Sports Management Commons^™

The Cubs Quest, Richard C. Crepeau

On Sport and Society

The first step has been taken, but then it has been taken previously. Are we moving inexorably towards Armageddon? We will know in less than four weeks, and what we will know is not the results of the presidential election. We will know if the Cubs are about to end their long running March of Futility. Cubs fans around the world will remain focused on their team, rather than that other long March towards Armageddon.

Sport, Twitter Hashtags And The Public Sphere, Brendan O'Hallarn

Human Movement Studies & Special Education Theses & Dissertations

Sport and social media researchers have been challenged to go beyond simply analyzing the content of public social media posts, and to incorporate different critical frameworks to seek more meaningful findings about these relatively new online phenomena. This three-paper format dissertation attempts to frame interactions through sport-themed Twitter hashtags sociologically by incorporating a critical theory rarely deployed in the study of sport—the public sphere. In paper one, the study introduces a theoretical model which suggests sport consumption patterns and the unique architecture of Twitter can promote public sphere-like discourse in hashtags connected to sport. The model suggests amplifiers and barriers …

Fernandez And Palmer, Richard C. Crepeau

On Sport and Society

There is crying in baseball and in Miami this past week there was a flood of tears. The shocking news that Jose Fernandez had been killed in a boating accident produced disbelief and sadness. For his family, for teammates, for Marlin fans, and for baseball fans across the country, it was a jolting piece of news that greeted them on Sunday morning. The following day came the announcement of the death of Arnold Palmer, the man who is credited with making golf a favorite sport for ordinary fans in the new television age. The juxtaposition of the two deaths has …

Goodell And Drones, Richard C. Crepeau

On Sport and Society

For the past few years the NFL, through the pious pronouncements from its Commissioner, Roger Goodell, has professed a heavy commitment to safety, with a particular focus on hits to the head. This of course followed years of cover-up and denial of any connection between CTE and football related head trauma, not to mention an active and aggressive campaign against anyone and any evidence to the contrary.

Us Open Tennis, Richard C. Crepeau

On Sport and Society

In London it is the Wimbledon Fortnight. What can be called simply “two weeks of damn good tennis” concluded this weekend at the USTA Billie Jean King National Tennis Center where the fourth and final Grand Slam event of the tennis season was contested. As it often does the U.S. Open produced some very high quality tennis, along with some “interesting” moments, and promising new, and not so new, faces arriving in the spotlight.

Throwing The Flag On Copyright Warnings: How Professional Sports Organizations Systematically Overstate Copyright Protection, Tyler Mccormick Love

Georgia Journal of Law & Technology

No abstract provided.

Can China Protect The Olympics, Or Should The Olympics Be Protected From China?, Jennifer L. Donatuti

Georgia Journal of Law & Technology

No abstract provided.

The National Anthem, Richard C. Crepeau

On Sport and Society

It has been over a week now since Colin Kaepernick sat during the playing of the National Anthem prior to an NFL Exhibition game. He was protesting discrimination against African Americans and police brutality in the United States. These issues have been in the forefront of public discussion since the shooting of Michael Brown just over two years ago. At various points and venues since the Brown shooting athletes have protested and offered various forms of support directly and indirectly to the “Black Lives Matter” movement. Kaepernick’s action joins a long list of protests, and as has often been the …

Sentiment And Stock Returns: Anticipating A Major Sporting Event -- Online Appendix, Geoffrey C. Friesen, Brian C. Payne, Jiri Tresl

Department of Finance: Faculty Publications

Table 3 (Appendix): Average Daily Raw Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States and the S&P 500

Table 5 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States

Table 6 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States Conditioned on whether the Firm is in a Losing or Winning State

Table 7 (Appendix) : Sample Split into Size Quintiles

Table 8 (Appendix) : Characteristics of the Matched Sample …

Olympic Contradictions, Richard C. Crepeau

On Sport and Society

There are times when I think that the Olympics should be wiped off the sports calendar once and for all. Then when the games begin I flip into reverse and find myself watching the performances and admiring the high level of skill on display.

Why We Follow: Exploring How Culture Shapes Users’ Motivation For Following Sport Organizations On Twitter And Weibo, Bo Li

Graduate Theses and Dissertations

The purpose of this dissertation was to explore how culture shapes Social media users’ usage as they follow sport organizations on two similar microblogging services - Twitter and Weibo. In particular, the study attempted to measure whether Social media users exhibited different usage pattern, points of attachment, and usage motivations within two different cultural environments known as individualism and collectivism.

The Los Angeles Lakers’ Social media followers were selected and invited to participant in this study. There were 839 the Lakers’ Weibo followers and 334 Twitter followers who completed an online survey facilitated on Qualtrics. The results of Multivariate analysis …

Evaluating Minor League Baseball Social Identity, Social Image, And Brand Equity., Christan David Hanna

Electronic Theses and Dissertations

An understanding of brand equity, the value a brand adds to a product (Keller, 1993), can provide valuable information to sport managers. This is due to the fact price elasticity, competitive strength, and brand loyalty are consequences of brand equity (Keller, 2001). The degree to which fans identify with teams has been found to predict brand equity in major professional sport (Boyle & Magnusson, 2007) and major college sport (Watkins, 2014) contexts. One purpose of this study is to assess whether fan identification is predictive of brand equity in a MiLB context. Further, Lassar, Mittal, and Sharma (1995) found social …

Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell

Graduate Theses and Dissertations

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.

Recruiting: An Act Of Trust, Krystal Evette Beachum

Graduate Theses and Dissertations

The realization for incoming freshmen to be able to balance education and participate in athletics at the college level takes complete dedication. Participation in athletics has been linked with reports of growth in the individual's personality and leadership skills and with their overall satisfaction with the college experience (Ryan, 1989). Using former student-athletes as participants, the study aims to look at college athletics through the eyes of the student-athletes.

The purpose of this study offers an inside look at former Division I football student-athletes perception of the recruiting process, along with the perception of the financial agreement and the National …

Rio 2016, Richard C. Crepeau

On Sport and Society

It’s beginning to appear that the Russians will be the big winners at the Olympic Games opening next week in Rio. You may wonder how this could be given the fact that large numbers of Russian athletes, including all the track and field team, have been banned from participation in the Games of 2016. That of course is precisely the point.

Nba Finals, Summitt, And Howe, Richard C. Crepeau

On Sport and Society

It is always a surprise to me that so much can happen in SportsWorld in only two weeks. It was just over two weeks ago that I left for Canada and the annual conference of the Sport Literature Association. That was followed by several days on Prince Edward Island. The developments over these last two weeks have left me with much to contemplate.

The Thrill Of Victory, And The Agony Of The Tweet: Online Social Media, The Non-Copyrightability Of Events, And How To Avoid A Looming Crisis By Changing Norms, Jason Richard Sheppard

Georgia Journal of Law & Technology

No abstract provided.

Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq.

Georgia Journal of Law & Technology

No abstract provided.

Sport Is The Thing, Richard C. Crepeau

On Sport and Society

In the face of the oozing cesspool of stories of corruption, crime, and cheating in sport filling the various forms of media, there is a danger that the reason people are drawn to sport will get lost in the muck. We love sport because it reveals the high levels of achievement that can be attained by humans, it offers the excitement and drama of competition, and at times it reaches the sublime. We need to keep reminding ourselves of this simple truth.

Wage Gaps In Professional Sports, Bill Elgersma

Faculty Work Comprehensive List

"If America actually cares about wage parity in professional athletics, the country is going to need to show up—literally."

Posting about wage and gender equity in athletics from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/wage-gaps-in-professional-sports/

Ali, Richard C. Crepeau

On Sport and Society

Looking back on this remarkable life, it seems to me that Muhammad Ali changed nearly everything. He and I are nearly the same age and so our lives ran in parallel paths that seldom crossed but often swept across similar territory. Ali in full public view, a hero and a villain, to different people at different times, he was often both, at one and the same time. Where you sat in time and space and in the American social and political landscape shaped how you viewed this remarkable bellwether of American life.

Examining The Application Of Experiential Learning Techniques Across Sport Management Programs, Elizabeth Sattler

Theses and Dissertations

The Commission on Sport Management Accreditation (COSMA) has identified experiential learning projects as an integral element to be included in sport management curriculum (COSMA, 2016). However, often the experiential learning opportunities offered by sport management programs are limited to a required internship experience (Foster & Dollar, 2010). While internship programs have been widely accepted and implemented by sport management programs (Eagleman & McNary, 2010), there is little evidence of the implementation of other experiential learning practices within sport management programs. Consequently, the purpose of this study was to investigate the widespread application of experiential learning practices of sport management faculty. …

Factors Contributing To Consumer’S Buying Habits In The Online Ticketing Industry, Joe D'Agostino

Sport Management Undergraduate

Ticket scalping is a growing epidemic that has become more specialized in the online market. The online secondary ticket market thrives on consumer demand. It has been discovered that this demand in the online market is driven by factors such as trust, risk, time (availability), and popularity of the website. A cross sectional survey, using St. John Fisher students, faculty, and staff, uncovered what online secondary ticketing platform consumers use most, and why. Being able to understand what causes consumers to buy online is coveted by businesses’ and marketers. The results showed that consumers had more trust and less presumed …

Understanding Insights For Building Marketing Strategies For Women's Volleyball, Merideth Jewell, Steve Chen, Kenneth Henderson

Celebration of Student Scholarship Poster Sessions Archive

No abstract provided.

The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals, Rogerio B. Ribeiro

Undergraduate Honors Theses

The top endorsed athletes in the world are most likely the ones who have the biggest impact on their sport. These athletes are usually among the best in their sport or they might have something special that creates a strong relationship between the athlete and his or her fans. It is possible to say that this relationship combined with their skills on and off of the fields, courts, or arenas is what makes these athletes special. Big companies all over the world feel attracted to these athletes and, as a result, they spend millions of dollars every year in order …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

An Investigation Of Virtual Golf In The Republic Of Korea From A Marketing Perspective., Chulhwan Choi

Electronic Theses and Dissertations

Just as advances in technology have drastically changed daily life, the entire sport business industry has been altered by the latest technology (Lee, Cheon, Judge, Shin, & Kim, 2012). A virtual sport, called "screen golf", has offered a virtual reality via simulators and has seen enormous growth in the Republic of Korea (Kim, Seo, Kim, & Chang, 2014), not just as an alternative to the existing sport but as an entirely new type of sport entertainment (Han, Beak, Lee, & Huh, 2014). Knowing that there are significant gaps in consumer behaviors between existing sports and emerging sports (Ko, Park, & …

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

Men Who Coach Women, Shannel Blackshear

Graduate Theses and Dissertations

Although Title IX helped to shape athletics in educational settings, the legislation also transformed the world of coaching. Due to the growing demand for competitive female athletics at the collegiate level, the need for qualified individuals to coach women’s sports continues to grow. As colleges and universities continue to create women’s athletic opportunities, coaching collegiate female teams has become equally competitive to coaching male athletes in terms of pay, benefits, compensation packages, and national attention (Welch & Sigelman, 2007). Despite the fact that 57% (Pilon, 2015), of female collegiate athletic teams are coached by male coaches, there is a gap …

Through The Eyes Of Volunteers, Megan Ridings

Sport Management Undergraduate

The motivation behind this paper is showing that the long-term survival of nonprofit organizations depends on the recruitment and retention of today’s young adults. Determining what motivates young adult’s verses what holds them back and how organizations can meet student’s interest seems to be still unknown. Looking within the St. John Fisher community through an emailed survey can help pinpoint some of those unanswered questions for nonprofits. With help of the data we can see SJFC student’s volunteer history, influence for volunteering and influences for not volunteering, which organizations they volunteered for and pinpoint why as a volunteer they would …