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Articles 1261 - 1290 of 4462

Full-Text Articles in Sports Management

The Oakland Nomads, Richard C. Crepeau Apr 2017

The Oakland Nomads, Richard C. Crepeau

On Sport and Society

The announcement last week that the Oakland Raiders would, for the second time in its history, leave the city of Oakland came as a shock to no one. The synergistic relationship between the greed of the National Football League and the greed of the principal owner of the Raiders, made such a move an inevitability on the wheel of time. Such “loyalty” to the city of Oakland and its rabid football fans will not go unrewarded. Indeed, both the Raiders owner and the NFL will make out like bandits once again.

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The Week In Woman's Sport, Richard C. Crepeau Apr 2017

The Week In Woman's Sport, Richard C. Crepeau

On Sport and Society

While much of the country was caught up in the final weekend of March Madness in Phoenix, the biggest stories were taking place in Women’s sport, both on and off the field of play.

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Development Of The Attitude Towards Women’S Sports Scale (Atws), Ceyda Mumcu, Scott Marley Apr 2017

Development Of The Attitude Towards Women’S Sports Scale (Atws), Ceyda Mumcu, Scott Marley

Sport Management Faculty Publications

The purpose of this study was to develop a survey instrument “Attitude toward Women’s Sports (ATWS) Scale” to measure attitude toward women’s sports, and seek various validity and reliability evidences for the instrument. First, item pool of ATWS scale was reviewed by subject matter experts to collect evidence on content validity of the instrument and to refine the instrument. Second, items were tested with two pilot studies to assess effectiveness of the items within the ATWS scale by performing item analyses. Total of 49 items were deleted in two pilot studies as a result of item analyses. The remaining items …

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How Can Small-Market Teams Survive In Today’S Major League Baseball?, Kelsey Walton Apr 2017

How Can Small-Market Teams Survive In Today’S Major League Baseball?, Kelsey Walton

Honors Senior Capstone Projects

Competitive balance is an issue in every major sport, though Major League Baseball struggles significantly due to the lack of a salary cap. Understandably, the players’ union disagrees and refuses to allow a salary cap, as player salaries would most likely not only be slowed but halted altogether. Major League Baseball contrasts this as perfect competition is preferred though unrealistic. Prior research indicates that competitive balance measures such as the luxury tax and revenue distribution are somewhat effective, though they still do not completely solve the issue plaguing the league, specifically small-market teams.

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Undergraduate Sport Management Students’ Perceptions Of Leadership Skills Through Service Learning, Bryan Romsa, Katelyn Romsa, Jon Lim, Scott Wurdinger Apr 2017

Undergraduate Sport Management Students’ Perceptions Of Leadership Skills Through Service Learning, Bryan Romsa, Katelyn Romsa, Jon Lim, Scott Wurdinger

Counseling and Human Development Faculty Publications

Researchers have discovered that service learning affects students’ academic, personal, and social development. However, currently there is a gap in literature analyzing ways in which service learning affects students’ perceived leadership skills. This study examined the effectiveness of service learning on the perceived leadership skills of 74 sport management undergraduate students at a mid-sized, Midwestern, public university using Kouzes’ and Posner’s Student Leadership Practices Inventory instrument, which examines leadership practices in five areas: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart. The results of this study may help faculty members …

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Taxation Of Income On Professional Team Athletes, Crystal M. Williamson Apr 2017

Taxation Of Income On Professional Team Athletes, Crystal M. Williamson

Senior Honors Theses

Taxation of income for the average person can be a daunting task. However, for professional athletes, this task becomes even more tedious. Professional athletes face the jock tax. This means that athletes have to pay taxes in every state in which they play a game, practice, and perform a service that is part of their contract. Professional athletes, like every United States (U.S.) citizen, are required to pay both federal and state income taxes. Since professional athletes are constantly traveling, their state of residence becomes even more important when allocating their income to the respective state. Many question the constitutionality …

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Making Seconds Count, Kate Carlisle Mar 2017

Making Seconds Count, Kate Carlisle

Colby Magazine

After narrowly missing the Olympics, Steve Whelpley '05 returns to Mayflower Hill ready to help train the next generation of Colby rowers.

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Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea Mar 2017

Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea

ETSU Faculty Works

Dr. Kelly Price discovers a remarkable study showing a connection between tee box positions for women and the prevailing politics in the local area.

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Wbc, Nba, And Nhl, Richard C. Crepeau Mar 2017

Wbc, Nba, And Nhl, Richard C. Crepeau

On Sport and Society

Now that the World Baseball Classic has ended and the United States has finally notched a WBC championship, it is time to reflect on the event. For me, it was a great success not because the U.S. won, although that was important, but rather for a number of other reasons.

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Great Fun At Wbc In Miami, Richard C. Crepeau Mar 2017

Great Fun At Wbc In Miami, Richard C. Crepeau

On Sport and Society

My fellow Americans, today I want to report to you that although I have been going to baseball games for over a half-century, I have never been to a baseball game like the one I went to in Miami last Saturday night.

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Are Fans Proud Of The Wnba's Pride Campaign?, Ceyda Mumcu, Nancy Lough Mar 2017

Are Fans Proud Of The Wnba's Pride Campaign?, Ceyda Mumcu, Nancy Lough

Sport Management Faculty Publications

In May 2014, the Women’s National Basketball Association (WNBA) launched its Pride campaign and became the first professional sport league in the US to explicitly reach out to gay fans. As the public opinion toward homosexuality has been changing, sport marketers need to understand how to reach and respond to heterosexual and gay fans without alienating one or the other. The purpose of this study was to investigate heterosexual and lesbian, gay, bisexual, and transgender (LGBT) fans’ attitudes toward the Pride campaign, and the impact of fandom, attitude toward the Pride campaign and sexual orientation on consumption intentions. One-way ANOVAs, …

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An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo Mar 2017

An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo

Marketing Faculty Research

This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using regression to determine the degree to which fan identification could be explained by motivation factors. It was found that self-esteem, entertainment, escape, and eustress explained 40.1% of the variance in fan identification. Understanding that fans have different levels of identification and different types of motivations will enable sport marketers can better tailor strategies to more effectively reach target markets.

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Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams, Jacob S. Watkins Mar 2017

Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams, Jacob S. Watkins

Undergraduate Distinction Papers

As entertainment and leisure market offerings increase, major professional sports teams need different approaches to segmenting consumers. Household life cycle represents an approach to segmenting. Using data from one major professional sports team, the household life cycle is found to have a relationship with purchase of different season ticket packages. Major professional sports team managers should offer different types of ticket packages to different segments of the household life cycle.

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Ed Garvey’S Legacy, Richard C. Crepeau Feb 2017

Ed Garvey’S Legacy, Richard C. Crepeau

On Sport and Society

Ed Garvey died this week at age 76. For many younger NFL fans his name will mean little. Once called “The Karl Marx of the Shower Stall,” Garvey was one of the most significant figures in the history of the National Football League in the 1970s and early ‘80s. Garvey was appointed legal counsel to the National Football League Players Association in 1970 and became Executive Director in 1971, a position he held until 1983. Along with John Mackey and others he led the players in there decades long struggle with the Commissioner and the owners. Although he did not …

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Denial, Richard C. Crepeau Feb 2017

Denial, Richard C. Crepeau

On Sport and Society

It seems that by now most everyone, except Patriot and Falcon fans, should have fully recovered from the Super Bowl. As someone who has seen all fifty-one of these championship games, this one certainly ranks among the most exciting, if not the best played game.

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The Nfl's Alternative Facts, Richard C. Crepeau Feb 2017

The Nfl's Alternative Facts, Richard C. Crepeau

On Sport and Society

One of the new buzz phrases spreading across the nation out of Washington is “alternative facts.” For those of us who have lived through several administrations and any number of sporting scenes, “alternative facts” are quite a familiar commodity.

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The Australian Open, Richard C. Crepeau Jan 2017

The Australian Open, Richard C. Crepeau

On Sport and Society

Each year the Australian Open seems to produce some excellent tennis in the form of a dramatic match, a surprising winner, or some other wonder. It is the first of the Grand Slam events of the year and as such has a significance for anyone even slightly interested in tennis.

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Women's Golf: An Academic Perspective, Kelly Price-Rhea Jan 2017

Women's Golf: An Academic Perspective, Kelly Price-Rhea

ETSU Faculty Works

You may be asking yourself, “Why should I care if women’s golf is studied by a bunch of professors?" - Dr. Kelly Price

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A New Year, Richard C. Crepeau Jan 2017

A New Year, Richard C. Crepeau

On Sport and Society

It is a new year in the world of sport and in just two weeks there have been a number of notable events and achievements. Yesterday there were two remarkable NFL playoff games that once again remind us of the unpredictability of sport and the excitement that is generated by it. Both games ended in dramatic fashion.

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Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried Jan 2017

Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried

Sport Management Faculty Publications

The use of analytics has been growing throughout the sport industry. Although the concepts of analytics and big data are frequently used in the sport industry and highlighted in numerous media outlets, sport management students often do not have a strong understanding of why and how analytics are important for their future career, especially as it relates to sport marketing. This case study describes a fictitious student’s interaction with an industry professional who is an expert on Customer Relationship Management (CRM) and marketing analytics in the sport industry, and the student’s desire to be an intern in the Analytics Department …

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What Drives Endorsement Earnings For Superstar Athletes?, Daniel Rascher, Terry Eddy, Oskr, Llc Jan 2017

What Drives Endorsement Earnings For Superstar Athletes?, Daniel Rascher, Terry Eddy, Oskr, Llc

Sport Management

Athletes’ endorsement earnings receive significant attention in the trade/popular press, but the academic literature on this issue is sparse. Thus, the purpose of the study was to examine factors that drive variation in endorsement earnings. Resulting analyses indicated the Positive Q Score measure (likability) was worth about $750,000-$1 million for each unit of the scale, while the Negative Q Score measure was statistically insignificant. One unit increases in Exposure and Familiarity were worth roughly $600,000 and $200,000, respectively. These findings can be used by athletes, agents, and sponsors to determine estimates, or fair-market value, for endorsement deals.

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Determining Fair Market Value For Duke’S Sporting Goods Store, Michael Goldman, Daniel A. Rascher Jan 2017

Determining Fair Market Value For Duke’S Sporting Goods Store, Michael Goldman, Daniel A. Rascher

Sport Management

Shelley Valdez is a recent finance team hire at Duke’s Sporting Goods Store. She has 1 week to identify, gather, and analyze relevant information to calculate the financial value of the business, using the income and market approaches. She has also been asked to consider Duke’s liquidation value, and comment on the strategic options these calculations point to, before a board meeting of the owners next week.

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Concacaf Strategic Repositioning: Rebuilding Trust In The ‘Beautiful Game’, Michael Goldman, Aaron Burks, Nola Agha Jan 2017

Concacaf Strategic Repositioning: Rebuilding Trust In The ‘Beautiful Game’, Michael Goldman, Aaron Burks, Nola Agha

Sport Management

This case presents the strategic repositioning challenge faced by the Confederation of North American, Central American and Caribbean Association Football (CONCACAF) after a period of leadership and strategy instability. It reports the allegations and findings of misconduct, and discusses the steps taken by the new leadership to define a new mission and strategy.

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Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations Jan 2017

Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2017-18 season.

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2017-18 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University Jan 2017

2017-18 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

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Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations Jan 2017

Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

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Cricket South Africa’S Protea Fire Brand, Luisa Mazinter, Michael M. Goldman, Jennifer Lindsey-Renton Jan 2017

Cricket South Africa’S Protea Fire Brand, Luisa Mazinter, Michael M. Goldman, Jennifer Lindsey-Renton

Sport Management

No abstract provided.

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Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations Jan 2017

Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 women's golf team season.

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Ua19/16/1/5 Hilltopper Golf 2016-17 Season Statistics, Wku Athletic Media Relations Jan 2017

Ua19/16/1/5 Hilltopper Golf 2016-17 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 men's golf team season.

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Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations Jan 2017

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

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