Business and Corporate Communications Commons^™

2022 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2022.

Jim Trenary Esports Arena Ribbon Cutting, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee

Journal of Applied Marketing Theory

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, …

Hope Montessori Partnership Signed, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Public Health Graduate Joins Peace Corps, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Business Education And The Development Of Feedback Skills: The Impact Of Student Peer Review Assignments., Kristy Cunningham, Vikkie Mccarthy, Al Tilooby

International Journal for Business Education

Business education not only strives to bridge the gap between related theories and applications but also seeks to develop student’s employability skills. Employability skills are generic skill sets of employees and potential employees that employers across industries value. Leadership, communications, and relationship building are examples of skills that employers have reported as valuable employability skills. Feedback receiving and giving are communications skills important for employment and professional development. The purpose of this paper is to explore the pedagogical device of peer reviews in business classes to develop students’ feedback receiving and feedback giving skills. Using the theoretical learning theory, connectivisim, …

Family, Football, And Fireworks This Saturday, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 09/12/2022, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Examining The Factors Influencing Tourists’ Destination: A Case Of Nanhai Movie Theme Park In China, Liting Zhou, Fei Ouyang, Yang Li, Jieling Zhan, Nadeem Akhtar, Muhammad Ittefaq

School of Communication Studies - Faculty Scholarship

The present study used a stimulus-organism-response (S-O-R) theoretical framework to examine the relationship between theme park tourists’ experience, brand identity, brand satisfaction, and brand loyalty in China. By using the structural equation model (CB-SEM), this paper illustrates the process of forming destination brand loyalty for sustainable tourism on theme parks. The results suggested a second-order structure of tourism experience. The first-order four factors have different impacts on the second-order tourism experience. Activity experience is the most important factor influencing tourism experience, followed by environment experience, then facility experience, and finally interaction experience. In terms of tourism experience, individual brand identity-brand …

Cybersecurity Program Ranks In Top 25, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Disagreements And Proper Respect In Farm/Ranch Succession, Allan Vyhnalek

Cornhusker Economics

Adapted from "Does Disrespect Have a Place in Your Ag Legacy?" Volume 6, Issue 1, February 2021, Ag Legacy, by Caleb Carter, consultant to the Department of Agricultural and Applied Economics in the University of Wyoming College of Agriculture and Natural Resources.

Briefly covers disagreements and proper respect in farm/ranch succession.

Fall Enrollment Sets New Benchmarks, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2022 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2022.

What You See Is What You Get? Measuring Companies' Projected Employer Image Attributes Via Companies' Employment Webpages, Christian P. Theurer, Philipp Schapers, Andranik Tumasjan, Isabell M. Welpe, Filip Lievens

Research Collection Lee Kong Chian School Of Business

Information on a company's employment webpage sends signals about the employer image the company intends to project to applicants. Nonetheless, we know little about the content of recruitment signals sent via company employment webpages. This study develops a method to measure companies' projected employer image attributes based on their employment webpages. Specifically, we analyze companies' projected employer image attributes by applying computer-aided text analysis (CATA) to the employment webpages of 461 Fortune 500 companies (i.e., more than 11,100 individual pages). Our results show that projected employer image attributes remain relatively stable over time. Moreover, we find relatively low levels of …

Amplify Summit Brings Missouri Innovation Leaders To St. Charles, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Signs Partnership With East Central College, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect Of Corporate Reputation Performance: Moderating Effect Of Corporate Reputation, Eti Jain, Anuja Shukla, Shiv K. Sharma, Arvind Kumar

Management Dynamics

No abstract provided.

Street Vendors Evictions And Relocations In Dar Es Salaam: Coping Strategies And Resilience Implications, Kirumirah Mubarack Hamidu Mr., Emmanuel January Munishi Dr.

The Qualitative Report

The existing literature on urban governance regards street vendors as passive victims of evictions and re-allocations threats, focusing largely on their inability to cope. Using the case study of the urban street vendors in Dar es Salaam, Tanzania, this paper suggests that urban street vendors are not just passive victims of evictions and re-allocations but also utilize various capabilities to cope with this threat. The paper examines evictions and re-allocations threat among urban street vendors in Dar es Salaam Tanzania, to determine the vendors’ capability to cope with the threat and recommend factors for supporting the vendors to cope more …

Plaster College Of Business And Entrepreneurship Gains New Faculty, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Conflicts Of Interest In Decision-Making For The Transportation Of Dangerous Goods By Sea: Perspectives Of Freight-Forwarding Sales People, Hsi-Kun Chen, Shiou-Yu Chen, Kung-Don Ye

Journal of Marine Science and Technology–Taiwan

This study develops and investigates an ethical decision-making model to evaluate the major factors-moral sensitivity, moral consensus, desire for power, and desire for money-that influence conflicts of interest in decision-making among ocean-freight-forwarding salespeople. To empirically test this conceptual model, we used a scenario-based questionnaire to collect 139 valid samples and then conducted further analyses using Pearson product-moment correlation coefficients and hierarchical regressions. The results of the preliminary analysis revealed two types of conflicts of interest in decision-making, namely avoidance of negative effects and positive promotion, which were significantly related to moral sensitivity and moral consensus. Advanced regressions partially supported the …

89.1 Kclc Gets A New Look, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Welcomes New Faculty In The Colleges Of Arts And Humanities, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Returning, First-Year, And New Student Move In 2022, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 08/08/2022, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Talented Faculty Join College Of Science, Technology, And Health, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Real Experience Learning Opportunities With Award Winning Faculty, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Internal Communication Within An Institution Of Higher Education During The Covid-19 Crisis: A Case Study, Jonathan Boone Clemmons

LSU New Orleans Theses and Dissertations

The purpose of this study was to understand the role internal communication played in shaping perceptions among stakeholders during a major crisis event happening on a university campus. The main question that this study sought to answer was: how did formal and informal communication during the COVID-19 pandemic affect the perception and adoption of changes related to the pandemic? This case study utilized interviews and document analysis to understand both the change process and its accompanying communication. Workplace Social Network Exchange was the guiding theoretical framework utilized to fully understand the professional lives of participants. Four major themes were identified …

2022 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2022.

Faculty Appointment Enhances College Of Education And Human Services, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. Marcus Smith Awarded Ideas Grant To Build Study Abroad Capacity, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.