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Articles 1 - 14 of 14
Full-Text Articles in Sales and Merchandising
Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic
Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic
Williams Honors College, Honors Research Projects
TO EXPAND THE HARTVILLE POTATO CHIP COMPANY BRAND IN A WAY THAT WILL CREATE A UNIQUE POSITION IN THE MIND OF THE CONSUMER.
Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal
Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal
Asian Management Insights
Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.
Unpacking A Sustainable Concept, Florence Tay
Unpacking A Sustainable Concept, Florence Tay
Research Collection Institute of Service Excellence (2007-2024)
Florence Tay, Co-Founder of UnPackt, breaks down how community building and education can lead to a more enduring zero-waste journey.
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning
Honors Projects
I have always been told that because of my involvement in athletics, recruiters will be more interested to hire me over other candidates because of the skills I have learned as a student athlete. By completing this honors project, I had the ability to survey hiring managers and recruiters targeting Bowling Green Business Students to see if and why they have a preference of hiring a student athlete.
Business For The Glory Of God, Abigail Daniels
Business For The Glory Of God, Abigail Daniels
Senior Honors Theses
The grand narrative of the Bible could be broken into three distinct parts- Creation, Fall, and Redemption. The main focus of this paper will go through the distinct parts of Creation and the Fall, but the focus will be on Redemption specifically in the realm of work and how it relates to business marketing. In Creation, God created us in His image meaning we were gifted with the ability to create and to form relationships. We express God’s image through the dominion mandate, which is God’s command to us to be stewards of the earth through the act of work. …
Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs
Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs
Theses/Capstones/Creative Projects
LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
A Strategic Marketing And Financial Analysis Of Toys R Us, Ethan S. Thomison
Lewis Honors College Capstone Collection
The following is a strategic marketing and financial analysis concerning the highly dynamic operations of Toys R Us.
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye
7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye
Community Vitality Initiative
No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.
Federalism And Business Decisions In The October 2005 Term, Carter G. Phillips
Federalism And Business Decisions In The October 2005 Term, Carter G. Phillips
Touro Law Review
No abstract provided.
A Marketing Plan For Main Street Small Animal Hospital In Templeton, Ca, Lisa Karcher
A Marketing Plan For Main Street Small Animal Hospital In Templeton, Ca, Lisa Karcher
Agribusiness
A marketing plan was developed for Main Street Small Animal Hospital in Templeton, CA using client survey research. The surveys determined the possible marketing avenues to improve the current marketing status of Main Street.
Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris
Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris
Scholarship and Professional Work - Business
As more women enter into the traditionally male-dominated occupations of sales and purchasing, an understanding of gender differences in communication can provide salespeople with added information to increase their effectiveness. 1his paper begins with a review of the research on gender differences in verbal and non-verbal communication and then applies these findings to the field of sales. The paper concludes with managerial implications and recommendations for how salespeople might account for gendered aspects of their communications and by so doing potentially increase the effectiveness of their sales process.
South Kingstown Ri: New Zoning For An Historic Mill, Maggie Jones, Richard Barringer
South Kingstown Ri: New Zoning For An Historic Mill, Maggie Jones, Richard Barringer
Planning
The village of Peace Dale in the town of South Kingstown, Rhode Island, developed around several mills that commenced operations in the 1800s. One mill, known as the Palisades, is still partially active and in excellent condition, but much of its square footage is unutilized. A citizens’ group of artists and business people joined with the mill owners and the town of South Kingstown to develop new zoning regulations to make more flexible the permitted uses for the mill site. The proposed zoning will allow the mill complex to feature a mix of retail, residential, and manufacturing uses, while preserving …
An Empirical Investigation Of The Evaluative Criteria Of Industrial Buyers, Daniel H. Mcquiston, Rockney G. Walters
An Empirical Investigation Of The Evaluative Criteria Of Industrial Buyers, Daniel H. Mcquiston, Rockney G. Walters
Scholarship and Professional Work - Business
A factor analytic methodology is used to measure and interpret the evaluative criteria used by the functional roles represented in an industrial decision making unit during their consideration to purchase a piece of capital equipment. The results of the study indicate that the criteria employed by each decision maker during the evaluation of this equipment varied by functional role. The attributes contained in each evaluative dimension were directly related to each functional role primary job responsibility.