Business and Corporate Communications Commons^™

Alpha Chi Members Recognized At National Convention, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Profitability Analysis Of The Commons, Chloe E. Meyer

Construction Management

Given the current saturated housing market, prices of single-family dwellings have exponentially increased. Due to this housing crisis, alternative housing approaches need to be considered. One potential solution to increasing the supply of affordable housing units is a tiny house village community. Tiny house communities can carry with them a stigma of rundown looks and an RV park aesthetic, but they don't need to. Tiny house communities, at their best, can be thriving communities that are anchored in communal living, shared resources, and affordability.The Commons is a proposed tiny house village development that would be located on 1.6 acres. The …

2023 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2023.

But Is It Material? A Case Study Evaluating Climate Risk’S Place In Financial Disclosures, Matilda Lindberg

Student Theses and Dissertations

The year of 2022 highlighted the importance of understanding how Environment, Social, and Governance (hereafter, ESG) factors impact investors. By the end of 2021, 37.8 trillion USD had been invested in ESG funds, a number expected to grow to $53 trillion by the end of 2025. Despite this bullish projection, controversy has grown about the “materiality” of ESG factors, especially climate risks, as defined by the Securities and Exchange Commission (hereafter, SEC). On March 21, 2022, the SEC proposed rules to enhance the standardization of climate- related disclosures (hereafter The Proposal) to promote consistent, comparable, and reliable information for investors …

Communication Use In Non-Profit Maternal Health, Marliatou Barry

Student Theses and Dissertations

The promotion of maternal health centrally involves a communication strategy. Effective communication aids in recognizing current issues, determining potential fixes, and persuading others to take action. Therefore, nowadays it is very difficult to dispute the significance of communication in the healthcare industry.In the early 1980s, the World Health Organization (WHO) acknowledged communication as one of the add-on strategies to be employed in promoting health as a result of its pivotal role (WHO, 1984).

This thesis project uses a case study method to explore how non-profit organizations use communication strategies to influence various stakeholders about issues of maternal health. First, a …

A Talent Management Based Framework For Developing Sustainable Quality Of Work Life In Architectural Design Firms In Egypt, Ayman Ahmed Ezzat Othman, Marwa Naguib Elwazer

Architectural Engineering

Purpose –This research aims to develop a talent management (TM) based framework to achieve a sustainable quality of work life (QWL) in architectural design firms (ADFs) in Egypt.

Design/methodology/approach – A research methodology consisted of literature review, case studies and a survey questionnaire, was designed to achieve the abovementioned aim. Firstly, the literature review was used to investigate the work environment’s demotivating factors in ADFs, TM strategies and process to depict the relationship between developing sustainable QWL and TM and finally explore how TM can assist in achieving Egypt’s vision 2030. Secondly, three case studies of ADFs from Denmark, Norway …

Gauging The Effect Of Buyer Vs. Seller Initiation Of Customer Value Creation On Buyer Loyalty In Large B2b Sales Relationships, George Talbert, Earl D. Honeycutt Jr., Subhashish Samaddar

Engaged Management ReView

This study addresses two central questions: Is it important to determine whether the salesperson or the buyer initiates value creation in large business-to-business (B2B) selling environments? Furthermore, does the mode of initiation – buyer or seller – later influence customer attitudes toward the sales interaction? Value creation is necessary for large B2B sales situations because customized solutions often are required to meet customer needs. This empirical study compares buyer and seller initiators of value creation in B2B dealings and analyzes which actor most positively affects customer perceptions. In a study of 142 senior-level managers at buyer organizations

who participated in …

Dan Sweeney Named Stl City Sc Stadium Public Address Announcer, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Millenial & Gen Z Experience- A Meta-Analysis, Karrine S. Rahman

Student Theses and Dissertations

This meta-analysis highlights five subtopics that are imperative to understanding Millennials and Gen Z. The five topics include characteristics, Millennials becoming managers, the Digital Revolution, mental health, and finally a phenomenon pioneered by the two younger generations, quiet quitting. The aim of this research is to find what characteristics motivate professional Millennials and Gen Z. After learning the main attributes that define these two generations, it is crucial to understand the expectations they have and how employers should accommodate them based on their unique work ethic. This study analyzes the work of multiple authors and scholars who assert that embracing …

Rickey Whittington Receives Honorary Doctoral Degree, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Do Ask, Do Tell: Lessons Learned From Marginalized Gay Or Bisexual Males In Male-Dominated Organizations, Charles Tienken

Student Theses and Dissertations

Abstract

Purpose: The purpose of this research paper is to consider the experiences of gay or bisexual males in male-dominated organizations and apply the lessons learned to help facilitate meaningful culture change in Diversity, Equity, and Inclusion initiatives. This paper examines the dynamics of hegemonic masculinity, marginalization and hypervisibility as they relate to the perception of professionalism and leadership capabilities of gay or bisexual males in organizational cultures including the military as well as other male-dominated organizations.

Design/methodology/approach: This research uses thematic meta-analysis of recurring themes including numerous peer-reviewed journal articles to assess the current data on the LGBTQ+ …

Central Of Georgia Railway Records, Zach S. Henderson Library Special Collections

Finding Aids

This collection consists of materials spanning 1941-1947 and includes business records and correspondence of the Central of Georgia Railway Company as well as detailed reports of employees’ United States military service during World War II. These reports include employee military records, interviews conducted by Central of Georgia Railway Company of veteran employees, and letters expressing their gratitude for their service in the war. Find this collection in the University libraries' catalog.

Brand On The Run: The Effects Of Internal And External Stakeholder Communication Of Corporate Rebranding Efforts, Abby Vandiver

Honors Theses

A company’s most valuable asset is its brand. Not just limited to its name and logo, a brand is loosely defined as the identity of an organization. A strong brand identity can create strong customer loyalty. Changing even a part of this identity can cause confusion and ultimately revenue loss. This study examined how business owners and marketers communicate with their stakeholders when they decide a rebrand is necessary. After researching current literature on this topic, businesses in Oxford, Mississippi which have undergone a rebrand in the last decade were recruited to answer questions. Ten organizations participated either through interview …

2023 Lindy Awards Winners Announced, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Entrepreneur Lauer Joins Lu's Plaster College Of Business And Entrepreneurship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 05/08/2023, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

How To Grow My Business On Social Media, Thomas Vehige

Honors Theses

This thesis discussed goals, strategies and tactics to expand an existing freelance sports videography business into a more robust business through the use of targeted social media campaigns. Author discusses demographic choices, social media platform selection and goals for thoughtful evaluation of opportunities and core competencies.

May 2023 Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Estimating The Economic And Health Benefits Of Bicycling In Northwest Arkansas, Mervin Jebaraj

Publications and Presentations

Over the past year, the Center for Business and Economic Research in the Sam M. Walton College of Business at the University of Arkansas conducted an analysis of the economic and health benefits of bicycling in Northwest Arkansas. The study was commissioned by the Walton Family Foundation and built on a previous study completed in 2018. The data and analysis presented in this study will inform regional and state policymakers, funders, and other community stakeholders about the overall return-on-investment from the significant investments in the bicycling ecosystem in Northwest Arkansas.

2023 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2023.

Financial Advising Experience, Joshua Wittenauer

Finance Undergraduate Honors Theses

Building wealth can be easier with the help of a financial advisor. Wealth consists of assets and savings, and while there are many ways to save, there are some basic steps to get started:

1) Earn enough money to live and have some left over for saving. 2) Control your spending so you can save. 3) Invest your money in different assets – “Don’t put all your eggs in one basket.”

Business Viability & Communication Potential Of Modern Education Models, Santiago Frank

Senior Honors Theses

The COVID-19 pandemic has impacted the education sector at large. This study aims to investigate which current education model best balances the sub-criteria of business viability and communication efficacy in the milieu of our modern context. In this study, five education models have been studied in order to uncover their performance in these two sub-criteria. Each model is analyzed in terms of its objective performance. The results reveal that in-person education provides slightly better scores for communication efficacy as well as much higher student and faculty satisfaction, while online education is incredibly economically viable. While the data is unclear, in …

Worcester's Changing Media Landscape And Political Participation, Claire M. Robbins

School of Professional Studies

No abstract provided.

Social Acceptance Vital To Success Of Novel Food Technologies, Mark Chong, Mark Chong

Research Collection Lee Kong Chian School Of Business

In a joint commentary, SMU Associate Professor of Communication Management (Practice) Mark Chong and Andrew Powell , CEO of Asia BioBusiness Pte Ltd, discussed how social acceptance is vital to the success of novel food technologies. They also explained how companies should be guided by the science of risk perception and behavioural science, and why a risk communication and engagement strategy is an essential component of risk management.

An Imc Approach To Building Trust Among Nonprofit Donors, Catherine A. Romaine

Honors Theses

This thesis explores the role of a holistic Integrated Marketing Communications strategy within the nonprofit sector. The research aims to identify the effectiveness of different marketing communication tactics in soliciting donations for nonprofit organizations. It examines the influences and motivations of donors when choosing one organization over another for their monetary contributions. The thesis investigates the impact of specific integrated marketing strategies in building and maintaining relationships with different stakeholders such as donors, volunteers, and employees.

Through a literature review of successful nonprofits and missteps within the sector, this thesis identifies various factors that contribute to nonprofit marketing success, including …

Athletic Training Wins Maata District 5 Quiz Bowl Title, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Student Researchers Return From Successful Conference In Brussels, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 04/10/2023, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde

Honors College Theses

This study seeks to explore the expectation gap Georgia Southern University business and non-business majors have toward the work of an auditor. This study aims to assess the understanding of Auditors' responsibility for preventing and detecting fraud. This study will help assess the roles of an auditor, a forensic accountant, and management in fraud detection and prevention. The study will also highlight the importance of equipping students with accounting knowledge relevant to the business environment. The research for the study is conducted through a survey questionnaire and interpreted with Excel software. The hypothesis is that students that are majoring in …

Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi

Atlantic Marketing Journal

The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers’ deeper needs and meeting their increasingly high expectations. Brand transgressions inhibit organizations’ ability to meet consumers’ demands, complicating the consumer-brand relationship. As a result, brands are often unprepared to deal with the consequences of transgressions, which can be costly. The purpose of this research is to explore the influence of prior consumer-brand relationships on the organizational outcomes of brand transgressions through the lens of social contract theory. This systematic review synthesizes 39 articles to derive five analytical themes: …