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Full-Text Articles in Sales and Merchandising

Bill Brand Interview By Alex Morris, April 6, 2026, Bill Brand, Alexander Morris Apr 2026

Bill Brand Interview By Alex Morris, April 6, 2026, Bill Brand, Alexander Morris

HIST 4798/5798: Recording Memory: Methods and Uses of Oral History

In this 2026 interview, Bill Brand, a former corporate executive and, since 2023, a trustee on the Ohio University Foundation Board, discusses his lifelong connections to Ohio University (OU) and Athens, Ohio. An OU alum, Brand earned a Bachelor of Science from the Scripps College of Communication in 1987. He discusses what about OU—from when he first visited in the early 80s up until now—has continued to entice him into involvement with the university. In particular, he touches on the strong sense of community within both the university and Athens as a whole, which he asserts serves as a safe …


Comercio Informal Y Financiación Informal En Colombia Casos: Cúcuta, Villavicencio, Localidad De Chapinero Y Sector Las Aguas En Bogotá, Olga Marina García Norato, Gustavo Adolfo Diaz Valencia Apr 2024

Comercio Informal Y Financiación Informal En Colombia Casos: Cúcuta, Villavicencio, Localidad De Chapinero Y Sector Las Aguas En Bogotá, Olga Marina García Norato, Gustavo Adolfo Diaz Valencia

Ciencias Administrativas, Económicas y Contables

Este libro presenta una serie de investigaciones desarrolladas desde 2016 sobre la informalidad en Colombia, específicamente el comercio informal en el espacio público y las fuentes de financiación de los vendedores informales. La primera investigación, realizada en Chapinero, Bogotá, analizó las condiciones socioeconómicas y las limitaciones financieras de estos comerciantes. En 2017, el estudio se expandió a Villavicencio y Cúcuta, examinando las fuentes de financiación informal y sugiriendo políticas públicas para la inclusión financiera. Los resultados revelan bajos niveles de escolaridad e ingresos entre los vendedores, quienes dependen de prestamistas informales debido a las barreras para acceder al crédito formal, …


All About Flowers : James Vick's Nineteenth-Century Seed Company, Thomas J. Mickey May 2021

All About Flowers : James Vick's Nineteenth-Century Seed Company, Thomas J. Mickey

Ohio University Press Open Access Books

A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies.

“There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds.

Vick was genuinely passionate …


Austin Fraser Internship In Reading, England, Megan Ditore Mar 2019

Austin Fraser Internship In Reading, England, Megan Ditore

Student Engagement Posters

Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.


Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon Mar 2019

Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon

Student Engagement Posters

Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.


Stonehill Alumni Magazine Winter/Spring 2018, Stonehill College Office Of Communications And Media Relations Jan 2018

Stonehill Alumni Magazine Winter/Spring 2018, Stonehill College Office Of Communications And Media Relations

Stonehill Alumni Magazine

This issue of the magazine includes the following features:

  • Who But Leo Meehan? From early on, Leo J. Meehan ’75 had his sights set on sales, but he didn’t expect what would happen when he took a job with a “tiny” ofce supply company after he graduated. BY TRACEY PALMER
  • The Unexpected Path Sometimes it’s the detours that make all the diference. Read fve stories of alumni who veered from a straight line to achieve personal fulfllment. BY MAURA KING SCULLY
  • Design is Everywhere From cereal boxes to billboards to an app on your phone, design is all around. Our …


The Factors Impacting Customers’ Intention To Use Of An Online Grocery Retail Store, Mitra Maboud Jan 2017

The Factors Impacting Customers’ Intention To Use Of An Online Grocery Retail Store, Mitra Maboud

ECU Posters

In an effort to increase sales, most major retail companies seek to recruit and reward loyal customers for regular frequent purchases. Companies inspire and reward their loyal customers to enhance repeat purchase and sales opportunities. There are a number of factors influencing the customers’ mindset in choosing a specific grocery store, such as loyalty, word of mouth, risks, brand image and brand value. Further analyses of these factors will assist company’s customer relationships and marketing strategy development and implementation.

The benefit of developing loyalty among customers is to increase repeat purchase behaviour (Das, 2014; Jarvis & Wilcox, 1977). Customers’ satisfaction …


"Let's Go Shopping At The Square" Cleveland's Leading Downtown Department Stores: A Business Legacy, Richard Klein Oct 2014

"Let's Go Shopping At The Square" Cleveland's Leading Downtown Department Stores: A Business Legacy, Richard Klein

Cleveland Memory

This book is a tribute to the eight major downtown Cleveland department stores and their many loyal customers. For over 150 years, these large stores dominated the local retail scene. They represented exciting places that not only provided a full range of goods and services all under one roof, but also, offered a special shopping adventure every time their customers visited.


Principles And Practices Of Bar And Beverage Management, James Peter Murphy May 2013

Principles And Practices Of Bar And Beverage Management, James Peter Murphy

Books

Murphy, J. (2013) The Principles and Practices of Bar and Beverage Management, Goodfellows Publishing Ltd, Oxford, England.

Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.


Friedheim Family Papers - Accession 159, Friedheim Family Jan 1978

Friedheim Family Papers - Accession 159, Friedheim Family

Manuscript Collection

The Friedheim Family Papers consist of family histories, correspondence, financial records, wills, land deeds, and newspaper clippings, relating to the Rock Hill, South Carolina family. There is much material concerning the financial affairs and estate of Arnold Friedheim and his brother, Julius Friedheim , owners of Friedheim ’s Department Store, and the heirs to their estates, which included the members of the Marshall Family. Also included are the executors annual reports concerning actions taken in carrying out the terms of the Friedheim’s will and a genealogy of the John Clawson Family.