Sales and Merchandising Commons^™

Breaking New Ground In Kano, Shekhar Trivedi, Rahul Bharadwaj

IIMB Management Review

Shekhar Trivedi documents the experiences of Rahul Bharadwaj, who set up a branch at Kano, Nigeria, a place totally unknown to him, to market the carpets and rugs manufactured by his company. Apart from the hands on experience of putting systems and processes in place, he provides culture specific insights about the country and highlights the sales strategies that were employed.

The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

The focus of this article is the persistent continued strength of wet markets in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of …

Msu Today, 1999, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

The MSU Today magazine of Morehead State University for July and August of 1999.

Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

When consumers are presented with negative information about a brand that they have evaluated positively earlier, the extent to which they change their initial evaluation may depend on the formats in which information is presented (non-comparative vs. comparative) at the two stages. In four experiments, we manipulate the format in which information is presented at an initial and at a challenge stage and investigate their effects on the degree of revision in evaluative judgments. The results of the four experiments suggest that when consumers receive initial information in a noncomparative format, a comparative challenge causes a greater degree of revision …

Msu Update, 1999, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1999.

Fulling Around: The Shaker Fulling Mill At South Union, Kentucky, Donna C. Parker, Jonathan J. Jeffrey

SCL Faculty and Staff Publications

The fulling mill was an essential component of any successful early-19th century woolen industry. Fullers applied finishing techniques to cloth in order to create a stronger, more attractive, and more useful fabric. In 1813 the Shakers at Kentucky’s South Union community constructed a fulling mill that serviced their own demands for textile finishing processes as well as those of area residents. The fulling mill, aided by the Shakers’ three-year-old carding mill, developed by the 1860s into a full-fledged woolen factory.

The Secondary Retail Market - A Viable Option?, Elaine Murphy

Masters

The secondary retail market in Dublin has dramatically altered over the last four years. Indeed, the entire retail market in Dublin and countryside has witnessed a substantial upsurge in activity over the last four years. On Grafton Street retail Zone A rents are breaking £2,153 per square metre (£200 per square foot) barrier and premiums are in the region of £300,000 -£400,000. There is currently a shortage of good retail investment opportunities on Grafton Street, which is leading investors to turn to Dublin’s other prime street, Henry Street. Over the last year Zone A rents on Henry Street have increased …

Own-Brands : An Investigation Into Their Development And Potential In The Irish Grocery Market, Mary Patricia O'Connor

Theses

The title of the thesis “Own-Brands - An investigation into their development and potential in the Irish Grocery Market” illustrates what the thesis hopes to explore.

The overall value of the own-brand market is approximately £350 million, which represents almost 17% of total grocery expenditure in the Irish market. The last few years have seen a resurgence of own-brand with major Irish owned grocery retailers shifting from primarily low cost no frills staple goods to a focus on quality marketable goods at value for money prices, to rival the brand leaders in their respective categories and to compete with the …