Sales and Merchandising Commons^™

Msu Update, 2001, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 2001.

Virtual Estore - Ves.Com, Hean Giap Tan

Student Works (2000-2009)

This is an e-commerce project that suitable for medium-scaled company. It allows companies to register as retailer and sell their product online. Customer can choose and compare products' price from different retailer in this system and pay for their products online using credit cards. Before developing this system, surveys on several development tools are carried on. After the literature surveys, appropriate software tools are chosen. Besides, some existing Malaysia e-commerce website also investigated and their weaknesses are identified. Strength of foreign e-commerce is reviewed, hopes that it will help in developing the system. Furthermore, correct methodology of the project is …

Siscom Virtual Shop, Hamid Hashima

Student Works (2000-2009)

Laporan ini adalah ringkasan bagi proses yang dijalankan semasa membangunkan Sistem Virtual Shop iaitu sebuah sistem yang melibatkan satu proses pembelian dan penjualan barangan atau produk melalui kemudahan Internet dan teknologi komputer Pembelian barangan melalui internet telah mendapat sambutan rakyat terutamanya di kalangan usahawan ataupun mereka yang terlibat secara langsung dalam urusan jual beli barangan atau produk. Tambahan pula dengan adanya kemudahan teknologi komputer yang semakin canggih yang ada sekarang ini akan lebih memudahkan pengguna dan penjual mencapai matlamat mereka tanpa membuang banyak masa iaitu urusniaganya adalah secara atas talian. Sistem ini akan memudahkan pengguna yang mempunyai kemudahan internet di …

Car-4-U: Web Based Car Purchasing Search System, Terlok Chand Deepak Sharma

Student Works (2000-2009)

This report is about a web based car purchasing search system Car - 4 - U. Car - 4 - U consists of three main modules which are the administrator module, the dealer module and the public user module. The administrator module is for the developer to maintain the system, hence a user name and password will be needed to log in. A developer will be able to add new data regarding cars, delete any unwanted or purchased cars, update existing data, change password and view the feedback entered by users in the administrator module. The dealer module is for …

E-Commerce Package For Small Retailers (E-Pack), King Hock Kenny Teoh

Student Works (2000-2009)

The e-Commerce Package for Small Retailers (E-Pack) is a Web-based application. which serves as a platform to assist small retailers in developing their businesses using the power of the Internet. At the same time, E-Pack will also serve as an agent in promoting the Internet as an alternative means of expanding the coverage of one's business and making it known to the entire world. E-Pack is basically divided into two main modules, the shopper's module and the administrator module. The shopper's module deals with the client side of E-Pack such as the online catalogues, shopping cart, and checkout counter, while …

Marketing Sports To Women, Jennifer A. Sloan

Seton Hall University Dissertations and Theses (ETDs)

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Laman Web E-Dagang Buku Teks Terpakai Untuk Pelajar Fsktm Universiti Malaya, Baharuddin Hafiz

Student Works (2000-2009)

Laman web seperti Amazon.com dan Barnes & Nobles.com adalah dua nama yang terkenal dalam menjalankan perkhidmatan penjualan buku di dalam internet. Pada tahun 2000 sahaja syarikat Amazon.com telah menjual RM 6.5 billion nilai buku secara on-line. Ini menunjukkan penjualan buku melalui internet semakin hangat. Projek yang akan dijalankan bukan sahaja bagi membantu para pengguna untuk memiliki buku teks dan rujukan melalui internet tetapi bagi memanfaatkan teknologi e-dagang sedia ada. Projek ini merupakan suatu laman web yang khusus untuk para pelajar untuk mendapatkan buku teks dan bahan rujukan bagi pembelajaran mereka di kuliah. Buku-buku yang dijual adalah yang setara dengan kegunaannya …

Msu Today, 2000 (September-October), Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

The MSU Today magazine of Morehead State University for September and October of 2000.

Msu Today, 2000 (July-August), Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

The MSU Today magazine of Morehead State University for July and August of 2000.

Successful Sales Management: By Grant Stewart, London: Universities Press, 1999., S Ramesh Kumar

IIMB Management Review

Any book aimed at the practitioner of sales/marketing should not give an impression that it is written by either a knowledge creating high-priest of academic concepts or by a guru of jargon who is in the business of making simple things complex. Grant Stewart certainly qualifies as an author who believes in the power of simplicity. While the author’s targeted audience for the book includes marketing managers in the higher echelons of the corporate hierarchy, the book will probably be useful to sales managers or senior sales executives who are on the threshold of assuming higher responsibilities in the area …

Msu Update, 2000, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 2000.

Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles, Anusorn Singhapakdi

Marketing Faculty Publications

Sales and other marketing professionals were compared in terms of some of their demographic, socioeconomic, and psychographic characteristics. It was generally expected that sates professionals would be different from the other marketing professionals in the sample. Regarding demographic and socioeconomic characteristics, more sales than other marketing professionals were male and they were less affluent. They also had fewer years of business experience. In terms of their personal values and moral philosophies, sales professionals, despite a general consensus evidenced in many leading sales and sales management texts that they are different from other employees, are generally speaking, very similar.

Brand Awareness, Usage & Purchase Patterns Of Hair Shampoo : A Consumer Behavior Perspective, Siew Fong Tong

Student Works (2000-2009)

The hair shampoo industry in Malaysia is becoming highly competitive with more products of local and imported brands. The purpose of this study is to provide a better understanding of the behavior of consumers with regards to hair shampoo. The specific objectives of this study are to examine the unaided brand awareness of hair shampoo; the usage and purchase patterns of hair shampoo; the evaluative criteria used in product performance evaluation and if differences exist among the different ethnic groups; to investigate factors and their relative importance that influence consumers' choice of hair shampoo as well as to examine if …

Breaking New Ground In Kano, Shekhar Trivedi, Rahul Bharadwaj

IIMB Management Review

Shekhar Trivedi documents the experiences of Rahul Bharadwaj, who set up a branch at Kano, Nigeria, a place totally unknown to him, to market the carpets and rugs manufactured by his company. Apart from the hands on experience of putting systems and processes in place, he provides culture specific insights about the country and highlights the sales strategies that were employed.

The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

The focus of this article is the persistent continued strength of wet markets in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of …

Msu Today, 1999, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

The MSU Today magazine of Morehead State University for July and August of 1999.

Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

When consumers are presented with negative information about a brand that they have evaluated positively earlier, the extent to which they change their initial evaluation may depend on the formats in which information is presented (non-comparative vs. comparative) at the two stages. In four experiments, we manipulate the format in which information is presented at an initial and at a challenge stage and investigate their effects on the degree of revision in evaluative judgments. The results of the four experiments suggest that when consumers receive initial information in a noncomparative format, a comparative challenge causes a greater degree of revision …

Msu Update, 1999, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1999.

Fulling Around: The Shaker Fulling Mill At South Union, Kentucky, Donna C. Parker, Jonathan J. Jeffrey

SCL Faculty and Staff Publications

The fulling mill was an essential component of any successful early-19th century woolen industry. Fullers applied finishing techniques to cloth in order to create a stronger, more attractive, and more useful fabric. In 1813 the Shakers at Kentucky’s South Union community constructed a fulling mill that serviced their own demands for textile finishing processes as well as those of area residents. The fulling mill, aided by the Shakers’ three-year-old carding mill, developed by the 1860s into a full-fledged woolen factory.

The Secondary Retail Market - A Viable Option?, Elaine Murphy

Masters

The secondary retail market in Dublin has dramatically altered over the last four years. Indeed, the entire retail market in Dublin and countryside has witnessed a substantial upsurge in activity over the last four years. On Grafton Street retail Zone A rents are breaking £2,153 per square metre (£200 per square foot) barrier and premiums are in the region of £300,000 -£400,000. There is currently a shortage of good retail investment opportunities on Grafton Street, which is leading investors to turn to Dublin’s other prime street, Henry Street. Over the last year Zone A rents on Henry Street have increased …

Own-Brands : An Investigation Into Their Development And Potential In The Irish Grocery Market, Mary Patricia O'Connor

Theses

The title of the thesis “Own-Brands - An investigation into their development and potential in the Irish Grocery Market” illustrates what the thesis hopes to explore.

The overall value of the own-brand market is approximately £350 million, which represents almost 17% of total grocery expenditure in the Irish market. The last few years have seen a resurgence of own-brand with major Irish owned grocery retailers shifting from primarily low cost no frills staple goods to a focus on quality marketable goods at value for money prices, to rival the brand leaders in their respective categories and to compete with the …

Msu Today, 1998, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

The MSU Today magazine of Morehead State University for September and October of 1998.

The Impact Of Change On The Irish Retail Environment, Edmund O'Callaghan, Mary Wilcox

Conference proceedings

The turbulence of environmental change is a constant challenge for the modern retailer. It acts as a Jeckyl and Hyde change agent in that it presents opportunities for the entrepreneurial firm or is ever threatening for the reactive enterprise. The law of natural selection which dictates that firms ‘adapt to this turbulence or die’, is a reality. The firm must work within parameters of ever increasing environmental change and its ability to anticipate this change becomes a prerequisite for survival. Mathur argues that markets are not a given, that it is firms which dictate the market environment through their generic …

Msu Update, 1998, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 1998.

Brand Extensions In A Competitive Context: Effects Of Competitive Targets And Product Attribute Typicality On Perceived Quality, Jin K. Han

Research Collection Lee Kong Chian School Of Business

Brand extensions have proliferated over the past decade, and the rationale behind endowing a new product with a well-known brand name is to provide consumers--and the trade--with a sense of familiarity and security by leveraging positive brand characteristics in a new product category. Although brand extensions have become a standard strategy for new product introductions in today's fiercely competitive marketplace, the extant literature has examined brand extensions as if they occur in a competitive vacuum. This study attempts to fill this void by examining brand extensions in a competitive context. Specifically, brand-extension strategy in a competitive context includes two key …

The Revolution In Retailing: Introduction To The Special Issue, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

No abstract provided.

The Revolution In Retailing: From Market Driven To Market Driving, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

The first image aroused by 'retailing' for many of us, especially those of us who are somewhat older, is that of the corner grocery store. Not so long agb retailing was, and it still is in some parts of the world, a fragmented, local, unsophisticated, traditional business run by vulnerable owner-operators. Yet, here we are talking about a revolution in retailing. Why? What has changed? Fundamentally retailers have grown up over the past 25 years into large, global, technology-intensive, powerful, fast-growth corporations managing their own brands. Several retailers have become the darlings of their stock markets. Hennes and Mauritz, the …

The Role Of Motivated Reasoning In Vendor Consideration, Ju-Young Park, Ravipreet S. Sohi, Ray Marquardt

Department of Marketing: Faculty Publications

This is a conceptual article dealing with the role of motivated reasoning in vendor selection. The authors argue that organizational buyers' motivated reasoning, along with the task characteristics of perceived importance and familiarity, plays an important role in determining whether an open or a closed consideration will be used for vendor selection. Based on the relationship between motivated reasoning and task characteristics, the authors develop several propositions.

Guide To Ms317 The Popular Dry Goods Company Records, Gloria Meraz, Gerrianne Schaad

Finding Aids

The Popular Dry Goods Department Store was organized in 1902 by Adolph Schwartz. The Popular Dry Goods Company records, MS 317, made up of 296 boxes, 63 volumes of newspapers and 5 drawers of oversized materials, detail the officers, stores, finances, operations, and employees of El Paso’s largest locally-owned retail enterprise.

Preparing You For Success Is What We Do Best, 1997-1999, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

1997-1999 Preparing You For Success Is What We Do Best, a promotional magazine of Morehead State University.