Sales and Merchandising Commons^™

Modularity And The Product Lifecycle, Peter Cebon, Oscar Hauptman, Chander Shekhar

Research Collection Lee Kong Chian School Of Business

Product lifecycle theory, which underlies theories of technical innovation in economics, strategy, marketing, and operations management, is based implicitly on the assumption that products are integrated wholes. The modularization of products undermines the specific synergies which drive the product lifecycle, and this undermining has impacts spanning from the structure of individual organizations to the structure of economies and the definition of industries.

An Investigation Of Consumer Online Trust And Purchase-Repurchase Intentions, Dan J. Kim, Donald Ferrin, Raghav Rao

Research Collection Lee Kong Chian School Of Business

There is little research on trust and satisfaction in the electronic commerce from a longitudinal (pre- and postpurchase) perspective. Based on previous frameworks and theories, this study developed a combined model of consumer trust and satisfaction in the context of Internet shopping. From the valance framework and expectation-confirmation theory, several prepurchase and post-purchase factors such as risk, benefit, consumer trust, expectation, confirmation, and satisfaction are investigated as research variables affecting consumer repurchase intention.

The results of the study show that trust is the strongest predictor of the consumer’s purchase intention. In addition, as in traditional consumer satisfaction studies, it holds …

Reading The Voice Of The Customer: A Content Analysis Of Consumer Reviews, Seshan Ramaswami, Susheela Abraham Varghese

Research Collection Lee Kong Chian School Of Business

Online consumer reviews are an increasingly prominent source of interpersonal influence on consumer preferences. We discuss similarities and differences between these reviews and conventional word-of- mouth sources. A content analysis of 180 online consumer reviews reveals important insights for both academics and managers into the consumer search and influence processes.

Msu Today, 2003, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

The MSU Today magazine of Morehead State University for April of 2003.

Antecedents Of Salesperson Effectiveness And Efficiency Performance: A Data Envelopment Analysis, Xueming Luo

Doctoral Dissertations

The objective of this dissertation was to (1) measure salesperson efficiency; (2) investigate both personal and organizational factors that determine salesperson efficiency; and (3) investigate both personal and organizational factors that determine salesperson effectiveness. Salesperson efficiency was assessed by data envelopment analysis (DEA). Two different DEA models were employed in order to increase the reliability of the efficiency results. Antecedents of salesperson efficiency and effectiveness were tested using Tobit regression analysis and ordinary least square regression analysis, respectively. These antecedents include not only personal level variables such as working smart, working hard, learning goal orientation, and performance goal orientation, but …

Msu Update, 2003, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 2003.