec 2015

Which Comes First? Academics Vs. Athletics: A Diii Perspective, Eric Z. Lorraine

Sport Management Undergraduate

The implementation of NCAA Bylaw 2.14 otherwise known as the “20 hour rule” in 1991 was supposed to have universities’ student-athletes to have more time to focus on their academic pursuits. However, recent studies have shown that this Bylaw has had no significant impact in studies that were conducted on Division I student-athletes. This study examined the time conflicts and obligations that are faced by student-athletes from a Division III perspective. Data for this study was collected through the use of a cross sectional survey with a sample of 137 student-athletes at a private Division III college. The results of …

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Moneyball To Moreyball: How Analytics Have Shaped The Nba Today, Joseph J. Catalfano Dec 2015

Moneyball To Moreyball: How Analytics Have Shaped The Nba Today, Joseph J. Catalfano

Sport Management Undergraduate

Moreyball is the concept of emphasizing three pointers and points in the paint over mid-range shots on offense, while forcing mid-range shots on defense. Understanding this concept is crucial not just for front office personnel, but the players and the coaches of the NBA. This research explored whether or not Moreyball accurately predicts success in the NBA. The methodology used multiple regressions between specific NBA statistics and the Win/Loss record of NBA teams. The results of this research showed that on its own, the main statistics of Moreyball were significant in predicting team success in the NBA. However when additional …

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Media Perceptions Of Male Homosexual Athletes, Anthony V. Lafica Dec 2015

Media Perceptions Of Male Homosexual Athletes, Anthony V. Lafica

Sport Management Undergraduate

The world is forever changing and as time has gone on homosexuals coming out have become more and more commonplace, however professional male sport is having trouble accepting societies trends. The purpose of this study is to look into the initial media response to male homosexual athletes coming out. This research will be beneficial to the academic community because it researches the relationship between sport, the media, and homosexuals. This study was conducted using secondary data from four media outlets, Sports Illustrated, ESPN the Magazine, The USA Today, and the LA Times. The data collected showed that there is limited …

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Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium, Danielle E. Hennessy Dec 2015

Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium, Danielle E. Hennessy

Honors Theses

Consuming alcohol while watching a sporting event has become a tradition within the sport commnnity. Almost one in ten sports fans leave major league stadiums with a blood alcohol level over the legal limit, with 40% of spectators consuming alcohol during the game (Lopatto, 2011). Due to this tradition, many colleges and universities have struggled to answer the question, should alcohol be sold at our athletic events? To answer this question research has been done on many factors including binge drinking, violence and safety, alcohol control policies, tailgating and attendance.

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Campus Knowledge Of Esports, Kenny Sugishita Dec 2015

Campus Knowledge Of Esports, Kenny Sugishita

Theses and Dissertations

This research study investigates private college and university admission’s officers levels of familiarity of the electronic sports (eSports) industry along with determining the level of emphasis universities place on academics and co-curricular activities. A thorough examination of the professional eSports space is extensively detailed providing information about the history of video games, the development of professional eSports, and the development of collegiate eSports. Additionally, examination of trends in higher education, especially as it relates to private institutions, is explained in detail. With the eSports industry continuing to expand, this study is timely as small private colleges and universities are searching …

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Pearl Harbor, Richard C. Crepeau Dec 2015

Pearl Harbor, Richard C. Crepeau

On Sport and Society

This piece on Pearl Harbor and Baseball was the fifteenth of this series of essays on Sport and Society. It dates from December of 1991 the 50th Anniversary of the attack on Pearl Harbor and was written as a radio commentary for WUCF-FM an NPR affiliate in Orlando. It aired on December 6, 1991.This seemed like a good time to retrieve it from an HD floppy disc and air it out one more time.

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Extravagance, Richard C. Crepeau Dec 2015

Extravagance, Richard C. Crepeau

On Sport and Society

In a recent analysis of the money flow in intercollegiate football, The Washington Post, laid out in considerable detail the not so surprising conclusion that revenue at the Power Five Conferences has increased dramatically over the past decade, while spending has exceeded the growth of revenue. Nationally between 2004 and 2014 some 48 athletic departments increased their income from $2.67B to $4.49B. Despite the apparent windfall 25 of those departments ran a deficit in 2014, and two of them, Auburn and Rutgers, lost more money in 2014 than they did in 2004.

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Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises, Bryce Schomburg Dec 2015

Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises, Bryce Schomburg

Recreation, Parks, and Tourism Administration

The expansion of Major League Soccer (MLS) has dramatically raised league awareness throughout the nation. This impact was influenced by the additional consideration organizations have paid to the role of spectator attendance within professional sports. The purpose of this study was to examine the best practices for spectator attendance strategies employed by recent MLS expansion franchises. The following organizations were evaluated for the comparative analysis: Seattle Sounders, Portland Timbers, and New York City FC. These organizations were analyzed through a best practices comparison guide developed by the researcher. Data were collected from the selected teams’ websites, third party organization analysis, …

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A Comparison Of Athletic Identity And Career Maturity Of Female Student-Athletes At Different Levels Of Competition, Simeon Hinsey Dec 2015

A Comparison Of Athletic Identity And Career Maturity Of Female Student-Athletes At Different Levels Of Competition, Simeon Hinsey

Graduate Theses and Dissertations

This study explored the relationship between the athletic identity and career maturity of women’s basketball student-athletes. Differences in athletic identity and career maturity were also investigated based on a women’s basketball student-athlete’s level of competition, race, year in school, socioeconomic status, and professional athletic career aspirations. In order to examine the relationship between these variables, a convenience sample of 209 women’s basketball student-athletes from NCAA Division I (n = 62), NCAA Division II (n = 40), NCAA Division III (n = 50), and NAIA (n = 57) institutions located in the southeastern region of the United States participated in the …

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Thanksgiving, Richard C. Crepeau Nov 2015

Thanksgiving, Richard C. Crepeau

On Sport and Society

As with all American traditions, if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece.

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A Month To Remember, Richard C. Crepeau Nov 2015

A Month To Remember, Richard C. Crepeau

On Sport and Society

For the past several weeks I have seen a multitude of stories from the wild world of sport that have struck me as something about which I wanted to write and set my brain whirring. Unfortunately for a number of reasons I have not been able to find the time to expound on any of them.

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Larry Brown Etc., Richard C. Crepeau Oct 2015

Larry Brown Etc., Richard C. Crepeau

On Sport and Society

Larry Brown was awarded the hat trick this week by the NCAA. For the third time in his college coaching career Brown is the head basketball coach at a university whose basketball program was found to have violated NCAA regulations. The first came in the early eighties at UCLA where his program was found to be guilty of getting “improper inducements” from UCLA boosters. The second came in the late eighties at Kansas where recruiting violations and improper use of travel funds were on the list of achievements

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By Any Other Name: Image Advertising And The Commercial Speech Doctrine In Jordan V. Jewel, Kelly Miller Oct 2015

By Any Other Name: Image Advertising And The Commercial Speech Doctrine In Jordan V. Jewel, Kelly Miller

Loyola of Los Angeles Entertainment Law Review

This Comment focuses on the commercial speech doctrine as applied to modern advertising strategies, specifically, corporate image advertising. It centers on the recent litigation between basketball superstar Michael Jordan and a Chicago-area grocery chain, Jewel-Osco. When Michael Jordan was inducted into the Basketball Hall of Fame, Jewel-Osco was invited to submit a congratulatory ad for a commemorative issue of Sports Illustrated devoted exclusively to Jordan’s career and accomplishments. Because Jordan had spent the bulk of his storied professional basketball career with the Chicago Bulls, the ad seemed a natural fit. Jordan, who did not give permission for his name to …

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Perceived Value E-Ticketing As Sports Entertainment Options, Amber A. Smith-Ditizio Sep 2015

Perceived Value E-Ticketing As Sports Entertainment Options, Amber A. Smith-Ditizio

Atlantic Marketing Association Proceedings

Through the advantages of online and electronic ticketing services, the sporting entertainment industry has been able to increase the production and effectiveness of their customer relation management department. While simultaneously minimizing and perfecting the current concerns of electronic ticketing such as; costs, safety measures to both consumers and companies, delivery modes, comparisons to traditional ticket services, and technological sophistication. An empirical study of business professionals in the Pittsburgh, Pennsylvania metropolitan area revealed that age, amount of disposable income, and education were not predictive of the degree of customer satisfaction derived from the use of e-ticketing for sports events, possibly pointing …

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Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik Sep 2015

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Association Proceedings

A rapidly growing trend in the business of professional sports is the use of dynamic pricing as a tool for maximizing revenue generation. Dynamic pricing (DP) is defined as a system in which prices respond to supply and demand pressures in a real time (or nearly real time) manner (Sahay 2007). American Airlines is credited with the first widespread use of DP as a pricing tool to handle the mismatches in supply and demand for certain flights (McAfee & te Velde 2006). DP has spread to numerous other industries, including entertainment, hotels, manufacturing to order, and lately, to Major League …

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Branding Gender In Sport: A Visual-Rhetorical Analysis Of The Branding Of Roller Derby, Tylean Coleman, Jon Littlefield Sep 2015

Branding Gender In Sport: A Visual-Rhetorical Analysis Of The Branding Of Roller Derby, Tylean Coleman, Jon Littlefield

Atlantic Marketing Association Proceedings

Branding a sport has a significant effect on its reception by the public, particularly for sports that are newer or for which consumer awareness is less. Hence, how a sport is positioned to potential spectators will likely play a key role in its success. Roller derby has been a part of American cultural landscape since the 1880’s and took its modern form during the Great depression. Historically, it involved women competing for points circling a flat track, and was primarily target to working class spectators. Over the last few decades, however, roller derby has experienced a resurgence in popularity due …

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Goodell, Richard C. Crepeau Sep 2015

Goodell, Richard C. Crepeau

On Sport and Society

The opening of the new NFL season also marks the fifth anniversary of the elevation of Roger Goodell to the position of NFL Commissioner. It also marks the resolution of the biggest issue that he has dealt with in his role of leadership of the most popular and successful sports league in the United States.

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Tennis, Richard C. Crepeau Sep 2015

Tennis, Richard C. Crepeau

On Sport and Society

Nearly every year the U.S. Open Tennis Championships seem to offer some remarkable match, a stunning upset, or tennis at an extremely high level. This year it showcased all three.

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Missouri, Richard C. Crepeau Sep 2015

Missouri, Richard C. Crepeau

On Sport and Society

On Monday the protests on the campus of the University of Missouri came to their climax with the resignation of Tim Wolfe the president of the Missouri system, and Chancellor R. Bowen Loftin of the Columbia campus. For the past several months students have been protesting a range of arbitrary and unpopular actions initiated by President Wolfe. African American students contributed the charge of “racial insensitivity’ to the growing list of complaints about President Wolfe.

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Pharoah And Roger, Richard C. Crepeau Sep 2015

Pharoah And Roger, Richard C. Crepeau

On Sport and Society

In the world of sport or in the world generally, how often can you say that today there are two major pieces of good news? Yesterday was such a day.

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