Business and Corporate Communications Commons^™

Implementation Of The Dutch Biking System In The United States Subject: Portsmouth Nh, Linda K. Freeman

Honors Theses and Capstones

This thesis explores the feasibility of implementing the Dutch Biking System in the United States, focusing on Portsmouth NH as a potential candidate for such infrastructure development. By analyzing the history of bicycles, the Dutch biking system, and the American biking system, the study aims to establish the need for enhanced biking infrastructure in the U.S. The research outlines a comprehensive implementation plan based on cost considerations and project scope, with a long-term vision spanning several decades. Key stakeholders, including civil engineers, communications specialists, and data analysts, play crucial roles in designing, promoting, and evaluating the biking infrastructure. The study …

Optimizing Organizational Growth: Exploring The Integration Of Business Development, Leadership And Project Management, Nathalia Romao

Harrisburg University Dissertations and Theses

This quantitative study investigates the integration of business development, leadership, and project management practices to optimize organizational growth. Despite the extensive literature on business management, organizations continue to face challenges such as communication gaps, monitoring inefficiencies and discrepancies in the division of tasks, which undermine performance and stakeholder satisfaction. This research aims to identify effective strategies for aligning these critical areas, focusing on agile, waterfall methodologies and a hybrid project management suggestion. Opinion research and correlational analysis will be carried out to collect and analyze data from professionals from various sectors. Cross-sectional and longitudinal surveys provide information on current integration …

Discourses That Undermine Union Movements: A Multimodal Analysis Of Union-Busting Videos, Theresa A. Catalano, Julia Schleck

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Labor unions in the United States have experienced decades of decline, but recent years have seen a rebirth of union campaigns and successes. Because unions are once again becoming a threat to large companies, it is reasonable to assume that efforts to discourage organizing efforts will increase and become even more robust in the near future. Although traditionally, companies have worked to suspend union organizing through captive audience meetings in which unions were discussed via verbal or written modes, more recent means of reaching workers with anti-union messages incorporate a variety of communication strategies to get the message across. As …

“I’M Especially Sorry To Those Impacted”: Conventional Visions Of Leadership In The 2022/2023 Tech Layoffs, Jared J. Watkins

Student Theses and Dissertations

In 2022 and 2023, over 400,000 employees in the technology sector were laid off. This study conducted a thematic analysis using coding on memos announcing layoffs sent by leaders at Meta, Google, and Microsoft in late 2022 and early 2023. This study also conducted an analysis of layoff memos sent by leaders of Google and Microsoft in 2009 for comparison. Key findings include that writing to multiple stakeholders in the 2022/2023 memos produced novel contradictions and paradoxes that may impede employee sensemaking, that 2022/2023 memos used more passive and distancing language that disconnected the leader from the layoff decision and …

Leadership In Startups: How Founder Personality And Leadership Behaviors Impact Startup Success And Psychological Safety, Ria Passi, Ronald Riggio

CMC Senior Theses

New ventures created by entrepreneurs are crucial to the economy and to the diffusion of innovative technologies. However, startups often operate in highly uncertain environments characterized by constrained resources, lack of established processes, and complex market dynamics. Despite surges in startup investment, the failure rate for new ventures remains high, making it crucial to understand the factors that can contribute to their success. This thesis explores how founder personalities, leadership styles, and cultivating psychological safety impact startup performance and growth trajectories. Founder personality traits like openness, agreeableness, and conscientiousness are positively associated with securing funding, achieving exit opportunities, and overall …

Professional Identity Development In Large Public Accounting Firms During Covid-19 And Beyond, Alexander J. Tighe

2024

Professional identity is formed by understanding the set of traits and behaviors that help define the social expectations of individuals within a profession. Acquiring these traits and acting in accordance with professional norms allows an individual to feel connected to their profession and other individuals within their field. In public accounting, professional identity is formed through the socialization process. This process teaches new hires the necessary technical knowledge to complete job tasks and behaviors that denote overall professionalism such as proper work attire or polite interactions with clients. The COVID-19 Pandemic radically changed social norms in the accounting profession by …

An Analysis Of The Public Participation Processes Employed For An Urban Greenway Project, Maeve O'Connell

Articles

The purpose of this study is to examine the public participation mechanisms employed for a proposed new infrastructure project. Public participation is a core characteristic of a contemporary democratic society as policy makers are increasingly encouraged to engage with citizens for learning and legitimacy. Participation is a loose concept with many forms and interpretations. This study explores the key characteristics of public participation formats, challenges to and the criteria for success. This analysis is then applied to the proposed local infrastructure consultation process. An additional survey is designed and its role in the public participation process is assessed. The processes …

Impact Of Organizational Culture And Leadership In Professional Environments, Eli Wolman

Capstone Showcase

This paper addresses the importance of a strong organizational culture and effective leadership in a professional working environment. Leadership has been shown to profoundly impact a professional working environment's performance, productivity, mental well-being, and goal attainment. Organizational Culture is the set of values and norms a group shares. As influential organizational culture proves to be effective, leadership may come in the form of several styles, including transformational leadership, directive leadership, or empowering leadership, which also play a pivotal role in the success of a group. Ultimately, even though this paper primarily prioritizes the implications of leadership and culture on professional …

Narrative Transportation: A Systematic Literature Review And Future Research Agenda, Veronica L. Thomas, Jaime L. Grigsby

Marketing Faculty Publications

Consumers are inundated with opportunities to become engaged with marketing-generated stories, from watching an influencer detail her adventures abroad or a commercial about a military service member who makes it home just in time for the holidays. When consumers become so engaged with a story that they begin to connect with the story characters and imagine what will happen next, they experience a process known as narrative transportation, which has significant positive outcomes for marketers. Given the value that narrative transportation provides to marketers, we conduct a systematic literature review to both synthesize and provide direction on the literature of …

To Revise Or Not To Revise: How Feedback Type, Interpersonal Liking, And Messenger Credibility Influence Revision, Rachel Jane Jensen

Graduate Student Theses, Dissertations, & Professional Papers

Revisions inevitably occur during project creation and curation; many of which are influenced by received feedback. Previous research has highlighted the role goals, perceptions of self, and task complexity play in revision, but little research has examined how feedback type and an individual’s feelings toward their feedback giver influence revision. A quasi-experimental design examined how feedback type (additive, subtractive, or none), interpersonal liking for a feedback-giver, and perceived credibility of a feedback-giver affected students’ (n = 155) willingness to revise, self-reports of revision, and calculated actual revision score. Results indicated that participants in a feedback-receiving condition reported higher levels of …

Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic

Williams Honors College, Honors Research Projects

TO EXPAND THE HARTVILLE POTATO CHIP COMPANY BRAND IN A WAY THAT WILL CREATE A UNIQUE POSITION IN THE MIND OF THE CONSUMER.

The Body Positivity Movement: Improving Female College Students Mental Health And Body Appreciation, Emilie Conners, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Journal

Body image concerns among college-aged women continue to be an immense issue across many college campuses. As technology advances, it has become more common for young girls and women to edit their social media photos and focus more on their flaws. Body image has a significant impact on mental and physical health; therefore, it is vital that these concerns are addressed and fought. One movement recently used as a possible way to combat this concern is the body positivity movement. However, more research is needed to understand the impact of this movement on young women. Survey data was collected via …

Trust Relationships: Tales From The Web, Magdoleen Ierlan

Atlantic Marketing Journal

Trust is an important component of any purchasing situation. In an online setting, trust becomes even more important as buyer and seller are not able to directly interact with one another. Compounding the situation is the fact that the consumer cannot directly experience the product under consideration. Organizations have attempted to address this shortcoming by allowing third parties to offer reviews of the product in question. This paper addresses how consumers process these product reviews.

By rooting this paper in trust and uncertainty reduction theory, a testable model was developed. The model was tested, and in general, more helpful reviews, …

The Impact Of Demographics And Cause Related Marketing Participation In The Black Lives Matter Movement On Company Image, Jerome Christia, Joseph Njuki

Atlantic Marketing Journal

Cause Related Marketing is an impactful marketing strategy for companies concerned about improving or maintaining their company image. This study examines the effect of cause related marketing participation Black Lives Matter movement and demographics of supporters on company image. Questionnaires from 106 respondents were collected, analyzed, and results presented. The paper reviews cause related marketing, the Black Lives Matter movement, and company image. In addition, demographic characteristics are investigated for respondent perspectives on company image. Our research indicates that there is a positive and significant relationship between cause related marketing participation in the Black Lives Matter movement on company image. …

The Black Lives Matter Movement: A Systemic Crisis That Expands Crisis Response Theory, Pam Richardson-Greenfield, Alyssa Reynolds, Ryan Cruz, Monique Bell

Atlantic Marketing Journal

Relevance to Marketing Educators, Researchers, and/or Practitioners – In response to George Floyd’s death, a variety of organizations posted messages against racism and some began to openly support Black Lives Matter, often by name, in their corporate communication initiatives. With promises of financial commitments to uplift Black communities, calls for action, and initiatives to support internal change—large and small companies, non-profits and universities—could be perceived as courageous for establishing new protocols to support such a warranted change. However, in the era of “woke washing,” or inauthentic social justice messaging, the need to assess the authenticity of corporate statements of support …

Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli

Atlantic Marketing Journal

Abstract

Purpose Preventive health care information (PHCI), which functions as a cost-effective or cost-saving means of reducing mortality and improving life quality, also fuels consumer demand for otherwise underutilized preventive medical services, thereby improving profitability for service providers. This study provides healthcare marketing professionals with media usage insights and psychographic profiles useful for developing effective PHCI communication strategies.

Design This research is based on questionnaire responses (n = 813). Analysis of the variance (ANOVA) was used to assess and compare the importance consumers assigned to online PHCI sources. Factor analysis was used to determine whether attitude patterns tended to …

Effective Communication Strategy During Crisis: A Case Of The 2010 Toyota Recall Crisis, Masud Mensah

Masters Theses

Crisis communication is an integral part of public relations and organizational management at large involving the timely and strategic sharing of information during a crisis or emergency. Its primary purpose is to ensure that organizations effectively manage and minimize the negative impact of the crisis on their operations and stakeholders, which invariably helps to maintain trust, credibility and restore their reputation. Based on an interpretivist standpoint, the study utilizes qualitative approaches and takes the form of a case study. It offers a comprehensive account of the crisis, including key occurrences, media representation, and public responses, showcasing its international impact via …

2024 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2024.

Identifying Accessibility Improvement Opportunities For Global Environmental Communication Websites, Alicia Mason, Josh Compton, Sakshi Bhati

Faculty Submissions

Digital environmental information presented with low web accessibility reduces parti-cipation in environmental advocacy and information seeking behaviors for many people with disabilities, creating a consequential digital divide. We use WEB AIM computer automated analysis of web accessibility to assess the general accessibility of online environmental communication messages. Results show 95.3% of the popular websites in our sample had indicators of potentially critical accessibility errors. Our findings highlight the importance of addressing digital environmental information accessibility shortcomings so that educational, informational and persuasive environ-mental messages can increase environmental literacy of vulnerable populations and help to bridge the digital divide.

Justifying The Cost Of Implementing Contactless Travel In Non-Primary Airports: A European Perspective, Sumeet Hassan Anwar Mr., Humna Asad Miss

International Journal of Aviation, Aeronautics, and Aerospace

In the wake of the COVID-19 pandemic, the aviation industry faces an unprecedented push towards digital transformation. This paper delves into the economic, operational, and safety imperatives of implementing contactless travel solutions in Europe's non-primary airports. By juxtaposing the substantial upfront costs against the long-term operational savings and improved passenger experience, the study presents a compelling financial justification for such investments. Drawing on case studies and current trends, the research demonstrates that, despite initial expenditures, the adoption of contactless technology is a prudent strategy that aligns with evolving consumer preferences and the heightened need for efficiency and safety. The paper …

Sustainable Frameworks & The Circular Economy Within Digital Marketing & Advertising Agency Groups, Angelique Bautista

Honors Theses

Digital marketing significantly contributes to the greenhouse gas (GHG) emissions of marketing and advertising agencies. Despite efforts towards corporate sustainability, discrepancies in carbon accounting and sustainability practices persist across the industry. An increasingly relevant topic for many industries is the circular economy (CE). It is concerned with creating a structured and cyclical sustainable practice and/or operation. This research paper examines the intersection of the CE and environmental sustainability initiatives in global digital marketing, analyzing sustainability efforts and ordinances up to April 2024, alongside theories from Science and Technology Studies (STS). Then, CE principles are explored more in-depth and the sociotechnological …

Is A Ban On Non-Competes Supported By Empirical Evidence?, Sarah Oh Lam, Thomas Lenard, Scott Wallsten

Fordham Journal of Corporate & Financial Law

The U.S. Federal Trade Commission (FTC) has proposed a rule to declare virtually all non-compete agreements unfair methods of competition under Section 5 of the FTC Act and therefore, illegal. However, the empirical literature on non-compete agreements cited by the FTC in its Notice for Proposed Rulemaking (“NPRM”) shows mixed results on earnings, job creation, firm formation, entrepreneurship, training, investment, and firm value. Evidence in other current studies also does not support an economy-wide ban. The FTC concludes that the proposed rule would yield net benefits even though by its own admission it lacks the information necessary to conduct a …

The Public’S Companies, Andrew K. Jennings

Fordham Journal of Corporate & Financial Law

This Essay uses a series of survey studies to consider how public understandings of public and private companies map into urgent debates over the role of the corporation in American society. Does a social-media company, for example, owe it to its users to follow the free-speech principles embodied in the First Amendment? May corporate managers pursue environmental, social, and governance (“ESG”) policies that could reduce short-term or long-term profits? How should companies respond to political pushback against their approaches to free expression or ESG?

The studies’ results are consistent with understandings that both public and private companies have greater public …

An Examination Of The Relationship Between Cheating In Online Classes And Technostress: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper

International Journal for Business Education

This research study investigated the relationship between technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) and faculty perceptions of student cheating in online classes. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems, and other research panels during 2021 (N = 94). Findings from regression analysis indicated that the techno-complexity subconstruct is positively related to a faculty’s perception …

Managing Diversity In A Culturally Fractional World: Review Of Diversity: A Key Idea For Business And Society (2023) By Mustafa F. Özbilgin, Cihat Erbil

Markets, Globalization & Development Review

No abstract provided.

Brand Activism And Democratic Legitimacy: Exploring Pitfalls Through A Habermasian Analysis, Roxan Degeyter

Emancipations: A Journal of Critical Social Analysis

Brand activism has emerged as a prominent practice among corporations, as they publicly take a stand on contentious socio-political issues such as gender inequality, climate change, or discrimination, often through advertising. While extensive research has been conducted on the impact of brand activism as a marketing tool, examining its effects on sales, brand image, consumer attitudes, and authenticity, only a limited number of studies have studied its influence on public debate and processes of democratic legitimation. The latter have portrayed brand activism as an empowering force for the supported social movements, the public sphere, and democratic legitimacy, largely ignoring the …

Going Green To Sell, N'Dja D. N'Guessan

Student Theses and Dissertations

The following thesis project discusses green communication strategies that can be implemented across industries to improve sales while aligning with consumers’ environmental values. It incorporates practical ideas and techniques within the reach of for-profit organizations when creating, developing, and promoting green products. The environmental, social, and governance expectations have challenged organizations across industries for years. By producing and interpreting the results of a meta-analysis of green business strategies found in existing research, Going Green to Sell offers ideas to new and growing organizations on how to market their products, using functional communication strategies that have worked before, focusing on green …

Analysis Of Islamic Comsumption Theory On Demand For Fast Moving Consumer Goods (Fmcg), Fitria Alkhonsa, Nurwahidin Nurwahidin

Journal Of Middle East and Islamic Studies

This study aims to measure how Muslim consumers have applied Islamic Consumption Theory to regularly consumed products by analyzing the variables of maslahah, final spending, and tawazun Islamic consumption theory against the demand for Fast Moving Consumer Goods (FMCG). Fourty FMCG consumers can be removed in this study and were distributed randomly. The sample was done change to collected with a purposive sampling method, which obtain the primary data in the form of the respondents' answers to the distributed questionnaires. The results indicate an influence of maslahah in Islamic Consumption Theory on FMCG demand, while the other two variables of …

Alumni Spotlight: Michael Woods Gives Back To Lindenwood Through Philanthropy Organization, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Two Lindenwood Alumnae Receive Milken Educator Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.