Other Business Commons^™

Bus 104: Business Start-Up / New Business Idea Presentation, Remi Alapo

Open Educational Resources

The Business Start-Up / New Business Idea Presentation serves as the culminating assignment for BUS 104 by asking students to apply core business concepts to the development of an original business idea. Working in pairs, students design and present a professional start-up proposal that integrates major course topics such as entrepreneurship, ownership, management, organizational structure, human resources, marketing, ethics, and financial management. The assignment emphasizes critical thinking, collaboration, research, and oral communication while helping students connect classroom learning to real-world business planning. Through this project, students demonstrate their ability to analyze business opportunities, make strategic decisions, and present a clear …

When Disaster Strikes Y’All Street: A Study On Cross-Sector Collaboration In Protecting U.S. Financial Critical Infrastructure, Rachael A. Zerr, John Friedlander

Publications and Research

This exploratory research examines public-private collaboration between corporate security leaders and local emergency responders in the North Texas financial corridor known as “Y’all Street.” Using perception-based survey data from senior representatives in the private and public sectors, the paper evaluates partnership strength, preparedness activities, information sharing, and operational coordination. Findings indicate that collaborative practices such as facility tours, joint exercises, and emergency planning are present, but that partnership maturity remains uneven and is not yet fully standardized across the corridor. The research concludes that more formalized and institutionalized coordination will be necessary to strengthen resilience as the region’s financial significance …

Living Heritage, Resilience And Ethically Informed Infrastructures In Malawi, Martha B. Lerski, Frank Puluputu Mwale

Publications and Research

Rooted in a rural community’s needs, this paper explores how historically, and ethically informed infrastructures can support community engagement towards identification, documentation, and dissemination of local, traditional, and indigenous knowledge relating to climate change. The paper examines climate adaptation and sustainability issues through the lenses of community organizing and Library & Information Science best practices. It draws on a growing body of literature identifying a role for expanded epistemological and subject discipline perspectives. While the impacts of climate on material culture are increasingly recognized, intangible, and biocultural heritage have not received as much attention. Living heritage traditions and knowledge systems …

Adaptation For Whom? Understanding The Impacts Of Dyke Policies On Small-Scale Farmers In Ca Mau Province Of Vietnam, Nguyen Minh Quang, Nguyen Van Minh, Nguyen Vo Chau Ngan, Martha B. Lerski

Publications and Research

Low-lying deltas worldwide are extremely vulnerable to sea-level rise. As the risks of climate-induced flooding become increasingly clear, the thirst for infrastructure-driven adaptation increases. This highlights a patent need to understand the impacts of engineering adaptation solutions, especially those targeting built structures such as dykes and sluices, on farmers from a bottom-up, farmer-centred perspective. The study addresses this call by examining cases where dyke policies, while successful in some dimensions, have undermined small-scale farmer livelihoods in Ca Mau ― Vietnam’s southernmost rural province. It identifies areas in need of attention and adds empirical data related to this group of farmers. …

Quantifying The Moderating Effect Of Servant Leadership Between Occupational Stress And Employee In-Role And Extra-Role Performance, Rizwana Rasheed, Aamir Rashid, Noor Aina Amirah, Asyraf Afthanorhan

Publications and Research

The study examined the effects of occupational stress on employees’ performance and extra-role performance (OCB), moderated by the servant leadership of the supervisor. Many studies have indicated that servant leadership significantly impacts employee work-related behavior. Therefore, we aimed to examine the role of occupational; stress in the context of Pakistan's public and private sectors. A multi-source cross-sectional field survey was conducted, including a diverse sample (N = 286 paired responses). The study applied SPSS (22.0) to complete the analysis, revealing that stress drastically affects employees' performance and (OCB). Main and moderated regression analysis indicated that the inverse relationship between stress …

The Experiences Of Nyc's Social Equity Cannabis Initiative, Jimmie J. Mckinney Ii

Capstones

This capstone is a photo essay on the experiences of NYS's dispensary licenses applicants as they make their bid to be one of the first legal dispensaries in the state. The priority was to give those who've been arrested for cannabis a chance to benefit from their conviction. Photography, print, and videography were incorporated in this project.

Here is a link to my capstone website: https://readymag.com/u2050520461/mckinneycapstone/

The Experiences Of Nyc's Social Equity Cannabis Initiative, Jimmie J. Mckinney Ii

Capstones

This capstone is a photo essay documenting the experiences of a few recreational cannabis dispensary applicants. These stores will be some of the first legal dispensaries in NYS and owned by those once arrested for cannabis-- and their families. Photography, text, and videography are incorporated in the project.

Here is a link to my capstone website: https://readymag.com/u2050520461/4094571/

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

The Many Sides Of Social Capital: How Social Capital Is Related To Entrepreneurship?, Vivian M. Williams

Student Theses and Dissertations

This study explores two questions about the relationship between social capital and entrepreneurship that have not received much attention. The first is, how different dimensions of social capital relate to entrepreneurship? The second is, to what extent community social capital is related to the level of entrepreneurship among marginal and dominant members of a community? Social capital is the benefits derived from social connections. We know about the positive aspects of the relationship between social capital but it is also important to examine if there are negative effects. Further, community social capital, which is the aggregate level of social capital …

Can You Really Build A Crypto Empire In The Empire State?, Cheyenne Ligon

Capstones

This capstone seeks to describe the cryptocurrency industry in New York City, and explain both the challenges industry participants face and the benefits of setting up shop as a crypto business in New York.

https://celizabethligon.wixsite.com/crypto-in-new-york

Zero Textbook Cost Syllabus For Mgt 3962 (Family Enterprise Dynamics), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

The majority of businesses throughout the world are family owned. This course offers students an opportunity to explore and understand all aspects of a family firm, including family and business dynamics, emotions, conflict management, and communication strategies. Best practices will be discussed, as well as ways to establish governance structures for business continuity and growth. Students will understand the family, ownership, and business systems; have an opportunity to assess a family firm; and provide recommendations for the family and the firm. Students who are involved in their own family firm, or work for one, or wish to become a consultant …

Zero Textbook Cost Syllabus For Mgt 4952 (Designing For Innovation), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

In this design-focused course, creative theories will be translated into practical applications as students find and design solutions to real world problems. In doing so, this course will expose students to a variety of prototyping technologies; however, no prior technical knowledge is required. By emphasizing human-centric design practices and a “maker mindset,” students will learn how to validate an idea by creating, testing, refining, and presenting a physical prototype that has value to their target audience. The course utilizes an “active learning,” interdisciplinary approach in which students will engage in a combination of instructor-led and self-guided work both inside and …

Zero Textbook Cost Syllabus For Mgt 4960 (New Venture Management), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course is designed to provide students with an understanding of the ways in which individuals manage new ventures. Each student will build on their learning from MGT 3950 and apply the theoretical and practical knowledge of new venture management to a venture idea of their choosing. Concepts covered in this class include, but are not limited to, setting up the venture, communicating the opportunity, establishing and managing a company culture, managing people, financing and resources, hiring, training and leading in a changing environment.

Zero Textbook Cost Syllabus For Mgt 4969 (Social Entrepreneurship), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course is designed to provide students with an understanding of the ways in which individuals pursue opportunities to catalyze social change and/or address pressing, unmet social and/or environmental needs. To achieve this end, students will develop their own “Theories of Change,” that will articulate how they intend to transform patterns of thought, behavior, social relationships, institutions, and/or social structures to generate beneficial outcomes for communities, organizations, and/or the environment.

Zero Textbook Cost Syllabus For Mgt 3971 (Multicultural Entrepreneurial Experiences), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course will explore the reasons individuals become entrepreneurs; how their gender and/or gender identification and expression, ethnicity, family culture, place of birth, and geographic location influence their entrepreneurial journey; the aspects that hinder and/or thrive an entrepreneurial mindset; and the overall reasons for pursuing an entrepreneurial life. Students will develop a sensitivity to the diverse entrepreneurial population worldwide, and learn the necessary skills to succeed in multicultural environments.

Zero Textbook Cost Syllabus For Mgt 4954 (New Venture Funding), Baruch College Field Center For Entrepreneurship Faculty

Open Educational Resources

This course will explore the various ways a business can raise funds for an entrepreneurial venture. The funding sources discussed will be diverse ranging from angel investors to venture capitalists to non-profits to debt financing. The course will identify how these funding sources differ, what the risks and rewards are, and how the nature of the venture affects the funding source. Though quantitative concepts such as forecasting and valuations will be discussed, the class will mainly emphasize the qualitative issues to consider when raising funds.

Brave New World - Innovation 2.0 And Public Private Partnerhips (P3s), Rhonda S. Binda

Open Educational Resources

The trifecta of globalization, urbanization and digitization have created new opportunities and challenges across our nation, cities, boroughs and urban centers. Cities are in a unique position at the center of commerce and technology becoming hubs for innovation and practical application of emerging technology. In this rapidly changing 24/7 digitized world, city governments worldwide are leveraging innovation and technology to become more effective, efficient, transparent and to be able to better plan for and anticipate the needs of its citizens, businesses and community organizations. This class will provide the framework for how cities and communities can become smarter and more …

Global To Local: Creating 'Glocal' Links For Diplomacy, Rhonda S. Binda

Open Educational Resources

Over the past few years, “smart cities” have led in leveraging technology to modernize their services and infrastructure— and have emerged on the global stage on key issues of international concern. In 2017, Hidalgo and Horacio Rodríguez Larreta, Mayor of Buenos Aires, spearheaded the Urban 20 (U20), a platform for major cities in G20 countries to bring their “urban perspective” to the G20 member states in tackling common problems, showcasing their innovative approaches leveraging emerging technologies at the local level to tackle global issues. In April 2018, mayors from 20 cities signed the U20’s first Joint Declaration; six months later, …

Credit Disaster, Orla Mccaffrey

Capstones

“Credit disaster” explains how inconsistent reporting to credit bureaus in the wake of natural disasters reduces victims’ credit access. It explores how the low rate of credit suppression on products from mortgages to auto loans can delay recovery indefinitely. Regulatory changes have been proposed, but there is little incentive for lenders or credit bureaus to change the current system.

https://www.orlamccaffrey.com/natural-disasters-credit-scores

Staying Afloat In A Dying Industry, Naomi Yane

Capstones

Staying Afloat in a dying Industry

The storied neighborhood of Sheepshead Bay, which sits on the southern tip of Brooklyn, is named after a fish that once inhabited the waters surrounding the town. Like the Sheepshead fish, the community's once booming fishing industry might soon be wiped out due to increasing regulations. Despite complaints from local fishermen, government agencies have taken their stand.

https://www.naomiyane.com/capstone

Adapting To $15: As The Minimum Wage Approaches $15 In Nyc, Business Owners Are Finding Ways To Make It Work, Alexandra Semenova, Sharif Paget

Capstones

This project examines the impact of minimum wage increases across major industries in New York City and State and concludes they have been manageable and even fueled broader economic growth. Since the incremental wage hikes were first signed into law in 2015, data and anecdotal evidence has shown business owners have been able to make it work and many of critics' concerns that the higher labor costs would lead to disemployment have been misplaced. The story provides an in-depth analysis of how restaurant and food establishments, health care and retail employers have adapted to higher labor costs by innovating their …

Dehumanization: A Case Study, Regina Varthi

Dissertations, Theses, and Capstone Projects

The capstone “Dehumanization” is divided into three main parts.

The first part contains a brief presentation on the UN family (or UN system), showing its role through its organizational and managerial structures. All data are derived from UN corresponding websites.

The second part, “Homelessness,” focuses on the SDG 11 of the 2030 GA Agenda. In 2014 the United Nations Human Rights Council appointed Leilani Farha Special Rapporteur on adequate housing in order to conduct research on the subject of homelessness as a violation of human rights. In her report, presented at the Human Rights Council in March 2016, Farha claims …

The Pop Behind Pop-Ups, Lauren Klose

Capstones

Small businesses on Long Island have been suffering due to a variety of reasons including taxes and regulations on small businesses. Despite this, one entrepreneur, Howie Frank, has decided to fight back and start a small business that is only open for six months out of the year: Everything Christmas. He cashes in on the most profitable time of the retail season, and has since grown his company in the past eight years to four locations and four franchise locations. His intent is to continue this expand this business which he dedicates all of his time to, year round.

http://www.laurenklose.com/

The Promise Of Cooperatives Falls Short For Immigrant Women, Lisa Thomson

Capstones

A worker cooperative is a special type of business where the workers are also the owners, which allows them to share in running the day to day of the business as well as the profits. They are becoming popular way for immigrant women to gain economic independence and become entrepreneurs. As the city invests an increasing amount of money to support this initiative, the services available are scattered and disjointed, are often run by people who are new to cooperative development, while the promise of stable employment and higher wages go unmet.

Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana

Capstones

Over the past two years, the world has changed its perception of daily fantasy sports. FanDuel and DraftKings have taken the world by storm, making huge profits off even the casual fans desire to win money everyday, instead of just once at the end of a season. Lawmakers have noticed and are eager to regulate the business or ban it altogether, as seen in New York. What was once a weekend hobby is now a multi-billion dollar business. A business lawmakers say is just another form of gambling and doesn't require skill.