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Articles 1 - 10 of 10
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Looking South: The Increased Visibility Of Modern Latin American Art, Sofía Festa
Looking South: The Increased Visibility Of Modern Latin American Art, Sofía Festa
MA Theses
This thesis aims to identify and analyze the main factors behind the increased visibility of Latin American Modern art today. I intend to examine the role played by American institutions, private collectors, and the top auction houses and how they are driving awareness in the global art market. The research will focus on artists whose works were made from the 1920s through mid-1940s and are currently breaking records in the auction world. These are the same artists that are being showcased in prominent private collections and American museums, which in turn serves as a way of validating those artists as …
The Private Art Collector’S Foundation In France: Issues And Implications For The Cultural Landscape, Milena Berman
The Private Art Collector’S Foundation In France: Issues And Implications For The Cultural Landscape, Milena Berman
MA Theses
The last two decades have witnessed an explosion in the number of private art spaces worldwide. From Bentonville, Arkansas, to Naoshima, Japan, hundreds of impressive structures built by star architects have been funded by private individuals and corporations to house collections of modern and contemporary art, often in unlikely places. The famously-termed “Bilbao effect” in which a grand museum structure is set up outside of the established art capitals of the world, thus putting the city “on the map” of cultural tourism, has become a widespread trend. The examples vary greatly and range from small private “home museums”
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The Art Market’S Inflection Point: The Inception Of Modern Art Investment, Maria B. Abraham
The Art Market’S Inflection Point: The Inception Of Modern Art Investment, Maria B. Abraham
MA Theses
The relationship between art and finance derives from the socioeconomic realization that art has high-value potential and diversification benefits within the investment sphere. This paper interprets the evolution of art's financialization in three different market contexts as the cause of an inflection point in the art market. Through research in press articles, interviews, published white papers, and journals on statistical art data analysis results, this thesis demonstrates the link between cultural capital and financial investment, which gave rise to initiatives today that bridge the gap between wealth and the accessibility to the art market. A technological or specialized element across …
Paris Is Always A Good Idea: Study Into Paris’ Potenial To Regain A Place At The Top Of The European Art Market, Laura Bishai
Paris Is Always A Good Idea: Study Into Paris’ Potenial To Regain A Place At The Top Of The European Art Market, Laura Bishai
MA Theses
The objective of this thesis is to come to an informed conclusion, although
inaccurate it may be, about Paris’ potential for growth, and for regaining its place at the top of the European art market given the current context. Through examination of its history, as well as of the current market through art fairs, auction houses and galleries as well as looking at the impact of Brexit and the French approach to culture, it aims to demonstrate the possibility that Paris can regain ground its lost over the years and recognition as the European capital of the art market.
More Than Just Middlemen: The Legacy And Influence Of Art Dealers Joseph Duveen, Peggy Guggenheim And Leo Castelli On Shaping Art Collections, Valencia Tong
MA Theses
The purpose of this study is to examine whether art gallerists are replaceable in the current climate in which the plea for removing the middlemen has been growing. The speed and ease of art transactions through digital platforms provide an alternative to the relationship-based in-person elements of the art world. Before the pandemic, the art market was seen as notoriously opaque, and gallerists have been stereotyped as middlemen who take high commission from art sales. However, art gallerists have played an important role throughout art history, not only buying and selling works of art like traders, but also shaping the …
Relational Accountability In The Art Business : A Study Of Ethics, Theodore Soliman
Relational Accountability In The Art Business : A Study Of Ethics, Theodore Soliman
MA Theses
The artworld's unethical practices are ubiquitous amongst its stakeholders, with a lack of moral responsibility that allows for continuous sexual, emotional, and racial abuse. As an industry that is unregulated and resistant to change, these issues have been passed down from one generation to the next, forming a vicious cycle of predatory behavior. By investigating various stakeholders' roles, this study critiques the handling of these moral injustices and proposes relational accountability as a solution. The art world’s traditional understanding of accountability only focuses on the aftermath without challenging the agreed-upon ethical standards that stakeholders hold each other to.
Business Interrupted : Covid-19 And Its Impact On Auction Houses, Carolina Sagardoy
Business Interrupted : Covid-19 And Its Impact On Auction Houses, Carolina Sagardoy
MA Theses
This study aims to thoroughly analyse how auction houses are coping with the conditions imposed by the Coronavirus pandemic in the short-term and what the virus’ long-term impact on the business will be. The study will look at upcoming marketing campaigns and the quick migration to online sales, and will analyse the data within those sales. The study is unique in its aim to also analyse buyer and seller psychological behaviours and how they will be impacted as a result of forced or voluntary distancing when live sales return. Overall, the thesis aims to address the question: Can the auction …
Re-Thinking Risk Management Of Auction House Guarantees And Third-Party Irrevocable Bids, Nathan Krasnick
Re-Thinking Risk Management Of Auction House Guarantees And Third-Party Irrevocable Bids, Nathan Krasnick
MA Theses
This paper addresses the question of how deviations between expected and actual art auction results impact the auction guarantees made within an artist’s market and among multiple artists, and whether those impacts can be identified and quantified. To do so, I use a theoretical pricing model based on datasets of historical auction records going back to the earliest available date for a specific artist but no further than 2010. I find that, in comparing the model’s expected and actual results to empirical price deviations at auction, we can identify and quantify the impact of those deviations on guarantees.
The Art Of Marketing Luxury, Aiho Tan
The Art Of Marketing Luxury, Aiho Tan
MA Theses
Luxury businesses face the paradoxical challenge of growing a business whilst upholding an aura of exclusivity. The objective of this thesis is to examine the key marketing strategies employed by leading luxury brands ranging from fine art to real estate. This paper examines whether luxury brands need to embrace digital innovation and technology in order to remain leaders of luxury. First-hand insight from industry leaders and case studies reveal that luxury brands need to embrace digital, utilize the power of experiential marketing strategies, invest in creative talent, strategically partner and collaborate with brands and individuals, and craft an authentic narrative …
The Old Masters Market And The Salvator Mundi: What Did It Do, What Can Be Done?, Mary Sullivan
The Old Masters Market And The Salvator Mundi: What Did It Do, What Can Be Done?, Mary Sullivan
MA Theses
On 3 November 2017, within the Post-War & Contemporary Evening Sale at Christie's auction in New York, nestled between a Vija Celmins and Jean-Michel Basquiat, was a painting attributed to Leonardo da Vinci, the Salvator Mundi (1490-1500.) The work quadrupled the estimated sale price of 100 million USD, hammering at 400 million (for a total of 450.3 million with buyer’s premium.) This work, setting the record for the most expensive work of art ever sold, at auction or private, creates a curious case for the Old Masters category. What appears to be a shrinking, potentially dwindling category of art, now …