Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Institution
- Keyword
- Publication
- Publication Type
Articles 1 - 6 of 6
Full-Text Articles in Sales and Merchandising
Msu Today, 2000 (September-October), Office Of Communications & Marketing, Morehead State University.
Msu Today, 2000 (September-October), Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
The MSU Today magazine of Morehead State University for September and October of 2000.
Msu Today, 2000 (July-August), Office Of Communications & Marketing, Morehead State University.
Msu Today, 2000 (July-August), Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
The MSU Today magazine of Morehead State University for July and August of 2000.
Successful Sales Management: By Grant Stewart, London: Universities Press, 1999., S Ramesh Kumar
Successful Sales Management: By Grant Stewart, London: Universities Press, 1999., S Ramesh Kumar
IIMB Management Review
Any book aimed at the practitioner of sales/marketing should not give an impression that it is written by either a knowledge creating high-priest of academic concepts or by a guru of jargon who is in the business of making simple things complex. Grant Stewart certainly qualifies as an author who believes in the power of simplicity. While the author’s targeted audience for the book includes marketing managers in the higher echelons of the corporate hierarchy, the book will probably be useful to sales managers or senior sales executives who are on the threshold of assuming higher responsibilities in the area …
Msu Update, 2000, Office Of Communications & Marketing, Morehead State University.
Msu Update, 2000, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
MSU Update Newsletters for 2000.
Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles, Anusorn Singhapakdi
Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles, Anusorn Singhapakdi
Marketing Faculty Publications
Sales and other marketing professionals were compared in terms of some of their demographic, socioeconomic, and psychographic characteristics. It was generally expected that sates professionals would be different from the other marketing professionals in the sample. Regarding demographic and socioeconomic characteristics, more sales than other marketing professionals were male and they were less affluent. They also had fewer years of business experience. In terms of their personal values and moral philosophies, sales professionals, despite a general consensus evidenced in many leading sales and sales management texts that they are different from other employees, are generally speaking, very similar.
Brand Awareness, Usage & Purchase Patterns Of Hair Shampoo : A Consumer Behavior Perspective, Siew Fong Tong
Brand Awareness, Usage & Purchase Patterns Of Hair Shampoo : A Consumer Behavior Perspective, Siew Fong Tong
Student Works (2000-2009)
The hair shampoo industry in Malaysia is becoming highly competitive with more products of local and imported brands. The purpose of this study is to provide a better understanding of the behavior of consumers with regards to hair shampoo. The specific objectives of this study are to examine the unaided brand awareness of hair shampoo; the usage and purchase patterns of hair shampoo; the evaluative criteria used in product performance evaluation and if differences exist among the different ethnic groups; to investigate factors and their relative importance that influence consumers' choice of hair shampoo as well as to examine if …