Open Access. Powered by Scholars. Published by Universities.®

Sales and Merchandising Commons™

Open Access. Powered by Scholars. Published by Universities.®

Discipline
Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 991 - 1005 of 1005

Full-Text Articles in Sales and Merchandising

Msu Update, 1975, Office Of Communications & Marketing, Morehead State University. Jan 1975

Msu Update, 1975, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1975.

Go to article

The Economics Of Trading Stamps : A Microeconomic Analysis, Joyce Marie Beggs Jan 1973

The Economics Of Trading Stamps : A Microeconomic Analysis, Joyce Marie Beggs

Theses, Dissertations and Capstones

Trading stamps were introduced in the United States in 1891. The first firm to employ them was Schuster's Department Store in Wisconsin. In recent years several analyses have been undertaken concerning the economic effect of the stamps. However, the studies are inconclusive.

Go to article

Analysis And Prediction Of Telephone Demand In Local Geographic Areas, Douglas M. Dunn, William (Bill) H. Williams, W. Allen Spivey Oct 1971

Analysis And Prediction Of Telephone Demand In Local Geographic Areas, Douglas M. Dunn, William (Bill) H. Williams, W. Allen Spivey

Publications and Research

An approach to forecasting the demand or local area telephone service is presented in this paper. The specific problem discussed is the fore­ casting of main stations in three Michigan metropolitan areas. Several different statistical models are used. The first class of models introduced uses adaptive exponential smoothing and is based solely on the past history of the time series involved. Although appropriate data at the local area level are very difficult to obtain, two exogenous time series related to household formations are used to construct more elaborate models for one of the areas. The various models are evaluated by …

Go to article

Msu Update, 1971, Office Of Communications & Marketing, Morehead State University. Jan 1971

Msu Update, 1971, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1971.

Go to article

Stone Fruit Regulations, W J. Hart Jan 1971

Stone Fruit Regulations, W J. Hart

Journal of the Department of Agriculture, Western Australia, Series 4

Stone fruit grading regulations were introduced for the first time recently to keep small, green or badly blemished fruit off the market. This type of fruit is always in poor demand and can spoil the prices obtained for better lines of fruit by creating the impression of heavy supplies.

Go to article

Display, A Tool Of Selling, I. Cecil Terk Aug 1969

Display, A Tool Of Selling, I. Cecil Terk

All Master's Theses

The purpose of this study was to prepare an audio-visual teaching unit that would emphasize and illustrate the role of display in moving goods from the retailer to the consumer including the technical aspects of creating a display.

Go to article

A Study Of Sales Training Within The General Aviation Industry, Clyde Eli Harris Jr. May 1964

A Study Of Sales Training Within The General Aviation Industry, Clyde Eli Harris Jr.

Graduate Theses and Dissertations

The study analyzed the manner in which the five leading utility aircraft companies conducted their sales training activities, the reasons for their methods of sales training, and the problems encountered in their sales training program. Sales training, as defined in this paper, refers to an organized attempt by the management of a business organization—in this instance a utility aircraft manufacturer—to advise, assist, prepare, discipline, teach, and educate the organization’s selling personnel at all levels so that better results—greater sales with less effort at lower costs—can be attained. Sales training in the general aviation industry appears to be important for three …

Go to article

Book Reviews, E. Allan Farnsworth, Edward L. Barrett Jr., Norman Abrams, James Rowland Gough, Jaro Mayda, Maurice H. Merrill Jun 1963

Book Reviews, E. Allan Farnsworth, Edward L. Barrett Jr., Norman Abrams, James Rowland Gough, Jaro Mayda, Maurice H. Merrill

Journal of Legal Education

No abstract provided.

Go to article

Shall I Fill 'Er Up, Sir?: A Study Of The Retail Gasoline Service Station Operator And Methods Of Increasing His Profits, Linford Loesch May 1952

Shall I Fill 'Er Up, Sir?: A Study Of The Retail Gasoline Service Station Operator And Methods Of Increasing His Profits, Linford Loesch

Business and Economics Honors Papers

This 33 page thesis examines a proposal to increase sales at a gasoline service station.

Go to article

The National Retail Credit Association: An Experiment In Cooperation For Retail Credit Control, Barbara Tharpe May 1946

The National Retail Credit Association: An Experiment In Cooperation For Retail Credit Control, Barbara Tharpe

Honors Theses

With the use of consumer credit becoming more and more widespread, there has been a growing feeling that its use should be controlled. This is an examination of the fundamental developments in the history of the National Retail Credit Association, the leading association of retail credit men, giving special consideration to the idea of credit control. The credit abuses before any form of cooperation or control evolved are presented in the first chapter. Then, the part that the NRCA played in bringing about the cooperation of retail credit men is treated . The NRCA was the first to suggest voluntary …

Go to article

History Of The National Retail Credit Association, Elizabeth Redford May 1941

History Of The National Retail Credit Association, Elizabeth Redford

Honors Theses

With the ever increasing use of credit in our present day economy, it is only fitting that our attention be directed to an organization which, although established less than thirty years ago, has come to be one of the most important institutions in our modern credit economy. This institution is the National Retail Credit Association which was established for the expressed purpose of bettering credit conditions in the field of retall trade. As far as we are able to determine, no complete history of this organization has been published, and it is for this reason that I have endeavored in …

Go to article

The Just Price, James F. Quirk Apr 1929

The Just Price, James F. Quirk

Bachelors’ Theses

In a hearing before the Industrial Commission the president of the American Sugar Refining Company answered his inquisitors in this notable manner: "I think it is fair to get out of the consumer all you can, consistent with the business proposition." Now whether this gentleman felt that he was here laying down a canon of injustice or no, it is not our purpose at this place to discuss. But there is one thing concerning which he does not leave us in any doubt; we know how he fixes his prices-- get as much as you can. It shall be the …

Go to article

Advertising - A Necessity Of All Sales, Viola Lois Risch Jun 1926

Advertising - A Necessity Of All Sales, Viola Lois Risch

Bachelors’ Theses

The rapid progress in advertising during the last century has caused many people to accuse this brand of marketing of being new and experimental, and to overlook the part it played in the earlier growth of business. Advertising and the selling of goods have been associated with one another for more than two centuries. With the advent of machinery and the improvement of labor conditions the sudden and voluminous increase in production required a corresponding increase in markets, and so the selling problem--the problem of getting rid of the manufactured goods arose.

Go to article

Bond Valuation, Millard Wessel Jun 1925

Bond Valuation, Millard Wessel

Bachelors’ Theses

In the investment field today, the thing most strikingly noticeable is the lack of knowledge of the principles back of investment. This is brought out more clearly day by day as the number of business failures multiply. The purpose of this paper is to show to the investor the methods used and advocated by expert financiers and accountants on the general sμbject of bond valuation. The subject of bond valuation includes: A. The Problem of Amortization. B. Calculation of the Purchase Price of a Bond. C. Determination of the Investment Rate. D. The Treatment of Bonds Redeemable in Installments.

Go to article

The Personal Element In Salesmanship, Walter Berghammer Jan 1925

The Personal Element In Salesmanship, Walter Berghammer

Bachelors’ Theses

No abstract provided.

Go to article

First Prev