Business and Corporate Communications Commons^™

Lindenwood University Announces Director Of Public Safety And Security, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 08/20/2012, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2012 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 15, 2012.

Lindenwood University Named ‘Great College To Work For’ For Fourth Time, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Alumnus Wins First Gold Of 2012 Summer Olympics, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 08/06/2012, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Rachel Lamp Selected As Institutional Advancement Associate, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Leadership Development In Undergraduate Public Relations Students: A Case Study, Mitchell Friedman

Communication Studies

This qualitative case study considered the relationship between a Public Relations Student Society of America (PRSSA) chapter at a public state university in Northern California and its local Public Relations Society of America (PRSA) affiliate chapter. Its purpose was to explore student perceptions of the contributions of this relationship to what they learned about leadership while serving as club officers. Research was conducted during the fall semester 2010.

The study explored efforts designed to help PRSSA chapter officers fulfill their individual responsibilities. Local and national PRSA representatives provided advice and counsel through diverse channels, the intent of which was to …

2012 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2012.

Three Essays On External Sources Of Corporate Governance, Kevin K. Lee

Graduate Theses and Dissertations

Corporate governance is the system by which corporations are controlled. External sources of governance include regulatory and market mechanisms as well as the interplay of goals between managers, the board, and shareholders. Other external sources can include informal institutions which can shape goals as well as suggested by institutional theory, effectively constrain human behavior. In my first essay, I argue that foreign direct investors can act as agents of change in corporate governance. Investigating changes in ownership and control of Swedish firms, I find that active foreign investors' participation move firms away from a Swedish stakeholder orientation toward an Anglo-American …

Elizabeth King Is Named Director Of Alumni Relations, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 07/16/2012, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Missouri Colleges Fund Welcomes Lindenwood University As 17th Member, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood University Welcomed By Ncaa, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lutv Upgrades Video Stream, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Director And Assistant Of Student Life And Leadership Named, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2012 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2012.

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Management and Marketing Faculty Publications

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

Students May Check-In Early, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 06/18/2012, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Lindenwood University Names Mangels Vp Of Institutional Advancement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Registration Opens For Lou Brock Golf Classic, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 06/04/2012, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Gop Senate Primary Debate To Be Held In Bezemes Theater June 11, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Poly Projects, Mary Carolyn Ward, Neal Patrick Donahue

Communication Studies

Poly Projects is an online network of Cal Poly students who are looking to collaborate on or search for a senior project, or work with other students on independent projects. For our senior project we wanted to bring Cal Poly students together who wish to work with other majors in interdisciplinary fields. For this to be possible, Cal Poly needs to implement a place where students can communicate in order to discover ways for how they can use their skills and knowledge with other students in different majors. Poly Projects’ goal is to bring Cal Poly students together to ensure …

Sales Process And Training Overview, Thomas Holcomb

Communication Studies

Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.

Intergenerational Communication In An Organizational Setting, Claire Kister

Communication Studies

No abstract provided.

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Effects Of Optical Brightening Agents On Color Reproduction In Digital Printing, Sandra Chaikovsky, Jaimie Garrison

Graphic Communication

In this study the effects of optical brightening agents (OBAs) on color reproduction in digital toner-based printing are explored. Through the comparison of two distinct substrates with different levels of OBAs, notable differences in the reflectance of blue light in the visible light spectrum are analyzed among light sources Illuminant A, D50, and D65. Fluorescence occurs in OBA paper under light with a UV component; between D65 and Illuminant A light sources there is a distinct difference in fluorescing effect of the sample substrates. Color discrepancy as a result of OBAs is analyzed between D50 and Illuminant A light sources, …

2012 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2012.