Sales and Merchandising Commons^™

The Impact Of Targeted Marketing On The Health Of Teenagers In America: Regulatory Safeguards And Implications, Katelyn Overbay

Senior Theses

The rise of digital marketing has transformed how companies engage with consumers, particularly those that fall within the adolescent age group. Teenagers represent a uniquely vulnerable demographic due to the developmental stage they are in, making them especially susceptible to targeted advertising strategies that leverage data analytics, social media algorithms, and behavioral tracking. The aim of this study is to examine the direct and indirect impacts of targeted marketing on the physical, mental, and social health of teenagers in the United States. Drawing on existing literature, case studies, recent lawsuits, and regulatory analysis, the research gathered explores how industries such …

Guilt’S Role In Sustainable Fashion Adoption: Bridging The Attitude-Behavioral Intention Gap And Moral Influences On Consumer Choices, Lauren Mckenzie Cole

Theses and Dissertations

The COVID-19 pandemic led to a substantial increase in consumer awareness within the fashion industry. Despite increased consumer consciousness and a growing interest in adopting sustainable fashion habits, a notable gap exists between consumer attitudes, intentions, and actual behavior. This is referred to as the attitude-behavior gap. Although many consumers express a desire to adopt sustainable fashion consumption habits, various psychological factors and barriers hinder their ability to do so. This Study addresses these challenges, focusing specifically on the role of guilt as a motivating factor in bridging the attitude-behavior gap. Using a survey with Generation Z consumers, this study …

The Impact Of Individual Culture On Purchase Decisions Of Fast Fashion In Brazil, Lucie S. Speck

Senior Theses

Fast fashion is an emerging method of production in the apparel industry that is characterized by lower-quality materials and faster production timelines than the traditional methods of producing clothing. It is becoming a trending topic in modern business due to its negative social and environmental impact, as brands that use fast fashion production processes are constantly being criticized for inhumane labor practices and large amounts of textile waste.

This research proposes two models using a survey as its main research method. The first model determines how financial situation, collectivism as a cultural value, and education level impact whether social media …

Success With Social Responsibility Local Retailers' Perspectives, Danielle Marie Razalan

Theses and Dissertations

This research examines a specific sect of small business—the local retailer—in order to gauge owners’ understanding and implementation of corporate social responsibility (CSR). Guided by the Enlightened Self-Interest Model (ESIM), the purpose of this study is to gain further insight into how local retailers in Columbia determine what is socially responsible, and what CSR practices they are utilizing. Additionally, this research aims to understand why local retailers are motivated to act in a socially responsible way and the benefits they perceive from CSR. Results reveal that owners of local retailers are motivated to act in a socially responsible way by …

The Development And Production Of The Comodo Keeper, Ashley Cook

Senior Theses

As a musician of large ensembles, I have seen the destruction the harsh sound of a metal mouthpiece cap falling onto the cold, hard floor can do to both the concentration of the members of the rehearsal as well as the mood of the conductor. Many saxophonists and clarinetists keep their mouthpiece caps on the edge of their flimsy music stands because during periods of rest, it is best to preserve the reed with the cap. However, with virtually every rehearsal I partake in, shuffling one’s music and grabbing pencils off the stand results in an accident. Witnessing this interruption …

Mannequin Size On Consumers' Perception Of Self And Satisfaction With Fit, Amanda Cohen

Theses and Dissertations

This study examined the influencing factors that affect female's perceptions towards mannequins in retail environments. Data was collected using an online survey through the use of a snowball convenience technique. A total of 316 respondents were included. Using Pearson's r, the results indicated that the use of idealized mannequins in retail stores have a significant impact on social comparison, body dissatisfaction, and satisfaction of fit among female consumers. These results suggest that female consumers compare their bodies to those of mannequins and the larger the discrepancy between the size of the mannequin and the woman the more dissatisfied the woman …