Business and Corporate Communications Commons^™

The Use Of Ethnonyms In Communication Strategies, Cristina B. Gonzales Otoya Villanueva

Student Theses and Dissertations

This research aims to explore the effectiveness of the language used in external communications, including brand campaigns already launched targeting different ethnic groups, with a particular emphasis on the Hispanic, Latino and Latinx communities. The final objective is to provide recommendations on the appropriate use of ethnonyms in their marketing strategies while authentically approaching their target market to generate brand affinity and long-standing trust.

The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline

Undergraduate Honors Theses

Our business environment is in a period of significant change. We have a new generation beginning to enter the workforce that requires different levels of communication and the phase-out and incorporation of remote/hybrid work resulting from the pandemic. Corporate identity could be at stake as a result, and how will that affect employees at a company? This study analyzes how corporate identity applies to the business of the future, what makes an impact on its connectivity, and the links between identity and work environment and communication. The goal is to understand what can be adjusted to increase the relevance of …

Faculty And Staff Council Awards And Recognition Ceremony, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Two Graduates Commission As Second Lieutenants In Us Army, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Shopping Experience: Pandemic Edition, Katie De Paula

Student Theses and Dissertations

This study is an initial dive behind the decline of shopping malls and stores across America. More specifically, how did the pandemic caused by COVID-19 contribute to the closure and bankruptcies of many shopping malls. Will the e-commerce business eventually take over and be the primary way consumers obtain their items?

The Stigmatization Of Mental Health And Wellness Programs In The Corporate World, Sumiya Chowdhury

Student Theses and Dissertations

This research paper will discuss the importance of mental health and work-related stress, increasing in today's adult population. Employees are more vocal about their challenges with depression, PTSD (Post-Traumatic Stress Disorder), and anxiety. Many big corporations like Google and LinkedIn have supported mental health causes in their organizations and discussed coping methods on different platforms. Even though this kind of help breaks down the stigma around this issue, unfortunately, it is not enough to make employees in the corporate world feel safe to talk about mental health at work. Also, mental health stigma makes the environment hostile for those who …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Millennials In The Workplace: Recalling Critical Incidents Of Negative Feedback, Jocelyn C. Key

Student Theses and Dissertations

The Millennial generation has become one of the largest groups in the workplace and reports needing constant feedback from their supervisors. However, previous research has suggested that while Millennials desire feedback, they only want it to be positive. This research study examined the critical incidents of negative feedback that Millennials employees and supervisors recall receiving and giving. The study consisted of a qualitative survey with multiple-choice and open-ended questions. The sample comprised of 61 respondents who identified as a Millennial – born between 1981-2000 and between the ages of 22-41 – and full-time employees, the equivalent of 35 or more …

Lindenwood To Host Women’S Lacrosse National Championship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

A Historical Analysis Of Brand Activism And Its Impact On Company Success, Katy Sharon

Senior Honors Projects, 2020-current

Corporate activism is a growing area of study that has become more important as the political climate becomes increasingly divided. This project evaluates how corporate activism affects company success. Four significant political events were chosen and within each event two to three companies with varying responses were analyzed to determine best practices for organizations looking to engage in corporate activism in the future. Going forward, companies should deliberate with employees and upper-level management to determine the best course of action, respond to the event in a timely manner, acknowledge previous company actions that may contradict its current position, and lastly, …

Online Mba Repeats As Best In Missouri By Fortune Education, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses in Science, Technology, and Society

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …

Lindengiving Hosts Second Backpack Stuffing Party For St. Charles Students, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 05/09/2022, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Giving Week 2022, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

May 2022 Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Don't Forget The "G" In Esg: The Sec And Corporate Governance Disclosure, Jennifer O'Hare

Faculty Publications

For years, many shareholders—both institutional and individual investors—have pressured the Securities and Exchange Commission (“SEC”) to require public companies to disclose more information about the environmental, social, and governance (“ESG”) risks facing the company. However, the SEC has generally refused calls to require public corporations to disclose, for example, how they are addressing climate change or workforce diversity challenges. With a new president in the White House and a new administration at the SEC, the SEC will soon propose new ESG disclosure rules, requiring more information about the “E” and the “S” in ESG. But the SEC has forgotten the …

The Importance Of Agile Reporting Methods In A Retail Sales Environment, Katie Haefner

Information Systems Undergraduate Honors Theses

The primary objective of this project is to understand the importance of agile reporting methodologies for a retail sales team. Data has proven to be very vital for businesses to use and understand. In software systems that serve as data warehouses, it is expected that value be provided at each iteration within the system. This includes all the measurements, metrics, and reports. Agile reporting effects the way that data is utilized within a company. This paper looks at some of ways that value can be added when companies focus on ways to consolidate and standardize data as well as make …

Internship Thesis – Koch Industries, Sophia Gesualdi

Information Systems Undergraduate Honors Theses

The history of Koch Industries dates back to 1927, when Fred C. Koch improved the process of converting heavy oil into gasoline. This innovation was the moment that started it all; the company has only grown since its humble beginnings. Today, Koch Industries (Koch) is one of the largest privately held companies in America (Summary of Koch Industries History). Koch has involvement in an extremely diverse list of businesses and industries around the world; the organization is a conglomerate of companies that all function under the same umbrella. Two of the most noteworthy companies owned by Koch Industries are Flint …

Analytics: A Necessity In A Chaotic World, Jacob Broduer

Information Systems Undergraduate Honors Theses

Business analytics is a rapidly expanding field that offers countless job opportunities for students entering the workforce to take advantage of. However, analytic and data visualization skills are two things that are often overlooked by universities, especially if a student it not enrolled in a program that falls under the Information Systems umbrella. This thesis highlights the growth of jobs in analytics/big data and provides students with two projects that will allow them to gain valuable skills in Tableau and Power BI, giving them a needed edge in various job interviews.

Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai

Management Undergraduate Honors Theses

Over the Summer, I was able to work with Peacework in Belize through the University of Arkansas. While I was unable to physically go to Belize due to the COVID-19 Pandemic, I feel that I was still able to learn about the culture, in both the casual and business workplace, as well as help the people of Dangriga. The goal of my project was to help consult with the Tourism Department of Dangriga to help develop their small business into businesses that were more appealing to tourists. Unfortunately, most people who own small businesses in Dangriga can’t support themselves with …

Ping Pong Diplomacy: Us - China Supply Chain Relations Today, Camille Wagner

Supply Chain Management Undergraduate Honors Theses

“The wide world is all about you: you can fence yourselves in, but you cannot forever fence it out.” The masterpiece that is The Fellowship of the Ring by J.R.R. Tolkien holds many timeless words of wisdom, the one quoted above being a good summary of this paper. This business thesis will tell the story of ping pong diplomacy, globalization, and how this diplomacy can be revived in a modern world where U.S. – China contentions continue to threaten supply chain stability.

Economic Opportunity And Community Development Financial Institutions In Clark County, Ar And Beyond: An Analysis, Magdalena Hopkins

Economics Undergraduate Honors Theses

Arkansas is home to one of the greatest projects in the world of Community Development Financial Institutions: Southern Bancorp. Founded with the help and support of Bill Clinton, it pre-dates The Riegle Community Development and Regulatory Improvement Act of 1994, which is now used to fund similar Community Development Financial Institutions. According to the Opportunity Finance Network (2022), there are more than 1,200 Community Development Financial Institutions in the United States. These institutions span the country and operate in unique communities. The CDFI Coalition (2017) cites Arkansas as having 19 Community Development Financial Institutions in the state. It is important …

2022 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2022.

The Importance Of Process Documentation In The Workplace, Alisha Chatlani

Finance Undergraduate Honors Theses

This paper focuses on the benefits of process documentation in the workplace and how individuals can go about creating documentation that best suits their business needs. The author of this paper explains how they went about researching, developing, and creating process documentation for a team at J.B. Hunt Transport Services and the methodology behind the entire process through an internship.

Theranos: Case Study And Examination Of The Fraud Triangle, Abbey Jennings

Finance Undergraduate Honors Theses

Fraud is a serious issue which carries significant implications. Fraud committed by top level managers is particularly grievous, as it ripples through a firm, harming the company’s shareholders, employees, and credibility, while posing a threat to individuals and society (Zahra, et al.). A common framework in auditing, the fraud triangle, outlines three factors that if present, increase the risk or enable fraud to occur. The three factors are incentive, opportunity, and rationalization to commit fraud (Barlow).

In 2018, the Securities and Exchange Commission (SEC) charged Elizabeth Holmes, founder and CEO of a supposedly groundbreaking health tech company, Theranos, with what …

Target Internship During The Covid Pandemic, Laura Jo Randall

Finance Undergraduate Honors Theses

The coronavirus pandemic has triggered both social and economic changes around the world. Retail companies have been at the forefront of these changes due to widespread supply chain disruptions and supply shortages. Companies have struggled to meet the challenges caused by the pandemic including supply shortages and social distancing. Target Corporation is the eighth largest big box retail chain in the United States (Tanha, 2022). It has faced the challenges with innovation and implementation of new programs this year. During the summer of 2021, I had the pleasure to intern at Target and witness firsthand how this large corporation embraced …

Recipe For Good: Analyzing The Authenticity Of Csr Commitments Among The Leadership Of A Parent Company To Global Restaurant Brands., Lauren E. Reuss

College of Arts & Sciences Senior Theses

Corporate Social Responsibility (CSR) is a form of private self-regulation conducted by businesses; CSR aims to contribute to societal goals of philanthropy, activism, and ethics by improving society, policy, and or the environment. Corporate social responsibility is becoming a greater aspect of modern business, but as it becomes part of the modern discourse, it is right to question whether its efforts are authentic to those driving these initiatives? This case study seeks to understand how the leadership within the parent company of a global foods brand depicts authenticity and communicates its social and environmental efforts to stakeholders. Building on existing …

Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross

Marketing Undergraduate Honors Theses

Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …

Communicating Through A Crisis: An Analysis Of The University Of Mississippi's Initial Covid-19 Crisis Communications, Sydney Waitley

Honors Theses

This thesis, in effort to examine modern-day crisis communications, focuses on the analysis of University of Mississippi’s initial crisis communications during the COVID-19 pandemic during March 2020. The purpose of this research was to evaluate the university’s communication efforts during this crisis in order to determine the effectiveness of the University of Mississippi’s initial COVID-19 crisis communications. First, the researcher analyzed historical case studies on three notable crisis communications (the Johnson & Johnson Tylenol Crisis of 1982, the United Airlines Crisis of 2017, and the Crock-Pot Crisis of 2018). From these case studies, qualities of good crisis communications were determined …